Europe Hummus Market Size By Type (Original Hummus, White Bean Hummus), By Packaging (Pouch, Bottled), By End-User (Commercials, Industrials), By Geographic Scope And Forecast

Europe Hummus Market Size And Forecast

Europe Hummus Market size was valued at USD 783.23 Million in 2022 and is projected to reach USD 1,475.54 Million by 2030, growing at a CAGR of 8.14% from 2024 to 2030.

Rising popularity of healthy and protein-rich mediterranean cuisine and the surge in veganism and flexitarianism are the factors driving the market growth. The Europe Hummus Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Europe Hummus Market Definition

Hummus is an ancient recipe from the Middle East that has gained widespread popularity worldwide. It is traditionally made from simple ingredients, including cooked and mashed chickpeas, tahini (sesame seed paste), olive oil, lemon juice, and garlic. These ingredients are blended to create a smooth and creamy texture. The word “hummus” is derived from the Arabic term for chickpeas. Hummus has become a staple in various cuisines, and its consumption has extended beyond the Middle East to international markets. It is commonly enjoyed as a dip with pita bread, vegetable sticks, or chips, and it can also be used as a spread in sandwiches or wraps.

Hummus is not only valued for its delicious taste but also for its nutritional benefits. It is a good plant-based protein, fiber, unsaturated fats, and essential vitamins and minerals. The presence of fiber has demonstrated benefits in controlling blood sugar levels, reducing LDL or “bad” cholesterol, promoting post-meal satisfaction, and maintaining regularity. Including healthy unsaturated fats, derived primarily from olive oil and tahini, lowers cholesterol and triglyceride levels while enhancing the feeling of fullness during meals. Furthermore, hummus serves as an excellent source of plant-based protein. Moreover, it is often considered a healthier alternative to many traditional dips and spreads owing to its nutrient-dense composition.

Europe Hummus Market Overview

The ‘European hummus Market’ is witnessing significant growth owing to various driving factors such as the rise in veganism and flexitarians in Europe, the rising popularity of healthy and protein-rich Mediterranean cuisine, and the availability of various flavors and varieties. Additionally, the growing prevalence of chronic conditions such as diabetes and cardiovascular conditions is anticipated to drive the demand for hummus. Hummus has a low glycemic index that helps to better manage blood sugar, which is a key factor that increases its demand among people looking for a healthy option for food.

Moreover, hummus is packed with healthy ingredients that offer many health benefits, including plant-based protein, inflammation-fighting properties, and heart-healthy oils. Hummus’s creamy texture and rich flavor make it a versatile ingredient. It can be enjoyed as a dip with vegetables, pita bread, or crackers, used as a sandwich spread, or incorporated into various dishes like wraps, salads, and pasta. It is a popular health food snack, and its high protein content makes it a valuable addition to the diet, especially for those seeking protein-rich options. Furthermore, the rise of veganism and flexitarianism in Europe has increased demand for plant-based products such as hummus.

This trend is driven by various factors, including the growing awareness of the nutritional benefits of plant-based diets and the environmental concerns associated with meat consumption. The rise of veganism and flexitarianism in Europe is growing, as evidenced by various studies and surveys. In Germany, for example, a study applied a Modified Healthy Eating Index to compare the diet quality of flexitarians, vegans, and omnivores, showing that flexitarians scored significantly higher than omnivores but lower than vegans

However, the fluctuating prices of raw materials for hummus production are primarily attributed to the variability in the costs of key ingredients such as chickpeas, sesame seeds, and olive oil. These fluctuations can affect production expenses, increasing manufacturing costs and potentially reducing profit margins. Factors such as crop yield, changing weather conditions, and supply chain dynamics can cause a drastic change in the final price of the ingredients, particularly chickpeas, which is a primary ingredient used to make hummus.

Europe Hummus Market Segmentation Analysis

The Europe Hummus Market is segmented on the basis of Type, Packaging, End-User, and Geography.

Europe Hummus Market, By Type

• Original Hummus
• Roasted Garlic Hummus
• White Bean Hummus
• Red Pepper Hummus
• Black Olive Hummus
• Others

To Get a Summarized Market Report By Type-

Based on Type, the market is segmented into Original Hummus, Roasted Garlic Hummus, White Bean Hummus, Red Pepper Hummus, Black Olive Hummus and Others. The Europe Hummus Market is experiencing a scaled level of attractiveness in the “Type” segment. Original Hummus accounted for the largest market share of 29.27% in 2022, with a market value of USD 229.25 Million and is projected to grow at a CAGR of 8.60% during the forecast period. Roasted Garlic Hummus was the second-largest market in 2022, valued at USD 161.96 Million in 2022; it is projected to grow at the highest CAGR of 9.36%.

The original traditional hummus holds distinct advantages over other hummus variations owing to its time-honored recipe and cultural significance. The cultural heritage associated with traditional hummus adds distinctive flavor and authenticity, resonating with consumers seeking a genuine culinary experience. While newer hummus types may introduce innovative flavors, the original traditional hummus retains a universal appeal rooted in its simplicity, nutritional value, and the rich cultural tapestry it represents.

