Men’s Grooming Products Market By Product (Shave Care, Skin Care, Hair Care, Fragrances), Distribution Channel (Supermarkets/Hypermarkets, Salon, E-commerce, Drug Store), & Region For 2024-2031

Men’s Grooming Products Market Valuation – 2024-2031

The growing awareness of male grooming and changing societal conventions around personal appearance are key trends propelling the Men’s Grooming Products Market forward. According to the analyst from Market Research, the automotive air purifier market is estimated to reach a valuation of USD 84.88 Billion over the forecast subjugating around USD 60.75 Billion valued in 2023.

The development of social media influence and men’s demand for well-groomed appearances is driving the growth of the Men’s Grooming Products Market. It enables the market to grow at a CAGR of 4.27% from 2024 to 2031.

Men’s Grooming Products MarketDefinition/ Overview

Men’s grooming products include a variety of personal care items tailored exclusively to male grooming habits, to improve cleanliness, appearance, and overall well-being. These products often include, but are not limited to, shaving creams, razors, aftershaves, beard oils, facial cleansers, moisturizers, hair styling products, and body wash.

Furthermore, men’s grooming products have a wide range of applications, meeting a variety of grooming demands. Shaving products help you get a clean, smooth shave, whereas beard oils and balms help you keep your facial hair healthy and looking good. Facial cleansers and moisturizers address skincare challenges like acne, dryness, and aging, resulting in healthier, more youthful-looking skin. Hair styling products such as pomades, gels, and waxes help to style and manage hair, while body washes and deodorants promote personal hygiene and odor management.

What are the Primary Factors Driving the Men’s Grooming Products Market?

There has been a major shift in society’s attitudes on masculinity and self-care. The modern male is more urged to invest in personal grooming and skincare, moving away from the traditional emphasis on shaving supplies. This societal shift has resulted in a greater acceptance and adoption of grooming regimens among men, promoting market growth for items such as face creams, serums, and even cosmetics created exclusively for guys. Changes in attitudes regarding male beauty standards and self-care have varied product options while also broadening the intended consumer group.

Furthermore, the rise of internet platforms and social media has played a critical role in educating men about skincare and grooming techniques. Influencers, beauty gurus, and companies use these platforms to provide information, videos, and product recommendations, making grooming and skincare more appealing to male audiences. This improved awareness and understanding has inspired more men to explore new goods and incorporate them into their daily routines, generating demand in a variety of product categories.

What are the Primary Obstacles faced by the Men’s Grooming Products Market?

Men tend to purchase fewer grooming products than women do because of conventional gender conventions and assumptions, which deter them from going beyond the essentials. The expansion of the market is hampered by men’s ignorance of the advantages of grooming products and their unique requirements. Pricing is also a barrier since premium grooming products tend to be more expensive, which turns off people on a tight budget.

Market expansion is further constrained by the inaccessibility of a wide variety of products in physical stores, particularly in areas with a dearth of specialist retailers. The stigma attached to male grooming, especially in conservative cultures may prevent males from publicly endorsing such goods, which would further impede market expansion.

Category-Wise Acumens

Which Product Segment Dominated the Men’s Grooming Products Market?

The skin care segment is estimated to dominate the market during the forecast period. Men are becoming more aware of the value of skincare, thanks to increased instructional content available through social media, blogs, and marketing initiatives. This understanding has resulted in a shift in opinion, with skincare no longer viewed as a luxury or reserved just for women, but as a necessary component of personal cleanliness and wellness. Men are becoming more informed about skin types, the effects of environmental stressors, and the benefits of regular skincare regimens, increasing demand for products customized to their specific needs.

Furthermore, social conventions about male attractiveness and grooming have developed, with rising acceptability and expectations that men devote time and resources to their appearance. Influenced by celebrities, sportsmen, and influencers who publicly disclose their skincare routines, more guys are incorporating skincare into their overall grooming and wellness habits. This movement is also reflected in the larger societal shift toward inclusivity and the breakdown of gender conventions, which makes it more socially acceptable for men to use and discuss skincare products.

What Drives the Sales of Men’s Grooming Products in Supermarkets?

The supermarket/hypermarket segment is estimated to dominate the market during the forecast period. Supermarkets and hypermarkets provide a complete one-stop shopping experience, allowing customers to buy men’s grooming products alongside their typical groceries and household items. This convenience is important for consumers who value the efficiency of being able to purchase everything they require in one location. The broad aisles, orderly shelves, and physical presence of the products for rapid perusal and comparison improve the shopping experience, resulting in increased foot traffic and, subsequently, sales of men’s grooming products.

