Global Nonprofit CRM Market Size By Type (Online Fundraising, Online Advocacy, Peer-To-Peer Fundraising), By Industry (Large Organizations, Small And Medium Enterprises), By Geographic Scope And Forecast

Nonprofit CRM Market Size And Forecast

Nonprofit CRM Market size was valued at USD 4.25 Billion in 2024 and is projected to reach USD 7.35 Billion by 2031, growing at a CAGR of 7.98% from 2024 to 2031.

What's fueling the growth of the global Nonprofit CRM market? Well, it's mainly because both Large Scale and Small Scale organizations are increasingly using these CRM systems. They're seeing Nonprofit CRM as a secure way to handle online fundraising, and this trust in online fundraising is really going to help the market grow. Plus, with more and more nonprofit organizations popping up worldwide, we expect the market to really take off! Want the full scoop? The Global Nonprofit CRM Market report gives you a complete look, analyzing all the key piecessegments, trends, what's driving and holding it back, who the competition is, and all the other factors that matter.

Global Nonprofit CRM Market Definition

Think of a Nonprofit CRM – sometimes called a Donor Management System – as your relationship hub. Its big goal is to help you get organized, really understand your supporters, and craft smart communication plans that keep those relationships strong and growing. Guess what? Around 30% of a nonprofit's funding comes straight from donations! So, it's super important to nurture those connections to encourage repeat gifts and even get supporters to spread the word within their own circles. And the best way to do all that? Hands down, it's through an automated online system, tailored specifically for the nonprofit world.

Constituent Relationship Management is a system or a platform that is used to initiate and improve relationships with constituents which are generally the subjects of an organization when it comes to charities and non-profit organizations. It helps in simplifying administrative demands and keeping an accurate and updated record of the donor base, fundraisers, volunteers, foundations, or everyone with whom the organization interacts. It involves everything that an organization uses to get things done to achieve its mission such as all of the workflows, processes, and reporting.

Global Nonprofit CRM Market Overview

Nonprofits juggle tons of info about everyone involved – donors, volunteers, you name it! To keep all that straight and stay on top of things, they're turning to Nonprofit CRMs. Think of them as automated helpers that make data management way less of a headache. Honestly, the rising need for tools to handle mountains of data is a huge reason the Nonprofit CRM market is booming. Add to that a bigger push for connecting with supporters, more action on social media, and ramped-up marketing efforts, and you've got a recipe for serious growth in the global market.

Various tools which provide solutions for specific problems and the demand for effective retention tools such as pledge management, marketing automation, etc. are likely to fuel the market growth. An increase in the adoption of nonprofit CRM software by both large-scale organizations and small-scale organizations will foster market growth substantially on a global level. Nonprofit CRM possesses the ability to have safe fundraising which is anticipated to have a positive impact regarding the growth of the global market by the forecast period.

Nonprofit CRMs aren't just about the core functions; they also make communicating with the outside world easier and boast user-friendly interfaces. Plus, they act as a central hub to store, manage, and track all your vital data. These added perks are expected to really boost the global market. But it's not all smooth sailing. Privacy worries surrounding Nonprofit CRMs could slow things down in the future. Technical hiccups in the system might also hold the market back. Luckily, as more people learn about Nonprofit CRMs and tech gets better at fixing those glitches, there could be exciting new opportunities on the horizon for the Nonprofit CRM Market.

Global Nonprofit CRM MarketSegmentation Analysis

The Global Nonprofit CRM Market is Segmented on the basis of Type, Industry, and Geography.

Nonprofit CRM Market, By Type

• Online Fundraising
• Online Advocacy
• Peer-to-Peer Fundraising
• All-in-One/Integrated Software

Based on Type, the market is bifurcated into Online Fundraising, Online Advocacy, Peer-to-Peer Fundraising and All-in-One/Integrated Software. Online Fundraising Segment is anticipated to hold the largest market share by the forecast period. Online fundraising has gained a lot of popularity in the past years and will keep making substantial progress in the coming years. Online Advocacy is anticipated to have considerable growth and will hold a significant market share by the forecast period.

