Global Women’s Lingerie Market Size By Type (Shapewear, Brassiere, Knickers Or Panties), By Material (Cotton, Silk, Nylon, Satin), By Distribution Channel (Online, Specialized Stores, Mass Merchandisers), By Geographic Scope And Forecast

Women’s Lingerie Market Size And Forecast

Women’s Lingerie Market size was valued at USD 50.54 Billion in 2024 and is projected to reach USD 101.44 Billion by 2031, growing at a CAGR of 9.10% from 2024 to 2031.

The rapidly changing customer demands for attractive and innovative clothing goods are driving the global Women’s Lingerie Market during the anticipated period. In addition, the growing number of financially independent women, rising per capita income levels, rapid urbanization, and the growth of sales channels are predicted to further propel the global Women’s Lingerie Market in the coming year. Moreover, the increasing popularity of branded lingerie wear, changing preferences of the young generation, creative and unique offerings to target customers, aggressive marketing and promotional strategies by leading Women’s Lingerie Market players, and a growing organized retail and e-commerce sector would all contribute to the market growth during the forecast period.

Global Women’s Lingerie Market Definition

Lingerie is a phrase derived from the French word, which means “undergarments,” and is used to describe specifically more lightweight feminine undergarments. The original French name comes from the word lingerie, which means linen. Lingerie is an essential element of a woman’s wardrobe, and the market for lingerie with unique designs and patterns evolves with the changing fashion trends. Lingerie is a type of underwear consisting primarily of elastic textiles. Lingerie is a type of women’s apparel that is made of lightweight, soft, silky, sheer, and flexible fabric.

Lingerie is a women’s apparel category that includes undergarments (primarily brassieres), sleepwear, and light robes. The notion of lingerie is an aesthetically beautiful undergarment that was created and introduced in the nineteenth century. The term ‘lingerie’ is more frequently used to denote that the items are attractive and stylish. Besides, wearing lingerie also has various advantages, such as hiding defects, giving the body the correct form, and boosting confidence. By using such material, women feel more at ease about their comfort and make their lives simpler. It also assists women in maintaining excellent health. Life-pleasing and wonderfully created lingerie have a pleasant influence on the mind and body. Lingerie not only improves a person’s appearance but also boosts their confidence and self-esteem.

Global Women’s Lingerie Market Overview

The global Women’s Lingerie Market is expected to grow significantly during the estimated period due to the increasing penetration of organized retail. The rise of different stores in hypermarket/supermarket, specialist formats, and online lingerie sales has highlighted the evolution of the retail industry. People prioritize comfort and convenience more than ever before because of their hectic lifestyles and job schedules. Large, well-organized retail outlets provide a variety of lingerie brands and designs, such as bras, briefs, and other goods, all under one roof, providing shoppers with more options. Customers can also get other intimate clothing in these stores to fulfill their demands.

With the surge in customer demand for branded things, the importance of organized merchants that provide branded lingerie garments has increased. Lingerie manufacturers are likewise embracing technology advancements to give customers unrivaled shopping experiences. Businesses are turning to artificial intelligence to gain a deeper understanding of client behavior and provide better service. Also, customers can learn more about different brands, compare prices, and assess quality as organized retail becomes more popular, allowing them to make better buying selections. In addition, companies are using new fabrics like nylon, polyester, satin, lace, sheer, spandex, silk, and cotton to meet the need for comfortable and practical underwear among working women.

Lingerie designers are focusing on rich fabrics, embroidery, appealing color combinations, brighter colors, and lace in their designs, which is likely to boost market growth over the forecast period. Moreover, a greater understanding of perfect fit and availability would aid market growth. The market is predicted to rise as people become more conscious of proper fit, the millennial population grows, and women gain purchasing power. Also, the availability of a diverse range of items in a wide range of styles for various uses, such as sports, bridal wear, and everyday wear, may boost the market’s growth. The desire of women to enhance their natural attractiveness is also fueling the global market’s growth.

However, the changing fashion trends and a steady shift in client tastes and expectations, growing market manufacturing expenses of lingerie are restraining the global Women’s Lingerie Market during the forecasted period. Additionally, the high cost of product advertising and promotion is hampering the Women’s Lingerie Market further during the forecasted period as lingerie commercials in various media necessitate the hiring models, resulting in the rise of production cost, which is a significant setback for new entrants to the market.

Further, the rising organized retail and e-commerce sectors will provide lucrative advantages for the global market in the upcoming year. Additionally, the influence of social media, innovative offerings to target customers, changing preferences of the young generation, product innovation, and aggressive marketing and promotional strategies by leading lingerie players will provide further growth opportunities for market expansion in the coming year.

Global Women’s Lingerie MarketSegmentation Analysis

The Global Women’s Lingerie Market is Segmented on the basis of Type, Material, Distribution Channel, and Geography.

Women’s Lingerie Market, By Type

• Shapewear
• Brassiere
• Knickers or Panties
• Others

Based on Type, the market is segmented into Shapewear, Brassiere, Knickers or Panties, and Others. The Brassiere segment will dominate the global market during the forecasted period due to increasing fabric supply and continued technology improvements that have allowed designers to make ground-breaking items while maintaining market supremacy. Besides, the availability of a wide range of bras on the market that are ideal for various breast forms, various conditions, and also come in a variety of fabrics, including cotton, satin, silk, nylon, and many others, and are used for a variety of purposes is driving the segment’s growth. Also, the ability of bras or brassieres to enhance a woman’s breast shape, regulate breast movement during activities such as exercise, reduce or augment perceived breast size, treat breast sagging, and more is propelling the market forward.

Women’s Lingerie Market, By Material

• Cotton
• Silk
• Nylon
• Satin
• Others

Based on Material, the market is segmented into Cotton, Silk, Nylon, Satin, and Others. Lingerie manufacturers are developing new fabrics such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton to meet the growing demand for comfortable and practical underwear, particularly among working women. Consumers are more attracted to color, fabric, and style, leading manufacturers to create fashionable lingerie ideal for a variety of activities, hence driving the material segment.

Women’s Lingerie Market, By Distribution Channel

• Online
• Specialized Stores
• Mass Merchandisers
• Others

Based on Distribution Channel, the market is segmented into Online, Specialized Stores, Mass Merchandisers, and Others. The online distribution channel segment is predicted to dominate the global market during the forecast period because of the rising popularity of e-commerce platforms among manufacturers and ubiquitous internet access. Besides the fact that many clients choose to buy products online to save time, most market participants use an online platform to display and sell their products to broaden their customer base.

Women’s Lingerie Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of regional analysis, the Global Women’s Lingerie Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The European region is predicted to dominate the global market during the projection period due to increasing demand for premium and luxury brands and the growing presence of major companies. Also, the increasing product availability and the rising number of online and offline distribution channels will further drive the regional market.

In addition, North America will make a significant contribution to the global market over the forecasted time frame owing to the large-scale participation of major market players in the United States. Aside from that, favorable pay standards and widespread acceptance of the emerging lingerie sector will have an even greater impact on regional market trends. Moreover, the Asia-Pacific region is projected to be the fastest-growing region during the forecasted period, owing to changes in consumer lifestyles, rising disposable income, growing middle-class population, and expanding working-women population.

Key Players

The “Global Women’s Lingerie Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Hunkemller International B.V., L-Brands, Gap Inc., Jockey International Inc., MAS Holdings, Triumph International, Hanesbrands Inc., Chanatelle Group, PVH Corp., and Hanky Panky. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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