Japan Kombucha Market By Microbial Type (Yeast, Bacteria, and Mold), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Online Channel, and Specialist Stores), By Type (Flavored and Original/Regular), By Regional Analysis And Forecast

Japan Kombucha Market Size And Forecast

Japan Kombucha Market was valued at USD 33.48 Million in 2019 and is projected to reach USD 145.30 Million by 2027, growing at a CAGR of 20.23% from 2020 to 2027.

The Global Japan report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

What is Kombucha

Kombucha, believed to have originated in China, is a fermented and sweetened tea drink that is widely consumed due to the related health benefits that the drink is said to offer. The drink is largely classified as a functional beverage, implying that it is a non-alcoholic drink that contains vitamins, amino acids or other nutrients associated with health benefits. The increasing popularity of the drink is leading to the addition of various flavorings, juice, spices, and fruit to enhance the taste and increase consumer interest. The beverage is often called kombucha tea in order to make a distinction between the drink and the culture of yeast and bacteria.

Japan Kombucha Market Overview

Innovations and advances in technology in the packaging and marketing industries have had a positive impact on the global kombucha market. Many players are differentiating their products from their rivals by using innovative packaging. For instance, in 2016, Revive Kombucha announced the launch of its new 12-ounce bottle size and revamped labels (focusing on the brand, the name of the product variety, and flavor). Also, Health-ade announced the launch of customized and redesigned bottles with a squared corner and a new tagline. Healthy Brands Collective is using amber glass to protect the probiotics in the beverage from harmful light. The growing number of packaging innovations and marketing initiatives for kombucha is acting as an opportunity for the market.

Japan Kombucha MarketSegmentation Analysis

The Japan Kombucha Market is segmented on the basis of Microbial Type, Distribution Channel, and Type.

Japan Kombucha Market by Distribution Channel

Based on Distribution Channel, the market is bifurcated into Supermarket/Hypermarket, Convenience Store, Online Channel, and Specialist Stores. Supermarket/Hypermarket segment accounted for the largest market share in 2019 and is projected to grow at a CAGR of 21.93% during the forecast period. Supermarket and hypermarket segment holds a significant share in the Japan Kombucha market on account of several factors including higher availability of Kombucha products in supermarket and hypermarket in a wide range of variety and a large number of marketing events in hypermarkets to attract the customers. Furthermore, the attractive packaging of these products is influencing the consumers to purchase Kombucha products..

Japan Kombucha Market by Type

Based on type, the market is segmented into Flavored and Original/Regular. Flavored accounted for the largest market share in 2019 and is projected to grow at a CAGR of 19.29% during the forecast period. Flavored kombucha is experiencing the fastest growth and holds the major market share in the Japan Kombucha market during the forecast period. This growth can be attributed to increased customization of kombucha products with different flavors and new flavors added by local manufacturers to expand the Kombucha product line to combat the competition with the leading manufacturers of Kombucha beverages.

Japan Kombucha Market by Microbial Type

Based on Microbial Type, the market is bifurcated into Yeast, Bacteria, and Mold. Yeast segment accounted for the largest market share in 2019 and is projected to grow at a CAGR of 22.55% The yeast component in Kombucha preparation commonly contains osmophilic yeast species. The yeast functions like probiotics in Kombucha beverages, which provide normalizing processes in gut and a balance in the intestinal microbiota which further helps in strengthening the immune system. Apart from this, it helps in fighting against psychological conditions, including depression, anxiety, and improving digestion.

Global Japan Kombucha Market Competitive Landscape

The “Global Japan Kombucha Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Buchi Kombucha, The Hain Celestial Group, Red Bull GMBH, KeVita, Inc. and GT’S Living Foods.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Japan Kombucha Market Share Insights

Key Developments by Major Key Players in the market are as given below.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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