Gambling Mobile Games Market By Type of Game (Sports Betting, Casino Games), Platform (iOS, Android), Monetization Model (Free-to-Play (F2P), Pay-to-Play (P2P), & Region for 2024-2035
Published Date: January - 2025 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationGambling Mobile Games Market By Type of Game (Sports Betting, Casino Games), Platform (iOS, Android), Monetization Model (Free-to-Play (F2P), Pay-to-Play (P2P), & Region for 2024-2035
Gambling Mobile Games Market Valuation – 2024-2035
The rising adoption of smartphones globally is propelling the adoption of gambling mobile games. Improved internet infrastructure and the availability of high-speed connections enable seamless gaming experiences are driving the market size surpass USD 48.09 Billion valued in 2024 to reach a valuation of around USD 57.45 Billion by 2035
In addition to this, innovations in graphics, user interfaces, and game design enhance user engagement and experience is spurring up the adoption of gambling mobile games. Also, easing of gambling regulations in various regions is enabling the market to grow at a CAGR of 2.656% from 2024 to 2035
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Gambling Mobile Games MarketDefinition/ Overview
Gambling mobile games refer to digital games that simulate traditional gambling activities such as poker, slots, blackjack, and betting, and are played on mobile devices like smartphones and tablets. These games often mirror the experience of real-world gambling, allowing users to play for virtual or real money, and can be downloaded from app stores or accessed through mobile web browsers.
These games are widely used for entertainment and recreational purposes, providing users with the thrill and excitement of gambling without the need to visit physical casinos. They also serve as platforms for social interaction, with many games incorporating social features such as leaderboards, multiplayer modes, and social media integration. Additionally, some gambling mobile games offer real-money betting and gambling, subject to regional laws and regulations, attracting users who are interested in both the gaming experience and the potential financial rewards.
The increasing global adoption of smartphones, attributed to their greater availability and affordability, is expanding the potential audience for mobile gaming.
The mobile gaming sector is experiencing significant growth, largely due to the widespread availability of smartphones, which has made gaming accessible to a larger demographic. Enhanced hardware capabilities in mobile devices have facilitated more engaging and immersive gaming experiences. The advancement of mobile internet technologies, particularly with the introduction of 4G and 5G networks, has enabled seamless online multiplayer gaming and expedited game downloads.
According to Ericsson, it is anticipated that by the end of 2029, global 5G subscriptions will exceed 5.3 billion, accounting for 58% of all mobile subscriptions. By 2028, 5G is expected to emerge as the dominant mobile access technology. In the fourth quarter of 2023 alone, there was an increase of 154 million in 5G subscriptions, bringing the total to 1.57 billion. In 2023, global smartphone mobile network subscriptions approached 7 billion and are projected to surpass 7.7 billion by 2028. China, India, and the United States are at the forefront of smartphone subscriptions. With the expansion of 4G and 5G networks, the market is likely to see the emergence of high-production-value AAA-quality mobile games.
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How will Rising Smartphone Penetration Increase Adoption of Gambling Mobile Games?
The gambling mobile games market is experiencing explosive growth due to increasing smartphone penetration and evolving regulations. According to the American Gaming Association, mobile gambling revenue in the US reached USD 3.71 Billion in 2023, a 43% increase from 2022. The UK Gambling Commission reported that mobile devices accounted for 55% of all online gambling activity in 2023. This surge is further fueled by advancements in technology, with 5G networks enhancing game performance and user experience. In March 2024, DraftKings announced a partnership with Verizon to develop 5G-optimized mobile casino games, aiming to capture a larger market share.
The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms. The European Gaming and Betting Association reported a 100% increase in mobile gambling app downloads across Europe between 2020 and 2023. This trend has persisted post-pandemic, with the global mobile gambling market projected to grow at a CAGR of 12.3% from 2024 to 2028, according to a report by Grand View Research. In response to this growth, Flutter Entertainment, owner of PokerStars, announced in February 2024 the launch of a new AI-powered personalization engine for its mobile platform, aiming to improve user retention and engagement.
Regulatory changes have opened up new markets for mobile gambling. In April 2024, the Canadian government passed legislation to legalize single-event sports betting on mobile platforms, potentially creating a market worth CAD 28 Billion annually. Similarly, Brazil’s recent regulation of sports betting is expected to generate significant opportunities for mobile gambling operators. In light of these developments, MGM Resorts International announced in May 2024 a $500 million investment in its BetMGM mobile platform to expand into newly regulated markets across the Americas, with a focus on localized content and payment solutions.
Will Complex and Restrictive Regulatory Environment Restraints Impact the Growth of Gambling Mobile Games Market?
