Global Account Based Marketing Software Market Size By Type (Strategic Account-Based Marketing, Programmatic Account-Based Marketing), By Deployment Mode (Cloud-Based, On-Premises), By Industry (BFSI, Retail, And eCommerce), By Geographic Scope And Forecast

Account Based Marketing Software Market Size And Forecast

Account Based Marketing Software Market size was valued at USD 1.51 Billion in 2024 and is projected to reach USD 2.45 Billion by 2031, growing at a CAGR of 12.31% from 2024 to 2031.

ABM software realigns sales and marketing organizations away from general branding and leads generation tactics by identifying high-quality target accounts and executing a tailored marketing campaign. ABM software offers solutions to automate and streamline the time-consuming process of identifying prospects and providing the appropriate assets to establish appropriate accounts. The Global Account Based Marketing Software Market is expected to rise due to an increase in demand for account-based marketing by organizations to allow sales and marketing units to close more deals by targeting specific accounts.

Global Account Based Marketing Software Market Definition

Account-based marketing, often known as ABM, is a strategy for targeted business expansion in which the Marketing and Sales departments work together to provide individualized purchasing environments for a predetermined group of high-value clients. Marketers have a continuous enormous challenge to capture the attention of prospective consumers in today’s information-saturated world. Because of this, companies that want to concentrate on achieving the maximum potential ROI need to place their emphasis on high-value accounts while also taking into consideration the degree to which they have penetrated the account’s marketing, account penetration, and logos. For marketing teams to achieve their objectives, they need to implement tactics that combine the knowledge and experience of sales and marketing professionals to discover, interact with, and complete agreements with high-value accounts. Although account-based marketing is not a new idea, it has lately seen a rebirth as a result of the development of new technologies as well as the shifting environment.

Account-based marketing software, also known as ABM, realigns marketing and sales activities so that they no longer focus on general branding and lead generation strategies. This is accomplished by first gaining an understanding of quality target accounts and then developing a tailored marketing strategy. ABM software provides tools that can automate and shorten the laborious process of detecting prospects and allocating the appropriate assistance to nurture the most promising customers. These solutions may also reduce the amount of time spent on the process. Users of ABM software can generate high-quality leads, construct individualized purchasing experiences, increase client lifetime value, and provide more potential for accounts now in the pipeline. Remarkable ABM technologies may be used with third-party sales and marketing applications like customer relationship management, or CRM, software, and marketing automation platforms to more precisely target and prioritize discussions with key clients.

Global Account Based Marketing Software Market Overview

The global Account Based Marketing Software Market is predominantly driven by an increase in demand for account-based marketing by organizations to allow sales and marketing units to close more deals by targeting specific accounts. The Account Based Marketing Software Market is getting traction as it gives new ways for B2B marketers to manage strategic customer engagement. Account-based marketing plays a pivotal role in improving business in current customer accounts. In situations with moderate initial sales, it is advised that account-based marketing provides an increase in the long-term value of the customer. Account-based marketing can also be implemented for important prospect accounts for the first sale.

However, the implementation of account-based marketing tools requires ample investment in resources and time. There is also an exclusive buy-in time for the software. These factors are expected to hamper the market during the forecast period. Merchants need to determine the right accounts to target, and they want to create the right content to sustain such accounts. These solutions allow sales and marketing alignment. When both teams are assigned on the account level, it is easy to synchronize their eligibility standards, messaging, and reporting practices.

Global Account Based Marketing Software Market Segmentation Analysis

The Global Account Based Marketing Software Market is segmented based on Type, Deployment Mode, Industry, and Geography.

Account Based Marketing Software Market, By Type

• Strategic account-based marketing• Account-based marketing Lite• Programmatic account-based marketing

Based on Type, the market is bifurcated into Strategic account-based marketing, Account-based marketing Lite, and Programmatic account-based marketing. The strategic account-based marketing segment is projected to rise the most during to forecasted period due to the rising need by companies to focus on larger accounts and target individuals directly in the company.

Account Based Marketing Software Market, By Deployment Mode

• Cloud-based• On-Premises

Based on Deployment Mode, the market is bifurcated into Cloud-based and On-Premises. Cloud-based is projected to rise the most during to forecasted period due to rising the speed of the workflow, offering high-end security for the datasets, enhanced scalability, speed, 24/7 services, and improved IT security.

Account Based Marketing Software Market, By Industry

• Media, Telecommunications, and IT• BFSI• Retail, and eCommerce• Healthcare and Life Sciences• Automotive and Manufacturing• Government and Public Sector• Others

Based on Industry, the market is bifurcated into Media, Telecommunications, and IT, BFSI, Retail, and E-commerce, Healthcare and Life Sciences, Automotive and Manufacturing, Government and Public Sector, and Others. The telecom and IT industry sector are projected to rise the most during to forecasted period due to the growing number of subscribers generating large volumes of data and adopting account-based marketing for giving customers better IT-enabled solutions and services.

Account Based Marketing Software Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of Regional Analysis, the Global Account Based Marketing Software Market is classified into North America, Europe, Asia Pacific, and Rest of the world. The Global Account Based Marketing Software Market in the North America region is expected to increase the most compared to other regions during the projected period due to a surge in the adoption of cloud solutions, increased internet connectivity, and the growing trend of online shopping.

Key Players

The “Global Account Based Marketing Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Jabmo, Demandbase ABM Platform, Influ2, AdDaptive Intelligence, AccountInsight, CompassABM, DealSignal, FirstRain, Instal, and Oceanos.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In April 2020, Terminus acquired Ramble, an account-based chat application. With the inclusion of Ramble, customers will be able to deploy real-time, account-based discussions throughout the complete customer journey right inside the Terminus platform.

• In January 2020, Demand base released a capability to its platform that enables B2B businesses to automate their campaigns. Dynamic Audience is a new solution that allows companies to dynamically change audiences depending on CRM updates, offsite intent activity, website engagement, and other activities.

Report Scope

Research Methodology of Market Research

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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