Global Custom T-Shirt Printing Market Size By Printing Technique(Screen Printing, Digital Printing and Plot Printing), By Design(Graphic Designs and Artwork), By Distribution Channel(Offline and Online), By Geographic Scope And Forecast

Custom T-Shirt Printing Market Size And Forecast

Custom T-Shirt Printing Market size was valued at USD 642.12 Million in 2024 and is projected to reach USD 1104.93 Million by 2031, growing at a CAGR of 7.02% from 2024 to 2031.

The growth of the Custom T-Shirt Printing Market can be credited to customized t-shirts being used across educational institutions and corporate organizations to increase engagement practices. A consumer preference shift towards customized t-shirts due to the influence of trending movies and reality shows, coupled with a rise in disposable income also contributes to the growth of the market. The Global Custom T-shirt Printing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Custom T-Shirt Printing Market Definition

Custom T-Shirt Printing is used to provide a consumer with a personalized pattern on his t-shirt which suits a particular trend or an opinion. With the rise of good quality content over various OOT platforms, customized t-shirts have become a trend all across the globe. There are various methods in which printing of these customized t-shirts can be made possible. Screen-Printing is the most widely used t-shirt printing method of t-shirt printing methods. Nowadays, screen printing is done with the use of machines or manually. Screen printing inks are thicker than the inks used in the other t-shirt printing methods allowing them to last longer and produce vibrant colors. Screen printing is more appropriate for high-volume orders. Parameters such as the ink quality, application of squeegee pressure, complexity of design, the number of strokes and the mesh count, influence of the volume of t-shirts which can be printed per gallon anywhere between 200-500, hence making it cost efficient. DTG (Direct-to-Garment) Printing is an inkjet technology that is able to print very photographic prints of very superior quality directly onto a t-shirt. DTG Printing is best suited for designs or artwork considered too complex for other printing techniques employ DTG printing techniques. The huge color mixing potential of DTG printing machines allows them to print the most minute details. Screen printing has spent relatively more time than Digital Printing in the market.

Global Custom T-Shirt Printing Market Executive Summary

Global demand for customized t-shirts is mostly being driven by young people’s increased disposable income and growing preference for attractive, unique, and customized clothing. The young population is the main focus of customized t-shirts since they enable individuals to design a t-shirt that matches their taste, personality, and preferences. As more people adopt the athleisure trend, customized sportswear and stylish gym gear are growing in popularity. In practically every sport, teams and clubs now wear jerseys and t-shirts that are specially made for them and include their distinctive logos and designs.

In order to provide its athletes with a distinctive look and boost their team’s visibility, every sporting organization is currently following the trend. With rising government spending on athletic events, sports-related activities are experiencing substantial growth in nations like Germany, China, and India. As a result, it is anticipated that in the years to come, demand for custom-printed t-shirts will rise.On the basis of the Printing Technique, while DTG (Digital) printing can print more intricate designs on t-shirts, screen printing provides colors a more vibrant look. Additionally, DTG is better at combining colours than screen printing. Among the three, screen printing processes are currently more common on the market. However, due to its growing appeal, digital printing is now the industry sector with the largest CAGR growth during the projection period.

Based on application, the global custom t-shirt printing market is divided into Graphic Designs and Artwork. More than 55% of the market will be occupied by graphic design shirts in 2020. The greater share is a result of the rise in popularity of customized t-shirts with pre-printed graphics. T-shirts with graphic designs are printed using a pre-existing design that doesn’t need to be changed further. Customers that need the products in a timely manner and at a reasonable cost like these pre-printed graphic design t-shirts.Based on the source, the global market for custom t-shirt printing is divided into Offline and Online. Due to improved access to online retail, the growth of e-commerce, and the fashion industry, the online segment is anticipated to have a higher market prevalence. To help their audience feel more involved with their films or web series, many e-commerce businesses have started selling t-shirts with famous dialogues or taglines.

 Global Custom T-Shirt Printing Market Attractiveness Analysis

Custom T-Shirt Printing Market is experiencing a scaled level of attractiveness in Asia. The Asia pacific area has a prominent presence and will account for a significant market share by 2030. China is one of Asia Pacific’s main markets. China is growing with a substantial CAGR of 7.32% over the forecast period. Asia Pacific is projected to gain an incremental market value of USD 2,680.40 Million and is expected to grow at a CAGR of 7.03% between 2023 and 2030.

 Global Custom T-Shirt Printing Market absolute Market Opportunity

The above diagram represents the absolute market opportunity for the Global Custom T-Shirt printing market. The Global Market is estimated to gain USD 600 Million in 2023 over 2022 value, and the market is projected to achieve a total opportunity of USD 6,872.11 Million between 2021 and 2030.Technological developments in the industry will create growth opportunities for the time & attendance system market. In the coming years, key players are making new developments in products. Numerous end users will be drawn to new product launches and features.

Global Custom T-Shirt Printing Market Overview

Wearing customized clothing is becoming more popular in the fashion industry. Additionally, consumers’ increasing disposable income allows them to spend on customized clothing. People prefer to wear customized t-shirts with specific logos or slogans printed on them as a result. With a large number of people, particularly movie buffs, purchasing apparel with slogans or logos printed on them, the entertainment industry is contributing to market growth.