One of the primary restraints of the gambling mobile games market is the complex and often restrictive regulatory environment. Gambling laws vary widely across different regions, with some countries imposing strict bans or heavy regulations on online gambling activities. These legal hurdles can limit market expansion, as developers and operators must navigate a patchwork of regulations, often requiring significant resources to ensure compliance.
The potential for addiction and associated social issues poses a significant challenge to the market. Gambling mobile games can lead to problematic gambling behaviors, particularly among vulnerable populations. This can result in financial problems, mental health issues, and negative social impacts. Growing awareness and concern about these issues have led to calls for tighter regulations and more responsible gaming measures, which can restrict market growth and increase operational costs for developers.
Security concerns and the risk of fraud are major restraints in the gambling mobile games market. As these games often involve financial transactions, they are attractive targets for cybercriminals. Ensuring the security of user data and financial information is crucial but can be costly and technically challenging. Any breaches or instances of fraud can damage the reputation of developers and operators, leading to a loss of user trust and potentially significant financial and legal repercussions.
Category-Wise Acumens
Which Factors Contribute to the Dominance of Casino Games Segment in Gambling Mobile Games Market?
Casino games is emerging as the dominant force in the mobile gambling market due to their immersive experience and accessibility. According to the American Gaming Association, mobile casino games accounted for 62% of all online gambling revenue in the US in 2023, up from 55% in 2022. The UK Gambling Commission reported that mobile slots alone generated £2.2 billion in gross gambling yield in the 2022-2023 fiscal year, representing a 40% year-over-year increase. This growth is fueled by advancements in graphics and gameplay, with augmented reality (AR) features becoming increasingly prevalent. In February 2024, Evolution Gaming launched its first AR-enhanced live dealer games for mobile devices, projecting a 25% increase in user engagement.
The integration of social features in mobile casino games has significantly boosted their popularity. A study by the National Council on Problem Gambling found that social casino games on mobile platforms increased by 35% between 2021 and 2023. This trend has caught the attention of major tech companies, with Facebook Gaming reporting in March 2024 that casino-style games were the fastest-growing category on its platform, with daily active users increasing by 50% year-over-year. Responding to this trend, Zynga announced in April 2024 the acquisition of a leading mobile casino game developer for USD 1 Billion, aiming to expand its portfolio of social casino games.
Will Android Segment Lead in the Gambling Mobile Games Market?
Android is establishing a commanding lead in the gambling mobile games market, driven by its widespread adoption and open ecosystem. According to Statista, Android held a 72.2% market share of mobile operating systems worldwide as of January 2024, providing a vast user base for gambling apps. The European Gaming and Betting Association reported that Android devices accounted for 68% of mobile gambling transactions in Europe in 2023, a 5% increase from the previous year. This dominance is further reinforced by Google’s decision in March 2024 to expand its policies allowing real-money gambling apps in 15 additional countries, potentially increasing the market size by 30% over the next two years.
The flexibility of the Android platform has enabled operators to offer a wider variety of gambling games and features. The UK Gambling Commission’s 2023 annual report revealed that Android users spent 25% more time on gambling apps compared to iOS users. This trend is partly attributed to the ease of sideloading apps on Android devices, allowing users to access a broader range of gambling options. Capitalizing on this advantage, Flutter Entertainment announced in April 2024 the launch of an Android-exclusive suite of high-stakes poker games for its PokerStars app, projecting a 15% increase in revenue from Android users.
Increasing Smartphone Penetration is Expected to Drive the Market
- Increasing smartphone adoption is reshaping the landscape of the mobile gaming sector. With enhanced hardware and advanced graphics features, smartphones deliver a rich gaming experience, attracting a diverse audience from avid gamers to casual players.
- App stores like Google Play and Apple's App Store have made it easier for developers to monetize and distribute their mobile games. These platforms, connected to millions of smartphones, offer developers a broad user base and enable revenue streams from in-app purchases and ads.
- Smartphones facilitate social connectivity, enabling users to partake in multiplayer gaming with friends and a global player base. This social dimension enriches the gaming experience and spurs user engagement, thereby fuelling market expansion.
- Smartphone technology is evolving at a quick pace, enhancing processing power and graphics and integrating virtual reality (VR). This evolution empowers developers to craft increasingly immersive and advanced mobile games, expanding their appeal and driving market expansion.
Gain Access into Gambling Mobile Games Market Report Methodology
Country/Region-wise Acumens
Will Rising Industrialization Enhance Adoption of Gambling Mobile Games in Asia Pacific?
The Asia Pacific region has emerged as the dominant force in the gambling mobile games market, driven by a large population, increasing smartphone penetration, and evolving regulations. According to a report by the Asian Racing Federation, the region accounted for 47% of global mobile gambling revenue in 2023, up from 41% in 2021. China alone contributed to 32% of this market share, despite strict regulations on most forms of gambling. The Indian government reported a 150% increase in mobile gambling activities between 2020 and 2023, with an estimated market value of USD 1.5 Billion in 2023. In response to this growth, International Game Technology (IGT) announced in February 2024 a USD 500 Million investment to expand its mobile gaming offerings in key Asian markets.