Nonprofit CRM Market, By Industry

• Large Organizations
• Small and Medium Enterprises
• Others

Based on Industry, the market is segmented into Large Organizations, Small and Medium Enterprises, and Others. Large Organization is anticipated to grow at a faster pace with significant growth rates and is expected to hold the largest market share by the forecast period. Large Organizations will drive the global nonprofit market substantially and will record a growing CAGR. Small and Medium Enterprises is anticipated to grow substantially and will hold the second largest market share by the forecast period.

Nonprofit CRM Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Okay, so looking at where the Nonprofit CRM Market is headed, we're seeing some action in North America, Europe, Asia Pacific, and basically everywhere else. Expect things to really take off in most regions! North America, for example, should see some major growth, especially with the United States and Canada leading the charge. Europe? They're predicted to have some serious growth by 2028. And don't count out the Asia Pacific region! They're catching on quick, particularly in developing countries like India and China, which will significantly increase their market share. Finally, the Middle East and Africa will likely experience more gradual, but steady, growth over the next few years.

Key Players

The “Global Nonprofit CRM Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are QSOFT, Bitrix, Blackbaud, Neon One, Salsa Labs, Tithe.ly, Networks for Change, Sumac, Agilon LLC, and CiviCRM.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In July 2021, Salesforce.org has announced the launch of Marketing Cloud for Nonprofits, a marketing technology platform designed to help nonprofits of all sizes provide better digital experiences for their supporters. Marketing Cloud for Nonprofits comes equipped with native integration with Salesforce.org’s Nonprofit Success Pack (NPSP)—which converts the Salesforce CRM into a free and open-source solution for nonprofits—and enables users to segment constituents, and develop personalized content for their audience.
• In January 2021, Emma, a provider of email marketing software and services, has partnered with Omatic Software and Blackbaud on integrations with Blackbaud CRM, Raiser’s Edge, and Raiser’s Edge NXT. By combining Emma with Blackbaud CRM, Raiser’s Edge, or Raiser’s Edge NXT, charities can automatically keep contact information up to date and create more personalized and streamlined email workflows.
• In April 2020, Salesforce today announced new features and innovations for its Education and Nonprofit Clouds to provide the CRM tools to stay afloat and flourish during the COVID-19 pandemic and beyond. These new features include a suite of integrated offerings to evolve fundraising and advancement, tools to build transparency in financial systems, and streamlined experiences to increase staff capacity and manage day-to-day programs at scale.

Merger & Acquisitions

• In December 2020, Virtuous Software, a provider of fundraising platforms for nonprofits, has acquired RaiseDonors, an online fundraising platform provider. The financial terms of the deal were not disclosed. With RaiseDonors, Virtuous customers will now have more ways to create personalized giving experiences and the flexibility needed to run complex, multi-channel campaigns with embeddable forms, customized landing pages, and text-to-give options.

Report Scope

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We'll dive deep, looking at the market from every angle – not just the money stuff, but also the human side. You'll get market value data (in USD Billion) broken down for each slice and dice of the market. We'll pinpoint which regions and segments are set to explode with growth and which ones are already on top. Our analysis will highlight how different regions consume the product/service and what's driving or holding back the market in each place. We'll also give you a rundown of the competitive scene, including who's who, what new stuff they're launching, who's partnering with whom, and the big moves they've made in the last five years. You'll get detailed company profiles packed with insights, product comparisons, and SWOT analyses for the major players. We'll give you a clear picture of where the market is now and where it's heading, considering the latest trends, opportunities, and challenges in both up-and-coming and established regions. Expect an in-depth market analysis using Porter's five forces. We'll walk you through the Value Chain to understand how everything connects. Finally, we'll explore the market dynamics, highlighting future growth opportunities, and include 6 months of post-sales analyst support.

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