Global Multi-Screen Advertising Market Size By Device Type, By Platform, By Content Type, By Geographic Scope And Forecast

Multi-Screen Advertising Market Size And Forecast

Multi-Screen Advertising Market size was valued at USD 18.52 Billion in 2023 and is projected to reach USD 26.72 Billion by 2030, growing at a CAGR of 12.23% during the forecast period 2024-2030.

Global Multi-Screen Advertising Market Drivers

The market drivers for the Multi-Screen Advertising Market can be influenced by various factors. These may include

• Growing Digitalization The need for multi-screen advertising solutions is being driven by the rising use of digital devices like smartphones, tablets, and smart TVs.
• Changes in Consumer Behaviour As people watch more information on many screens at once, advertisers have more ways to connect with consumers by running integrated multi-screen campaigns.
• Capabilities for Targeted Advertising Multi-screen advertising helps marketers more effectively target consumers and demographics, which raises engagement and conversion rates.
• Technological Developments The efficacy and efficiency of multi-screen advertising campaigns are being improved by developments in technology, including programmatic advertising, data analytics, and artificial intelligence.
• As Over-The-Top (OTT) Platforms Proliferate The growing need for multi-screen advertising solutions is being driven by the popularity of over-the-top (OTT) streaming services, which allow advertisers to reach consumers on a variety of platforms and devices.
• Growing Rivalry Amongst Advertisers As rivalry grows, marketers search for fresh approaches to differentiate themselves and connect with consumers, which propels the uptake of multi-screen advertising tactics.
• Measurement and Attribution Capabilities New methods for assessing the effect of multi-screen advertising are giving advertisers more information about how their campaigns are performing, which helps them make better decisions and optimise their campaigns.

Global Multi-Screen Advertising Market Restraints

Several factors can act as restraints or challenges for the Multi-Screen Advertising Market. These may include

• Fragmentation Challenges The dispersion of platforms, operating systems, and devices can make it difficult to manage advertising campaigns across various screens, which can result in inefficiencies and higher costs.
• Ad Blocking Marketers trying to effectively reach audiences across multiple screens have hurdles due to the development in ad blocking software and consumer antipathy to obtrusive advertising approaches.
• Privacy Concerns The availability and usage of consumer data for targeted multi-screen advertising campaigns is restricted by laws like the CCPA and GDPR, which have an influence on targeting capabilities and efficacy.
• Absence of Widely Acknowledged Metrics Advertisers find it challenging to appropriately assess performance and compare outcomes across various platforms and devices in the absence of standardised measures for gauging the efficacy of multi-screen advertising campaigns.
• Content Piracy Since it’s difficult for advertisers to reach consumers in settings that are both legal and profitable, the proliferation of content pirate and unapproved distribution channels reduces the impact of multi-screen advertising campaigns.
• Ad Fraud A major danger to the integrity and effectiveness of multi-screen advertising campaigns is the spread of ad fraud techniques, such as click fraud and bot traffic, which results in lost ad spend and a worse return on investment.
• Budgetary Restrictions Investment in multi-screen advertising may be limited, particularly for smaller advertisers and enterprises, due to limited advertising budgets and the need to distribute resources among multiple marketing channels and activities.

Global Multi-Screen Advertising Market Segmentation Analysis

The Global Multi-Screen Advertising Market is Segmented on the basis of Device Type, Platform, Content Type, and Geography.

Multi-Screen Advertising Market, By Device Type

• Smartphones Advertising campaigns specifically targeted for smartphones, considering the unique user behaviour and screen size of mobile devices.
• Tablets Tailored advertising content optimized for tablet devices, which often offer larger screens and different usage contexts compared to smartphones.
• Desktops/Laptops Advertising campaigns designed for desktop and laptop computers, focusing on web-based platforms and applications accessed through browsers.

Multi-Screen Advertising Market, By Platform

• Social Media Multi-screen advertising campaigns deployed on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, targeting users across various devices.
• Video Streaming Services Advertising content integrated into video streaming platforms like YouTube, Netflix, Hulu, and Amazon Prime Video, reaching viewers across multiple screens during video playback.
• Websites/Apps Advertising campaigns displayed on websites and mobile applications, encompassing a wide range of digital properties and content categories.

Multi-Screen Advertising Market, By Content Type

• Textual Advertising content presented in textual format, including sponsored search results, text-based ads on websites, and in-app text ads.
• Visual Advertising content featuring images, graphics, and visual elements, displayed across multiple screens to capture users’ attention and drive engagement.
• Video Advertising campaigns incorporating video content, including pre-roll, mid-roll, and post-roll ads on streaming platforms, as well as in-feed video ads on social media.

Multi-Screen Advertising Market, By Geography

• North America Market conditions and demand in the United States, Canada, and Mexico.
• Europe Analysis of the Multi-Screen Advertising Market in European Countries.
• Asia-Pacific Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa Examining market dynamics in the Middle East and African regions.
• Latin America Covering market trends and developments in countries across Latin America.

Key Players

The major players in the Multi-Screen Advertising Market are

• Alphabet Inc.
• Amazon.com Inc.
• Meta Platforms Inc
• Baidu Inc.
• Tencent Holdings Ltd.
• Alibaba Group Holding Ltd.
• Samsung Electronics Co. Ltd.
• The Walt Disney Company
• Comcast Corporation
• Verizon Communications Inc.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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