Japan has become a significant contributor to the region’s dominance, following the legalization of casino resorts in 2018 and the subsequent expansion of mobile gambling options. The Japan Casino Regulatory Commission reported that mobile gambling revenues reached ¥280 billion (USD 2.5 Billion) in 2023, a 75% increase from the previous year. This growth has attracted major players, with Las Vegas Sands announcing in March 2024 a partnership with a leading Japanese mobile game developer to create a suite of localized casino games for the Japanese market, projecting a 30% market share within two years.
Will Early Adoption of Technologies in North America Mature Gambling Mobile Games Market?
North America is experiencing explosive growth in the gambling mobile games market, driven by regulatory changes and increasing consumer acceptance. According to the American Gaming Association, mobile gambling revenue in the US reached USD 5.8 Billion in 2023, a 72% increase from 2022. The Canadian Gaming Association reported that mobile gambling accounted for 45% of all online gambling activity in Canada in 2023, up from 30% in 2021. This surge is largely attributed to the Supreme Court’s 2018 decision to strike down the federal ban on sports betting, leading to rapid state-by-state legalization. In response to this growth, DraftKings announced in March 2024 a USD 1 Billion investment in expanding its mobile platform capabilities, projecting a 40% increase in user acquisition over the next two years.
The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms in North America. The New Jersey Division of Gaming Enforcement reported a 90% increase in mobile casino game revenue between 2020 and 2023, reaching USD 1.7 Billion. Similarly, Pennsylvania’s Gaming Control Board noted that mobile sports betting accounted for 85% of all sports wagers in the state in 2023, up from 70% in 2021. Capitalizing on this trend, MGM Resorts International launched in April 2024 an AI-powered personalization engine for its BetMGM app, aiming to improve user retention and increase average revenue per user by 25% within the first year.
Emerging technologies are further fueling the market’s rapid growth in North America. The Ontario Lottery and Gaming Corporation reported a 120% increase in augmented reality (AR) casino game usage on mobile platforms between 2022 and 2024. In the US, the Nevada Gaming Control Board approved in January 2024 the use of blockchain technology for mobile gambling transactions, potentially revolutionizing the industry. In light of these developments, Scientific Games Corporation announced in May 2024 a partnership with a leading AR technology provider to develop a suite of immersive mobile casino games, projecting to capture 15% of the North American mobile gambling market share by 2026.
Competitive Landscape
The gambling mobile games market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the gambling mobile games market include
- Bet365
- William Hill
- Flutter Entertainment (Paddy Power Betfair)
- GVC Holdings (Entain)
- 888 Holdings
- Betsson AB
- LeoVegas AB
- Playtech PLC
- Scientific Games Corporation
- International Game Technology PLC (IGT)
- Zynga, Inc.
- Playtika Holding Corp.
- Aristocrat Leisure Limited
- NetEnt AB
- Microgaming
- Evolution Gaming Group AB
- DraftKings, Inc.
- MGM Resorts International
- Caesars Entertainment Corporation
- Kindred Group PLC.
Latest Developments
- In March 2024 marked the launch of a blockchain-based gambling mobile app by a prominent startup, offering decentralized gaming solutions with enhanced transparency and security.
- In January 2024, Electronic Arts (EA) announced a strategic partnership with a leading mobile gaming platform to develop new mobile casino games integrating augmented reality features for immersive player experiences.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period |
2021-2031 |
| Growth Rate |
CAGR of ~0.10% from 2024 to 2031 |
| Base Year for Valuation |
2024 |
| Historical Period |
2021-2023 |
| Forecast Period |
2024-2031 |
| Quantitative Units |
Value in USD Billion |
| Report Coverage |
Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key Players |
Bet365, William Hill, Flutter Entertainment (Paddy Power Betfair), GVC Holdings (Entain), 888 Holdings, Betsson AB, LeoVegas AB, Playtech PLC, Scientific Games Corporation, International Game Technology PLC (IGT), Zynga, Inc., Playtika Holding Corp., Aristocrat Leisure Limited, NetEnt AB, Microgaming, Evolution Gaming Group AB, DraftKings, Inc., MGM Resorts International, Caesars Entertainment Corporation, Kindred Group PLC. |
| Customization |
Report customization along with purchase available upon request |
Gambling Mobile Games Market, By Category
Type of Game
- Sports Betting
- Casino Games
- Poker
- Lottery
- Bingo
- Fantasy Sports
Platform
- iOS
- Android
- Windows Phone
Monetization Model
- Free-to-Play (F2P)
- Pay-to-Play (P2P)
- Freemium
Region
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Market Research
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Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support
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North America is Expected to Hold Significant Market Share
- North America is a pivotal player in the global mobile gaming arena, boasting one of the world's largest and most profitable markets. With a substantial smartphone user base spanning various age brackets, mobile gaming has surged in popularity. This surge is underpinned by North America's high smartphone adoption rates, robust economic landscape, and strong gaming culture.
