North America Hummus Market Size By Type (Original Hummus, Roasted Garlic Hummus), By Packaging (Pouch, Bottled), By End-user (Commercials, Industrials), By Geographic Scope And Forecast

North America Hummus Market Size And Forecast

North America Hummus Market size was valued at USD 896.19 Million in 2022 and is projected to reach USD 1,783.50 Million by 2030, growing at a CAGR of 8.98% from 2024 to 2030.

Growing demand for protein-rich food and its multiple health benefits and the rising popularity of various flavor combinations are the factors driving the market growth. The North America Hummus Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

North America Hummus Market Definition

Hummus! It's that amazing Middle Eastern dip we all love. Basically, it's made from cooked, mashed chickpeas (or other beans – more on that later!), all blended up with tahini (that's sesame paste), olive oil, lemon juice, garlic, and a bunch of tasty spices. Think smooth, creamy, and the perfect thickness for spreading or dipping. It's got this nutty, savory flavor that's just addictive! Oh, and you can totally make it with other beans too, like Fava beans, Cannellini beans, green peas, pinto beans, white beans, black beans, soybeans, and even yellow lentils. And the secret ingredient? Cumin! That's what gives it that special hummus flavor. But people also use coriander, smoked paprika, cayenne pepper, cinnamon, and, of course, salt to make it taste just right.

Hummus is a versatile cuisine that has grown in popularity across the world. It is typically used as a dip for pita bread, crackers, or veggies and a spread for sandwiches and wraps. Hummus is typically eaten as a dip with pita bread, tortilla chips, or a variety of fresh vegetables such as carrot sticks, cucumber slices, and bell pepper strips. It’s a thick, savory spread over sandwiches, wraps, and pitas.

North America Hummus Market Overview

People in North America are really craving protein these days, and since hummus has some great health perks, it's expected to become even more popular! Hummus, that creamy, silky blend of tahini, cooked garbanzo beans, and a little acid (usually lemon juice), is packed with good stuff. Think iron, manganese, copper, and folate - that's why it's so nutrient-dense, offering tons of health advantages. Chickpeas, the main ingredient, are a fantastic plant-based protein source, perfect for repair and recovery. Did you know hummus packs over 8 grams of protein per serving? That makes it an awesome lunchtime energy booster, helping you stay full and avoid overeating later. Try it with broccoli for a seriously potent and high-protein meal! Plus, all those cool and creative hummus flavors? That's a big reason why the hummus market is booming. Everyone's after unique and inventive tastes, wanting to explore different cuisines – it's all about satisfying those ever-changing taste buds.

North American consumers are becoming more receptive to experiencing novel and unusual flavors. Producers of hummus are taking advantage of this trend by offering inventive and daring combos that appeal to people looking for a variety of gastronomic experiences. A more comprehensive range of flavors has been introduced to accommodate varying palate preferences, for instance, various flavors, from traditional to organic and classic. Multiple flavors include spinach, avocado, caramelized onion, dark chocolate, garlic, jalapeno, red pepper, tomato basil, lemon, beet, roasted garlic, black olive, and many more.

Allergies can really put a damper on things for the North American hummus market. Even though hummus is usually seen as a healthy and easy-to-eat food, allergy worries can make people think twice before buying it. This hesitation can lead to the product losing out to competitors and getting more attention from regulators. You see, hummus often contains ingredients like sesame, garlic, lemon, and red pepper, which can cause allergic reactions. And if allergen labeling on packaging is unclear or wrong, brands could face penalties for breaking the rules and customers could lose trust in them. Basically, if brands don't keep up with stricter labeling rules and the growing need for clear and honest information about allergens, they could take a hit.

North America Hummus Market Segmentation Analysis

The North America Hummus Market is segmented on the basis of Type, Packaging, End-user, and Geography.

North America Hummus Market, By Type

• Original Hummus
• Roasted Garlic Hummus
• White Bean Hummus
• Red Pepper Hummus
• Black Olive Hummus
• Others

To Get a Summarized Market Report By Type-

When it comes to Type, you'll find the hummus market broken down into delicious categoriesOriginal Hummus, Roasted Garlic Hummus, White Bean Hummus, Red Pepper Hummus, Black Olive Hummus, and Others. Right now, North America is really loving its hummus, especially the "Type" segment. And when you get down to it, Original Hummus is king! It held a whopping 30.98% of the market in 2022, translating to USD 277.68 Million, and it's expected to keep growing at a rate of 9.53%. But don't count out Roasted Garlic Hummus! It came in second in 2022 with a value of USD 182.85 Million, and get this – it's projected to be the fastest-growing segment with a CAGR of 10.41%.

