Global Quick Service Restaurant (QSR) Market Size By Type (Standalone, Chain And Franchises), By Business Model (Online, Offline), By Service Type (Dine-In, Takeaway), By Geographic Scope And Forecast

Quick Service Restaurant (QSR) Market Size And Forecast

Quick Service Restaurant (QSR) Market size was estimated at USD 293.8 Billion in 2022 and is projected to reach USD 454.3 Billion by 2030, growing at a CAGR of 5.60% from 2023 to 2030.

Major factors which drive the market growth include changing lifestyles of the young adult and the adult population and the increasing number of quick service restaurants globally. Moreover, the growing demand for fast food among the population in developed and developing nations is a critical factor that is driving the growth of the market. The Global Quick Service Restaurant (QSR) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Quick Service Restaurant (QSR) Market Definition

Quick Service Restaurants (QSR) offer food items that require the least preparation time and are delivered through quick services. These restaurants have modular, standardized, and efficient procedures that help to reduce the lead time required for fulfilling the orders of the customers. These restaurants offer with a limited menu as it is prepared with minimum variations in a much lesser time.

Rapid urbanization in developing nations combined with the increasing disposable income of the population are some of the critical factors driving market growth. For instance, according to an article by Trading Economics, the average disposable income of the population in the U.S. increased from USD 18,296.5 in April 2022 to 19,594.8 in January 2023. Moreover, the growing working population in countries such as U.S., UK, India, and Germany is expected to be another driver for the market. For instance, according to data published by European Commission dated November 2022, Germany had a working population of 45.1 million as of February 2022. The working population in the country has increased by 1.5% compared to the previous year.

Global Quick Service Restaurant (QSR) Market Overview

Quick Service Restaurants serve food with minimum lead times, which increases their demand among the population. Moreover, with the increasing working population, there has been a rising demand for these restaurants among this population which is expected to support the growth of the market. Moreover, changing consumer preference towards healthy eating habits among the young population is expected to positively impact the market growth. Healthy eating habits help to prevent several chronic conditions, which is driving the adoption of a healthy diet. For instance, according to an article by Barbecue Lab, more than 80% of chronic conditions can be prevented by eating a healthy diet and exercising.

Moreover, with the increasing number of quick-service restaurants globally, the market is expected to witness substantial growth during the forecast period. For instance, the number of company-operated Mcdonald’s stores increased from 2637 in the first quarter of 2020 to 2676 in the first quarter of 2021. The companies are undertaking strategies to improve their geographical presence by offering delivery orders to customers within a particular area. Delivery and takeaway orders have witnessed tremendous growth after the COVID-19 pandemic owing to the demand for non-contact delivery. Moreover, these restaurants are also adopting digital technologies in order to streamline their operations and incorporate automation, reduce wastage, and improve customer experience.

Due to the increased consumer consciousness, there has been a considerably high demand for scan and-learn applications and freshness detectors, which provide customers with detailed nutritional contents of the food. The emergence of cloud kitchens in various countries is expected to boost the market growth. Cloud kitchens or ghost kitchens are commercial kitchens that prepare food only for delivery or takeout. Despite this, the market is anticipated to be negatively impacted due to the lack of staff and appropriate infrastructure required for the optimal functioning of the restaurants.

Global Quick Service Restaurant (QSR) MarketSegmentation Analysis

The Global Quick Service Restaurant (QSR) Market is Segmented on the basis of Type, Business Model, Service Type, And Geography.

Quick Service Restaurant (QSR) Market, By Type

• Standalone
• Chain & Franchises

Based on Type, The market is bifurcated into Standalone and Chain & Franchises. The Chain and Franchises segment dominated the market in 2022 due to the higher adoption of the chain and franchises model by several key players such as Domino’s, McDonald, Burger King, etc. The model offers several advantages, such as rapid brand expansion and higher revenues for the franchiser. Moreover, the failure rate of brands operating under this model is low; this is anticipated to further drive the adoption of the model, thereby positively impacting the growth of the market.

Quick Service Restaurant (QSR) Market, By Business Model

• Online
• Offline

Based on Business Model, The market is bifurcated into Online and Offline. The offline segment dominated the market in 2022. Several QSR restaurants have their presence through offline channels, which is a key factor driving the segment growth. Despite this, the online channel is expected to grow lucratively during the forecast period owing to the emergence of online food delivery partners.

Quick Service Restaurant (QSR) Market, By Service Type

• Dine-in
• Takeaway
• Drive-Through
• Home Delivery

Based on Service Type, the market is bifurcated into Dine-in, Takeaway, Drive-Through, and Home Delivery. Dine-in segment accounted for the largest market share in 2022. The major factor contributing to this is increasing consumer preference towards dining out in restaurants. Moreover, a significant proportion of customers go out for a complete dining experience which is expected to be an opportunity for the restaurants offering these services.

Quick Service Restaurant (QSR) Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Based on Regional Analysis, the Global Quick Service Restaurant (QSR) Market is classified into Asia Pacific, Latin America, North America, Europe, and Middle East & Africa. North America accounted for the largest market in the Global Quick Service Restaurant (QSR) Market; this is attributed to increasing demand for fast foods, growing consumer preferences towards multi-cuisine foods, and availability of easy and quick delivery options from restaurants and third-party dealers. Moreover, the presence of key players in the region, such as Burger King, McDonald’s, Dunkin Brands, etc., is anticipated to positively impact the market growth in the region.

Key Players

The “Global Quick Service Restaurant (QSR) Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are McDonald’s Corporation, Yum! Brands Inc., Domino’s Pizza Inc., Dunkin Brands Group, Burger King, Chick-fil-A, Starbucks Corporation, Subway, The Wendy’s Company, Restaurant Brands International Inc., Ark Restaurant Corp., Carrols Restaurant Group, Inc., Chipotle Mexican Grill, Darden Concepts, Inc., Quality Is Our Recipe, LLC, Inspire Brands Inc., Papa John’s International Inc., Wallace Fujian food co. Ltd., DEL TACO RESTAURANT, INC., Kotipizza Group Oyj. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In September 2022, Starbucks announced it had opened its 6000th store at Shanghai Lippoo in mainland China where the company opened its first store in China.
• In May 2022, McDonald’s announced it had agreed to evolve its partnership with Deliveroo. With this partnership, the customers and the McDonald’s franchisees will benefit from the McDelivery business.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Quick Service Restaurant (QSR) Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the Global Quick Service Restaurant (QSR) Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

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