Global Social Media Software Market Size By Component (Solutions, Services), By End-User (BFSI, Retail and Consumer Goods), By Application (Competitive Intelligence, Customer Experience), By Geographic Scope And Forecast

Social Media Software Market Size And Forecast

Social Media Software Market size was valued at USD 3.24 Billion in 2024 and is projected to reach USD 10.25 Billion by 2031, growing at a CAGR of 17.07% during the forecast period 2024-2031.

The major factors that are driving the market growth of Social Media Management include the increasing focus on the market and competitive intelligence, increasing need for search RoI for the social media strategy, increasing user engagement of social media using smartphones, and enhancement in the customer experience with social media management. The Global Social Media Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Social Media Software Market Definition

Social media software helps businesses participate in social media conversations, which include those on social media channels like Facebook and Twitter, and blogs. Such software makes use of listening technologies, which give them a bird’s eye view of how the general public views their organizations. It provides functions for managing social media accounts and social media posts and also on schedule social media posts. Social media software is used primarily by the marketing and communications departments of a company.

Organizations adopt Social media software due to its advantages like a better use of social media analytics, improved management of dashboards, and availability of knowledge recording facilities. These organizations are shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to reduce upfront costs and scale up their IT infrastructure. Social media software finds extensive applications in banking, financial services and insurance (BFSI), telecommunications and, information technology (IT), retail and eCommerce, healthcare and life sciences, media and entertainment, government and defense.

Global Social Media Software Market Overview

The rise in mobile phones and tablets with access to the internet, coupled with the ever-growing user volume of social media platforms, is driving the growth of the Social Media Software Market over the forecast period. The incremental technological advancements can pave the way for some growth opportunities by making the social analytics tools more accessible to the small and medium scale organizations across the world. The demand for social analytics tools has been raised by the increased emphasis on consumer feedback, as they exhibit a greater bargaining power in the market. Currently, consumers are accessible through the social media platforms further reinforcing the need for social media software tools for enterprises globally.

A steady downfall in the effectiveness of traditional advertising campaigns, coupled with the rising social media usage prompted the businesses in order to adopt the data-oriented approach for their product’s marketing strategies. The emergence of social media analytics has transformed marketing campaigns, and how they are planned and carried out in the present day. Social networks, such as Facebook realized the importance of targeted advertising, they offer paid solutions to businesses whereas the location demographics and end-device information of the consumers have been made available to the businesses in order to reach out to the targeted sections of the consumers.

Previously, the content on social media was mostly limited to plain text, which was easy to analyze but with the advancement in technology development, this unstructured data has expanded into multimedia content in the form of images, audio, video files, and GIFs. The analyzed data that is obtained has to be reliable and valid in order to generate value from the social media channels. Otherwise, it would not be of more use and may be considered bad data, which would lead to wrong decision-making in the organizations. The Social Media Software Market is projected to hold the largest market size during the forecasted period.

Social media software incorporates the use of various tools and approaches (engagement, selling, and advocacy) to reach the targeted audience through various social media channels and to engage them effectively. Social media marketing uses the social media platform in order to connect with the audience to build a brand image, increase sales, and drive website traffic. This involves publishing great content on various social media profiles and engaging followers, analyzing the results, and running the social media advertisements. Social media engagement and social media advocacy are two key components of social media marketing. Social media engagement involves the management of existing and potential customer interactions on different social media networks of an organization.

Global Social Media Software Market Segmentation Analysis

The Global Social Media Software Market is segmented on the basis of Component, End-User, Application, And Geography.

Social Media Software Market, By Component

• Solutions
• Services

Based on Component, The market is bifurcated into Solutions and Services. Among both the components, Solutions are projected to hold the largest market size during the forecast period because the social media software incorporates the use of various tools and approaches (engagement, selling, and advocacy) in order to reach the targeted audience through various social media channels and to engage them effectively. Social media software uses social media platforms to connect the audience in order to build brand image, drive website traffic and increase sales.

Social Media Software Market, By End-User

• BFSI
• Retail and Consumer Goods
• Government and Public Sector
• Healthcare and Life Sciences
• IT and Telecom
• Media and Entertainment
• Manufacturing
• Travel and Hospitality
• Others

Based on End-User, The market is segmented into BFSI, Retail and Consumer Goods, Government and Public Sector, Healthcare and Life Sciences, IT and Telecom, Media and Entertainment, Manufacturing, Travel and Hospitality, and Others. Among all the segments BFSI has adopted social media software to enhance its customer base and improve its market share because the social media software is expected to bring in a lot of opportunities to different financial institutions which need to embrace this shift in order to reap the benefits. The BFSI sector has been gradually raising the impact of digital transformation over the several quarters and due to that, many traditional banks in India have now committed money and effort to provide a digital consumer experience but with a digital engagement with customers, workers, and stakeholders.

Social Media Software Market, By Application

• Sales and Marketing Management
• Competitive Intelligence
• Customer Experience
• Risk Management and Fraud Detection
• Others

Based on Application, The market is segmented into Sales and Marketing Management, Competitive Intelligence, Customer Experience, Risk Management and Fraud Detection, and Others. Among all the applications Competitive Intelligence is dominating the market growth because it consists of various intrinsic evaluations that are based on pricing, attention metrics, service, perception, and reach. This ensures that a business should understand the market trends and quickly adapt according to the changing market circumstances. This data can be used to provide visibility into customer feelings that are related to their competitor’s products and are relevant trends specific to any industry. Though the use of social media software for building a Competitive Intelligence has not been reached its full strength, its use is expected to boost in the coming years with the increasing competition

Social Media Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Geography, The Global Social Media Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Global Social Media Software Market in the North America region is expected to dominate the market most compared to other regions during the projected period because the region has a mature and well-established market along with a healthy risk appetite and it has an inclination toward technological innovations which thereby presenting a plethora of opportunities for the social media software vendors and service providers. The North American region is characterized by a widespread social media consumer base along with a high prominence of social media management tools. Adoption of the social media networks as a major marketing and customer engagement tool for the industry verticals will be going to further drive the market revenue generation across the region.

Key Players

The “Global Social Media Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), Agorapulse SAS, Big Propeller LLC, Buffer Inc., Facebook Inc., Facelift brand building technologies GmbH, Nuvi Inc., Twitter Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In 2021, Adobe introduced its AI-powered live search for Adobe Commerce. Adobe Commerce merchants may provide their shoppers with relevant and personalized search results according to their requirements.
• In 2021, Google Marketing Platform introduced its Ads creative studio. It is a unified solution for creating an advertisement, that allows building compelling experiences for the audio, display, and video ads. The Ads Creative Studio allows the customers to build and innovate advertisements with an interactive and easy-to-use user interface.
• In 2021, Salesforce launched its new low code tool for the developers on its lightning platform. This low-code tool is for interactive app development and automation, and the new elastic computing. It comes with AI-driven data protection, and identity management, and it develops various capabilities to help the teams for driving more business.
• In 2021, Hootsuite updated its navigation on mobile phones so that customers can easily review and filter the scheduled content across the social media platforms.
• In 2021, HCL Technologies and Google Cloud announced their expansion of the strategic partnership to bring HCL Software’s Digital Experience (DX) and Unica Marketing cloud-native platforms to the Google Cloud.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the ma