Global Event Management Software Market Size By Component (Software, Services), By Deployment (Cloud-Based, On-Premises), By Enterprise Size (Small And Medium-Sized Enterprise, Large Enterprise), By End User (Corporate, Government), By Geographic Scope And Forecast

Event Management Software Market Size And Forecast

Event Management Software Market size was valued at USD 10,441.07 Million in 2023 and is projected to reach USD 26,171.11 Million by 2031, growing at a CAGR of 12.26% from 2024 to 2031.

Increasing demand for virtual and hybrid events are the factors driving market growth. The Global Event Management Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Event Management Software Market Definition

An event management software (or event management system) is a digital application that makes it easier to plan, organize, and execute events. It includes a variety of features like event registration, ticketing, venue selection, scheduling, attendee interaction, and post-event analysis. An event management software is a technology that helps organizers plan, execute, and manage their events. Such events include music concerts, conferences, exhibits, festivals, ceremonies, athletic events, and many others.

Global Event Management Software Market Overview

The global Event Management Software Market has witnessed significant growth over the past decade, fueled by the increasing adoption of technology in organizing and managing various events across industries. From corporate conferences to music festivals, event management software has become an indispensable tool for event planners worldwide. The growing demand for simplified and effective event planning procedures is a significant market driver. Traditional methods of event administration sometimes include manual chores, such as paper-based registration and spreadsheet tracking, which are prone to mistakes and inefficiencies.

Event management software automates and centralizes control, allowing organizers to handle all aspects of an event from a single platform. This not only saves time and resources, but also enhances the attendance experience. Furthermore, the growth of digital marketing platforms has raised competition for event organizers to attract attendance. Event management software provides powerful marketing tools, such as email campaigns, social media integration, and personalized messaging, to help organizers reach their target audience effectively. By leveraging these tools, organizers can create targeted promotional campaigns, track engagement metrics, and optimize their marketing strategies for better results.

The increasing demand for data-driven decision-making is a noteworthy development propelling the use of event management software. These platforms’ built-in analytics features allow organizers to gain significant information regarding attendee behaviour, preferences, and satisfaction levels. By analyzing this data, organizers may find areas for improvement, customize their event offerings to fit attendee demands, and more precisely quantify event performance. Furthermore, the growing complexity of modern events, such as hybrid and virtual formats, has driven the need for advanced event management solutions. Event management software providers have responded by developing innovative features, such as live streaming, virtual exhibitor booths, and interactive networking tools, to cater to the evolving needs of event organizers and attendees.

Global Event Management Software MarketSegmentation Analysis

The Global Event Management Software Market is segmented on the basis of Component, Deployment, Enterprise Size, End User, and Geography.

Event Management Software Market, By Component

• Software
• Services

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Based on Component, The market is segmented into Software and Services. Software accounted for the largest market share of 64.42% in 2023, with a market value of USD 6,726.56 Million and is projected to grow at a CAGR of 12.03% during the forecast period. Services was the second-largest market in 2023, valued at USD 3,714.52 Million in 2023; it is projected to grow at the highest CAGR of 12.66%.

Event Management Software Market, By Deployment

• Cloud-Based
• On-Premises

Based on Deployment, The market is segmented into Cloud-Based and On-Premises.

Event Management Software Market, By Enterprise Size

• Small And Medium-Sized Enterprise
• Large Enterprise

Based on Enterprise Size, The market is segmented into Small And Medium-Sized Enterprise and Large Enterprise.

Event Management Software Market, By End User

• Event Organizers & Planners
• Corporate
• Government
• Education
• Others

Based on End User, The market is segmented into Event Organizers & Planners, Corporate, Government, Education, and Others.

Event Management Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

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Based on Geography, The Gloabl Event Management Software Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America accounted for the largest market share of 40.06% in 2023, with a market value of USD 4,183.19 Million and is projected to grow at a CAGR of 11.98% during the forecast period. Europe was the second-largest market in 2023, valued at USD 2,287.04 Million in 2023; it is projected to grow at a CAGR of 12.18%.

Key Players

The “Global Event Management Software Market” is highly fragmented with the presence of a huge number of players in the market. Some of the major companies include Cvent Inc., Aveon Infotech Pvt. Ltd., ON24 Inc., Zoho Corporation Pvt. Ltd., Eventbrite, Inc., InEvent, Inc., Bizzabo, Planning Pod, and WEBEX EVENTS (CISCO SYSTEMS, INC.). The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In May 2023, The launch of Cvent’s AI Writing Assistant has been announced by the Cvent Inc. a premier provider of hospitality, events, and meetings solutions. This cutting-edge solution, which is integrated right into the Cvent platform, uses generative AI to speed up the content creation process and assist marketers and event planners in creating compelling, on-brand material in a shorter amount of time.
• In August 2023, With the launch of its new Cvent Events+ solution, Cvent hopes to provide an always-on branded event hub for upcoming events, webinars, and the display of footage from previous events. Events+ functions as a digital extension of an organization’s event program, providing a place for guests to conveniently locate and sign up for future events as well as binge watch carefully selected “best of” on-demand event video content.
• In January 2024, Instant Payouts and Tap to Pay are two new services that Eventbrite unveiled, with the goal of giving event organizers more financial flexibility and operational efficiency. Currently being rolled out to qualified organizers in the US, these capabilities should be completely accessible across the country in the next weeks, and by the end of the year, they should be available globally as well.
• In March 2024, In comparison to conventional name badges and lead capture techniques, Bizzabo unveiled ground-breaking data showing the effects of Klik wearable event technology on lead generation, attendee networking, and event engagement. Klik’s smart badges enable instantaneous contact information transmission, improving user experience and promoting more organic networking.
• In September 2023, In partnership with creative firm Smyle, Bizzabo has introduced a “premium” event service for both virtual and in-person events called Bizzabo Studios. Bizzabo Studios offers meeting planning and marketing services for end-to-end event production. Three base packages with pre-set deliverables and timelines, ranging from template design to full event setup, are available from Bizzabo Studios.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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