Global Laptop Market Size By Type (Traditional Laptop, 2-in-1 Laptop), By Screen Size (Up to 10.9″, 11″ to 12.9″, 13″ to 14.9″), End-User (Personal, Business), By Geographic Scope And Forecast

Laptop Market Size And Forecast

Laptop Market size was valued at USD 2.67 Billion in 2024 and is projected to reach USD 3.51 Billion by 2031, growing at a CAGR of 3.80% from 2024 to 2031.

• A laptop, often known as a notebook computer, is a type of personal computer (PC) that is designed to be portable. Unlike its larger desktop equivalent, a laptop is compact and often smaller than a briefcase. This makes it great for transporting and utilizing on the go, whether at an airplane seat, a coffee shop table or any other flat surface.
• Laptops include all of the fundamental components of a desktop PC, such as a built-in display, keyboard, touchpad (or mouse), and a battery for independent operation. Modern laptops have powerful processing capabilities, allowing users to run demanding software, access the internet, and even edit photographs and movies. They also come pre-installed with operating systems such as Windows or macOS, ensuring a familiar user experience for both work and experience.
• The portability of laptops has transformed how we work and engage with technology. Students are allowed to take notes and complete tasks during lectures. Professionals can access business materials and deliver presentations during client sessions. The ability to connect to the internet wirelessly broadens the scope of laptop applications. We can stay in touch with loved ones via video conversations, access a great library of information online, and enjoy streaming services for films and music – all from the comfort of our laps or a nearby table.
• Laptops have become a common tool for both personal and business use. Their portability, along with outstanding processing power and networking possibilities, makes them an indispensable component of our modern digital life. Laptop computers have changed the way we engage with our surroundings in a variety of ways, including education, employment, entertainment, and communication.

Global Laptop Market Dynamics

The key market dynamics that are shaping the global laptop market include

Key Market Drivers

• Technological Advancements Technological advancements are possibly the most influential driver in the laptop business. Advancements in processor, memory, storage, and display technology continue to drive product development and differentiation. Key trends such as the switch to SSDs (Solid State Drives), higher resolution screens, slimmer and lighter designs, and longer battery life all have a big impact on consumer preferences and purchases.
• Price and Value Proposition In the laptop market, price continues to be a major component in purchasing decisions. While premium laptops have cutting-edge technologies and superior build quality, budget-conscious customers frequently choose cost and value for money. Entry-level and mid-range laptops with competitive features have made computing devices more accessible, particularly in emerging markets.
• Competitive Landscape The laptop business is extremely competitive, with multiple companies fighting for market share. Key players such as Apple, HP, Dell, Lenovo, and Asus are always innovating to acquire a competitive advantage. Design aesthetics, performance optimization, software integration, and customer service are all examples of differentiating strategies. Furthermore, the growth of specialized competitors and boutique brands catering to certain market groups intensifies the industry’s competitive dynamics.
• Shift Towards Mobility As remote work and on-the-go lifestyles become more common, there is an increased demand for portable computing solutions. Laptops provide the flexibility and mobility that modern consumers seek. This move towards mobility has increased demand for ultrabooks, 2-in-1 convertibles, and lightweight laptops. Manufacturers are continually developing to build gadgets with the ideal blend of performance and portability.

Key Challenges

• Security Concerns With the rise of cyber threats and data breaches, security has become a top priority for both organizations and consumers. Laptop computers contain sensitive information ranging from personal data to corporate secrets, making them a tempting target for cybercriminals. Manufacturers must invest in strong security features like biometric authentication, encryption, and secure boot procedures to protect against malware, phishing attacks, and other security concerns. However, integrating these capabilities while maintaining usability and speed is a huge task.
• Margin Pressure Despite strong demand, laptop makers frequently face margin pressure from commoditization, pricing rivalry, and growing component costs. Consumers are becoming more price-sensitive, particularly in the budget and mid-range segments, requiring manufacturers to operate with low profit margins. Furthermore, volatility in currency exchange rates and tariffs can diminish profitability, especially for multinational corporations with international operations.
• Economic Uncertainty Inflation, unemployment, and fluctuations in consumer confidence can all have an impact on laptop demand. During times of economic crisis, people may postpone discretionary expenditures or choose more cheap options. Furthermore, currency devaluations in key countries can have an impact on multinational enterprises’ pricing and profitability. Economic instability extends to the business sector, where corporations may postpone IT investments or choose leasing arrangements over outright purchases.
• Changing Consumer Preferences Understanding and reacting to changing consumer preferences is a continual problem in the laptop industry. Preferences vary depending on demographics, lifestyle choices, and cultural variations. For example, younger consumers may prioritize gaming performance and multimedia capabilities, whereas professionals may prioritize productivity features and security. To effectively serve varied consumer niches, manufacturers must continuously develop and diversify their product offers.

