Global Event Management Software Market Size By Component (Software, Services), By Deployment (Cloud-Based, On-Premises), By Enterprise Size (Small And Medium-Sized Enterprise, Large Enterprise), By End User (Corporate, Government), By Geographic Scope And Forecast

Event Management Software Market Size And Forecast

Event Management Software Market size was valued at USD 10,441.07 Million in 2023 and is projected to reach USD 26,171.11 Million by 2031, growing at a CAGR of 12.26% from 2024 to 2031.

Increasing demand for virtual and hybrid events are the factors driving market growth. The Global Event Management Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Event Management Software Market Definition

An event management software (or event management system) is a digital application that makes it easier to plan, organize, and execute events. It includes a variety of features like event registration, ticketing, venue selection, scheduling, attendee interaction, and post-event analysis. An event management software is a technology that helps organizers plan, execute, and manage their events. Such events include music concerts, conferences, exhibits, festivals, ceremonies, athletic events, and many others.

Global Event Management Software Market Overview

The global Event Management Software Market has witnessed significant growth over the past decade, fueled by the increasing adoption of technology in organizing and managing various events across industries. From corporate conferences to music festivals, event management software has become an indispensable tool for event planners worldwide. The growing demand for simplified and effective event planning procedures is a significant market driver. Traditional methods of event administration sometimes include manual chores, such as paper-based registration and spreadsheet tracking, which are prone to mistakes and inefficiencies.

Event management software automates and centralizes control, allowing organizers to handle all aspects of an event from a single platform. This not only saves time and resources, but also enhances the attendance experience. Furthermore, the growth of digital marketing platforms has raised competition for event organizers to attract attendance. Event management software provides powerful marketing tools, such as email campaigns, social media integration, and personalized messaging, to help organizers reach their target audience effectively. By leveraging these tools, organizers can create targeted promotional campaigns, track engagement metrics, and optimize their marketing strategies for better results.

Okay, so here's the thingeveryone wants to make smarter decisions based on data, and that's really fueling the rise of event management software. I mean, these platforms have analytics built right in, letting organizers get real insights into what attendees are doing, what they like, and how happy they are. Think about it – by digging into that data, you can see what needs fixing, tweak your event to give people exactly what they want, and actually measure how well everything went. Plus, modern events are getting way more complicated with hybrid and virtual options. This complexity is pushing demand for better event management. And software companies are stepping up! They're rolling out cool new features like live streaming, , and interactive networking tools to keep up with what organizers and attendees need.

Global Event Management Software MarketSegmentation Analysis

The Global Event Management Software Market is segmented on the basis of Component, Deployment, Enterprise Size, End User, and Geography.

Event Management Software Market, By Component

• Software
• Services

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Based on Component, The market is segmented into Software and Services. Software accounted for the largest market share of 64.42% in 2023, with a market value of USD 6,726.56 Million and is projected to grow at a CAGR of 12.03% during the forecast period. Services was the second-largest market in 2023, valued at USD 3,714.52 Million in 2023; it is projected to grow at the highest CAGR of 12.66%.

Event Management Software Market, By Deployment

• Cloud-Based
• On-Premises

Based on Deployment, The market is segmented into Cloud-Based and On-Premises.

Event Management Software Market, By Enterprise Size

• Small And Medium-Sized Enterprise
• Large Enterprise

Based on Enterprise Size, The market is segmented into Small And Medium-Sized Enterprise and Large Enterprise.

Event Management Software Market, By End User

• Event Organizers & Planners
• Corporate
• Government
• Education
• Others

Based on End User, The market is segmented into Event Organizers & Planners, Corporate, Government, Education, and Others.

Event Management Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

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Based on Geography, The Gloabl Event Management Software Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America accounted for the largest market share of 40.06% in 2023, with a market value of USD 4,183.19 Million and is projected to grow at a CAGR of 11.98% during the forecast period. Europe was the second-largest market in 2023, valued at USD 2,287.04 Million in 2023; it is projected to grow at a CAGR of 12.18%.

Key Players

The “Global Event Management Software Market” is highly fragmented with the presence of a huge number of players in the market. Some of the major companies include Cvent Inc., Aveon Infotech Pvt. Ltd., ON24 Inc., Zoho Corporation Pvt. Ltd., Eventbrite, Inc., InEvent, Inc., Bizzabo, Planning Pod, and WEBEX EVENTS (CISCO SYSTEMS, INC.). The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In May 2023, The launch of Cvent’s AI Writing Assistant has been announced by the Cvent Inc. a premier provider of hospitality, events, and meetings solutions. This cutting-edge solution, which is integrated right into the Cvent platform, uses generative AI to speed up the content creation process and assist marketers and event planners in creating compelling, on-brand material in a shorter amount of time.
• In August 2023, With the launch of its new Cvent Events+ solution, Cvent hopes to provide an always-on branded event hub for upcoming events, webinars, and the display of footage from previous events. Events+ functions as a digital extension of an organization’s event program, providing a place for guests to conveniently locate and sign up for future events as well as binge watch carefully selected “best of” on-demand event video content.
• In January 2024, Instant Payouts and Tap to Pay are two new services that Eventbrite unveiled, with the goal of giving event organizers more financial flexibility and operational efficiency. Currently being rolled out to qualified organizers in the US, these capabilities should be completely accessible across the country in the next weeks, and by the end of the year, they should be available globally as well.
• In March 2024, In comparison to conventional name badges and lead capture techniques, Bizzabo unveiled ground-breaking data showing the effects of Klik wearable event technology on lead generation, attendee networking, and event engagement. Klik’s smart badges enable instantaneous contact information transmission, improving user experience and promoting more organic networking.
• In September 2023, In partnership with creative firm Smyle, Bizzabo has introduced a “premium” event service for both virtual and in-person events called Bizzabo Studios. Bizzabo Studios offers meeting planning and marketing services for end-to-end event production. Three base packages with pre-set deliverables and timelines, ranging from template design to full event setup, are available from Bizzabo Studios.

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We'll dig into the market with both qualitative (think feelings and opinions) and quantitative (that's numbers!) analysis, using segmentation that considers both the economy and other stuff. We'll give you the market value in good old USD Billion for every segment and sub-segment you can imagine. We'll even tell you which region and segment we think is going to explode with growth and which one will be king of the hill. We'll break down each geographic area, showing you who's buying what and what's influencing the market there. Think of a competitive showdown, featuring the market ranking of the big players, plus all the juicy details on new stuff they're launching, who they're partnering with, how they're growing, and who they're gobbling up (acquisitions!) over the last five years. Company profiles will be packed with overviews, insights, product comparisons, and a good ol' SWOT analysis for the main players. We'll give you the current and future scoop on the industry, covering recent happenings, growth potential, what's driving things forward, and the roadblocks in both up-and-coming and established regions. We'll also give you an in-depth look at the market through Porter's five forces and offer market insight through the value chain. Finally, we'll lay out the market dynamics, the growth opportunities that await, and even throw in 6 months of analyst support after you buy.

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