Global Enterprise Video Market By Solution (Video Conferencing & Video Content Management), By Services (Integration & Deployment, Managed Service), By Application (Corporate Communications, Training & Development), By Deployment (Cloud, On-Premise), By Delivery Technique (Downloading/ Traditional S

Enterprise Video Market Size And Forecast

Enterprise Video Market size was valued at USD 19.82 Billion in 2024 and is projected to reach USD 37.86 Billion by 2031, growing at a CAGR of 9.30% from 2024 to 2031.

• Enterprise video is a technology used within organizations for communication, collaboration, training, marketing, and knowledge sharing. It includes live streaming, on-demand video, video conferencing, webinars, and video content management systems.
• It is used for internal communication, remote collaboration, employee training, marketing campaigns, events, corporate communications, knowledge sharing, remote work, and hybrid workforce models. Video conferencing and virtual meetings enable remote collaboration, reduce travel costs, and foster real-time collaboration.
• Video-based training programs, tutorials, and e-learning modules offer interactive, engaging, and scalable learning experiences. Enterprise Video also supports corporate communications functions, facilitating content creation, branding, analytics, and audience insights. It also provides analytics and insights to measure engagement, track performance metrics, and optimize video content strategies.

Global Enterprise video Market Dynamics

The key market dynamics that are shaping the global enterprise video market include

Key Market Drivers

• Increased Demand for Remote Collaboration Tools As remote and hybrid work situations become more common, the requirement for effective communication solutions has grown. Video conferencing technologies such as Zoom and Microsoft Teams allow geographically distributed teams to meet face-to-face, promoting collaboration and productivity.
• Expansion of the Digital Workplace Ecosystem The digital workplace ecosystem includes all of the tools and technologies that employees use to complete their duties. The integration of enterprise video solutions with other workplace tools, such as project management software and CRMs, streamlines workflows and increases efficiency.
• Growing Preference for Video Content in Corporate Communications Video is an effective communication medium that can capture attention, boost information retention, and personalize messages. Businesses are increasingly turning to video for staff training, corporate announcements, marketing materials, and client presentations.
• Advancements in Video Streaming Technology Advances in video streaming technology have made it easier and less expensive for enterprises to broadcast high-quality video content. Technologies such as adaptive bitrate streaming provide effortless listening even on devices with low internet.

Key Challenges

• Bandwidth and Network Constraints Streaming high-quality video content needs a large amount of bandwidth, which can put an added strain on corporate networks, particularly in firms with remote or distributed teams. Ensuring smooth video playback without interruptions or delays can be difficult, especially in areas with poor internet infrastructure.
• Scalability and Cost Organizations have to find a balance between meeting the rising demand for enterprise video solutions and keeping expenses under control. Scalability challenges, such as accommodating more users or higher definition video material, must be handled without incurring exorbitant costs.
• Security ConcernsSharing sensitive information via video calls and keeping video content online require stringent security procedures. Companies must meet data privacy rules and ensure secure video storage and transmission to avoid intrusions.
• User Acceptance and Training Despite the advantages of video communication and collaboration, ensuring widespread user acceptance inside organizations can be challenging. Employees may be hesitant to change or unfamiliar with using video technology for professional purposes. Adequate training and assistance to boost adoption is critical but it can be resource-intensive.

Key Trends

• Cloud-Based Solutions When compared to on premise solutions, cloud-based video systems provide more scalability, ease of access and reduced upfront expenses. This trend is projected to continue as organizations look for more adaptable and cost-effective solutions.
• AI-Powered Features Artificial intelligence (AI) is revolutionizing how organizations generate, manage, and distribute video content. AI-powered capabilities such as automatic transcription, speech recognition, and video summarization improve accessibility, search ability and content customization.
• Live streaming and webinars Nowadays live streaming and webinars are increasingly popular for business events, training sessions, and marketing activities. Enterprise video platforms are expanding their capabilities to include large-scale live broadcasts, interactive Q&A sessions, and audience interaction tools.
• Analytics and Security Advanced analytics capabilities allow businesses to analyze user behavior evaluate the impact of video content, and obtain vital insights into staff development and engagement. Furthermore, security remains a primary priority with providers emphasizing features such as data encryption, access control, and compliance with data privacy rules.

Global Enterprise Video Market Regional Analysis

Here is a more detailed regional analysis of the global enterprise video market

North America

• According to the analysis, North America is expected to lead the worldwide enterprise video market over the forecast period. By 2021, the region held over 42% of the worldwide market share.
• The region is dominated by major firms such as Microsoft, IBM, Cisco, Adobe, and 700m, which significantly contribute to its growth. The region’s established economies, including the United States and Canada, invest heavily in R&D to develop new technologies like ML, Al, and 5G.
• Growing cooperation and partnerships have contributed significantly to the development of the regional market. In October 2019, LaunchPoint, an Adobe company, partnered with Brightcove, a well-known cloud-based video service provider. Brightcove is an Accelerate partner for Marketo Engage customers seeking to use video assets in their marketing efforts.
• Access to high-quality internet and increasing demand for visual meetings are also driving market expansion. The increased demand for virtual private networks among enterprises and educational institutions is expected to drive regional growth in the future years.

