SMS Marketing Software Market Size By Deployment Model (Cloud-Based and On-Premise), By Marketing Campaigns (Occasions, Special Offers, Celebrations, and Others), By Industry Vertical (BFSI, Transportation, Telecom & IT, Retail, Healthcare, and Others), By Geographic Scope And Forecast

SMS Marketing Software Market Size And Forecast

SMS Marketing Software Market size was valued at USD 10.5 Billion in 2024 and is projected to reach USD 48.2 Billion by 2031, growing at a CAGR of 23.08% during the forecast period 2024-2031.

SMS Marketing Software Market is on a substantial growth trajectory and attributed to growth in demand for marketing automation software, increase in online shopping behavior, and availability of cloud-based solutions at a low price. Moreover, SMS marketing software helps businesses to build and manage subscriber lists, send mass text campaigns, and automate customer engagement with the continuously growing demand for marketing automation software is boosting the growth of the SMS Marketing Software Market. Further, an increment in online shopping behavior and progressing adoption of cloud-based solutions due to their low price is expected to fuel the growth of the market.

What is SMS Marketing Software?

Short Message Service Marketing abbreviated as SMS Marketing is a method used by companies to offer permission-based text messaging, as a part of the product promotional activity. SMS marketing software also popular as text messaging software is the software that allows different companies to promote their product/services to maximize their sales. It mainly involves sending coupons, special deals, current events, and related announcements to customers by means of text messages.

The SMS marketing software helps the marketing team of various companies to gain attention from potential customers by delivering standardized as well as personalized messages to customers’ mobile devices at a rapid pace. It offers the advantage of sending bulk messages, a high customer engagement rate compared to , and can offer a high degree of personalization, and immediate message delivery. Additionally, it also offers the advantage of analyzing the success rate of marketing campaigns, which promotes the marketing teams to improve their strategies.

SMS Marketing Software Market Overview

Increasing usage of , more inclination towards shopping online, higher Impact of the marketing campaigns, and offers on the customer purchase are among the key factors promoting the companies to rely on SMS marketing software. Growing disposable income of the population, fast pace lifestyle, and busier work-life has shifted the population to rely on smartphones for connecting with each other. Thus, mobile phones are bridging the gap between efficient communication and hectic living standards.

The growth of the market is mainly hampered due to limited messaging space availability for sending messages. The space available is limited to 160 characters, thus requires keeping the SMS simple, crisp, and precise. Long messages extending the character limit result in the breaking up of the longer one into several smaller messages. This reduces the impact on the customer as it becomes irritating for the customer instead of attractive. Another limitation of SMS marketing is a feature to block incoming text from unknown numbers. This feature restraint the texts from reaching the customer inbox as they come from an unrecognized /unknown number. Moreover, SMS marketing has been growing in its use for conducting campaigns and events. Various companies are using artificial intelligence to carry out marketing campaigns and remove conventional techniques to improve their effectiveness.

There are certain challenges and restraints faced that will hinder the overall market growth. The factors such as low consumer response rate and limited messaging space inhibit the growth of the SMS Marketing Software Market. Nevertheless, the advancements in technologies, the advent of AI-enabled SMS marketing tools that enhance text messaging services, and untapped potential in emerging markets offer favorable growth opportunities.

SMS Marketing Software Market Segmentation Analysis

The Global SMS Marketing Software Market is segmented based on Deployment Model, Marketing Campaigns, Industry Vertical, and Geography.

SMS Marketing Software Market, By Deployment Model

• Cloud-Based
• On-Premise

Based on Deployment Model, the market is bifurcated into Cloud-Based and On-Premise. Cloud-based accounted for the largest market share in 2020 and is projected to grow at the highest long-term CAGR of 21.19% during the forecast period. Cloud-based tools are Software as a Service that allows users to access various applications or data over the internet. Cloud-based tools allow for companies or individuals to be able to attain access to their business-critical applications at any time from any location. There are several benefits of implementing cloud-based software like flexibility. cloud-based services are ideal for businesses that have growing or fluctuating bandwidth demands.

SMS Marketing Software Market, By Marketing Campaigns

• Occasions
• Special Offers
• Celebrations
• Others

Based on Marketing Campaigns, the Global SMS Marketing Software Market has been segmented into Occasions, Special Offers, Celebrations, and Others. Special Offers accounted for the largest market share in 2020 and is projected to grow at a long-term CAGR of 21.16% during the forecast period. The special offer referred to as exclusive offers for the customers with the intention to save money or offer special benefits to the end-user. The special offer includes limited-time offers, subscriber specials, holiday and festival discounts, and clearance sales among others.

SMS Marketing Software Market, By Industry Vertical

• BFSI
• Transportation
• Telecom & IT
• Retail
• Healthcare
• Others

Based on Industry Vertical, the market is segmented into BFSI, Transportation, Telecom & IT, Retail, Healthcare, and Others. Retail accounted for the largest market share in 2020 and is projected to grow at a long-term CAGR of 19.11% during the forecast period. SMS marketing delivers frequent benefits to retail business-like, it rise sales of the product. However, it decreases cart desertion rates and generates a database in the retail industry. From register processes to explaining customer disputes, the success of a retailer rest on their success with communication.

SMS Marketing Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on a Geographical Analysis, the market is classified into North America, Europe, Asia Pacific, and The Rest of the world. North America accounted for the largest market share in 2020 and is projected to grow at a long-term CAGR of 19.58% during the forecast period. The Asia Pacific was the second-largest market in 2020; it is projected to grow at the highest long-term CAGR of 22.78%. The use of smartphones and expanded internet penetration in the region are growing demands for the market. Additionally, a crucially climbing number of smartphone handlers, enormous speculation in telecom network growth, and consciousness concerning SMS marketing software amongst enterprises will enhance the market in the North American region.

Key Players

The “Global SMS Marketing Software Market” study report will provide valuable insight with an emphasis on the global market. The major key players in the market are APPOINTMENT REMINDER, Avochato, CallHub, Cytech Ltd., FirstHive, Mozeo, LLC, Mobile Text Alerts, SimplyCast, SendPulse.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• SimplyCast Partners with RANS to provide check-in solutions. SimplyCast partners with the community sector council of Nova Scotia.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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