Furthermore, these retail formats are known for their broad product lines, which include a multitude of brands and products under one roof. This diversity appeals to a wide range of consumer preferences and budgets, from high-end to low-cost solutions. Consumers who want to make informed selections about their grooming products would benefit greatly from the ability to physically assess products, read labels, and compare different brands side by side. For manufacturers, being present in supermarkets/hypermarkets means better visibility and accessibility to a larger demographic.

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Country/Region-wise Acumens

Which Region is Propelling Growth in the Men’s Grooming Products Market?

The Asia Pacific region is estimated to exhibit the highest growth in the market during the forecast period. In many Asian Pacific countries, men’s grooming is becoming more widely recognized and accepted as part of a daily routine, rather than a luxury or an exception. Social media, global trends, and celebrity influence have all had a significant impact on changing perceptions. Younger generations, in particular, are more concerned with their looks and personal cleanliness, which fuels demand for grooming products such as skincare, haircare, and perfumes.

Economic expansion in various Asia-Pacific countries has enhanced the middle class’s disposable income. This financial empowerment enables people to spend more on personal care products, such as men’s grooming supplies. Urbanization also plays an important impact, since city inhabitants have greater access to sophisticated retail environments and e-commerce platforms, making it easier to buy grooming items. Higher earnings and urban lives help to drive market growth.

Furthermore, the growth of e-commerce platforms and targeted digital marketing methods have had a significant impact on the Asia Pacific men’s grooming products industry. Online shopping allows men to investigate and purchase grooming items discreetly and conveniently, hence expanding the market’s reach. Digital marketing, particularly through social media platforms, has effectively engaged younger populations, increasing awareness of grooming goods and dispelling preconceptions about male grooming. This digital strategy has facilitated not only consumer access to these products but also the entry and expansion of startups and foreign companies into this market.

How is the Market for Men’s Grooming Products Projected to Expand in Europe?

Europe region is estimated to dominate the market during the forecast period. Europe has a long history of valuing personal appearance and grooming as cultural and social standards. Many European countries place a high value on fashion and personal style, and men’s grooming is a natural outgrowth of this. The region is home to various fashion cities, including Paris, Milan, and London, which have a significant influence on worldwide beauty and grooming trends. This cultural acceptance drives males to invest more in grooming goods, which increases market demand and innovation.

European consumers, particularly in Western Europe, have relatively higher disposable incomes than other regions. This financial competence enables them to devote more money to non-essential items, such as luxury and premium men’s grooming products. The willingness to pay more for higher-quality items that provide better results or unique experiences helps to drive the European men’s grooming sector forward.

Furthermore, Europe is home to some of the world’s best beauty and personal care brands, with a significant emphasis on men’s grooming goods. These companies frequently engage substantially in research and development, resulting in novel goods that address specific grooming needs, such as organic and natural products, anti-aging remedies, and products designed for diverse skin types. This innovation, combined with excellent marketing methods and a strong distribution network, provides widespread availability and exposure of men’s grooming products throughout the region.

Competitive Landscape

The market for men’s grooming products is divided globally, with a major player capturing a substantial share of the industry. Some of the growth methods used by these major firms to succeed in the cutthroat industry include product launches, innovations, mergers and acquisitions, partnerships and collaborations, and extensive research and development.

Some of the prominent players operating in the Men’s Grooming Products Market are

Procter & Gamble Co, ITC Limited, Johnson & Johnson Private Limited, Unilever PLC, Coty Inc., L’Oreal S.A, Edge Well Personal Care Co, Beiersdorf AG, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Company, and Reckitt Benckiser.

Latest Developments

• In January 2022, L’Oréal acquired United States superfood skin care specialist ‘Youth to the People’ in a move set to deepen ethical offerings in a very competitive market in male grooming product offerings.
• In September 2022, Michael Strahan launched a skincare collection for men, the product range includes a hydrating face and beard wash, clear shave lotion, calming post-shave balm, face and neck moisturizer, and conditioning beard oil.
• In June 2022, Shiseido launched the men’s skincare line Sidekick for the Asian market.

Report Scope

Men’s Grooming Products Market, By Category

Product

• Shave Care
• Skin Care
• Hair Care
• Fragrances
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Salon
• E-commerce
• Drug Store
• Others

Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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