Global Growlers Market Size By Application, By Material, By Capacity, By Geographic Scope And Forecast

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Growlers Market Size And Forecast

Growlers Market size was valued at USD 483.5 Million in 2020 and is projected to reach USD 592.0 Million by 2028, growing at a CAGR of 2.6% from 2021 to 2028.

Lately, the Global Growlers Market is really taking off! Seems like everyone's craving craft beer these days, loving its freshness and the fact that it's not loaded with preservatives – and that's a big win for the growler business. Plus, better ways to get things from point A to point B, and better packing too, are only helping things along. Now, it's true that growlers can be a bit pricey compared to other options, which can slow things down a bit. But people are really wanting to explore all sorts of tastes and flavors, and that's a major push for the growler market's growth. And get thisgovernments in some places (like Oregon, leading the way!) are even backing growlers to help keep our favorite adult beverages stored safely.

Global Growlers Market Definition

Growlers are glass, plastic, and ceramic containers that play an important role in the packaging business and are a viable solution for packing huge volumes of draught beer and beverages. It facilitates transportation in conjunction with brewing and serving methods while maintaining product quality. It is commonly used in wine and beer establishments for storage and service. The rapid expansion of craft brewers, as well as the growing popularity of homebrewing, has resulted in an expanding industry for the sale of collectible growlers.

Growlers, those handy vessels for taking beer home, are usually made of glass. They come with either a simple screw-on cap or a fancier hinged porcelain gasket cap, both designed to keep your beer fresh for about a week. Get a good seal, and your growler will keep that fizz indefinitely – treat it like any other clean bottle for storage. Some even have special valves on the lids to let you pump back in any carbon dioxide that escapes during pouring. You'll often find them in two colorsamber (that classic brownish tint) and clear (often called "flint"). Keep in mind that the clear ones can be 25% to 35% pricier. As for handles, glass ones are super common, but you can also find metal handles, sometimes with really fancy designs.

Global Growlers Market Overview

Think about ithow we get our beer, serve it up, and even brew it all depends a lot on how it's packaged! Growlers, for example, have become super popular for hauling around big batches of that just-brewed goodness. And since there are rules to keep them safe, storing these boozy beverages is getting more secure. You know, you can even find cider and wine in growlers these days! People are really digging the taste of fresh beer, probably because it doesn't have all those preservatives. But hey, growlers do cost more than aluminum cans or glass bottles. Still, with craft beer becoming even bigger, the market is likely to see some benefits.

So, growlers have become a pretty popular way to package beer these days, right? It's perfect for our fast-paced world where we want stuff now. Plus, because they're reusable, they're a good option for beer packaging and can help keep costs down. One thing to watch out forbeer in those clear glass growlers can lose its flavor quicker. If you want to store your beer longer, you're better off with dark glass, ceramic, or even stainless steel growlers. Breweries, they spend a ton on their bottling lines to keep oxygen out and the beer fresh for as long as possible. But the thing is, once you open a growler, it doesn't matter what kind it is – your beer will probably go flat within a day or so.

This could result in a decrease in growler production shortly. Crowlers’ growing appeal as a superior, more practical alternative to growlers is expected to stymie growler sales in the forecasted years. Filling, cleaning, and pouring beverages in growlers continue to be a headache for both consumers and craft brewers. More than a keg of beverage product is wasted in a day in a mid-sized brewery due to leakage.

Furthermore, growlers are not regarded as an optimal way to serve beer because bartenders must spend a significant amount of time cleaning and filling growlers. Furthermore, the current rise in popularity of crawlers over growlers implies that crawlers are swiftly supplanting traditional growlers due to their superiority in terms of quality, quantity, and shipping simplicity. According to the survey, this will continue to be a key problem for growler sales during the forecasted period.

Global Growlers MarketSegmentation Analysis

The Global Growlers Market is Segmented on the basis of Application, Material, Capacity, and Geography.

Growlers Market, By Application

  • Non- Alcoholic Beverages
  • Alcoholic Beverages
    1. Beer
    2. Wine
    3. Others

Based on the Application, the market is bifurcated into Non- Alcoholic Beverages and Alcoholic Beverages. The Non-Alcoholic beverages segment is expected to be the fastest-growing segment owing to the growing popularity of refreshment drinks and the developing sophistication of human societies. The emerging markets, together with shifting consumer demand as a result of the introduction of innovative products, provide many growth potentials for developing markets in the next years.

Growlers Market, By Material

Based on Material, the market is bifurcated into Ceramic, Glass, Metal, and Plastic. Because of its durability, cheaper price, and availability of novel plastic-based goods, plastic is predicted to grow at the quickest CAGR during the projection period. Companies are introducing innovative and recyclable products. Alternative Glass, for example, sells bar glasses made of plastic that resembles glass. Furthermore, product changes in terms of shape and color are likely to stimulate demand for plastic-based growlers.

Growlers Market, By Capacity

  • 32 Ounce
  • 64 Ounce
  • 128 Ounce

Based on Capacity, the market is bifurcated into 32 ounces,64 ounces, and 128 ounces.

Growlers Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world

The Growlers Market is segmented based on regions which are North America, Europe, Asia Pacific, and Rest of the world. Because it has the highest proportion of the worldwide craft beer industry, North America dominates the Growlers Market. Glowers market is predicted to develop throughout the forecast period due to an increase in demand for craft beer.

Key Players

The “Global Growlers Market” research report will provide useful information with a focus on the global market. The major players in the market are Alpha Packaging, GrowlerWerks, Inc., Global Glass Solutions, Portland Growlers Company, Boelter Companies, Inc., Drink Tanks Corporation, Orange Vessel Co., Berlin Packaging LLC, Ardagh Group S.A., and William Croxsons & Sons Limited among other domestic and global players. The competitive landscape section also includes key development strategies, market share, and market ranking analysis on a global scale for the aforementioned players.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2017-2028

Base Year

2020

Forecast Period

2021-2028

Historical Period

2017-2019

Unit

Value (USD Million)

Key Companies Profiled

Alpha Packaging, GrowlerWerks, Inc., Global Glass Solutions, Portland Growlers Company, Boelter Companies, Inc., Drink Tanks Corporation, Orange Vessel Co.

Segments Covered

By Application, By Material, By Capacity, And By Geography.

Customization Scope

Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

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