For instance, television shows like Game of Thrones and The Big Bang Theory have a large fan base. Fans are willing to spend a lot of money on t-shirts or other apparel with their favorite dialogues or slogans printed on them. This trend is expected to significantly contribute to the growth of the custom t-shirt printing industry in the coming years. Custom printed t-shirts are increasingly being used to raise social awareness, raise one’s voice, and support a cause. Specific designs and slogans printed on t-shirts concerning sensitive issues such as diseases, gender, crime, and politics, on the other hand, are subject to criticism and legal action. Furthermore, customers from a variety of industries, such as hospitality, logistics, construction, industrial, and medical, are increasingly custom-printed printed t-shirts.

Companies all over the globe are using custom-made t-shirts as an off-the-clock advertising tool. This advertising strategy has been observed to involve less investment as compared to other forms of advertising such as hoardings or T.V. Therefore, companies are providing customized t-shirts to increase their brand identity as well as customer loyalty. Additionally, providing t-shirts with good quality material increases their shelf life, thereby helping the companies to gain visibility for a longer period, which in turn is anticipated to boost the market growth during the forecast period.Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players. Sporting activities across countries such as China, India, and Germany are witnessing considerable growth with increasing investments by governments of these nations in sports-related activities. As a result, the demand for customized t-shirts is expected to increase in the years to come.

Global Custom T-Shirt Printing MarketSegmentation Analysis

The Global Custom T-Shirt Printing Market is Segmented on the basis of Printing Technique, Design, Distribution Channel And Geography.

Custom T-Shirt Printing Market, By Printing Technique

• Screen Printing• Digital Printing• Plot Printing

On the basis of Printing Technique, the Global Custom T-shirt Printing Market has been segmented into Screen Printing, Digital Printing, and Plot Printing. Screen Printing accounted for the largest market share in 2021, and is projected to grow at a CAGR during the forecast period. Increasing consumer awareness of screen printing’s advantages, including its versatility and superior print quality, is anticipated to help the market’s growth. However, since the technology requires less work and can produce a wide range of patterns in small batches, digital t-shirt printing is growing in popularity.

Digital Printing was the second-largest market in 2021, it is projected to grow at the highest CAGR. Given that it involves the use of a computer for processing and printing the artwork directly printed on the product’s surface, making it less time-consuming and affordable with a quick turnaround time, the popularity of digital printing is on the rise among custom t-shirt printing service providers.

Custom T-Shirt Printing Market, By Design

• Graphic Designs• Artwork

To Get Summarized Market Report By Design-

On the basis of Design, the Global CustomT-shirt Printing Market has been segmented into Graphic Designs and Artwork. Graphic Designs accounted for the largest market share in 2021 and is projected to grow at the highest CAGR during the forecast period. Graphic-designed shirts entail printing an existing design. Customers that need the products in a timely manner and at a reasonable cost choose to favour pre-printed graphic design shirts. Hence, such factors are expected to increase the demand for graphic-designed , which, in turn, is expected to drive the global custom t-shirt printing market during the forecast period. Artwork was the second-largest market in 2021, valued at in 2021; it is projected to grow at a CAGR. The personalized artwork developed by a user to be printed on the t-shirt is the subject of the artwork part. Potential buyers of artwork created for t-shirts are people who want to print their designs or who have a clear idea of the print they want.

Custom T-Shirt Printing Market by Distribution Channel

• Offline• Online

On the basis of Distribution Channels, the Global Custom T-Shirt Printing Market has been segmented into Offline and Online.Offline accounted for the largest market share of in 2021 and is projected to grow at a CAGR during the forecast period.In order to meet the growing demand for corporate branding through the printing of logos on t-shirts, industries like hospitality, media, and retail are seeing an increase in the demand for custom-printed t-shirts. Customized t-shirts featuring brand names or company logos are gaining popularity as corporate gifts that may also be used for off-the-clock marketing.  Online was the second-largest market in 2021, it is projected to grow at the highest CAGR.Due to the simplicity of option visibility, cost-effectiveness, product home delivery, and the interactive and user-friendly nature of online platforms, consumers are more likely to make purchases online. Sales through e-commerce are boosted by rising internet usage, the availability of significant discounts and deals, and ease of access. An individual can choose designs, colors, fabrics, and sizes for the t-shirt via an application or website through the online sales channel

Custom T-Shirt Printing Market, By Geography

• North America• Europe• Asia Pacific• Rest of the World

To Get Summarized Market Report By Geography-

On the basis of regional analysis, the Global CustomT-shirt Printing Marketis classified into North America, Europe, Asia Pacific,Middle East and Africa, and Latin America.Asia-Pacific accounted for the largest market share in 2021 and is projected to grow at the highest CAGR during the forecast period. While the demand for custom-printed t-shirts in Asia-Pacific developed economies is anticipated to increase with the recovery of the economy, these regions are anticipated to have sluggish growth. Nevertheless, it is anticipated that numerous investments in the advancement of printing technologies would provide the necessary boost to the market growth in these regions. The expected development opportunity reflects the expansion of e-commerce and the growing fashion consciousness of consumers in these nations.

Key Players

The “Global Custom T-Shirt Printing Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are; Vistaprint B.V., Threadbird LLC., Printful Inc., CafePress, Inc., Blue Gecko (UK) Ltd., UberPrints, Spreadshirt, CustomThread Inc., Custom Ink, RushOrderTees and others.

The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

 Ace Matrix