Global Multichannel Campaign Management Market Size By Vertical (BFSI, IT and Telecommunication, Retail, Manufacturing), By Deployment (On-premise, Cloud based), By Geographic Scope And Forecast

Multichannel Campaign Management Market Size And Forecast

Multichannel Campaign Management Market size was valued at USD 5.41 Billion in 2024 and is projected to reach USD 21.12 Billion by 2031, growing at a CAGR of 18.55% from 2024 to 2031.

The rise in data transfer through a number of channels including mobile & smartphones, websites, emails etc. is driving the demand for the multichannel campaign management market. The Global Multichannel Campaign Management Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Multichannel Campaign Management Market Definition

Multichannel campaign management software aids companies in managing their digital marketing campaigns by defining and communicating offers to users across mobile, smartphones, emails, websites, social media and other mediums. Multichannel campaign management software also aids digital marketers to strategize, manage, execute, and supervise the marketing campaigns and achieve desired results while focusing & targeting a particular customer segment. Additional capabilities included in multichannel campaign management software include predictive analytics, campaign optimization, event triggering, content management, and more.

Global Multichannel Campaign Management Market Overview

The rise in data transfer through a number of channels including mobile & smartphones, emails, websites etc. is driving the demand for the multichannel campaign management market. Other factors supporting the growth of the multichannel campaign management market include the growing trend of mobile marketing through tablets, smartphones, and handheld devices, network and communication advancements, changing trends in digital marketing etc.

An increase in customer expectations to view real-time cross-channel advertisements is also supporting the growth of the multichannel campaign management market. Changing dynamics of advertisement channels, adoption of stringent regulations for mobile marketing by the rising number of countries, the technological complexity involved in terms of compatibility etc. are some of the restraints affecting the demand for multichannel campaign management tools and applications.

The concepts of analytics and big data play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data & analyze it to gain insights into the customer behaviour & buying patterns. Customer & social media analytics helps to segment the customer base and to plan, execute, strategize and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche & plan one-to-one engagements through direct marketing.

Global Multichannel Campaign Management Market Segmentation Analysis

The Global Multichannel Campaign Management Market is segmented based on Vertical, Deployment, and Geography.

Multichannel Campaign Management Market, By Vertical

•  BFSI
•  IT and Telecommunication
•  Retail
•  Manufacturing
•  Others

Based on Vertical, the market is bifurcated into BFSI, IT and Telecommunication, Retail, Manufacturing, Others.

Multichannel Campaign Management Market, By Deployment

•  On-premise
•  Cloud based

Based on Deployment, the market is bifurcated into On-premise, Cloud based.

Multichannel Campaign Management Market, By Geography

•  North America
•  Europe
•  Asia Pacific
•  Rest of the world

On the basis of Geography, the Global Multichannel Campaign Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to hold the largest market share in the forecast period. The attendance of significant players such as IBM Corporation and Oracle will boost the market growth with the help of incorporating technological advancements in the product portfolio. Increased disbursements of enterprises in Research and Development would expand the market growth across the region.

Key Players

The “Global Multichannel Campaign Management Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

Partnerships, Collaborations, and Agreements

•  Watson Marketing Assistant was introduced by IBM in 2017. This AI-powered application assists users in completing tasks, generating performance reports, and deciphering the sentiment and tone of campaign content. IBM Media Optimizer began delivering management features for owned and paid marketing channels through a partnership with MediaMath. Watson Marketing has announced a managed-hosted version of IBM Campaign, giving users access to Campaign’s features while allowing for cloud or on-premises deployment options.
•  Data Studio, a data-sharing platform focusing on second-party data, was added to Salesforce in 2017. It allows data vendors the opportunity to provide their data and gives marketers access to premium data for purchase. Interaction Studio, a rebranded OEM collaboration with Thunderhead, will ingest consumer interactions and develop in-the-moment profiles for individuals. Salesforce’s access to web content management and web analytic capabilities have been boosted thanks to partnerships with Sitecore and Google 360 analytics.

Mergers and Acquisitions

•  Koch Industries, Inc. completed the acquisition of Infor from Golden Gate Capital on April 6, 2020. Infor, a global pioneer in industry-specific business cloud software, has played an important role in Koch’s technological transformation. The acquisition gives Koch additional vital capabilities to accelerate digital transformation, while also giving Infor with resources and industry knowledge to continue extending its expertise in mission-critical software for industries including manufacturing, retail, and distribution, among others.
•  Marketo, the global leader in B2B marketing interaction, was acquired by Adobe in 2018. Customers will benefit as a result of Adobe’s acquisition of Marketo, from the combination of Adobe Experience Cloud’s analytics, personalization, and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology, allowing businesses to better connect marketing engagement to revenue growth. Marketo Engagement Platform will be integrated into Adobe Marketing Cloud, a market leader in managing, optimizing, and orchestrating cross-channel experiences and campaigns for B2B and B2C use cases across all industries.

Product Launches and Product Expansions

•  In June 2020, Zeta Global announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Opportunity Explorer(SM) is designed to assist marketers in identifying, segmenting, and acting on growth opportunities for their businesses. It consumes demographic, behavioral, and geographical signals from Zeta’s proprietary data set of 2.4 billion identities worldwide, synthesizes the data in real-time, and generates a configurable, interactive display of actionable insights.

Report Scope

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