Global Adaptogens Market Size By Nature (Natural/Organic, Synthetic), By Source (Ashwagandha, Ginseng), By Application (Food And Beverages, Pharmaceuticals), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast

Global Adaptogens Market Size And Forecast

Global Adaptogens Market size was valued at USD 10 Billion in 2024 and is projected to reach USD 16.5 Billion by 2031, growing at a CAGR of 6.5% during the forecast period 2024-2031.

The growth of the Global Adaptogens Market can be credited to its numerous advantages over Cannabidiol (CBD), rising amount of stress being associated with modern lifestyle, and the rising demand for nutritious food and beverages owing to the increasing awareness about health concerns in individuals. The Global Adaptogens Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Adaptogens Market Definition

Global Adaptogens are herbal products that help the body to combat physical and mental stress. Some Adaptogens like Holy Basil can be consumed as a part of the meal, whereas others can be used as supplements or brewed in teas. Adaptogens are responsible to modify our bodies’ hormone balance to ensure that our body functions normally even under stressful conditions. There are various kinds of Adaptogens that have distinct advantages of their own.

Adaptogens such as Ashwagandha Tulsi, Basil Leaves, and Asian Ginseng are helpful with the hormone imbalance which are a result of long-term stress. Siberian Ginseng (also called Eleutherococcus senticosus), Rhodiola, and Schisandra is helpful with dealing with acute stress triggers in the body. Siberian Ginseng is also used to bolster the immune system of the body. Rhodiola can be consumed to improve energy and memory. Schisandra is known to improve the functioning of the liver. Arctic Root grows in a cold climate in Asia and Europe and is known to work effectively against minor health ailments like headaches and flu. Cordyceps is a specific type of which is said to neutralize and help in maintaining the hormonal balance of our body. Maca is known to improve food and reduce energy.

Adaptogens are available in many forms such as adaptogen teas or combining tinctures with water. Pre-Mixed powder consisting of Adaptogens is also available so that it can be consumed with food. Otherwise, Adaptogens can also be consumed in the form of capsules. Licorice is known to increase energy and endurance. It also boosts the immune system, stimulates the adrenal glands, and helps to maintain healthy cortisol levels.

Global Adaptogens Market Overview

One of the primary growth drivers of the global adaptogen market is the rising amount of stress across the globe at present. According to the American Institute of Stress, 73% of people have stress which impacts their mental health, whereas 48% of people have trouble sleeping because of stress. Global Organization of stress reports that almost 75% of people have experienced moderate to high levels of stress in the past month. Such high levels of stress need a solution, and Adaptogens can prove to be a novel pharmaceutical solution for stress.

Another growth driver for Adaptogens is the rising demands for healthy food and beverages. Adaptogens can be consumed in meals in powdered form which reduces, stress and increases mental clarity. It is also increasingly looked at as a substitute to (CBD), which is increasing its demand in the market and hence acting as a significant growth driver. Start-ups are also tapping on opportunities in the space of Adaptogens and introducing new products in the market with novel value propositions. For instance, Kin Euphorics, an innovator in the area of nightlife beverages has come up with a unique, for social drinking occasions.

However, regulatory considerations act as a hindrance to the global adaptogen market. Whereas increasing number of health-conscious individuals around the globe and the use of Adaptogens in various other industries such as cosmetics presents incremental opportunities for the growth of this market.

Global Adaptogens Market Segmentation Analysis

The Global Adaptogens Market is segmented based on Nature, Source, Application, Distribution Channel, and Geography.

Global Adaptogens Market, By Nature

• Natural/Organic
• Synthetic

The Global Adaptogens Market is segmented into Organic and Synthetic on the basis of Nature. The organic segment covers a large part of the market. This is due to the organic Adaptogen’s use in a diverse range of markets such as food and beverages, pharmaceuticals, and cosmetics. Herbals are increasingly used as a food supplement that can be consumed in numerous ways.

Global Adaptogens Market, By Source

• Ashwagandha
• Ginseng
• Astragalus
• Turmeric
• Cordyceps
• Others

The Global Adaptogens Market is segregated into Ashwagandha, Ginseng, Astragalus, Turmeric, Cordyceps, and others on the basis of Source. Ashwagandha is consumed as an extract after the meal. It lowers blood pressure, cures anxiety and stress, and enhances the immunity of the human body. Ginseng is used for its antioxidant properties. It also helps in regulating blood pressure, and in the relaxation of muscles. Other source-based herbs are also expected to register a decent growth rate in the forecast period.

Adaptogens Market, By Application

• Food And Beverages
• Pharmaceuticals
• Animal Feed
• Cosmetics

The Global Adaptogens Market is segmented into Food and beverage, pharmaceuticals, Animal Feed, and Cosmetics on the basis of Application. Food and Beverage have a major market presence in this segment. It is because of the growing awareness about health concerns throughout the globe. It can be consumed in food or as an adaptogen tea. It can also be consumed with milk as a supplement.

Adaptogens Market, By Distribution Channel

• Online
• Offline

The Global Adaptogens Market is segregated into Online and Offline based on Distribution Channel. The online channel is expected to maintain a major market presence owing to increased accessibility to online retail and worldwide penetration of high-speed internet.

Global Adaptogens Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, the Global Adaptogens Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to be the region with the most amount of Business in the forecast period, owing to the changing lifestyle preferences of the region. Asia Pacific is also expected to grow with a significant CAGR, owing to the presence of herbal elements being used as medicinal products for years, and the shifting consumer preferences to herbal products.

Key Players

The “Global Adaptogens Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are NutraCap Labs, Xi’an Greena Biotech Co. Ltd., MB-Holding GmbH & Co. KG, REBBL Inc., PLT Health Solutions, Inc., Amax NutraSource, Inc., Changsha Organic Herb Inc., Nutra Industries Inc., Xian Yuensun Biological Technology Co. Ltd., Organic India, and others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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