Europe

• Europe is expected to be the second-largest market for enterprise video. The market’s growth is driven by high investment in advanced technologies. Developing economies including Italy, France, and Spain, are expected to significantly contribute to the regional market.
• Organizations in the region are shifting from large conferencing rooms to smaller hurdle rooms to optimize office space for staff engagement. The use of audiovisual (AV) technologies has led to a shift from huge conference rooms to smaller hurdle rooms, enabling remote collaboration among staff.
• Small and large enterprises are outsourcing IT solutions to focus on their core strengths, which are expected to play a major role in boosting the regional market throughout the forecast period. The rising expenses of IT infrastructure and mobility have led to increased demand for managed mobility services boosting the regional market during the projection period.
• The rising collaboration among players around the world is expected to help the sector. In 2019, In Player joined the Kaltura Video Technology Marketplace as a premium partner, providing tighter integration with Karlutra’s platform.

Asia Pacific

• According to the report, Asia Pacific is expected to be the most profitable market over the predicted year. The region is expected to grow at a CAGR of 15% during the projection period.
• The existence of diverse SMEs in India, China, and Japan has contributed significantly to the regional market’s growth. The growing popularity of distance learning and e-learning in Australia, Japan, China, and India creates profitable potential for market players.
• Factors driving market expansion include infrastructural development mobile service proliferation, and increased investment in advanced technologies. Due to these factors, the Asia Pacific market is expected to have considerable growth over the forecast period.

Global Enterprise Video MarketSegmentation Analysis

The Global Enterprise Video Market is segmented on the basis of Sensor Solution, Services, Application, Delivery Technique, Organization Size, End User, And Geography.

Enterprise Video Market, By Solution

• Video Conferencing
• Video Content Management
• Webcasting

Based on Solution, the market segment is divided into Video Conferencing, Video Content Management and Webcasting. The pandemic has led to a large increase in the number of online workshops, conferences, and seminars, driving up demand for workplace video solutions. The telemedicine industry’s worldwide enterprise video market expansion, combined with rising online education penetration, has produced new enterprise video market growth and prospects for the segment.

Enterprise Video Market, By Services

• Integration & Deployment
• Managed Service
• Professional Service

Based on the Services, the global enterprise video market is divided into Integration & Deployment, Managed Service, Professional Service. The professional services is projected to dominate the market. The professional services help users address security issues and improve overall security measures when implementing digital marketing tools. The key advantages of enterprise video services are enhanced resource utilization decreased administrative costs, and more profitability.

Enterprise Video Market, By Deployment

• Cloud
• On-premises

Based on Deployment, the market is divided into Cloud and On-premises. The cloud segment is projected to dominate the market. This segment retains its dominance owing to the ability to offer higher flexibility and scalability. Also, the capability of storing large volumes of data offered by cloud solutions is another growth driver.

Enterprise Video Market, By Application

• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Based on the Application, the markets segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Several gaming businesses are currently employing videos to promote their games on social media platforms which speaks well for the segment’s enterprise video market growth. Companies such as SalesLoft and Pegasystems Inc. are adopting webinar software for marketing and client engagement, which will help the segment grow in the coming years and accelerate the enterprise video market’s future trends and prospects.

Enterprise Video Market, By Delivery Technique

• Downloading/ Traditional Streaming
• Adaptive Streaming
• Progressive Downloading

Based on the Delivery Technique, the market is distributed into Downloading/ Traditional Streaming, Adaptive Streaming and Progressive Downloading.  In the enterprise video market, traditional approaches such as progressive downloading, which downloads the whole video file at once, are gradually giving way to more dynamic solutions. Adaptive streaming, a dominant force, adapts video quality based on available bandwidth, ensuring seamless viewing for consumers across all networks. This flexibility and enhanced user experience are critical for firms with distant employees with various internet connectivity.

Enterprise Video Market, By End-User

• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods

Based on End-User, the market is fragmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail and Consumer Goods. The Healthcare & Life Sciences segment is a significant driver of growth in the Enterprise Video market. This industry uses video for a variety of purposes, such as remote patient consultations, surgical training, and educational information for medical personnel. Video conferencing and streaming solutions are very useful in this industry because they enable the secure remote sharing of high-quality video content.

Key Players

The “Global Enterprise Video Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Brightcove, Adobe, Cisco Systems, Inc., IBM, Microsoft, Kaltura, Polycom, Avaya, Vidyo, and VBrick Systems, Avaya Inc., Microsoft, Polycom, Inc. (Plantronics, Inc.). The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Enterprise Video Market Recent Developments

• In February 2024, IBM teamed with Wipro announcing the development of the Wipro Enterprise Ready Platform. This service enables companies to develop fully integrated and customized Al environments on an enterprise scale.
• In January 2024, Zoom’s application for Apple Vision Pro announced merges video conferencing with users’ physical environment blurring the line between in-person and virtual meetings. Apple Vision Pro’s broad canvas enables distant teams to feel more connected and inclusive during meetings. Zoom on Apple Vision Pro generates an immersive experience (spatial experience) at scale.
• In January 2022, BlueJeans by Verizon was selected as the video conferencing service for the Canadian National Research and Education Network (NREN). The federation of research and education networks connects nearly 750 institutions throughout 13 provinces and territories, including universities, colleges, CEGEPs, research hospitals, government labs, school boards, business incubators, and accelerators with CANARIE, the federal partner. The arrangement enables schools to use the platform for interactive and collaborative instructional experiences.
• In September 2023, Microsoft Advertising introduced a new video ad product called Video and Connected TV (CTV) commercials. The CTV feature enhances ad-serving capabilities by harnessing audience analytics, targeting high-value clients, and enhancing conversion rates. CTV advertising are available on Microsoft’s sites, publisher partners, and linked TV in the US, including Microsoft Start, MSN, CNN, Hulu, Washington Post, and Wall Street Journal.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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