Global Web Analytics Market Size By Solution (Search Engine Tracking & Ranking, Heat Map Analytics), By Application (Social Media Management, Display Advertising Optimization), By Vertical (Baking, Financial Services and Insurance (BFSI), Retail), By Geographic Scope And Forecast

Web Analytics Market Size And Forecast

Web Analytics Market size was valued at USD 3.5 Billion in 2020 and is projected to reach USD 13.6 Billion by 2028, growing at a CAGR of 18.58% from 2021 to 2028.

Growth in data volumes generates demand for web analytics demand for graphics software in the business processes is a key growth factor. Also, growth in urbanization, which leads to increasing demand for web analytics in places like corporate houses and hypermarkets is also an important reason for the growth of the Global Web Analytics Market. The Global Web Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Web Analytics Market Definition

Web Analytics software is used for the measurement, analysis, collection, and presentation of data from the Internet in order to understand and optimize how websites are used. Web analytics has been growing ever since the development of the World Wide Web. It has grown from a simple function of HTTP (Hypertext Transfer Protocol) traffic logging to a more comprehensive suite of usage data tracking, reporting, and analysis. The Web Analytics Market is also booming with an excess of tools, platforms, jobs, and businesses. Enterprises from non-identical industries have been using web analytics to enhance their position in their respective markets.

Web analytics tools help in evaluating the varying preferences of users about a variety of products and services. Besides, the demand for web analytics is forecast to see a significant rise due to the increase of the eCommerce sector. Other factors such as marketing mechanization and the shift toward data-driven businesses could augment the demand for web analytics in the upcoming years. Web analytics technologies are usually categorized into on-site and off-site web analytics. On-site web analytics refers to data collection on the current site. It is used to effectively measure many aspects of direct user-website interactions, including the number of visits, time on site, click path, etc.

Off-site analytics is usually offered by third-party companies. It includes data from other sources such as market reports, surveys, competitor comparisons, public information, etc. In today’s modern world, web analytics is utilized in several types of industries for different purposes, including traffic monitoring, e-commerce optimization, marketing advertising, website performance improvement, web-based campaign, and so on. This helps in Improving website-application design and user experience. Optimizing e-Commerce and improving e-CRM on customer orientation, acquisition, and retention. More and more companies analyze website usage data in order to understand customers’ needs to increase traffic and ultimately increase their revenue.

Global Web Analytics Market Overview

The rise in disposable income acts as a primary growth driver in the Global Web Analytics Market. Web analytics is a set of planned procedures executed to increase online and e-commerce activities. Web Analytics gives the benefits such as tracking bounce rate, visitors count, identifying the target market, identifying exit pages, measuring web traffic, and many more. Growth in data volumes generates demand for web analytics demand for graphics software in the business processes is a key growth factor.

The flow growth in aligning organizational core work with business objectives and rising awareness regarding the effective utilization of vast chunks of unorganized data are some other factors expected to boost the market growth. Web analytics tools provide business data insights allowing the user to understand how the visitor is interacting with the website, help in identifying sources through which the visitor arrives on the website, and help the user in understanding market demographics which can be used to improve the visitor’s website experience and engage new customers.

The market seeks opportunities from the increasing demand for cloud-based solutions and the more need for predictive analytics solutions among enterprises. Moreover, worry related to data privacy and the lack of technical expertise are hampering the market growth. In addition, the lack of skilled workforce and technological expertise in underdeveloped and developing economies will act as a growth restraint for the market. Besides, increasing data security and strict government regulation over data security and privacy will yet again hamper the market growth rate. Lack of strong infrastructural facilities in the backward economies will also hamper the market growth rate.

Global Web Analytics MarketSegmentation Analysis

The Global Web Analytics Market is segmented on the basis of Solution, Application, Vertical, And Geography.

Web Analytics Market, By Solution

• Search Engine Tracking & Ranking
• Heat Map Analytics
• Behavior-Based Targeting
• Marketing Automation

Based on Solution, The market is segmented into Search Engine Tracking & Ranking, Heat Map Analytics, Behavior-Based Targeting, and Marketing Automation. The Search Engine Tracking & Ranking segment holds the market share. Rank tracking is the practice of tracking where URLs rank on the search engine results pages for select keywords. The URLs are tracked over time in order to detect trends and to see the impact of SEO optimization. Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media, and text messages to generate sales leads.

Web Analytics Market, By Application

• Social Media Management
• Display Advertising Optimization
• Others

Based on Application, The market is segmented into Social Media Management, Display Advertising Optimization, and Others. In today’s world, the  Social Media segment holds a big market share. Social Media Management is the process of managing your online presence on Social Media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Social Media Management also includes engaging and interacting with Social Media users. You can use tools, services, and social media managers to oversee your Social Media Management. Display Advertising Optimization is a form of advertising that passes a commercial message visually using logos, animations, text, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

Web Analytics Market, By Vertical

• Banking, Financial Services and Insurance (BFSI)
• Retail
• Healthcare and Life Science
• Telecommunication and Information & Technology
• Others

Based on Vertical, The market is segmented into Banking, Financial Services and Insurance (BFSI), Retail, Healthcare and Life Science, Telecommunication and Information & Technology, and Others. The Retail segment holds the big market share. The Retail Market has gone through an extreme change from physical stores to online sales platforms. With the latest or modern advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores have turned into digital retailers, and a new breed of e-retailers has emerged. This new e-retailing option provides users access to a kind of virtual mall, at their fingertips. This wide digitization craving retailing sectors to reach out to mass audiences and customers and provide access to products and brands worldwide.

Web Analytics Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, The Global Web Analytics Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North American region is expected to witness the highest CAGR during the forecast period. This is primarily due to the rise in disposable income in these countries, and growth in urbanization. Elements like the strong presence of major web analytics providers and well-established technology development centers drive the market growth.

Key Players

The “Global Web Analytics Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Tableau Software, Splunk, SAS, Teradata Corporation, Web-Trends, IBM, Google, At-Internet, Adobe-Systems, MicroStrategy. 

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2022, the IBM Institute for Business Value, in association with the National Retail Federation, the world’s biggest retail trade association, released their second global study, “Consumers want it all,” which reveals increasing consumer preferences for sustainability and shopping journeys splintered across multiple digital, physical, and mobile touchpoints.
• In November 2021, Tableau Software announced the release of new and future innovations across its data analytics and business intelligence portfolio.
• In March 2021, Piano, the global subscription commerce and customer experience platform, announced today it has joined forces with AT Internet, a France-based leader in digital analytics and contextual data.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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