Global Take Out Fried Chicken Market Size By Product Type (Wings, Breast, Drumsticks, Thighs, Nuggets), By Age Group (Below 20, 20–40, Above 40), By Distribution Channel (Take Away, Online & Offline Delivery), By Geographic Scope And Forecast

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Take Out Fried Chicken Market Size And Forecast

Take Out Fried Chicken Market size was valued at USD 6.90 Billion in 2023 and is projected to reach USD 11.61 Billion by 2031, growing at a CAGR of 6.2% from 2024 to 2031.

  • Takeout fried chicken is a dish that cuts across borders and cultures presenting a delicious combination of crispy crust and juicy aromatic flesh. It is originated in numerous places of the world including the Southern United States, Korea, and Japan, and has since become a global favorite valued for its luxurious taste and convenience. Whether it’s a quick lunch on the run, a comforting pleasure at gatherings, or a centerpiece for celebrations, takeout fried chicken has a special place in the hearts and palates of foodies all over the world.
  • Takeout fried chicken has many applications beyond just being a wonderful meal option, it is used in a wide range of circumstances and contexts where this classic dish plays an important role. It is used in a variety of situations from casual family gatherings to formal parties, from quick meals on the run to sophisticated culinary experiences, demonstrating its versatility and worldwide appeal.
  • The future of takeout fried chicken looks hopeful, thanks to changing consumer preferences, technology improvements, and shifts in the food service sector environment. As we look ahead, numerous major trends and advancements are poised to alter the utilization and demand for takeout fried chicken reshaping how customers consume, receive, and experience it.

Take Out Fried Chicken Market Dynamics

The key market dynamics that are shaping the global take-out fried chicken market include

Key Market Drivers

  • Convenience and Accessibility The convenience provided by take-out fried chicken is one of the key reasons for its appeal among consumers. With increasingly busy lifestyles and stressful schedules many individuals prefer to order food for takeout or delivery rather than cooking at home. Fried chicken as a classic comfort dish appreciated by people of all ages, has a special place in the hearts and tastes of consumers. Its appeal originates from its ability to provide a quick and fulfilling dinner alternative making it great for people looking for a simple yet delicious dining experience.
  • Affordability and Value Proposition Another important factor driving demand for take-out fried chicken is its low cost and value. Fried chicken is frequently regarded as a low-cost dinner option providing generous amounts at moderate costs making it an appealing choice for economical shoppers. Many take-out fried chicken restaurants provide combo meals, family packs, and value offers providing customers with a filling meal at a reasonable price. This pricing feature appeals to a diverse spectrum of customers including families, students, and individuals searching for a filling yet inexpensive meal option.
  • Flavor Innovation and Customization The changing food scene and consumer preferences are fueling innovation in the world of fried chicken with many take-out restaurants offering a wide range of flavor selections and customizing options. Take-out fried chicken restaurants frequently experiment with different seasoning blends, sauces, and sauces to produce distinct flavor profiles that cater to the diverse tastes and preferences of their customers. From traditional Southern-style fried chicken to spicy Korean-inspired versions the variety of taste options enhances and excites the take-out fried chicken experience.

Key Challenges

  • Maintaining Quality and Consistency Maintaining quality and consistency in take-out fried chicken can be challenging. Unlike dine-in experiences where the food is served immediately after preparation, take-out orders frequently require a wait between cooking and eating. This delay can reduce the quality of the fried chicken resulting in wetness, loss of crispiness, and changes in flavor and texture. Ensuring that the fried chicken maintains its ideal taste, texture, and overall quality from the kitchen to the customer’s door is a crucial task for take-out restaurants.
  • Customer Expectations and Satisfaction In the competitive take-out fried chicken sector, meeting and exceeding consumer expectations is crucial for success. Consumer loyalty plays a big role. However, maintaining consistently high levels of customer satisfaction is a significant task because it demands not only delicious and fresh fried chicken but also great service throughout the ordering and delivery process. Order accuracy, service speed, reaction to customer requests or complaints, and overall eating experience all have a significant impact on customer views and loyalty.
  • Competitive Landscape and Market Dynamics The take-out fried chicken market is highly competitive with multiple firms competing for market share and consumer attention. In such a saturated market, take-out establishments face substantial challenges in distinguishing themselves and attracting the attention of potential clients. In addition, changing consumer tastes, rising culinary trends, and external variables like economic fluctuations or health emergencies can all have an impact on market dynamics and consumer behavior demanding ongoing adaptation and innovation to remain competitive.