Europe Hummus Market, By Packaging

• Tubes and Cups
• Pouch
• Bottled
• Jars
• Others

Based on Packaging, the market is segmented into Tubes and Cups, Pouch, Bottled, Jars and Others. The Europe Hummus Market is experiencing a scaled level of attractiveness in the Tubs & Cups Imaging segment. Tubs & Cups accounted for the largest market share of 31.69% in 2022, with a market value of USD 248.18 Million and is projected to grow at the highest CAGR of 9.37% during the forecast period. Pouch was the second-largest market in 2022, valued at USD 182.01 Million in 2022; it is projected to grow at a CAGR of 8.26%.

Tubs and cups are frequently used to package hummus, giving consumers practical and adaptable alternatives for eating and storage. The decision between tubs and cups is frequently influenced by convenience, serving size, and intended use. Hummus cups are usually designed for single-serving portions ranging from 2 ounces to 6 ounces. These are ideal for individual snacks or on-the-go consumption. The smaller, single-serving cups are convenient for packing in lunchboxes, taking to work, or enjoying as a quick snack.

Europe Hummus Market, By End-User

• Household & Retail
• Commercials
• Industrials

To Get a Summarized Market Report By End-User-

Based on End-User, the market is segmented into Household & Retail, Commercials, Industrials. The Europe Hummus Market is experiencing a scaled level of attractiveness in the Household& Retail segment. Household & Retail accounted for the largest market share of 48.46% in 2022, with a market value of USD 379.52 Million and is projected to grow at the highest CAGR of 9.01% during the forecast period. Commercials was the second-largest market in 2022, valued at USD 240.23 Million in 2022; it is projected to grow at a CAGR of 7.68%.

Hummus adoption in households has witnessed a notable surge, becoming a staple in diverse kitchens. Its appeal lies in a harmonious blend of cooked chickpeas, tahini, garlic, lemon juice, and olive oil, offering a nutritious and flavorful option. With a shift towards health-conscious eating, households increasingly embrace hummus for its protein and fiber content. Its versatility as a dip, spread, or side further contributes to its widespread adoption. In European retail, hummus adoption has surged, reflecting a significant shift in consumer preferences. Hummus aligns with health-conscious trends. Retailers have responded by expanding hummus offerings with diverse flavors and convenient packaging appealing to varied tastes and lifestyles.

Europe Hummus Market, By Geography

• U.S.
• Canada
• Mexico

On the basis of Geography, the Europe Hummus Market is classified into U.S., Canada, and Mexico. The Europe Hummus Market is experiencing a scaled level of attractiveness in the Germany. region. Germany accounted for the largest market share of 23.14% in 2022, with a market value of USD 181.24 Million and is projected to grow at a CAGR of 8.23% during the forecast period. UK was the second-largest market in 2022, valued at USD 161.03 Million in 2022; it is projected to grow at the highest CAGR of 8.80%.

The growing adoption of healthy food choices is anticipated to drive the adoption of hummus in Germany. Hummus is a low-fat, high-fiber, and protein food that aligns with the health-oriented German population looking for a healthy food option. Vegan and vegetarian populations are increasingly adopting hummus due to its essential nutrients. Another factor contributing to the demand for hummus is the shift towards savory spreads formulated with fillers, stabilizers, and oils. The growing adoption of a vegan diet in the UK is a key factor driving the adoption of hummus. For instance, 63.5% of the population in the UK bought vegan food items, as per an article by Food Matters Live. The availability of a range of vegan foods substantially drives the adoption of plant-based foods.

The growing adoption of a vegan diet in the UK is a key factor driving the adoption of hummus. For instance, 63.5% of the population in the UK bought vegan food items, as per an article by Food Matters Live. The availability of a range of vegan foods substantially drives the adoption of plant-based foods. For instance, as per an article published by Food Matters Live in May 2022, 770 new vegan products were launched in the UK in January 2022. Additionally, advances in food technology has further boosted the adoption of plant-based foods across UK. Further, the growing prevalence of cardiovascular conditions in the UK is anticipated to drive the adoption of hummus due to its nutrients and low glycemic index. For instance, more than 7.6 million people in the UK suffer from cardiovascular conditions as of 2023, as per the British Heart Foundation.

Key Players

The “Europe Hummus Market” study report will provide a valuable insight with an emphasis on the market. The major players in the market are Strauss Group, Bakkavor Group Plc, Labeyrie Fine Foods, Deldiche NV, Pelopac Inc., Lazy Foods, Delphi Foods, Orexis Fresh Foods Ltd., Sevan AB, Hannah Foods., Moorish, Zorba Delicacies Limited, among others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with Hummus benchmarking and SWOT analysis.

Key Developments

• In May 2021, Moorish has launched a new houmous snack pack trio that is perfect for lunchboxes and snacking. The pack includes three pots of houmous, each with a serving of double-baked pitta chips. The flavors available are Smoked, Chilli Harissa Smoked, and Classic. The snack pack is suitable for vegans and free from artificial ingredients. The Moorish houmous snack pack trio is available for purchase on their website and at Ocado.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.