Global Sports Online Live Video Streaming Market Size By Product (Football Live Streaming, Basketball Live Streaming, Baseball Live Streaming & Others), By Application (TV, Mobile Phone, and Other), By Geographic Scope And Forecast

Sports Online Live Video Streaming Market Size And Forecast

Sports Online Live Video Streaming Market size was valued at USD 27.93 Billion in 2024 and is projected to reach USD 133.98 Billion by 2031, growing at a CAGR of 24.64% from 2024 to 2031.

The growing interest among individuals related to sports is the key factor driving the market. The high-quality broadband and the increase in multi-platform and devices connected services are the other factors expanding the growth of the global sports online live video streaming market. Moreover, the direct to consumer services associated with live streaming from the leagues, clubs, and broadcast is further anticipated to grow the demand for the market. The Global Sports Online Live Video Streaming Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Sports Online Live Video Streaming Market Definition

The broadcasting live coverage of sports events through online platforms is called online live video streaming. This advancement in technology has enabled the users to provide easy accessibility of the videos through tablets, television, smartphones, and computers. The internet has benefited from innovative ways to deliver high-resolution content and has allowed better opportunities for advertisers and publishers. The live streaming of sports video is simultaneously recorded and broadcasted in real-time. Moreover, access to the user chat room forms a major component of live streaming. These live streaming services vary from different topics such as social media, video games, and professional sports. Online live video streaming has the ability to reach fans on any screen across the globe. This also benefits to reach views of any size, gain social media exposure, and engage with the fan base and bring more revenue for the organizations.

The sports media landscape is changing with television, a prime source of sports viewing after the stadium watching, is rapidly losing to the streaming services, such as YouTube TV, Hulu TV among others. According to Dacast, sports accounts for over 40% of the overall television viewing. More and more sports federations and organizers are moving away from TV and streaming tournaments, games, competitions, and matches via the internet. The growth of the sports online live streaming market is characterized by the shifting of profit from the TV traditional programmers and distributors to digital streaming platforms. The implication of the growth of the market is noteworthy not only for the sports federations who rely on the revenue from the broadcasting rights to run their team and provide payments to players or athletes.

Global Sports Online Live Video Streaming Market Overview

The increase in a number of internet users and advancement in technology in different sectors across the globe is the key factor influencing the sports online live video streaming market. Moreover, the growing interest of people in different types of sports events has created a huge demand for the market. The number of smartphones and internet accessibility has grown in many developed and developing countries. This increase in the use of smart devices and the internet in various sectors has increased the demand for online platforms. The busy schedule and lack of availability of pay- TV sources nearby have resulted in promoting the sports online live video streaming market. This enables the users to easily access the live streaming of different sports on any device in a cost effective way. Online live video streaming has the potential to reach fans on any screen that reduces frustration and encourage people to come back and watch the online live videos. This has benefited in increasing the number of viewers owing to an increased demand for the market.

The global sports online live streaming market is continually driven by the expanding internet connectivity across the globe. The expansion of the internet on account of the faster penetration of technologies such as and ; mounting telecom infrastructure; lowering rates of data packs/bundles; and rising internet speed is gaining momentum across the varied spectrum of customers. Easy and increasing adoption of low cost and technologically sound smartphones are an additionally responsible factor for the increased usage of the internet, which is aiding the growth of the overall market. The rising adoption of mobile or smartphones has been the biggest driver of the digital revolution in recent years.

Moreover, the increase in collaboration of different organizations with online platform firms is expected to drive the market in the future. Different people with a distinct interest in sports have increased the demand to forecast different types of games on the online live platforms. This has created a huge demand for different sports to project live streaming videos on the online platform.

However, the lack of availability of a good network and high cost associated with live video streaming in developing and other countries can restraint the growth of the market. As the market of live sports streaming is growing, it is also observing a surge in illegal piracy. This in turn is likely to hinder the growth of the sports live video streaming market over the forecast period.

Global Sports Online Live Video Streaming Market Segmentation Analysis

The Global Sports Online Live Video Streaming Market is Segmented On The Basis Of Product, Application, And Geography.

Sports Online Live Video Streaming Market, By Product

• Basketball Live Streaming• Football Live Streaming• Baseball Live Streaming• Tennis Live Streaming• Cricket Live Streaming• Others

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Based on Product, the market is bifurcated into Football Live Streaming, Basketball Live Streaming, Baseball Live Streaming, Tennis Live Streaming, Cricket Live Streaming, and Others. Football Live Streaming accounted for the largest market share in 2020. The segment growth is driven by the increasing popularity of the sport along with the presence of several associations and leagues investing in the sport.

Sports Online Live Video Streaming Market, By Application

• TV• Internet• Mobile Phone

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On the basis of Application, the Global Sports Online Live Video Streaming Market has been segmented into TV, Mobile Phone, and Other. TV accounted for the largest market share in 2020. Television live streaming has slowly garnered popularity among the consumer.

Sports Online Live Video Streaming Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

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On the basis of regional analysis, the Global Sports Online Live Video Streaming Market is classified into Europe, North America, Asia-Pacific, and RoW. North America is expected to hold the largest market share of the Sports Online Live Video Streaming over the forecast period followed by Europe. The market growth in the region can be attributed to sports popularity, high internet penetration along consumer inclination towards digital platforms.

Key Players

The “Global Sports Online Live Video Streaming Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are LiveTV, AT&T TV, Hulu + Live TV, Stream2watch, WatchESPN, FreeStreamsLive, Philo, DAZN US, Sling TV, FuboTV, FloSports, and BoxCast. 

The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• fuboTV Inc. acquired the exclusive live streaming rights to the Qatar World Cup 2022 Qualifying matches of South American Football Confederation. The agreement with the 10 South American teams’ rights holders, strengthens fuboTV’s leading position as a sports-first live TV streaming platform.

Report Scope

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