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Global Take-Out Fried Chicken Market Regional Analysis

Here is a more detailed regional analysis of the global take-out fried chicken market

North America

  • North America’s dominance in the fast-food business is largely due to the availability and accessibility of such options. Fast food has become more convenient and accessible than ever before desirable to consumer’s busy lifestyles and on-the-go dining preferences. Whether they need a quick eat on their lunch break, a late-night snack, or a simple family meal option, customers have come to rely on fast-food restaurants for convenience and efficiency.
  • They have a strong infrastructure and supply chain network that allows fast-food restaurants to operate efficiently and economically. Fast-food chains in the region can maintain consistent product quality, reduce waste, and improve operational efficiency thanks to advanced logistical capabilities, efficient distribution networks, and strategic collaborations with suppliers and vendors. This infrastructure helps fast-food businesses address the needs of a vast and diverse client base while remaining competitive in a volatile and fast-paced industry.
  • North America’s position as a major market participant in the fast-food business is supported by its strong infrastructure, widespread availability of international fast-food chains, cultural preference for convenience dining, and continual food innovation. With a broad menu selection quick eating options and a strong emphasis on customer service, North America continues to set the global standard for fast-food consumption driving industry growth and impacting consumer tastes in the area and beyond.

Asia Pacific

  • The rising disposable income and urbanization rates in many Asia Pacific countries have increased demand for convenient and economical dining options resulting in the development of fast-food outlets. As more people move to cities in a mission of greater economic prospects, there is a growing desire for quick and efficient meal options that fit into hectic urban lifestyles. Fast-food restaurants with their emphasis on speed and convenience have developed as popular eating options for city inhabitants seeking on-the-go dining experiences.
  • Western cuisine culture and globalization have had a profound impact on Asia Pacific’s fast-food sector. The rise of foreign fast-food franchises including McDonald’s, KFC, Burger King, and Subway, has introduced Western-style fast-food concepts and menu options to Asian consumers boosting demand and driving industry growth. These multinational fast-food firms use their brand awareness, marketing knowledge, and established operational processes to enter new regions and capitalize on the growing hunger for Western-style fast food among Asian consumers.
  • The Asia Pacific area is set to emerge as a key growth engine for the global fast-food business owing to a mix of reasons including increased disposable income, urbanization, shifting customer preferences, and the influence of Western food culture. As fast-food restaurants continue to innovate, localize, and expand their footprint in the region’s different markets they are well-positioned to benefit from Asian customers’ growing need for convenient, inexpensive, and indulgent eating experiences

Global Take Out Fried Chicken MarketSegmentation Analysis

The Global Take Out Fried Chicken Market is segmented based on Product Type, Age Group, Distribution Channel, and Geography.

Take Out Fried Chicken Market, By Product Type

  • Wings
  • Breast
  • Drumsticks
  • Thighs
  • Nuggets

Based on Product Type, the market is Wings, Breasts, Drumsticks, Thighs, and Nuggets. The breast segment is anticipated to dominate the market, attributed to the perception of light chicken breast pieces as healthier compared to dark meat. These pieces maintain flavor and juiciness when deep-fried resulting in a desirable crispy texture and moist interior enhancing consumer preference.

