Global Account Based Marketing Software Market Size By Type (Strategic Account-Based Marketing, Programmatic Account-Based Marketing), By Deployment Mode (Cloud-Based, On-Premises), By Industry (BFSI, Retail, And eCommerce), By Geographic Scope And Forecast

Account Based Marketing Software Market Size And Forecast

Account Based Marketing Software Market size was valued at USD 1.51 Billion in 2024 and is projected to reach USD 2.45 Billion by 2031, growing at a CAGR of 12.31% from 2024 to 2031.

ABM software realigns sales and marketing organizations away from general branding and leads generation tactics by identifying high-quality target accounts and executing a tailored marketing campaign. ABM software offers solutions to automate and streamline the time-consuming process of identifying prospects and providing the appropriate assets to establish appropriate accounts. The Global Account Based Marketing Software Market is expected to rise due to an increase in demand for account-based marketing by organizations to allow sales and marketing units to close more deals by targeting specific accounts.

Global Account Based Marketing Software Market Definition

Account-based marketing, or ABM as some call it, is really about getting Marketing and Sales to team up. They work together to create super-personalized buying experiences for a select group of really important customers, the ones you know are a great fit. Let's face it, these days it's a constant struggle to even get noticed, so companies looking for the best ROI are focusing on those high-value accounts. They’re thinking hard about how well they’re already known at the company, how deep their marketing goes, and how recognizable their logos are. To really nail ABM, marketing teams need smart strategies that blend the insights of both sales and marketing folks. The goal? Find those high-value accounts, connect with them, and close deals. And while ABM isn't exactly a brand-new idea, it's definitely making a comeback, mostly thanks to new tech and how everything’s changing.

Think of account-based marketing (ABM) software as a way to get your marketing and sales teams singing from the same song sheet. Instead of blasting out generic messages, you're laser-focused on the accounts that really matter. It all starts with figuring out who those ideal target accounts are and then crafting a marketing plan just for them. ABM software? That's your secret weapon! It automates the grunt work of finding the right prospects and makes sure they get the TLC they need to become happy customers, saving you precious time. With ABM software, you can expect to reel in high-quality leads, create personalized buying journeys, boost how long customers stick around (and how much they spend!), and supercharge your pipeline. And the best part? You can often plug these amazing ABM tools into your existing CRM and marketing automation platforms to really fine-tune your conversations with those VIP clients.

Global Account Based Marketing Software Market Overview

So, what's driving the Account Based Marketing Software Market? Well, it's mainly because companies are realizing that account-based marketing helps their sales and marketing teams close more deals by focusing on the right accounts. This software is gaining popularity because it offers fresh approaches for B2B marketers to handle those crucial customer relationships. Essentially, account-based marketing is key to boosting business within existing customer accounts. Think of it this wayif you've had some initial sales but want more, account-based marketing can help increase the long-term value of that customer. Plus, you can use it to land that important first sale with those key prospects.

However, the implementation of account-based marketing tools requires ample investment in resources and time. There is also an exclusive buy-in time for the software. These factors are expected to hamper the market during the forecast period. Merchants need to determine the right accounts to target, and they want to create the right content to sustain such accounts. These solutions allow sales and marketing alignment. When both teams are assigned on the account level, it is easy to synchronize their eligibility standards, messaging, and reporting practices.

Global Account Based Marketing Software Market Segmentation Analysis

The Global Account Based Marketing Software Market is segmented based on Type, Deployment Mode, Industry, and Geography.

Account Based Marketing Software Market, By Type

• Strategic account-based marketing• Account-based marketing Lite• Programmatic account-based marketing

Based on Type, the market is bifurcated into Strategic account-based marketing, Account-based marketing Lite, and Programmatic account-based marketing. The strategic account-based marketing segment is projected to rise the most during to forecasted period due to the rising need by companies to focus on larger accounts and target individuals directly in the company.

Account Based Marketing Software Market, By Deployment Mode

• Cloud-based• On-Premises

Based on Deployment Mode, the market is bifurcated into Cloud-based and On-Premises. Cloud-based is projected to rise the most during to forecasted period due to rising the speed of the workflow, offering high-end security for the datasets, enhanced scalability, speed, 24/7 services, and improved IT security.

Account Based Marketing Software Market, By Industry

• Media, Telecommunications, and IT• BFSI• Retail, and eCommerce• Healthcare and Life Sciences• Automotive and Manufacturing• Government and Public Sector• Others

Based on Industry, the market is bifurcated into Media, Telecommunications, and IT, BFSI, Retail, and E-commerce, Healthcare and Life Sciences, Automotive and Manufacturing, Government and Public Sector, and Others. The telecom and IT industry sector are projected to rise the most during to forecasted period due to the growing number of subscribers generating large volumes of data and adopting account-based marketing for giving customers better IT-enabled solutions and services.

Account Based Marketing Software Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of Regional Analysis, the Global Account Based Marketing Software Market is classified into North America, Europe, Asia Pacific, and Rest of the world. The Global Account Based Marketing Software Market in the North America region is expected to increase the most compared to other regions during the projected period due to a surge in the adoption of cloud solutions, increased internet connectivity, and the growing trend of online shopping.

Key Players

The “Global Account Based Marketing Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Jabmo, Demandbase ABM Platform, Influ2, AdDaptive Intelligence, AccountInsight, CompassABM, DealSignal, FirstRain, Instal, and Oceanos.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In April 2020, Terminus acquired Ramble, an account-based chat application. With the inclusion of Ramble, customers will be able to deploy real-time, account-based discussions throughout the complete customer journey right inside the Terminus platform.

• In January 2020, Demand base released a capability to its platform that enables B2B businesses to automate their campaigns. Dynamic Audience is a new solution that allows companies to dynamically change audiences depending on CRM updates, offsite intent activity, website engagement, and other activities.

Report Scope

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