Pea Protein Market By Type (Pea Protein Isolate, Pea Protein Concentrate, Pea Flour), Application (Food & Beverages, Dietary Supplements, Animal Feed), End-User (Retail, Industrial/B2B), & Region for 2024-2031

Pea Protein Market Valuation – 2024-2031

The pea protein market’s increasing consumer worries about health, sustainability, and animal cruelty are driving an increase in demand for plant-based protein. Pea protein is a great choice because of its complete amino acid profile, mild allergenicity, and high fiber content. The market size surpass USD 289.43 Million valued in 2024 to reach a valuation of around USD 711.51 Million by 2031.

Furthermore, the pea protein industry benefits from being aligned with current health trends. Pea protein has been linked to a variety of health advantages, including muscular growth, weight management, and increased satiety. This strong link to well-being makes pea protein an appealing option for health-conscious people looking for nutritional and functional foods. The rising demand for cost-effective and efficient pea protein is enabling the market grow at a CAGR of 11.90% from 2024 to 2031.

Pea Protein MarketDefinition/ Overview

Pea protein is a high-quality protein derived from yellow peas (Pisum sativum). It is generally available in powder form and is prized for its diverse amino acid profile, which includes essential amino acids, as well as its digestibility. Unlike several other plant-based proteins, pea protein is hypoallergenic, making it ideal for people who are allergic to dairy, soy, or gluten. Peas are dried and milled into a fine powder before being isolated for protein content using procedures including wet filtration and drying.

Protein beverages, meal replacements, snack bars, and plant-based meat alternatives are all made with this component. Protein improves the texture, flavor, and nutritional value of these items. Beyond human consumption, pea protein is used in pet food and animal feed. Furthermore, its hypoallergenic characteristics make it a desirable element in specialist nutritional products for people with allergies or dietary restrictions.

As consumers seek alternatives to animal-based proteins for health, environmental, and ethical reasons, pea protein is likely to be used in a wider variety of food products. Innovations in food technology may improve the flavor and texture of pea protein, making it more palatable to mainstream consumers. Furthermore, increasing research into pea protein’s functional qualities may lead to new uses in medicines, nutraceuticals, and bioplastics, cementing its position as a versatile and sustainable protein source across industries.

How Will Veganism Influence the Growth of the Pea Protein Market?

In recognized markets such as Europe and North America, veganism is rapidly gaining traction, with an increasing number of individuals adopting a plant-based lifestyle. This demographic exclusively consumes plant-based products, driving a significant demand for alternatives like pea protein.

This trend is also spreading to emerging markets in regions such as East Asia, South Asia, and the Pacific, where veganism is becoming more popular. The rising popularity of veganism is expected to propel the demand for pea protein in the global marketplace.

Vegan and vegetarian populations rely entirely on plant-based proteins for their nutritional needs, considering them essential for maintaining a healthy diet. As consumers increasingly view vegan diets as beneficial for health, pea proteins have emerged as a top nutritional choice for both vegan and vegetarian consumers.

The emphasis on nutrition remains paramount for these consumers, who prioritize enhancing their health through food choices. Consequently, the global demand for pea protein is anticipated to grow significantly, driven by the expanding vegan and vegetarian populations seeking high-quality plant-based protein sources to support their dietary needs.

Will Supply Chain Constraints Impact the Growth of the Pea Protein Market?

In the pea protein market, production and distribution are determined by a number of factors, including raw material availability, processing capacity, and logistics. Any disruptions in these locations may result in shortages and higher expenses. Changes in pea crop yields caused by poor weather or agricultural issues might limit raw material supply, making it difficult for manufacturers to generate enough pea protein to satisfy rising demand. Furthermore, inadequate processing facilities capable of properly extracting and separating pea protein can cause bottlenecks in the supply chain.

Furthermore, global transportation and logistics difficulties like shipment delays, port congestion, and rising freight costs can exacerbate supply chain problems. Such disruptions can cause delays in the delivery of pea protein products to market, limiting manufacturers’ ability to fill orders and maintain consistent inventory levels. As a result, supply chain bottlenecks can raise pea protein prices, lowering its competitiveness against other protein sources. These obstacles might stymie the market’s growth potential by limiting the availability of pea protein and raising costs for both growers and customers. Addressing supply chain bottlenecks through investments in agricultural methods, processing technology, and logistics infrastructure will be critical to the pea protein market’s long-term growth.

Category-Wise Acumens

How Pea Isolates Segment Propel the Growth of the Pea Protein Market?

Pea protein isolates are projected to hold the largest share of the global pea protein market. This dominance is primarily due to their high protein content, typically over 75%, and their excellent emulsification and stability properties. These characteristics make pea protein isolates highly desirable for a wide range of applications, including high-performance nutrition products and snack foods. The versatility and functionality of pea protein isolates have cemented their popularity among manufacturers seeking to enhance the nutritional profile and quality of their products.

Pea protein hydrolysates, known for their quicker absorption and improved solubility, are becoming increasingly attractive for use in a variety of food and beverage products. The expanding market for plant-based foods, coupled with the continuous innovation in protein formulations, is propelling the demand for pea protein hydrolysates, highlighting the dynamic nature of the plant-based protein industry.

