North America Hummus Market Size By Type (Original Hummus, Roasted Garlic Hummus), By Packaging (Pouch, Bottled), By End-user (Commercials, Industrials), By Geographic Scope And Forecast

North America Hummus Market Size And Forecast

North America Hummus Market size was valued at USD 896.19 Million in 2022 and is projected to reach USD 1,783.50 Million by 2030, growing at a CAGR of 8.98% from 2024 to 2030.

Growing demand for protein-rich food and its multiple health benefits and the rising popularity of various flavor combinations are the factors driving the market growth. The North America Hummus Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

North America Hummus Market Definition

Hummus is a famous and staple Middle Eastern condiment prepared from cooked, mashed chickpeas or other beans, blended with tahini (sesame paste), olive oil, lemon juice, garlic, and various spices. It has a smooth, creamy texture, a thick or spreading consistency, and a nutty, savory flavor to use as a dip or spread. It can also be made from other beans such as Fava beans, Cannellini beans, green peas, pinto beans, white beans, black beans, soybeans, and yellow lentils. Cumin is the signature spice added to provide a unique flavor to Hummus. Other spices used in Hummus include coriander, smoked paprika, cayenne pepper, cinnamon, and salt for seasoning.

Hummus is a versatile cuisine that has grown in popularity across the world. It is typically used as a dip for pita bread, crackers, or veggies and a spread for sandwiches and wraps. Hummus is typically eaten as a dip with pita bread, tortilla chips, or a variety of fresh vegetables such as carrot sticks, cucumber slices, and bell pepper strips. It’s a thick, savory spread over sandwiches, wraps, and pitas.

North America Hummus Market Overview

Growing demand for protein-rich food and multiple health benefits associated with hummus are anticipated to boost demand for hummus.in the North America region. Hummus is a creamy and silky purée made with tahini, cooked garbanzo beans, and an acid (usually lemon juice). Hummus is rich in nutrients since it contains several vitamins and minerals, such as iron, manganese, copper, and folate. Thus, there are numerous health advantages to nutrient-dense hummus. Chickpeas are a plant-based protein source and beneficial for repair and recovery in the body,” More precisely, hummus has over 8 grams of protein per serving, which makes it an excellent lunchtime energy booster that can help to resist hunger and prevent overindulging in other meals. Combination with broccoli make a potent and high-protein meal. The growing popularity of different flavor combinations of hummus significantly drives the hummus market in North America. Hummus flavors that are distinctive and inventive are in higher demand due to consumers’ changing taste preferences and need for a wider variety of cuisines.

North American consumers are becoming more receptive to experiencing novel and unusual flavors. Producers of hummus are taking advantage of this trend by offering inventive and daring combos that appeal to people looking for a variety of gastronomic experiences. A more comprehensive range of flavors has been introduced to accommodate varying palate preferences, for instance, various flavors, from traditional to organic and classic. Multiple flavors include spinach, avocado, caramelized onion, dark chocolate, garlic, jalapeno, red pepper, tomato basil, lemon, beet, roasted garlic, black olive, and many more.

Furthermore, concerns associated with allergies can hamper the North American hummus market. Even though hummus is typically regarded as a versatile and healthful food choice, concerns about allergies can cause consumers to hesitate, cause the product to lose market share, and draw more attention from regulators. Products made with hummus frequently include sesame, garlic, lemon, red pepper, and other possible allergens. Insufficient or inaccurate labeling of allergens on product packaging can result in non-compliance with regulations and damage consumers’ confidence. Stricter labeling regulations and consumer desire for accurate and transparent allergen information can negatively impact brands that do not achieve these requirements.

North America Hummus Market Segmentation Analysis

The North America Hummus Market is segmented on the basis of Type, Packaging, End-user, and Geography.

North America Hummus Market, By Type

• Original Hummus
• Roasted Garlic Hummus
• White Bean Hummus
• Red Pepper Hummus
• Black Olive Hummus
• Others

To Get a Summarized Market Report By Type-

Based on Type, the market is segmented into Original Hummus, Roasted Garlic Hummus, White Bean Hummus, Red Pepper Hummus, Black Olive Hummus, and Others. The North America Hummus Market is experiencing a scaled level of attractiveness in the “Type” segment. The North America Hummus Market is experiencing a scaled level of attractiveness in the Original Hummus segment. Original Hummus accounted for the largest market share of 30.98% in 2022, with a market value of USD 277.68 Million and is projected to grow at a CAGR of 9.53% during the forecast period. Roasted Garlic Hummus was the second-largest market in 2022, valued at USD 182.85 Million in 2022; it is projected to grow at the highest CAGR of 10.41%.