Key Trends

• Rise of Ultrabooks and Thin-and-Light Laptops As demand for portability and sleek design grows, ultrabooks and thin-and-light laptops have gained substantial market share. These devices strike an ideal combination between performance and mobility, with small form factors, lightweight construction, and long battery life. Manufacturers are exploiting breakthroughs in materials and component technology to create ultrabooks that are both powerful and visually appealing, catering to customers who value mobility without sacrificing performance.
• Continued Demand for Gaming LaptopsThe gaming industry remains a significant growth opportunity in the laptop market. Gaming laptops have high-performance hardware configurations, dedicated graphics cards, and high-refresh-rate displays, allowing for immersive gaming experiences on the road. As esports and gaming culture gain mainstream acceptance, demand for gaming laptops is projected to remain high. Manufacturers are investing in gaming-focused designs, improved cooling technologies, and customizable RGB lighting to meet the demands of discerning gamers.
• Integration of AI and Machine LearningAI and machine learning technologies are being implemented into laptops to improve user experience and system performance. AI-powered technologies like voice assistants, adaptive battery optimization, and smart cooling systems are becoming common in current laptops. These technologies allow computers to adapt to user preferences, automate regular operations, and provide personalized recommendations, increasing productivity and user pleasure.
• Emphasis on Privacy and Security With increased worries about data privacy and cybersecurity, manufacturers are putting more privacy and security measures into laptops. Biometric authentication systems, such as fingerprint sensors and facial recognition, are becoming more common, allowing for easy and safe device access. Furthermore, built-in privacy filters, webcam shutters, and hardware-based encryption help safeguard critical data against unauthorized access and cyber threats.

Global Laptop Market Regional Analysis

Here is a more detailed regional analysis of the global laptop market

North America

• In 2022, the North American area maintained its dominance in the laptop industry, with a significant share of 28.5%. This region is home to major industry players like Apple Inc., Dell Inc., and HP Development Company, L.P., providing consumers with convenient access to cutting-edge technology. The solid digital infrastructure and high GDP per capita helps to accelerate laptop adoption among North American customers.
• The market’s expansion is fueled by the US government’s attempts to improve the consumer electronics ecosystem. Notably, the approval of the CHIPS Act of 2022 by Congress in July 2022 is a big step towards improving American semiconductor design, research, and manufacturing. This effort intends to boost the economy, national security, and the supply chain for semiconductor chips in the United States.
• North America’s dominance in the laptop market in 2022 is supported by its prominence as a hub for major industry players and a favorable environment for technological innovation. The region’s well-established digital infrastructure, combined with its high GDP per capita, sets the ground for widespread laptop adoption by consumers.
• Furthermore, government measures such as the CHIPS Act of 2022 demonstrate a commitment to strengthening the domestic electronics industry, which will drive market growth. These characteristics combined position North America as a dominant player in the global laptop market, with considerable opportunities for innovation and growth in the coming years.

