United States Flushable Wet Wipes Market Size Application (Personal Care, Cosmetic, Medical), By Competitive Landscape And Forecast

United States Flushable Wet Wipes Market Size And Forecast

United States Flushable Wet Wipes Market size was valued at USD 786.36 Million in 2024 and is projected to reach USD 1810.49 Million by 2031, growing at a CAGR of 12.12% during the forecast period 2024-2031.

Growing awareness about physical hygiene and surging disease spread are bolstering the demand for wipes in the US. With the growing concerns regarding the spread of viruses in various sectors such as hospitality, corporates, residential, healthcare, and various government agencies are further fostering the demand for flushable wet wipes in the country market. The United States report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

United States Flushable Wet Wipes Market Definition

Flushable wipes are personal cleaning wipes that are used as an alternative to toilet paper. In general, these wipes are made from shorter fibers and can have different treatments to make them disintegrate more quickly and easily after use. Flushable wipes are made of nonwoven substrates that are skin-friendly, manufactured from wood pulp and fiber from pure natural plants. These wipes can be completely dispersed into the sewer system and are often referred to as nonwoven disposable products.

Flushable wipes have quite small sizes that can be flushed easily. For different cleaning uses, such as domestic cleaning, industrial hygiene, and personal hygiene, these wipes can be used. In comparison to toilet tissues, flushable wipes are similar to home cleaning wipes and hence used as an alternative. These wipes can be completely flushed into the sewer system and are likewise considered expendable nonwoven products. Manufacturers are experimenting with innovative materials, packaging, and design in an effort to differentiate their goods.

United States Flushable Wet Wipes Market Overview

The benefits and growing applications of flushable wet wipes are major factors driving the growth of the market over the forecast period. Moreover, continuous innovations in wipes formulations and dispenser designs such as touchless dispensers are capturing popularity in the US market. Notably, US-based organizations such as the US FDA and US CDC also play an essential role in creating awareness of hand hygiene. For instance, the campaign from US CDC named ‘Clean Hands Count’ had been encouraging and empowering patients to ask healthcare service providers whether they washed their hands.

Apart from this, stringent regulatory norms introduced by the US government regarding wipes flushability standards are further enhancing its scope in the market. All these factors are fuelling the demand for wipes in the market. Moreover, the advent of the online platform has also provided lucrative opportunities for numerous vendors to pitch in for their offerings diluting the physical boundaries. However, the criticality of inventory management and product sourcing is likely to hamper the growth of the market over the forecast period. Moreover, the shift towards environmentally friendly wipes is anticipated to provide lucrative opportunities for the flushable wet wipes market to grow over the forecast period.

United States Flushable Wet Wipes Market Segmentation Analysis

The United States Flushable Wet Wipes Market is segmented on the basis of Application.

United States Flushable Wet Wipes Market, By Application

• Personal Care
• Cosmetic
• Medical
• Others

To Get Summarized Market Report By Application-

On the basis of application, the United States Flushable Wet Wipes Market has been segmented into Personal Care, Cosmetic, Medical, and Others. Personal Care accounted for the largest market share in 2019. Increasing awareness coupled with the rising disposable income is expected to drive the growth of the market in this segment.

Key Players

The “United States Flushable Wet Wipes Market” study report will provide valuable insight with an emphasis on the market including some of the major players such as Diamond Wipes International Inc., Kimberly-Clark Corporation, S.C. Johnson & Son, Inc., The Procter & Gamble Company, Nice-Pak, Guy & o’Neill.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players.

Key Developments

• In October 2022, Guy & O’Neill, Inc. which is a leading private label and contract manufacturer of wet wipes and liquid-fill products, announced the acquisition of the U.S. wipes operations of Albaad, USA, Inc. (“Albaad”). The combination of these premier companies aims to expand Guy & O’Neill’s continual commitment to providing a broad range of products, product forms, categories, and consumer solutions in combination with Albaad’s wet wipe flat pack capabilities to manufacture baby wipes, flushable wipes, adult and feminine wipes.
• In December 2021, Nice-Pak, a US-based pioneer, introduced its new Nice ’N Clean SecureFLUSH technology flushable wipes with a breakthrough technology that is strong and durable yet breaks apart five times faster than the leading brand of two-ply toilet paper. The patent pending SecureFLUSH technology verifies it as a unique, 100 percent cellulose nonwoven wipe that is strong enough to clean, yet breaks apart rapidly, when flushed, giving consumers a fresher clean and ensuring responsible care for their plumbing, septic, and sewage systems.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the global United States Flushable Wet Wipes market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with resp