Original hummus sometimes referred to as traditional or classic hummus, is the proper, basic form of the widely consumed dip or spread from the Middle East and Mediterranean. Cooked or canned chickpeas, garbanzo beans, olive oil, lemon juice, garlic, salt, and tahini, a paste produced from powdered sesame seeds, are the main ingredients of traditional hummus. These ingredients are blended to generate a smooth and creamy texture. The nutty taste of tahini, the mild tartness of lemon juice, and the savory undertones of garlic define original hummus. It works well as a spread, dip, or condiment in various culinary applications.

North America Hummus Market, By Packaging

• Tubes and Cups
• Pouch
• Bottled
• Jars
• Others

To Get a Summarized Market Report By Packaging-

Based on Packaging, the market is segmented into Tubes and Cups, Pouch, Bottled, Jars, and Others. The North America Hummus Market is experiencing a scaled level of attractiveness in the Tubs & Cups Imaging segment. Tubs & Cups accounted for the largest market share of 30.79% in 2022, with a market value of USD 275.93 Million and is projected to grow at the highest CAGR of 10.35% during the forecast period. Pouch was the second-largest market in 2022, valued at USD 217.54 Million in 2022; it is projected to grow at a CAGR of 9.31%.

Hummus tubs, usually plastic or similar materials containers that may carry a substantial amount of hummus, are more significant. These household-use containers come in various sizes, from minor to large enough for an entire family. Hummus cups are individual-serve, smaller plastic or comparable-material containers. These single-serving cups are practical for portion control and on-the-go eating. There are hummus tubs available for those who would instead purchase a more significant quantity of hummus for at-home usage. They can be spread, dipped, or used as a component in various dishes. They frequently include a resealable cover to preserve freshness. Hummus cups are made for customers who want a portable and easy-to-carry solution.

North America Hummus Market, By End-user

• Household & Retail
• Commercials
• Industrials

Based on End-user, the market is segmented into Household & Retail, Commercials, and Industrials. The North America Hummus Market is experiencing a scaled level of attractiveness in the Household& Retail segment. Household & Retail accounted for the largest market share of 47.00% in 2022, with a market value of USD 421.21 Million and is projected to grow at the highest CAGR of 9.88% during the forecast period. Commercials was the second-largest market in 2022, valued at USD 269.11 Million in 2022; it is projected to grow at a CAGR of 8.68%.

The hummus is packed in giant tubs or containers for home use. These jars are intended for single people or households frequently eating hummus at home. More amounts of hummus are available in household-sized tubs, perfect for frequent usage as a dip, spread, or component in home-cooked meals. Resealable PackagingWith resealable lids on several household-sized containers, customers can keep the hummus fresh for several uses. For retail distribution, hummus is often offered in smaller, individual-sized containers like cups or single-serving packets. Retail-sized hummus cups are ideal for customers looking for a quick and portable snack because they are portable and easy to consume. Retailers may provide multipacks of individual-sized hummus cups to customers to give diversity and accommodate their varying taste preferences.

North America Hummus Market, By Geography

• U.S.
• Canada
• Mexico

Based on Geography, the market is segmented into U.S., Canada, and Mexico. The North America Hummus Market is experiencing a scaled level of attractiveness in the U.S. region. US accounted for the largest market share of 79.23% in 2022, with a market value of USD 710.05 Million and is projected to grow at a CAGR of 9.01% during the forecast period. Canada was the second-largest market in 2022, valued at USD 120.54 Million in 2022; it is projected to grow at a CAGR of 8.52%. However, Mexico is projected to grow at the highest CAGR of 9.54%.

Several variables come together to boost the North American hummus market in the United States. A health-conscious population looks for wholesome substitutes, and hummus is positioned as a plant-based, high-protein choice. The people of the United States accept the Mediterranean staple and include it in their regular meals, embracing a variety of culinary influences. Hummus’s popularity is increased by constant taste innovation, handy packaging, and clever marketing, and a vibrant snacking culture supports its adaptable, on-the-go character. The United States drives and significantly determines the direction of the North American hummus industry thanks to its strong retail presence and responsive customer base.

Key Players

The “North America Hummus Market” study report will provide a valuable insight with an emphasis on the market. The major players in the market are Bakkavor Group PLC, Strauss Group, Boar’s Head Provision Company, Cedar’s Mediterranean Foods, Hope Foods, LLC, Hannah International Foods, Inc., Tribe Hummus, Lantana Foods, Haig’s Delicacies, LLC, and Ithaca Hummus. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with Hummus benchmarking and SWOT analysis.

Key Developments