Original hummus—sometimes called traditional or classic—is really the OG, basic version of that super popular dip and spread we all know and love from the Middle East and Mediterranean. What's in it? Well, you've got your cooked chickpeas (or garbanzo beans if you're feeling fancy), some good olive oil, a squeeze of lemon juice, garlic (of course!), salt, and tahini—that awesome paste made from ground sesame seeds. Mix it all up and you get that smooth, creamy texture that's just perfect. Think nutty tahini vibes, a little zing from the lemon, and that savory garlic kick. Use it as a spread, a dip, or even a condiment—it's totally versatile!

North America Hummus Market, By Packaging

• Tubes and Cups
• Pouch
• Bottled
• Jars
• Others

To Get a Summarized Market Report By Packaging-

Based on Packaging, the market is segmented into Tubes and Cups, Pouch, Bottled, Jars, and Others. The North America Hummus Market is experiencing a scaled level of attractiveness in the Tubs & Cups Imaging segment. Tubs & Cups accounted for the largest market share of 30.79% in 2022, with a market value of USD 275.93 Million and is projected to grow at the highest CAGR of 10.35% during the forecast period. Pouch was the second-largest market in 2022, valued at USD 217.54 Million in 2022; it is projected to grow at a CAGR of 9.31%.

Think of hummus tubs – those bigger containers, usually plastic, packed with lots of hummus. They're perfect for families and come in sizes from small to, well, humongous! Then you've got hummus cupsthe individual servings in smaller plastic containers. These little guys are all about portion control and easy snacking when you're on the move. If you're the "hummus-at-home" type, grab a tub! You can spread it on sandwiches, dip veggies in it, or even use it in recipes. Plus, they usually have a handy resealable lid to keep it fresh. But for those who just want a quick, portable hummus fix? Hummus cups are your best bet!

North America Hummus Market, By End-user

• Household & Retail
• Commercials
• Industrials

Based on End-user, the market is segmented into Household & Retail, Commercials, and Industrials. The North America Hummus Market is experiencing a scaled level of attractiveness in the Household& Retail segment. Household & Retail accounted for the largest market share of 47.00% in 2022, with a market value of USD 421.21 Million and is projected to grow at the highest CAGR of 9.88% during the forecast period. Commercials was the second-largest market in 2022, valued at USD 269.11 Million in 2022; it is projected to grow at a CAGR of 8.68%.

You can find hummus in big family-sized tubs, perfect for people who just can't get enough of the stuff. They're great if you're flying solo or your household practically lives on hummus! If you're always dipping, spreading, or using it in your cooking, these larger tubs are the way to go. Plus, many of these household containers come with resealable lids to help keep your hummus fresh and delicious for days. For grabbing on the go, you'll also see hummus in smaller, single-serving cups and packets. These retail-sized cups are awesome for a quick and easy snack when you're out and about. And to give you some options, many stores offer multipacks of these little cups with different flavors.

North America Hummus Market, By Geography

• U.S.
• Canada
• Mexico

Based on Geography, the market is segmented into U.S., Canada, and Mexico. The North America Hummus Market is experiencing a scaled level of attractiveness in the U.S. region. US accounted for the largest market share of 79.23% in 2022, with a market value of USD 710.05 Million and is projected to grow at a CAGR of 9.01% during the forecast period. Canada was the second-largest market in 2022, valued at USD 120.54 Million in 2022; it is projected to grow at a CAGR of 8.52%. However, Mexico is projected to grow at the highest CAGR of 9.54%.

So, what's making hummus a hit in the U.S. and boosting the whole North American market? Well, more and more people are looking for healthy options, and hummus fits the bill perfectly – it's plant-based and packed with protein. Plus, Americans have really taken to this Mediterranean staple, making it a part of their everyday meals and embracing all sorts of different flavors. Constant innovation in tastes, convenient packaging, and some pretty smart marketing definitely help. And let's not forget our love of snacks! Hummus is just so adaptable and easy to grab on the go. Basically, the U.S. with its strong presence in stores and customers always ready to try new things, is really

Key Players

The “North America Hummus Market” study report will provide a valuable insight with an emphasis on the market. The major players in the market are Bakkavor Group PLC, Strauss Group, Boar’s Head Provision Company, Cedar’s Mediterranean Foods, Hope Foods, LLC, Hannah International Foods, Inc., Tribe Hummus, Lantana Foods, Haig’s Delicacies, LLC, and Ithaca Hummus. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with Hummus benchmarking and SWOT analysis.

Key Developments