Global Video On Demand Market Size By Solution (Pay TV, OTT Services), By Monetization Model (Subscription-based, Advertising-based), By Industry Vertical (Gaming, Education), By Geographic Scope And Forecast

Video On Demand Market Size And Forecast

Video On Demand Market size was valued at USD 33.6 Billion in 2021 and is projected to reach USD 111.8 Billion by 2030, growing at a CAGR of 16.13% from 2022 to 2030.

The ease of accessing video at any time and from any location, as well as the increased proliferation of smart devices, high-speed connectivity, and affordability, are expected to drive the growth of the Video On Demand Market. The availability of streaming and other online services has increased the demand for high-quality internet services delivered via mobile networks or wired lines. The availability of high-bandwidth and fast-paced internet services has resulted in an increase in the use of video-on-demand services. The adoption of multiscreen services for content streaming, as well as the increasing use of smartphones, will contribute to the growth of the global Video On Demand Market in the coming years.

Global Video On Demand Market Definition

Video on demand is a technology that allows people to watch movies or TV shows on demand. The technology enables customers to watch movies and television shows in real-time, without having to worry about broadcast schedules. Video on demand refers to the storage of a show or movie in a compressed format, which is then transmitted to the customer upon request. The video content is decompressed and stored on a video server in the viewer’s viewing device once it reaches the receiver. Video on demand is becoming more popular as movies and television shows are streamed online at the viewer’s leisure.

Global Video On Demand Market Overview

The increasing global smartphone penetration will create numerous opportunities for market growth. The availability of low-cost cloud platforms will favor market expansion. The increasing global smartphone penetration will create numerous opportunities for market growth. The availability of low-cost cloud platforms will favor market expansion. Furthermore, Video-on-demand services have grown in popularity in recent years, owing primarily to the increased use of services such as Netflix and Amazon Prime. The presence of these companies has resulted in significant market growth, and the ease of availability of cloud platforms has created new opportunities.

The increasing internet penetration in several countries around the world bodes well for the overall market’s growth in the coming years. Increased investments in marketing and advertising for video-on-demand services have created a foundation for rapid market growth. The deployment of 5G networks will serve as a tipping point for online services, potentially replacing offline movie viewing in theatres, and is expected to drive the market even further.

Global Video On Demand MarketSegmentation Analysis

The Global Video On Demand Market is Segmented on the basis of Solution, Monetization Model, Industry Vertical, and Geography.

Video On Demand Market, By Solution

• Pay TV
• OTT Services
• IPTV
• Others

Based on Solution, the market is segmented into Pay TV, OTT Services, IPTV, and Others. Individuals’ increasing use of video-based solutions and services indicates that it has become the most popular way to stream videos. Internet Protocol Television (IPTV) is a safe and dependable method of subscribing to videos and other services. IPTV services include on-demand videos and interactive television. The main advantage of IPTV is that it allows you to watch TV while also surfing the internet. Operators manage these services in the same way that TV platforms are always managed. Network management, bandwidth provisioning, and routing management are used to maintain Quality of Service (QoS). IPTV is typically funded and supported by large telecommunications companies looking to develop a replacement product for digital cable and satellite services and increase the market growth of the Video On Demand Market globally.

Video On Demand Market, By Monetization Model

• Subscription-based
• Advertising-based
• Others

Based on Monetization Model, the market is segmented into Subscription-based, Advertising-based, and Others. One of the most popular monetization models is subscription-based, which requires a fixed payment for a set period of time. It is a business model in which the user must pay a subscription fee in order to access video streaming services. Subscriptions can be monthly, quarterly, half-yearly, or yearly in length. Viewers can easily opt-in and opt out of Subscription Video on Demand (SVoD). Subscription-based monetization models are expected to grow at the fastest CAGR during the forecast period because they offer a diverse range of entertainment video content to engage the audience, including Pay TV programming, movies, drama series, and other series, which is driving the market growth and increasing the Video On Demand Market globally.

Video On Demand Market, By Industry Vertical

• Media & Entertainment
• Gaming
• Education
• Others

Based on Industry Vertical, the market is segmented into Media & Entertainment, Gaming, Education, and Others. The media and entertainment industries have been hard hit by the COVID-19 pandemic, which has been linked to the ban on public gatherings. As a result, many people are turning to video-on-demand services for entertainment. To watch movies, an increasing number of people prefer platforms such as Netflix, Hulu, and Amazon Prime. This shift in consumer preferences is accelerating industry growth, which is driving the market growth and increasing the Video On Demand Market globally.

Video On Demand Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Video On Demand Market is segmented into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific (APAC) is a vast market with culturally and economically diverse users who have different content consumption patterns, content demands, and payment demands. The proliferation of smart devices, broadband, and internet connectivity, aided by the emergence of advanced technologies such as 5G and 4G, developed payment infrastructure, and a dynamic local content ecosystem, thereby it will increase the demand for Video On Demand Market.

Key Players

The “Global Video On Demand Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Netflix, Amazon, Google, YouTube, Apple, HBO, Cisco, Roku, IndieFlix, and Vudu.

Our market analysis includes a section specifically devoted to such large firms, where our analysts give an overview of each player’s financial statements, along with product benchmarking and SWOT analysis. Key development strategies, market share analysis, and market positioning analysis of the aforementioned competitors internationally are also included in the competitive landscape section.

Key Developments

• In June 2020, the company launched a multi-faceted program that allows fans to return to move theatres with peace of mind. This new program enables Fandango to mobilize all digital assets, including Movieclips on YouTube and marketing channel performance. This product launch will increase Fandango’s fan base, resulting in an increase in the company’s customer base.
• In April 2020, Synamedia announced a partnership with Google Cloud to expand its video network portfolio with a new OOT service. This collaboration enables Synamedia to respond to customer inquiries about OTT services, increasing scalability and optimizing Synamedia’s performance by lowering operational costs. Furthermore, this collaboration enables both companies to combine artificial intelligence and machine learning, which improves customer experience by creating powerful content for customers.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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