Global Sentiment Analytics Software Market Size By Deployment Type (Cloud-Based, On-Premise), By Enterprise Size (Small And Medium Size Enterprise, Large Enterprise), By End-User (BFSI, Media And Telecom, Government, Healthcare), By Geographic Scope And Forecast

Sentiment Analytics Software Market Size And Forecast

Sentiment Analytics Software Market size was valued at USD 3.17 Billion in 2024 and is projected to reach USD 10.5 Billion by 2031, growing at a CAGR of 14.9% from 2024 to 2031.

The process of analyzing this data is very time-consuming and tedious as a result of which modern techniques of visualization, analyzing, and storage methods are used. These business intelligence techniques provide better insights and upgrade data-driven decision-making. The Global Sentiment Analytics Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Sentiment Analytics Software Market Definition

Sentiment Analytics refers to the use of natural language processing, computational linguistics, text analysis, and biometrics. They are used to identify, quantify, extract and study affective states and subjective information. It is mainly the voice of customers applied to materials to understand the reviews and surveys, responses, online and social media, and healthcare applications. Sentiment analytics is also known as opinion mining and emotion AI. Sentiment Analytics software help data analyst within large enterprises to understand public opinions, monitor brand and reputation, conduct market research and customer experience. This helps to deliver the insights of their own customers.

Global Sentiment Analytics Software Market Overview

The increasing demand in social media and other web applications is expected to grow the Sentiment Analytics Software Market. Many organizations deal with a large amount of data to understand the opinions and reviews of the customers. The process of analyzing this data is very time-consuming and tedious as a result of which modern techniques of visualization, analyzing, and storage methods are used. These business intelligence techniques provide better insights and upgrade data-driven decision-making. Henceforth these techniques of sentiment analysis software enable the organizations to overcome the limitations as a result of improving the real-time data analysis.

Social Media analytical tools are used to understand recurring customer issues and project the experts in social media platforms and social networking sites without reflecting the actual customers. Sentiment analysis software benefits businesses to interpret data and understand the patterns and connections. Moreover, it enables the users to maintain a data repository by storing historical data for future use.

Furthermore, the social media analytical tools coupled with predictive analytics help to develop accurate and efficient solutions, reduce cost, improve efficiency and determine trends and patterns across unstructured content. This growing demand for predictive analytics in sentiment analysis is one of the key factors influencing the growth of sentiment analytics software. However, the higher cost associated with the sentiment analytics software, especially from government institutions is expected to limit the growth of sentiment analytics software owing to hamper the global Sentiment Analytics Software Market.

Global Sentiment Analytics Software MarketSegmentation Analysis

The Global Sentiment Analytics Software Market is segmented On The Basis of Deployment Type, Enterprise Size, End-User, And Geography.

Sentiment Analytics Software Market, By Deployment Type

• Cloud-Based
• On-Premise

Based on Deployment Type, the market is bifurcated into Cloud-Based and On-premises. On-premise software is installed and run on computers on the premise of the organization or the person using that software in an environment whereas Cloud software is a third-party environment that is assigned to host the company’s applications offsite.

Sentiment Analytics Software Market, By Enterprise Size

• Small and Medium Size Enterprise
• Large Enterprise

Based on Enterprise Size, the market is segmented into Small and Medium size Enterprises and Large Enterprises. Small and Medium size enterprises (SME) are businesses that maintain assets, revenues, and a number of employees below a certain limit threshold. They play an important role in the economy, enabling a number of people to get employed and helping in shaping innovation. A large enterprise comprises a large skillful workforce.

Sentiment Analytics Software Market, By End-User

• BFSI
• Media and telecom
• Government
• Healthcare
• Manufacturing
• Retail
• Others

Based on End-User, the market is segmented into BFSI, media, and telecom, government, healthcare, manufacturing, retail, and others. Banking, financial services, and insurance is an industry team that provides financial products or services to companies. Media and telecom is an industry grouping that focuses on new technologies whereas manufacturing deals with the process of production of products for use or sale with the help of machines, tools, labor, chemicals, and others. Retail deals with selling goods to consumers through multiple channels of distribution whereas healthcare deals with treatment and prevention of diseases through medical professional services.

Sentiment Analytics Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on regional analysis, the Global Sentiment Analytics Software Market is classified into North America, Europe, Asia Pacific, and Rest of the world.

Key Players

The “Global Sentiment Analytics Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Brandwatch, Clarabridge, Inc., IBM Corporation, Lexalytics, Inc., MeaningCloud LLC, MonkeyLearn Inc., NetOwl, RapidMiner, Inc., Repustate Inc., and SAS Institute Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• On February 26, 2021, online consumer listening platform and social media listening platform Brandwatch was acquired by Cision, best known for its media monitoring and media communications services, for $ 450 million, in a joint venture. TechCrunch understands that the leading Brandwatch team will always be there. The initiative brings together two major players to offer a wide range of services, from PR to marketing and online customer engagement. The agreement is expected to close in the second quarter of 2021. Cision has a media communication database of approximately 1 million journalists and media outlets and claims to have more than 75,000 customers. Brandwatch uses AI and machine learning in a process known as “public listening”.
• On February 18, 2021, Clarabridge, Inc., a leading provider of Customer Experience Management (CEM) solutions for the world’s top products, has met a record-breaking year by 2020, with a 300% increase in new YoY sales in Q4 and an increase in the size of the entire deal driven by speech analytics. More than 78% of new customer sales in Q4 include voice data (telephones), representing 449% over the first half of the year.
• In early 2021, IBM researchers have statistically proven that there are certain tasks that are restricted to classical computers that can be performed but are restricted to quantum computers. However, they acknowledge that quantum computers cannot outperform their predecessors based on a different architecture. Not only does it need to find and document evidence of the benefits of quantum computing benefits, but it also shows that they are trying, they say. In a paper entitled “Quantum Benefits for Limited Space Spaces,” published in Nature Physics, researchers say that for the first time, qubits offer more value than bits as a last resort. “Through our research, we are exploring a very simple questionhow does computer power differ when a computer is able to access the old comparative space compared to the quantum scratch space?” said the IBM team.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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