Global Electronic Article Surveillance (EAS) System Market Size By Component (Tags, Antennas), By Type (Magneto-Harmonic, Acousto-Magnetic), By Geographic Scope And Forecast

Electronic Article Surveillance (EAS) System Market Size And Forecast

Electronic Article Surveillance (EAS) System Market size was valued at USD 1.03 Billion in 2024 and is projected to reach USD 1.34 Billion by 2031, growing at a CAGR of 3.27% from 2024 to 2031.

• Electronic Article Surveillance (EAS) is a technology used to prevent theft in retail stores, libraries, and other commercial settings. It involves electronic tags attached to merchandise, detection systems at store exits, and deactivation devices at checkout points.
• EAS systems are widely used in retail environments to protect merchandise from shoplifting. They are applied to a variety of products, including clothing, electronics, and high-value items.
• EAS technology is used to prevent unauthorized removal of books and other materials. Tags are attached to library items, and detection systems are installed at exits.
• In electronic and tech stores, EAS systems help protect high-value items like smartphones, laptops, and accessories from theft.
• Future EAS systems will offer greater customization and flexibility, allowing retailers to tailor security measures to specific store layouts, product types, and customer demographics.

Global Electronic Article Surveillance (EAS) System Market Dynamics

The key market dynamics that are shaping the global electronic article surveillance (EAS) system market include

Key Market Drivers

• Rising Retail Theft and ShrinkageIncreasing incidents of shoplifting and internal theft in retail stores drive the demand for EAS systems to protect merchandise and reduce shrinkage, ensuring profitability and inventory accuracy. For instance, In March 2024, Sensormatic Solutions, a Johnson Controls company, announced the launch of their new “SmartTag Ultra” EAS tag, designed to combat increasingly sophisticated shoplifting techniques.
• Technological AdvancementsInnovations such as RFID integration, advanced sensor technologies, and AI-based analytics enhance the effectiveness and functionality of EAS systems, making them more appealing to retailers. Checkpoint Systems introduced its “NEO” platform in February 2024, integrating RFID, EAS, and IoT technologies for comprehensive retail security and inventory management.
• Growing Retail IndustryExpansion of the retail sector, particularly in emerging markets, boosts the adoption of EAS systems to safeguard inventory and support efficient store operations amid rising consumer demand.
• Stringent Security RegulationsImplementation of stricter regulations and standards for retail security and loss prevention compels retailers to invest in robust EAS systems to comply with legal requirements and protect assets.
• Increasing Awareness of Loss PreventionHeightened awareness and proactive measures by retailers to mitigate losses due to theft and shoplifting drive the adoption of EAS systems as part of comprehensive loss prevention strategies. Tyco Retail Solutions, a division of Johnson Controls, launched its “Shrink Management as a Service” (SMaaS) platform in January 2024, offering retailers data-driven insights to optimize their loss prevention strategies.

Key Challenges

• Technological LimitationsChallenges such as tag detachment issues, false alarms, and interference with other electronic devices can affect the reliability and effectiveness of EAS systems, hindering their widespread adoption. A study by the ECR Community Shrinkage and On-shelf Availability Group (2022) found that tag detachment remains a significant issue, with up to 20% of tags being improperly removed or deactivated in some retail environments.
• Maintenance and Operational CostsOngoing expenses related to system maintenance, regular updates, and staff training can deter retailers from investing in EAS systems, especially in cost-sensitive markets. According to National Retail Federation the total cost of ownership for EAS systems can range from $5,000 to $25,000 per store annually, depending on the size and type of retail operation.
• Privacy ConcernsIncreasing consumer concerns over privacy and data security related to the use of RFID and other tracking technologies in EAS systems may limit their acceptance and deployment. A survey by the Pew Research Center (2023) found that 72% of consumers were concerned about the potential for RFID technology in retail to infringe on their privacy.
• Competition from Alternative SolutionsThe availability of other loss prevention technologies, such as video surveillance, access control systems, and advanced inventory management solutions, can reduce the reliance on EAS systems. Axis Communications, a leader in network video solutions, announced in December 2023 the launch of its “Retail Optimization Suite,” integrating video surveillance, analytics, and inventory management capabilities as an alternative to traditional EAS systems.

Key Trends

• Integration with Advanced TechnologiesEAS systems are increasingly being integrated with RFID and IoT technologies, enabling real-time tracking, improved inventory management, and enhanced loss prevention. This trend is driving the development of smarter, more efficient EAS solutions that provide retailers with valuable data and analytics for better decision-making. For instance, In February 2024, Tyco Retail Solutions announced the launch of their “Synergy Cloud” platform, which integrates EAS, RFID, and IoT technologies to provide retailers with real-time inventory visibility and loss prevention analytics.
• Sustainability and Eco-friendly SolutionsThere is a growing focus on developing eco-friendly EAS tags and systems with reduced environmental impact. Retailers are looking for sustainable solutions that align with their corporate social responsibility goals, driving demand for recyclable and energy-efficient EAS products. According to a report by the Sustainable Packaging Coalition (2023), the demand for recyclable EAS tags increased by 35% between 2021 and 2023.
• Enhanced Customer ExperienceRetailers are prioritizing the seamless integration of EAS systems to minimize false alarms and reduce friction at checkout points. This trend aims to improve the overall shopping experience while maintaining robust security, balancing the need for effective loss prevention with customer satisfaction. A survey by the National Retail Federation (2023) found that 68% of retailers consider improving the customer experience a top priority in their loss prevention strategies.

