Global Digital Grocery Market Size By Product Type (Fresh Produce, Breakfast And Dairy), By Type of Retailer (Supermarkets And Hypermarkets, Online-Only Retailers), By Payment Methods (Credit/Debit Cards, Digital Wallets), By Geographic Scope And Forecast

Digital Grocery Market Size And Forecast

Digital Grocery Market size was valued at USD 1202.88 Million in 2021 and is projected to reach USD 2028.48 Million by 2030, growing at a CAGR of 5.98% from 2023 to 2030.

The market is primarily driven by convenience, wide product selection, delivery and pickup option, online payment, and personalization. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. The Global Digital Grocery Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market

Global Digital Grocery Market Definition

Modern omnichannel grocery customers navigate a variety of digital environments before making their final purchase, which is known as digital grocery. This might start with social media and digital recipe sites at the inspiration stage of the shopper’s journey and extend to the e-commerce websites of grocery merchants. Digital grocery shopping is made more accessible by specialized online grocery delivery services, supermarkets, dedicated grocery merchant websites, and mobile apps.

Fresh vegetables, packaged items, dairy products, and everyday necessities are all included on these sites. Customers can browse various goods, many with comprehensive descriptions, photos, and price lists. Private-label (store-brand) products and national brands are frequently offered in the product selection. Convenience is one of the main benefits of digital grocery. Customers may buy whenever they want, day or night, without leaving their homes, and they can easily reorder regularly purchased items.

Global Digital Grocery Market Overview

Increasing disposable income and people’s growing inclination toward comfort are anticipated to drive the market over the forecast period. Online grocery shopping is also increasing in popularity among customers owing to the growing preference for a hassle-free shopping experience online. Furthermore, the outbreak of COVID-19 has led to a rise in the number of customers purchasing groceries online in order to avoid going to department stores and limit their social contacts. Although the impact of Coronavirus has caused an upsurge in online grocery shopping across the world only recently, it is expected to change consumers’ buying behavior and positively impact the market over the long term. Lack of physical evidence of the products while shopping online is anticipated to hamper the Digital Grocery Market growth.

Lack of trust regarding the freshness of products is also a major reason that restricts people from shifting to online grocery shopping. However, companies such as Alibaba, Amazon, and Target are focusing on overcoming this challenge by providing fast delivery and bigger discounts to attract customers. Delivery on time and effectively can be difficult, particularly in cities with a high population density. Problems with last-mile logistics and road congestion might hamper a flawless delivery experience. In running an online food marketplace, storage, transportation, and technological infrastructure are significant operational costs. These expenses may hamper profitability. When shopping online, some customers can be concerned about the quality and freshness of the goods. Building and retaining confidence requires ensuring product quality and freshness.

Global Digital Grocery Market Segmentation Analysis

The Global Digital Grocery Market is Segmented on the basis of Product Type, Type of Retailer, Payment Methods, and Geography.

 Digital Grocery Market, By Product Type

• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverage
• Meat and Seafood
• Staples & Cooking Essentials
• Others

Based on Product Type, The market is segmented into fresh produce, breakfast & dairy, snacks beverages, meat and seafood, staples and cooking essential, and others. Fresh produce, which includes fruits and vegetables, frequently accounts for a significant amount of the Digital Grocery Market. Retailers have made investments to ensure the quality and freshness of these products throughout delivery since consumers value the ease of obtaining fresh, perishable items online. Rice, pasta, canned products, and cooking basics like cooking oil, spices, and sauces are staples that every grocery store should stock. Due to the prevalence of online shopping for these products, they typically hold a substantial proportion.

Digital Grocery Market, By Type of Retailer

• Supermarkets and Hypermarkets
• Online-Only Retailers
• Brick-and-Mortar Retailers

Based on Type of Retailer, The market is segmented into supermarkets and hypermarkets, online-only retailers, and brick-and-mortar retailers.

Digital Grocery Market, By Payment Methods

• Credit/Debit Cards
• Digital Wallets
• Cash on Delivery

Based on Payment Methods, The market is segmented into credit/debit cards, digital wallets, and cash on delivery. Digital wallets hold the largest market in the forecasted period due to the rise in the use of the internet and the surge in online shopping worldwide.

Digital Grocery Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

On the basis of Regional Analysis, the Global Digital Grocery Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America holds the largest share of the market. The surge in e-commerce has grown in North America. More than half of US consumers purchased groceries online in 2021, prompting companies to act. Over the coming years, Amazon Fresh will open dozens of new brick-and-mortar outlets around the nation. In a market that is already competitive, ultrafast grocery businesses that promise deliveries in as little as 15 minutes are pushing past significant losses and looking into new revenue sources. Additionally, prominent players like Gopuff and Uber Eats are expanding their service areas to include grocery delivery.

Key Players

The “Global Digital Grocery Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Amazon Fresh, Walmart Grocery, Instacart, Tesco, Ocado, Kroger, Peapod, FreshDirect, HelloFresh, Blue Apron, Sainsbury’s, Waitrose, BigBasket, Grofers, Alibaba Group, JD.com, Carrefour, Aldi, Kaufland, Coles.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Digital Grocery Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the Global Digital Grocery Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

Top Trending Reports

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

Customization of the Report

• In case of any please connect with our sales team, who will ensure that your requirements are met.