Global Event Booking Software Market Size By Deployment, By End-User, By Event Type , By Geographic Scope And Forecast

Event Booking Software Market Size And Forecast

Event Booking Software Market size was valued at USD 6.80 Billion in 2023 and is projected to reach USD 16.20 Billion by 2030, growing at a CAGR of 11.8% during the forecast period 2024-2030.

Global Event Booking Software Market Drivers

The market drivers for the Event Booking Software Market can be influenced by various factors. These may include

• Growing requirement for Event AutomationAs event management procedures get more complex and time-consuming, there is a greater requirement for event booking software. Companies and associations look for ways to automate everything from tickets and registration to venue administration and participant interaction during the preparation of events.
• Growth of Online and Virtual EventsThe COVID-19 epidemic and other reasons have expedited the move to online and virtual events, which has increased demand for event booking software that can support and improve digital event experiences. This includes online registration, virtual attendee participation, and virtual ticketing options.
• Mobile AccessibilityThe need for event booking software that provides mobile accessibility has been fueled by the increasing usage of smartphones and other mobile devices. Mobile-friendly event booking solutions are becoming more and more popular as a result of users’ expectations that they would be able to manage and attend events from their mobile devices.
• Integration with CRM and Marketing ToolsCompanies are searching more and more for event scheduling software that they can easily link with marketing tools and customer relationship management (CRM) systems. Organisations may increase overall event ROI, optimise marketing campaigns, and manage consumer data more efficiently with integration.
• Improved User ExperienceWhen choosing an event booking software, user experience has grown in importance. Those in charge of organising events are more inclined to use solutions with user-friendly interfaces, simple navigation, and an overall pleasant experience.
• Globalisation of EventsAs a result of organisations organising and taking part in events worldwide, there is an increased need for event booking software that can handle several languages, currencies, and legal needs.
• Data analytics and reportingOne of the main motivators is the capacity to collect and examine data on attendance patterns, event performance, and other important indicators. Having strong analytics and reporting tools in their event booking software helps organisers make wise choices and keep their events getting better.

Global Event Booking Software Market Restraints

Several factors can act as restraints or challenges for the Event Booking Software Market. These may include

• Integration DifficultiesIntegration with other tools, including CRM, marketing, and finance software, is necessary for many event booking software systems. One potential obstacle to seamless integration is its cost and difficulties.
• Security IssuesSecurity issues can be a major constraint, as event booking software frequently handles sensitive information such as payment details and attendance records. It is essential to make sure that data protection laws are followed.
• Expense of Implementation and UpkeepSome organisations may find it prohibitive to deploy event booking software initially, especially small and medium-sized firms (SMEs), due to the continuing maintenance costs.
• User Opposition and InstructionAdopting new software can be difficult for staff members and event planners, particularly if there is a steep learning curve. Due to the added expenses and time involved, the requirement for training may potentially be a constraint.
• Customisation DifficultiesIt might be difficult to satisfy the many demands that event organisers have. The software’s adoption may be constrained if it cannot be tailored to meet the needs of a particular event.
• Reliance upon Internet AccessSoftware for scheduling events frequently requires internet access. The programme may not work as intended in places with spotty or inconsistent internet connectivity.
• Adherence to RegulationsIt might be difficult to abide by several national and international laws pertaining to events, data security, and online transactions. Failure to comply may result in legal problems and hinder the software’s uptake.
• Saturation and CompetitionThere may be fierce rivalry if the market for event booking software becomes saturated. Breaking through experienced players may be a major barrier for newcomers.

Global Event Booking Software Market Segmentation Analysis

The Global Event Booking Software Market is Segmented on the basis of By Deployment, By End-User, By Event Type and Geography.

By Deployment

• Cloud-basedDue to its ease of use and accessibility from any location, this is the most widely used kind of event scheduling software. Additionally, cloud-based software is usually less expensive than on-premises software.
• On-premisesThis kind of software is set up locally on a server and needs additional IT know-how to maintain. But it can provide greater protection and control over your information.

By End-User

• CorporateThis category consists of companies of all sizes that handle their corporate events, such meetings, conferences, and trade exhibits, with the help of event booking software.
• Non-profitThis category consists of non-profit organisations that organise conferences, fundraising events, and other events using event booking software.
• EducationThis category covers educational institutions that utilise event booking software to coordinate athletic events, commencement ceremonies, and other activities.
• GovernmentThis category consists of government organisations that schedule meetings, conferences, and open events using event booking software.

By Event Type

• Conferences and meetingsThe software in this section is intended to handle trade exhibits, conferences, and gatherings of various sizes.
• Webinars and virtual eventsSoftware for managing online events, including webinars and virtual conferences, is included in this section.
• Concerts and festivalsThe software in this section is intended to handle big events like concerts and festivals.
• TicketingSoftware for selling event tickets is included in this section.

By Geography

• North AmericaMarket conditions and demand in the United States, Canada, and Mexico.
• EuropeAnalysis of the Event Booking Software Market in European countries.
• Asia-PacificFocusing on countries like China, India, Japan, South Korea, and others.
• Middle East and AfricaExamining market dynamics in the Middle East and African regions.
• Latin AmericaCovering market trends and developments in countries across Latin America.

Key Players

The major players in the Event Booking Software Market are

• Cvent
• Eventbrite
• Bizzabo
• Social Tables
• RegFox
• Eventzilla
• Aventri (formerly etouches)
• Ticket Tailor
• Bookitbee
• ThunderTix

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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