Take Out Fried Chicken Market, By Age Group

  • Below 20
  • 20–40
  • Above 40

When we look at who's buying, we can break it down by agebasically, <20, 20–40, and >40. And guess what? We're expecting the Below-20 Age Group to be a big player in the market. These are mostly teenagers – think students – and they love their fast food, especially fried chicken. The 20-40 and above 40 age groups? That's mostly the working crowd. And their busy schedules and changing lifestyles are expected to fuel growth. Because let's face it, when you're juggling work and life, you need quick and easy meals. So, expect the demand for fried chicken and other fast-food options to increase among both younger consumers and busy professionals, which should really boost the market across all ages.

Take Out Fried Chicken Market, By Distribution Channel

  • Take Away
  • Online & Offline Delivery

Based on the Distribution Channel, the market is segmented into Take Away, Online & Offline Delivery. The Take Away segment is anticipated to dominate the market share, reflecting a preference for convenient dining options among consumers. With increasing urbanization, busy lifestyles, and a growing demand for on-the-go meals, takeaway services provide a convenient solution for consumers seeking quick and hassle-free dining experiences. This segment’s prominence underscores the importance of accessibility, efficiency, and convenience in catering to evolving consumer needs and preferences by driving sustained growth and market leadership within the food service industry.

Take Out Fried Chicken Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

So, when we look at where people are grabbing their fried chicken to go, we can break it down geographicallyNorth America, Europe, Asia Pacific, and then just, you know, the Rest of the World. North America is expected to be a big player, mainly because it's home to so many of those huge, international fast-food places. Think of the cooking scene there! You've got iconic brands like McDonald's, Burger King, and of course, KFC. They've all built up a solid reputation and have tons of fans. Because these famous fast-food joints are everywhere and everyone loves them, North America's a major force, really driving what's new and popular in the fast-food world.

Key Players

The Global Take Out Fried Chicken study report will provide valuable insight with an emphasis on the global market. The major players in the market are Yum! Brands Inc. (KFC), McDonald’s Corporation, GENESIS BBQ, Raising Cane’s USA, LLC, Wingstop Restaurants, Inc., Zaxby’s Franchising LLC, Gus’s World Famous Fried Chicken, Call A Chicken, Chick-fil-A, Inc. and Restaurant Brands International Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Take Out Fried Chicken Market Recent Developments

  • In January 2021, KFC debuted its Best Chicken Sandwich Ever. After a successful test run in Orlando last year, the fried chicken masters are kicking off 2021 by introducing a new, premium chicken sandwich to all 4,000 KFC stores in the US.
  • In August 2021, Bojangles introduced a new fried chicken sandwich. The Charlotte-based chicken chain teased the release of its new Bo’s Chicken Sandwich last month, solidifying its position among competitors.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2020-2031

Base Year

2023

Forecast Period

2024-2031

Historical Period

2020-2022

UNIT

Value (USD Billion)

Key Companies Profiled

Yum! Brands Inc. (KFC), McDonald’s Corporation, GENESIS BBQ, Raising Cane’s USA, LLC, Wingstop Restaurants, Inc., Zaxby’s Franchising LLC, Gus’s World Famous Fried Chicken, Call A Chicken, Chick-fil-A, Inc.

Segments Covered

By Product Type, By Age Group, By Distribution Channel, and By Geography

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Reasons to Purchase this Report

We dig into the market, looking at both the numbers and the stories behind them, breaking it down into different groups based on things like income and lifestyle. You'll get the market value in USD Billion for each of these segments. We'll pinpoint which region and segment are predicted to grow the fastest and be the biggest. Plus, we'll analyze each region, highlighting how much of the product/service is used and what's influencing the market there. The report includes a competitive landscape, showing where the major players rank, new product/service releases, collaborations, company growth, and acquisitions from the last five years. Extensive company profiles will give you an overview, insights, product comparisons, and a SWOT analysis for the key players. We also cover the current and future market, looking at recent events, growth possibilities, what drives it, and the challenges in both emerging and developed areas. Expect a deep dive with Porter's five forces analysis and a look at the market through the Value Chain. Finally, we’ll give you a market dynamics scenario, with growth opportunities down the line and six months of analyst support after the sale.

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