Global DNA Test Kit Market Size By Sample Type (Saliva and Cheek Swab), By Application (Ancestry Testing, Diet & Nutrition, Health & Fitness, Disease Risk Assessment), By Geographic Scope And Forecast

DNA Test Kit Market Size And Forecast

DNA Test Kit Market size was valued at USD 1458.61 Billion in 2024 and is projected to reach USD 7508.35 Billion by 2031, growing at a CAGR of 22.73% during the forecast period 2024-2031.

An increase in the curiosity level among common people for knowing ancestral details, rising Government investments in research and development, and the increase in health consciousness are the critical market drivers. The Global DNA Test Kit Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global DNA Test Kit Market Definition

DNA test contains several colored envelopes. The kits are present inside. They contain 4 swabs per person for 3 people. Each of the 4 swabs is present in each envelope. Generally, it is recommended that the person should not eat or drink one hour before the swab collection. The forms present inside should be filled by the candidate. The swabs should be rolled inside the mouth 30 times for about 1 minute. These swabs should be carefully handled otherwise they will damage the DNA collected. This swab needs to be kept in a container where it needs to be dried. This should be wrapped in an envelope and send carefully for testing.

Global DNA Test Kit Market Overview

Gradual development in the field of Genome sequencing along with the developments in personalized DNA Testing is making the market grow. There are many scenarios where people want to know their family history or the ancestor’s details or Family tree. These are some reasons for the development of the market. Besides this, there has been severe investment from the Government level. Several technologies are getting introduced for genome profiling which is further stimulating the growth.

There is an increase in the number of cases of infectious diseases and chronic oncology. These things require DNA prototyping. They are further accelerating the market growth. Technological advancements are causing the commercialization of next-generation testing and diagnostic solutions. Availability of Direct-to-consumer testing facilities is using DNA testing for preventive care and health and fitness facilities. These are other important market driving factors.

The cost of buying personalized kits and the cost of conducting such tests from labs are expensive. This is one of the main industry restraints. However, there are several cases where people are adopting diets and nutrition DNA kits. This is gaining popularity. Different campaigns have been conducted by manufacturers for raising awareness about such things. This is providing a good market opportunity.

Global DNA Test Kit MarketSegmentation Analysis

The Global DNA Test Kit Market is segmented based on Sample Type, Application, and Geography.

DNA Test Kit Market, By Sample Type

• Saliva
• Cheek Swab

Based on Sample Type, the market is bifurcated into Saliva and Cheek Swab. Among the segments, the Saliva sample collection has the highest share. This is because most companies provide saliva-based DNA testing. That is why the rise in the sales of DNA Testing Kits is further driving the growth of the Saliva-based DNA Test Kit Market.

DNA Test Kit Market, By Application

• Ancestry Testing
• Diet & Nutrition
• Health & Fitness
• Disease Risk Assessment
• Others

Based on Application, the market is bifurcated into Ancestry Testing, Diet & Nutrition, Health & Fitness, Disease Risk Assessment, and Others. Among the segments, Ancestry Testing has the highest share. This is because there is a rise in demand for autosomal DNA Test Kits. This is further accelerated by the increasing curiosity among common people to know their family tree and ancestor history.

DNA Test Kit Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Geography, the Global DNA Test Kit Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has the highest market. This is because of the presence of leading market players. Also, there are different discount policies adopted by these players which further accelerate the market. The European market is also growing due to the increase in testing services and the excellent delivery channel.

Key Players

The “Global DNA Test Kit Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Futura Genetics, 23andMe Inc., MyHeritage Ltd., Gene by Gene Ltd., Living DNA Ltd., National Geographic Partners LLC, Helix OpCo LLC., Veritas, FitnessGenes, and Illumina.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• Veritas released two new genome sequencing solutions, myGenome Diagnostic and myGenome Premium, in an effort to broaden its product offering.

• DNAFit was bought by Prenetics in 2018. Prenetics’s market position was strengthened as a result of the purchase.

• The goal of the product launch plan is to increase income. In March 2016, EasyDNA released the British DNA test, an ancestry testing service geared largely at mapping an individual’s British origin and catering to persons of British background. This introduction enabled the firm to expand its current ancestry test product and solidify its position in the DNA Test Kit Market. In October 2019, Living DNA Ltd. offered DNA genealogy and well-being kits at the lowest retail price. During the projected period, the DNA Test Kit Market is anticipated to be driven by an increase in product approvals.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support.

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