Global Nonprofit CRM Market Size By Type (Online Fundraising, Online Advocacy, Peer-To-Peer Fundraising), By Industry (Large Organizations, Small And Medium Enterprises), By Geographic Scope And Forecast

Nonprofit CRM Market Size And Forecast

Nonprofit CRM Market size was valued at USD 4.25 Billion in 2024 and is projected to reach USD 7.35 Billion by 2031, growing at a CAGR of 7.98% from 2024 to 2031.

The increase in adoption of Nonprofit CRM software by Large Scale organizations and Small Scale organizations is the major driver of the global market. Nonprofit CRM is a safe tool for online fundraising and this safety with online fundraising will foster the market growth substantially by the forecast period. An increase in nonprofit organizations around the globe will drive the market towards a great rise by the forecast period. The Global Nonprofit CRM Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Nonprofit CRM Market Definition

A Nonprofit CRM is also referred to as Donor Management System and its main intention is to organize, analyze, and strategically implement communication strategies with nonprofit supporters to maintain and grow those relationships. An approximate 30% of total funding for nonprofit organizations is from donations made to the nonprofit organization. Nonprofits need to build and sustain their relationships to increase the gifts gained from their supporters. They also need to encourage the supporters for repetitive giving and leverage personal connections to grow their network. The most effective way to accomplish this is through an online system that is automated and is specifically designed for those with nonprofit space.

Constituent Relationship Management is a system or a platform that is used to initiate and improve relationships with constituents which are generally the subjects of an organization when it comes to charities and non-profit organizations. It helps in simplifying administrative demands and keeping an accurate and updated record of the donor base, fundraisers, volunteers, foundations, or everyone with whom the organization interacts. It involves everything that an organization uses to get things done to achieve its mission such as all of the workflows, processes, and reporting.

Global Nonprofit CRM Market Overview

Nonprofit organizations need to work with lots of data of various people associated with the organization such as donors, volunteers, and members. To manage the data and to stay updated and keep track of new data, Nonprofit CRMs are used as they are automated and will be less hectic to work with them. The increase in demand for systems that can manage and keep track of a huge amount of data is the major factor driving the growth of the global Nonprofit CRM Market. Along with this, the increased focus on constituent engagement, growth in social media engagement, and increased marketing have boosted the global market growth substantially.

Various tools which provide solutions for specific problems and the demand for effective retention tools such as pledge management, marketing automation, etc. are likely to fuel the market growth. An increase in the adoption of nonprofit CRM software by both large-scale organizations and small-scale organizations will foster market growth substantially on a global level. Nonprofit CRM possesses the ability to have safe fundraising which is anticipated to have a positive impact regarding the growth of the global market by the forecast period.

Nonprofit CRMs also have other benefits such as it improve external communication, an easy user interface and it provides a central location to store manage and keep track of the data. These additional advantages of Nonprofit CRM are anticipated to grow the market globally with a great margin. However, privacy concerns regarding the Nonprofit CRM are anticipated to hinder the market growth in the coming years. Technical glitches in the system may also act as a restraint for market growth. Increasing awareness regarding Nonprofit CRM and rectification in glitches with technological advancement may open new opportunities for the Nonprofit CRM Market.

Global Nonprofit CRM MarketSegmentation Analysis

The Global Nonprofit CRM Market is Segmented on the basis of Type, Industry, and Geography.

Nonprofit CRM Market, By Type

• Online Fundraising
• Online Advocacy
• Peer-to-Peer Fundraising
• All-in-One/Integrated Software

Based on Type, the market is bifurcated into Online Fundraising, Online Advocacy, Peer-to-Peer Fundraising and All-in-One/Integrated Software. Online Fundraising Segment is anticipated to hold the largest market share by the forecast period. Online fundraising has gained a lot of popularity in the past years and will keep making substantial progress in the coming years. Online Advocacy is anticipated to have considerable growth and will hold a significant market share by the forecast period.

Nonprofit CRM Market, By Industry

• Large Organizations
• Small and Medium Enterprises
• Others

Based on Industry, the market is segmented into Large Organizations, Small and Medium Enterprises, and Others. Large Organization is anticipated to grow at a faster pace with significant growth rates and is expected to hold the largest market share by the forecast period. Large Organizations will drive the global nonprofit market substantially and will record a growing CAGR. Small and Medium Enterprises is anticipated to grow substantially and will hold the second largest market share by the forecast period.

Nonprofit CRM Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on regional analysis, the Global Nonprofit CRM Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Nonprofit CRM Market is going to see a huge market rise in most of the regions. North America region is witness to have a major market growth by the forecast period. Nations such as the United States and Canada are going to contribute towards the regional market growth majorly along with other parts of North America. The European market will have substantial growth over the forecast period of 2028. Asia Pacific is going to have significant growth in the market share attributed to growing awareness of nonprofit CRM in developing economies such as India and China. The Middle East and Africa will have a gradual growth in the market in the upcoming years.

Key Players

The “Global Nonprofit CRM Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are QSOFT, Bitrix, Blackbaud, Neon One, Salsa Labs, Tithe.ly, Networks for Change, Sumac, Agilon LLC, and CiviCRM.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In July 2021, Salesforce.org has announced the launch of Marketing Cloud for Nonprofits, a marketing technology platform designed to help nonprofits of all sizes provide better digital experiences for their supporters. Marketing Cloud for Nonprofits comes equipped with native integration with Salesforce.org’s Nonprofit Success Pack (NPSP)—which converts the Salesforce CRM into a free and open-source solution for nonprofits—and enables users to segment constituents, and develop personalized content for their audience.
• In January 2021, Emma, a provider of email marketing software and services, has partnered with Omatic Software and Blackbaud on integrations with Blackbaud CRM, Raiser’s Edge, and Raiser’s Edge NXT. By combining Emma with Blackbaud CRM, Raiser’s Edge, or Raiser’s Edge NXT, charities can automatically keep contact information up to date and create more personalized and streamlined email workflows.
• In April 2020, Salesforce today announced new features and innovations for its Education and Nonprofit Clouds to provide the CRM tools to stay afloat and flourish during the COVID-19 pandemic and beyond. These new features include a suite of integrated offerings to evolve fundraising and advancement, tools to build transparency in financial systems, and streamlined experiences to increase staff capacity and manage day-to-day programs at scale.

Merger & Acquisitions

• In December 2020, Virtuous Software, a provider of fundraising platforms for nonprofits, has acquired RaiseDonors, an online fundraising platform provider. The financial terms of the deal were not disclosed. With RaiseDonors, Virtuous customers will now have more ways to create personalized giving experiences and the flexibility needed to run complex, multi-channel campaigns with embeddable forms, customized landing pages, and text-to-give options.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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