Will the Rising Popularity of Plant-Based Diets Propel the Food & Beverages for the Pea Protein Market?

As more customers adopt vegetarian, vegan, and flexitarian lifestyles, demand for high-quality plant-based protein sources has increased. Pea protein, with its high nutritional profile and sustainability credentials, has emerged as a popular alternative to animal-based proteins. It is increasingly used in a variety of culinary products, including plant-based meat alternatives, dairy-free beverages, protein bars, and meal replacements. The increased consumer knowledge of the health, environmental, and ethical benefits of plant-based diets supports this demand, establishing pea protein as a crucial ingredient in the growing plant-based food industry.

The food and beverage market is responding to this trend by creating creative products that cater to the tastes of health-conscious and ecologically sensitive consumers. Major food brands and startups alike are investing in R&D to improve the taste, texture, and functioning of pea protein products, making them more appealing and accessible to a broader consumer base. This breakthrough, combined with effective marketing techniques emphasizing the health and sustainability benefits of plant-based diets, is increasing pea protein uptake in the food and beverage industry.

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Country/Region-wise Acumens

Will the Food and Beverage Industry Drive the North America Region for the Pea Protein Market?

North America is estimated to hold the largest share of the overall pea protein market. This prominent position is primarily attributed to several key factors. North America has a well-established food and beverage industry that drives significant demand for innovative protein sources.

In the North American region, with a growing customer base interested in plant-based diets for health, environmental, and ethical reasons, the demand for plant-based protein sources like pea protein is fast increasing. Major food and beverage firms in North America are responding to this trend by diversifying their portfolios to include more plant-based options. These include meat alternatives, dairy-free milk, protein bars, and other health-conscious meals that take use of the nutritional benefits of pea protein. This industry-wide movement is not only satisfying customer demand but also pushing the frontiers of product innovation, resulting in the rise of the pea protein market in North America.

The robust food and beverage sector in North America, which is distinguished by modern processing technologies, broad distribution networks, and significant investment in research and development, contributes to the pea protein market’s expansion. Companies may manufacture high-quality, tasty pea protein products that appeal to a diverse variety of customers, from health-conscious individuals to those with dietary limitations. Marketing activities that highlight the benefits of plant-based proteins, including improved health outcomes and decreased environmental impact, are also critical in increasing consumer acceptability and market penetration.

How Asia-Pacific is Performing in the Pea Protein Market?

This rapid growth can be attributed to several factors. There is a growing awareness of the importance of protein-rich diets, which is driving demand for plant-based protein sources like pea protein.

In the Asia-Pacific area, as consumers in China, India, Japan, and Australia become more health-conscious and environmentally aware, there is a considerable movement toward plant-based diets. This movement is being driven by growing worries about the health risks of excessive meat eating, such as cardiovascular disease and obesity, as well as the environmental impact of cattle rearing. Pea protein, noted for its excellent nutritional content and sustainability, is becoming a popular alternative to traditional animal-based proteins. This trend is pushing food makers to use pea protein in a variety of goods, from meat substitutes to dairy-free beverages, hence expanding the market in Asia-Pacific.

The food and beverage market’s attempts to innovate and adapt to changing consumer demands are fueling the expansion of the pea protein market. Companies in the Asia-Pacific area are investing in R&D to improve the flavor, texture, and nutritional profile of pea protein products, making them more appealing to a wider audience. Furthermore, the growing availability of these items in mainstream retail channels, along with strong marketing efforts emphasizing their health and environmental benefits, is accelerating consumer adoption.

Competitive Landscape

The pea protein market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the pea protein market include

• Roquette Frères
• Cargill Incorporated
• Glanbia PLC
• Kerry Group
• Ingredion Incorporated
• Emsland Group
• Shandong Jianyuan Group
• The Scoular Company
• Burcon Nutrascience Corp
• Axiom Foods Inc

Latest Developments

• In February 2024, Louis Dreyfus, a Netherlands-based agricultural processor, revealed plans to develop a pea protein manufacturing factory in Canada. The new plant is expected to be operational by the end of 2025 and employ almost 60 workers.
• In June 2023, Cosucra reported that it had obtained a 45 million Euro investment from Wallonie Entreprendre, Sofiprotéol, and the SFPIM. The investment will enable the company to implement its energy transition strategy and greatly enhance its manufacturing capacity.
• In June 2023, Roquette announced the establishment of a new Food Innovation Center at its Lestrem facility in France. The center will provide formulators with numerous capacities, including R&D support, technical assistance, cutting-edge technology, and scale-up testing, with the purpose of accelerating product introductions.
• In May 2023, Burcon NutraScience stated that it would expand its protein development and innovation business by offering services such as pilot plant processing and scale-up validation to its customers and partners. Burcon’s Winnipeg Technical Centre has 10,000 square feet of laboratory and pilot-scale production area that uses advanced commercial processing equipment for complete product development.

Report Scope

Pea Protein Market, By Category

Type

• Pea Protein Isolate
• Pea Protein Concentrate
• Pea Flour

Application

• Food & Beverages
• Dietary Supplements
• Animal Feed

End-User

• Retail
• Food Service
• Industrial/B2B

Region

• North America
• Europe
• Asia-Pacific
• Rest of the World

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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