- The North American mobile gaming market is poised for growth, propelled by the increasing adoption of 5G technology. With higher data speeds, ultra-low latency, and enhanced availability, 5G is set to revolutionize the mobile gaming experience. According to Ericsson, 5G subscriptions are forecasted to increase drastically in North America from 2019 to 2027, from over 232 million to around 353 million subscriptions. With the highest adoption rate of smart devices, this region presents a significant opportunity for market growth, particularly given smartphones' pivotal role in their development. This trend is expected to continue during the forecast period.
- In North America, the mobile gaming sector is highly competitive, as established giants such as Electronic Arts, Activision Blizzard, and Zynga battle alongside a vibrant indie developer community for dominance. This landscape showcases the stronghold of major players and highlights the region's knack for numerous innovative and successful titles emerging from the region.
Mobile Gaming Industry Overview
The mobile gaming market is highly fragmented, with key players including Tencent Holdings Limited, Activision Blizzard Inc., and Nintendo Co. Ltd. These market leaders increasingly turn to strategic partnerships and acquisitions to bolster their product portfolios and secure lasting competitive edges.
- In January 2024, MobileX, a customizable wireless service aimed at saving consumers money, unveiled its first-ever sponsorship of X Games Aspen 2024. MobileX partnered as the exclusive wireless carrier for the world's premier winter action sports event, which was held at Buttermilk Mountain in Aspen Snowmass, Colorado. This collaboration underscores MobileX's commitment to delivering advanced, customizable wireless solutions that mirror the energy and thrill of the X Games.
- August 2023CineSalon, a burgeoning video production agency headquartered in Washington, D.C., secured a lucrative video marketing contract with Lilith Games, a player in the global mobile gaming industry. This partnership brought together two industry frontrunners dedicated to fostering creativity and driving innovation and success.
Table of Content
Mobile Gaming Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Value Chain Analysis
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitute Products
- 4.4 Impact of COVID-19 on the Mobile Gaming Market
5. MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Increasing Smartphone Penetration
- 5.1.2 Growth in Cloud Adoption
- 5.2 Market Restraints
- 5.2.1 User Privacy and Security Issues Along with Government Regulations
6. MOBILE GAMING MARKET TRENDS
- 6.1 Cloud Gaming
- 6.2 Augment Reality Gaming
- 6.3 Cross Platform Pay
- 6.4 Blockchain Based Game
- 6.5 Casual Games
- 6.6 Multiplayer Mobile Players
7. MARKET SEGMENTATION
- 7.1 By Monetization Type
- 7.1.1 In-app Purchases
- 7.1.2 Paid Apps
- 7.1.3 Advertising
- 7.2 By Platform
- 7.2.1 Android
- 7.2.2 iOS
- 7.2.3 Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is not Available)
- 7.3 By Geography***
- 7.3.1 North America
- 7.3.1.1 United States
- 7.3.1.2 Canada
- 7.3.2 Europe
- 7.3.2.1 Germany
- 7.3.2.2 United Kingdom
- 7.3.2.3 France
- 7.3.2.4 Italy
- 7.3.3 Asia-Pacific
- 7.3.3.1 China
- 7.3.3.2 Japan
- 7.3.3.3 India
- 7.3.3.4 South Korea
- 7.3.4 Latin America
- 7.3.4.1 Brazil
- 7.3.4.2 Mexico
- 7.3.4.3 Peru
- 7.3.5 Middle East & Africa
- 7.3.5.1 United Arab Emirates
- 7.3.5.2 Saudi Arabia
8. COMPETITIVE LANDSCAPE
- 8.1 Company Profiles
- 8.1.1 Tencent Holdings Limited
- 8.1.2 Nintendo Co. Ltd
- 8.1.3 Activision Blizzard Inc.
- 8.1.4 Zynga Inc.
- 8.1.5 GungHo Online Entertainment Inc. ( SoftBank Group)
- 8.1.6 Electronic Arts Inc.
- 8.1.7 Kabam Games Inc.
- 8.1.8 Rovio Entertainment Corporation
- 8.1.9 NCsoft Corporation
- 8.1.10 NetEase Inc.
- *List Not Exhaustive
9. INVESTMENT ANALYSIS
10. MARKET OPPORTUNITIES AND FUTURE TRENDS
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