Europe

• Europe is expected to become the second fastest-growing regional market in the laptop sector, with a Compound Annual Growth Rate (CAGR) of 6.69%. This growth trajectory is primarily driven by government-led initiatives aimed at accelerating digitization in the education sector across Europe.
• Notably, in April 2023, Poland’s Ministry of Digitization announced a large public tender for laptops for educational purposes. This effort, valued at around USD 232 million, is part of the National Recovery Plan and aims to provide 363,035 laptop computers for fourth-grade children by 2023.
• Countries such as the United Kingdom have taken significant steps to lead digitization efforts in education. For example, the United Kingdom government’s promise in January 2021 to offer 300,000 tablets and laptops to assist remote learning for young people and disadvantaged children demonstrates its commitment to the Get Help with Technology Programme 2022. This project seeks to help up to 1.3 million people, boosting development prospects for the UK laptop industry over the forecast period.
• The increase in government programs across Europe, particularly in Poland and the United Kingdom, represents a coordinated effort to promote digital literacy and accessibility in educational institutions. By investing in large-scale laptop and tablet procurement for students, these programs not only meet necessary educational demands but also establish the framework for long-term technical growth and innovation.
• As a result, such strategic investments are expected to drive expansion in the European laptop market, providing sufficient chances for industry players to capitalize on the region’s growing demand for digital learning solutions.

Global Laptop MarketSegmentation Analysis

The Global Laptop Market is Segmented on the basis of Type, Screen Size, End-User, And Geography.

Laptop Market, By Type

• Traditional Laptop
• 2-in-1 Laptop

Based on Type, the market is bifurcated into Traditional Laptop, and 2-in-1 Laptop. Traditional Laptop These still account for the majority of the market share due to their emphasis on power, affordability, and repairability. They belong to professional users who value raw performance for demanding jobs.2-in-1 laptops This market is expanding the fastest because of its versatility and capacity to operate both laptops and tablets. They are appealing to consumers who value mobility, touchscreen capabilities, and the ability to smoothly move between work and entertainment modes.

Laptop Market, By Screen Size

• Up to 10.9″
• 11″ to 12.9″
• 13″ to 14.9″
• 15″ to 16.9″
• More than 17″

Based on Screen Size, the market is segmented into Up to 10.9″, 11″ to 12.9″, 13″ to 14.9″, 15″ to 16.9″, and More than 17″. The 13″ to 14.9″ sector strikes a nice compromise between portability and screen size, making it perfect for students, professionals, and ordinary users who want a device for daily tasks. This segment is likely to account for a significant portion of the overall laptop market. Tablets and 2-in-1 devices, which frequently fall into this size category, are likely to drive growth in this segment. These devices offer excellent portability and functionality, making them ideal for mobile users and those who value a compact form factor.

Laptop Market, By End-User

• Personal
• Business
• Gaming

Based on End-User, the market is fragmented into Personal, Business, and Gaming.Business is the dominating category in the laptop market. Businesses demand a huge number of laptops for their staff, and advantages like dependability, security features, and long battery life for productivity reinforce their supremacy. Gaming is the fastest-expanding segment. The popularity of esports and high-performance games is driving demand for laptops with strong graphics cards and high refresh rate displays to cater to the growing gaming community.

Laptop Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

On the basis of Geography, the Global Laptop Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has the largest market share (approximately 30% as of 2023), owing to factors such as high disposable income and a strong presence of key technology businesses.

Key Players

The “Global Laptop Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Acer Inc., Apple Inc., ASUSTeK Computer Inc., Dell, HP Development Company, L.P., Huawei Technologies Co., Ltd., LG, Lenovo, Micro-Star International Co., Ltd. (MSI), Microsoft Corporation, Panasonic Corporation, Razer Inc., Samsung Electronics Co., Ltd., Sony Corporation, and TOSHIBA COPRORATION. 

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Laptop Market Recent Developments

• In July 2024, Lenovo Group Limited published third-quarter results, with Group revenue growing by 3% year on year to US$15.7 billion. In the same year, Sony Group Corporation and Samsung Electronics Co., LTD. returned to India’s laptop market.
• In December 2023, Acer Incorporated will be launching new Nitro 14 and Nitro 16 gaming laptops powered by AMD Ryzen 8040 Series processors.
• In May 2023, ASUSTeK Computer Inc. is going to announce the Zenbook S 13 OLED, the world’s thinnest OLED laptop, and the ExpertBook B9 OLED, the world’s lightest 14-inch OLED business laptop.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges