Global Mobile Engagement Market Size By Organization Size (Large Enterprises, Medium Organizations), By Solution (SMS and MMS, Push Notifications, In-App Messaging), By Vertical (Financial Services, Media and Entertainment, Retail), By Geographic Scope And Forecast

Mobile Engagement Market Size And Forecast

Mobile Engagement Market size was valued at USD 12.456 Billion in 2024 and is projected to reach USD 130.286 Billion by the end of 2031, growing at a CAGR of 37.62% from 2024 to 2031.

Mobile Engagement Market is driving over the forecast years owing to the increasing use of applications in mobile devices. Smartphone owners make use of their devices for a range of purposes such as educational services, payment, and banking, media and entertainment, job searching, and shopping to enhance their lifestyles. Furthermore, the rising awareness of the benefits and applications of mobile devices is impacting consumer behavior patterns and influencing the mobile engagement market. The Global Mobile Engagement Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Mobile Engagement Market Definition

Mobile engagement can be explained as interacting with users through various messaging channels on mobile devices, both inside and outside of mobile applications. Different messaging channels can be clearly referred to as mobile apps generally having three distinct messaging capabilities including push notifications, in-app messages, and message centres. Starting from push notifications, delivered to a phone’s lock screen or via an onscreen banner alert, they drive users to the app and are ideal for time-sensitive information by including segment attributes like in-app behaviour, location, message preferences, and more, targeted push notifications for achieving greater mobile app engagement than broadcast counterparts.

Global Mobile Engagement Market Overview

The reputable research firm anticipates that more consumers will use their smartphones and tablets for both research and actual transactions in the near future. Retailers are under enormous pressure to adapt as mobile retailing changes the shopping experience. In FY 2022, there will be 6.648 billion smartphone users worldwide, which equates to 83.40% of the world’s population. The research study forecasts significant global growth for all cellular-enabled smartphones, tablets, and IoT devices. Technology development is one big major trend in this industry. The rapid development of artificial intelligence is driving huge growth potential for future markets. Companies operating in this industry are focusing on investing in technology development. For instance, The Anagog SDK is the first mobile engagement SDK in the market that leverages Edge AI to evaluate various first-party phone data to piece together a person’s profile and actual daily activities, and eventually even anticipate what that person is likely to do next. A part of the Anagog Mobile Engagement Platform is the Anagog SDK.

However, Due to their growth into essential company assets, mobile apps now bring in billions of dollars annually. Retail organizations like Tim Hortons who downplay the significance of mobile app privacy and security run the danger of harming brand perception and customer relations, which could result in a loss of customers and revenue. Customers want reassurance that businesses are preserving their data because they recognize its value. One privacy breach or data leak in a mobile app is all it takes to drive users to a rival.

Global Mobile Engagement Market Segmentation Analysis

The Global Mobile Engagement Market is segmented on Solution, Organization Size, Vertical, And Geography.

Mobile Engagement Market, By Organization Size

• Large Enterprises• Medium Organizations

Large Enterprises accounted for the largest market share of 65.07% in 2021, with a market value of USD 11,013.95 Million, and are projected to grow at a CAGR of 36.92% during the forecast period. Large enterprises usually control and manage complex systems and software. Increasing focus on managing large volumes of marketing data is a leading factor that has boosted the adoption of mobile engagement in large enterprises. Larger enterprise highly uses marketing channel solutions for their products. The North American region has a broad customer base of large enterprises that are utilizing the mobile engagement platform.

Mobile Engagement Market, By Solution

• SMS and MMS• Push Notifications• In-App Messaging• E-mails• App/ Web Content• Others

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Push Notifications accounted for the largest market share of 34.94% in 2021, with a market value of USD 5,913.82 Million, and are projected to grow at a CAGR of 39.48% during the forecast period. Organizations use push notifications as a marketing or communication channel, but they can also be used as a security mechanism. There are two types of push notifications such as Web-based notifications, and App-based notifications. Web-based notifications, also termed “web-push” notifications, can appear on the desktop or mobile devices. Push notification through supported operating systems (OS) and browsers. App-based notifications are created in-app. It is used for many benefits including Higher open rates than email, automated marketing campaigns, and communication.

Mobile Engagement Market, By Vertical

• Financial Services• Media and Entertainment• Retail• Travel and Hospitality• Telecom and IT• Others

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Retail accounted for the largest market share of 28.99% in 2021, with a market value of USD 4,906.75 Million, and are projected to grow at a CAGR of 39.44% during the forecast period. The retail industries are played important role in Mobile Engagement market. Retail industries deliver diverse, and unique services for users. It is play important role in retail industries includes coordination, planning and logistics, store operations, human resources & training, finance and administration, buying, marketing, logistics, and information technology.

Mobile Engagement Market, By Geography

• North America• Europe• Asia Pacific• Latin America• Middle East & Africa

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In the global market split, Asia Pacific is dominating region-wise while automated is leading according to type. APAC is the most populous region, has around two-thirds of people using mobile services. There is still room for further expansion with the fastest-growing rates in China, Japan, South Korea, and South and Southeast Asian countries, starting with Singapore, Malaysia, Thailand, Indonesia, Philippines, India, Pakistan, and Bangladesh. Additionally, the APAC countries have been at the forefront of smart city projects, including countries like Singapore, China, and India making a significant contribution.

Key Players

The “Global Mobile Engagement Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Urban Airship, BRAZE (Appboy), IBM Corporation, Vibes, Upland Software, Salesforce, Marketo Engage, Selligent, Oracle, and MoEngage.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In March 2022, Salesforce announced a new, intelligent AppExchange homepage experience that makes it easier than ever for customers to discover relevant apps, experts, and content.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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