Global Electronic Article Surveillance (EAS) System Market Regional Analysis

Here is a more detailed regional analysis of the global electronic article surveillance (EAS) system market

North America

• North America holds a significant share in the global EAS system market, driven by the presence of large retail chains, stringent security regulations, and advanced technological adoption. The U.S. Census Bureau reported that total retail sales in the United States reached USD 6.75 Trillion in 2023, a 3.2% increase from 2022.
• The United States, in particular, leads with a robust retail sector that prioritizes loss prevention and inventory management through EAS systems. According to a survey by the Loss Prevention Research Council (2023), 78% of U.S. retailers use EAS systems, with 42% planning to upgrade or expand their systems within the next two years.
• The region’s emphasis on reducing shrinkage and enhancing operational efficiency in retail stores contributes to the widespread adoption of EAS technologies like RFID and electromagnetic systems.
• Moreover, advancements in sensor technology and integration with data analytics further bolster market growth in North America. For instance, in January 2024, Sensormatic Solutions reported in February 2024 that their RFID-based EAS solutions have been adopted by 60% of the top 100 U.S. retailers, marking a 15% increase from the previous year.

Asia Pacific

• Asia Pacific represents a rapidly growing market for EAS systems, fueled by expanding retail infrastructure, urbanization, and increasing consumer spending.
• Countries such as China, India, and Southeast Asian nations are witnessing rapid growth in organized retail sectors, driving demand for EAS solutions to address rising concerns over theft and shoplifting. According to the China Chain Store & Franchise Association (CCFA), China’s retail sales reached 44.08 trillion yuan (approx. $6.8 trillion) in 2023, a 5.8% increase from 2022.
• The adoption of EAS technologies is propelled by the need for inventory visibility, loss prevention, and improving store profitability. According to a survey by the Asia Pacific Retailers Convention & Exhibition (APRCE, 2023), 62% of retailers in the region use EAS systems, with 55% planning to upgrade or expand their systems within the next two years.
• Also, technological advancements and government initiatives supporting retail modernization contribute to market growth in Asia Pacific. India’s National Retail Policy, drafted in 2022, aims to support the modernization of the retail sector, including the adoption of technology for loss prevention and inventory management.

Global Electronic Article Surveillance System (EAS) MarketSegmentation Analysis

The Global Electronic Article Surveillance (EAS) System Market is Segmented on the basis of Component, Type, And Geography.

Electronic Article Surveillance System (EAS) Market, By Type

• Magneto-Harmonic
• Acousto-Magnetic
• Radiofrequency
• Microwave

Based on Type, the Global Electronic Article Surveillance System (EAS) Market is bifurcated into Magneto-harmonic, Acousto-magnetic, Radiofrequency, and Microwave. In the electronic article surveillance (EAS) system market by type, radiofrequency (RF) systems currently dominate as the leading segment. RF EAS systems are widely adopted due to their cost-effectiveness, reliability, and versatility in various retail environments. These systems utilize RF tags and antennas to detect unauthorized removal of tagged items, offering effective theft prevention while minimizing false alarms. RF EAS systems are favored by retailers globally for their ease of installation, compatibility with a wide range of merchandise, and ability to integrate with existing security systems. Secondarily, acousto-magnetic (AM) systems are rapidly growing in the EAS system market.

Electronic Article Surveillance System (EAS) Market, By Component

• Tags
• Antennas
• Detachers

Based on Component, the Global Electronic Article Surveillance System (EAS) Market is bifurcated into Tags, Antennas, and Detachers. In the electronic article surveillance (EAS) system market, tags currently dominate as the leading segment. EAS tags are essential for retail security, as they are attached to merchandise to enable detection and prevention of theft. Tags come in various forms such as RF tags, AM tags, and RFID tags, each offering unique features like ease of use, durability, and compatibility with different product types. The widespread adoption of EAS tags across retail sectors globally, driven by increasing concerns over shrinkage and theft, underscores their dominance in the market. Secondarily, antennas are rapidly growing in the EAS system market. Antennas are critical components that emit and receive signals from EAS tags, enabling detection and alarm activation when tagged items pass through surveillance zones.

Electronic Article Surveillance System (EAS) Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Electronic Article Surveillance System (EAS) Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the Market, North America currently dominates as the leading segment. This is driven by a mature retail sector that prioritizes loss prevention and operational efficiency through advanced security solutions like EAS systems. The United States, in particular, holds a significant share due to widespread adoption of EAS technologies across retail chains, department stores, and specialty shops. Stringent regulations and high awareness about retail security contribute to the strong market presence of EAS systems in North America, supported by continuous technological advancements and integration with retail analytics. Secondarily, Asia Pacific is rapidly growing in the EAS system market.

Key Players

The “Global Electronic Article Surveillance System (EAS) Market” study report will provide valuable insight with an emphasis on the global market.  The major players in the market are Shenzhen Emeno Technology, Softdel, TAG Company, Johnson Controls, Checkpoint Systems, Agon Systems, ALL-TAG Corporation, Amersec, Ketec, and WG Security Products.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Electronic Article Surveillance System (EAS) Market Key Developments

• In October 2023, Nedap Retail introduced its “iD Cloud” platform, which uses AI algorithms to reduce false alarms in EAS systems by up to 75%, significantly improving the customer experience at checkout.
• In August 2023, Axis Communications expanded its retail security portfolio with the launch of the “Retail Optimization Suite,” integrating video surveillance, analytics, and inventory management capabilities as an alternative to traditional EAS systems.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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