Global Portable Blenders Market Size By Material (Plastic, Glass), By Distribution Channel (Online, Off-line), By Geographic Scope And Forecast

Portable Blenders Market Size And Forecast

Portable Blenders Market size was valued at USD 120.8 Million in 2024 and is projected to reach USD 225.1 Million by 2031, growing at a CAGR of 8.1% during the forecast period 2024-2031.

The increasing popularity of smoothies and shakes can be witnessed amongst all age groups. A health-conscious consumer is found to prefer easy-to-make homemade smoothies over expensive smoothies with added flavor. This has raised the demand for Portable Blenders by increasing the number of such Do-it-yourselfers. Portable blenders offer a cost-effective and an easy to make and easy to customize beverage. The Global Portable Blenders Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Portable Blenders Market Definition

Blenders can be considered as a device or appliance which is used to blend or emulsify. Primarily, blenders are of two types, stationary and portable. The differentiating factor can be attributed to the fact that while stationary Blenders need a constant power supply, portable Blenders don’t need a mains power supply and subsequently can be operated anywhere when required. Portable Blenders come in different shapes and sizes and with varying sizes of motors with an additional benefit of rechargeable batteries. These battery fuelled portable Blenders perfectly fulfill the need of fitness enthusiasts.

Portable Blenders are not only pocket-friendly but can be charged anytime and anywhere by using PCs, vehicle chargers, USB based power supplies. Portable Blenders are handy and perfect for office use, gym use, picnics, and at campsites. Portable Blenders consume low wattage and voltage and have high charging limits with longer run-time, giving them an edge over traditional appliances. Small cordless mini-Blenders for time-pressed health enthusiasts have set a pattern all over the world. The outbreak of COVID-19 has spared no industrial unit, portable Blenders which are heavily dependent on an offline distribution system have also faced sluggish growth due to COVID-2019.

Global Portable Blenders Market Overview

The increasing popularity of smoothies and shakes can be witnessed amongst all age groups. A health-conscious consumer is found to prefer easy-to-make homemade smoothies over expensive smoothies with added flavor. This has raised the demand for Portable Blenders by increasing the number of such Do-it-yourselfers. Portable blenders offer a cost-effective and an easy to make and easy to customize beverage. With an increase in population, there is an increase in the working-class population as well. With greater disposable incomes in hand, people tend to spend more on improving their standard of living by way of spending more on nutritional intake and tourism, portable blenders become a by-default choice for this new emerging lifestyle.

The concept of tiny homes is also prevalent these days, leading to increased demand for Portable Blenders by millennials facing space availability. India, being in the phase of demographic dividend with the highest youth population automatically becomes a major consumer of Portable Blenders. Also, an increase in female workforce participation showcases greater income equality and a greater number of dual-income households resulting in huge aggregate demand.

As per the survey of YouGov PLC, over 55% of the households in the U.S. were dual-income households in 2018. Similarly, according to the Modern Families Index 2019, over 75% of the households in the U.K. were dual earners. Thus, a high number of dual-income families in these countries is expected to increase product demand over the forecast years. Presently, the dual-income growth rate of India stands low but it has great potential to grow in the future.

Global Portable Blenders Market Segmentation Analysis

The Global Portable Blenders Market is segmented On The Basis of Material, Distribution Channel, And Geography.

Portable Blenders Market, By Material

• Plastic
• Glass
• Steel

Based on Material, The market is segmented into Plastic, Glass, and Steel. Plastic material held the largest share in 2019. Consumers who love to travel find plastic-made portable blenders to be the most convenient choice. With a rise in urbanization and increasing use of social media such as Instagram, more and more people tend to follow social media influencers putting weight on a more health-conscious routine. Portable blenders are the process of maintaining a healthy body. One can enjoy a healthy smoothie or a drinkable weight-loss supplement in the gym or during outdoor workouts or at a corporate office desk with the help of lightweight and easy-to-carry portable blenders. One major reason that drives consumers’ inclination towards plastic-made portable blenders is durability.

These products are prone to the risk of breaking when dropped, which makes the product longer shelf life. Though plastic-made portable blenders have a great amount of utility glass material portable blenders are the future. It is expected to witness a considerable growth rate over the next 6 to 7 years. The advantages of glass material include scratch resistance, less harmful impact on food, transparency, environment friendly, recyclability, and above all the non-food absorbing component. The market for steel-made portable blenders is comparatively less developed but has already paved its way in the market and it has the potential of attracting consumers because of its feature of offering great durability.

Portable Blenders Market, By Distribution Channel

• Online
• Off-line

Based on Distribution Channel, The market is segmented into Online and Off-line. The Off-line Distribution Channel accounted for a dominant share in 2019. Off-line distribution channels facilitate the consumer with a first-hand look at the products which helps the consumer to make an easy inspection of the Quality and durability of the product. The traditional distribution channel has the benefit of a first-mover advantage which has helped them to cater to a larger market share. The consumers, while visiting the store can interact with the in-store associate which helps them in understanding the product better. This feature gives the Off-line distribution channel leverage over the online distribution channel. Because of the first-mover advantage, the offline distribution channels have been able to cut down the economic cost and take the benefit of economies of scale as well as economies of scope, thereby offering a great variety of products that too at an affordable price.

Due to their low cost, the retailers and manufacturers are able to offer good discounts on the products which attract the consumers by offering them a budget-friendly deal. Having all this said, COVID-19 has made a significant change in the consumer’s shopping destinations. Now, people have become more comfortable shopping online rather than visiting the store itself. Because of this, the online distribution channel is expected to witness the fastest growth during forecast years with a CAGR of 8.3% from 2020 – 2027. Major online channels include company portals and e-commerce websites. The online segment is expected to witness significant growth in the future years due to the increasing number of online shoppers were preferring various e-commerce platforms.

Portable Blenders Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, The Global Portable Blenders Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America held the largest share in 2019. Increased traction towards a healthy diet and intake of nutritious food among citizens in the region have resulted in a greater demand for portable blenders. For instance, as of 2019, there were 45 million adults in the U.S. with a gym membership. Consumers of this region are evidently seeking sustainable food production, healthy diets, transparency, food safety, and convenience. Considering the growing trend, many producers have started redefining products and appliances in order to cater to the need for convenient and healthier diet options for health-conscious consumers.

Asia Pacific is expected to witness the fastest growth with a CAGR from 2020 to 2027. China, India, Japan, South Korea, Hong Kong, Singapore, and India are the prominent markets that are likely to pose a wide growth opportunity for the product in the upcoming years. Demand is likely to grow because of the improving standard of living of the people of Asia Pacific, this is because of rising personal disposable income resulting in enhancement of the purchasing power of the consumers. In order to improve the standard of living, consumers are going for healthy beverages with almost zero sugar intake.

Key Players

The “Global Portable Blenders Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as ConairCuisinart, Pop Babies, TOPQSC, Oster, BILACA, Hamilton Beach, Keyton, Little bees, Blufied, NutriBullet, BELLA.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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