Global Crowd Analytics Market Size By Component (Solutions, Services), By Deployment Type (On-Premises, Cloud), By Vertical (Retail And Consumer Goods, Manufacturing), By Geographic Scope And Forecast

Crowd Analytics Market Size And Forecast

Crowd Analytics Market size was valued at USD 1.84 Billion in 2024 and is projected to reach USD 9.52 Billion by 2031, growing at a CAGR of 22.73 % from 2024 to 2031.

Retailers are in high demand for crowd analytics since it aids in analyzing the movement of customers in their establishments. The Global Crowd Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Crowd Analytics Market Definition

Crowd analytics collects important data on the natural movement and behavior of crowds in a specific area, such as restaurants, retail stores, airports, and other locations. It gathers information from a variety of sources, including sensors, cameras, telecom operators, and others, and uses analytics to assess crowd behavior, movement, and expression patterns. Crowd analytics data is utilized as a tool to make important judgments on customer offerings, and so can help generate more revenue by delivering better customer care. Crowd analytics gathers crucial information about the natural movement and behavior of crowds in a certain area, such as restaurants, retail stores, airports, and other places.

It employs analytics to analyze crowd behavior, movement, and expression patterns using data from a range of sources, including sensors, cameras, telecom operators, and others. Data from crowd analytics are used to make key decisions about consumer offerings, and it can help earn more income by providing better customer service. One of the most competitive industries on the earth is the restaurant industry. According to the National Restaurant Association and the Modern Restaurant Management, approximately 60,000 new restaurants open each year. Restaurant analytics refers to the process of evaluating all data linked to the restaurant industry and converting it into actionable insights using business intelligence software, resulting in major efficiency gains.

Enhanced Video Analytics from NEC can assist airport operators in intelligently managing the massive volume of video material that must be constantly watched. NEC Enhanced Video Analytics combines many of NEC’s key technologies and services, such as NeoFace Face Recognition and Behavior detection, with additional features like demographic and people counting, as well as object recognition. When all of these features are used together, airport managers can maintain a safe and secure environment. Collection of automated video analysis tools that allow for the instant detection and extraction of events and data from surveillance film, eliminating the need for manual operations such as monitoring live video feeds or sifting through recorded video. Users can make better use of their monitoring systems and better allocate their time and attention.

Global Crowd Analytics Market Overview

Crowd analytics is a commercial solution that provides an in-depth analysis of crowd movement in places where people congregate, such as metro and airport terminals, shopping malls, city stores, community centers, sports stadiums, and so on. Statistical and modeling skills in crowd analytics systems include microscopic models, behavioral models, value engineering, conflict estimation, and complex network analysis. Crowd analytics uses crowd tracking and customer behavioral analysis to improve corporate operations. Furthermore, when compared to on-premise deployment, the cloud deployment paradigm enables the implementation of analytics solutions at a low cost. Executives, data analysts, team leaders, managers, and professionals use business intelligence (BI) tools to collect, analyze, visualize, and report on numerous functions within a company and apply their results to their respective industries.

The demand for BI solutions is growing and Spending on analytics tools and solutions has increased by widening the data analyzing procedures and data accessibility, Spend Analytics has evolved the way humans and machines engage with and use spend data. Its numerous applications in areas such as supply chain and logistics, BFSI, manufacturing, and retail are altering market dynamics. It gives businesses a competitive advantage by allowing them to better utilize and consume spending data. These are the factors responsible for the increasing growth of the Crowd Analytics Market. The high initial upfront cost limits the growth of the market. Cloud analytics is the process of using analytic algorithms in the cloud to analyze data in a private or public cloud and then deliver the desired result.

The use of scalable cloud computing combined with advanced analytic software to find patterns in data and extract new insights is known as cloud analytics. Data analysis is increasingly being used by corporations to gain a competitive advantage, enhance scientific research, and improve people’s lives in a variety of ways. As the amount and value of data continue to grow, data analytics has become an increasingly valuable tool. Increasing criminal activity, terrorist assaults, and other security threats have heightened governments’ and defense agencies’ concerns about the defense and security of key infrastructure, commercial buildings, and public safety.

Governments can use crowd analytics to investigate suspects in advance by studying their behavior and actions from captured visuals. As a result, it enables governments to take a proactive approach to combat domestic crimes and terror acts, and to diminish them to some extent year after year. Intelligent surveillance systems’ features, such as pattern recognition, incident detection, and facial recognition, enable end-users to receive early alerts about potential risk and threat scenarios, allowing them to make informed decisions about how to deal with them.

Global Crowd Analytics Market Segmentation Analysis

The Global Crowd Analytics Market is segmented on the basis of Component, Deployment Type, Vertical, and Geography.

Crowd Analytics Market, By Component

• Solutions• Services

Based on Component, the market is segmented into Solutions and Services. Crowd analytics is a business solution that provides an in-depth analysis of crowd movement at large gathering locations such as airports and train stations, city malls, retail stores, convention centers, stadiums, and other venues. Data from a variety of sources, including closed-circuit television cameras (CCTV), commercial off-the-shelf cameras, and first- and third-party consumer data, is processed using powerful artificial intelligence approaches to present prediction crowd flow models and customer preference patterns.

It assists in the delivery of information on crowd mobility, public lineups, wait time, asset usage, and occupancies, which enables retail and transportation terminal authorities to increase operational efficiencies by regulating and monitoring the masses. Several international airports, shopping malls, and city governments have chosen crowd analytics technologies for infrastructure development, people tracking, and administration.

Crowd Analytics Market, By Deployment Type

• On-Premises• Cloud• Hybrid

Based on Deployment Type, the market is segmented into On-Premises, Cloud, and Hybrid. In contrast to running remotely on hosted servers or in the cloud, on-premises software and technology are located within the physical bounds of an enterprise, generally in the company’s data center. Internet technology (IT) workers have physical access to the data and may directly handle the setup, management, and security of the computer infrastructure and data by installing and running applications on hardware situated within the company’s premises. Alternatives to on-premises software such as software-as-a-service (SaaS) and cloud computing are commonly examined for their potential cost benefits through reduced expenses such as staffing, power usage, maintenance, and security.

Crowd Analytics Market, By Vertical

• Banking, Financial Services and Insurance• Retail and Consumer Goods• Manufacturing• IT and Telecommunications• Media and Entertainment• Others

Based on Vertical, the market is segmented into Banking, Financial Services and Insurance, Retail and Consumer Goods, Manufacturing, IT and Telecommunications, Media and Entertainment, and Others. Artificial intelligence (AI) is predicted to be the next big thing in banking and financial services it has been hailed as the next big innovation that would revolutionize the way we bank and perform financial transactions. Artificial intelligence (AI) offers a novel approach to combating financial fraud, establishing trust, and establishing a safe financial environment. New types of artificial intelligence are being deployed to catch fraudsters with unprecedented speed and efficiency.

Crowd Analytics Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of Geography, the Global Crowd Analytics Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific region is expected to witness significant growth. The significant share in the market will be dominated by North America. This is primarily due to retailers are in high demand for crowd analytics since it aids in analyzing the movement of customers in their establishments.

Key Players

The “Global Crowd Analytics Market” study report will provide a valuable insight with an emphasis on global market including some of the major players such as Sightcorp, Crowdanalytix, Inc., AGT International, Spigit, Inc., Wavestore, Savannah Simulations AG, NEC Corporation.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• On July 2020, NEC Corporation and Realeyes OÜ (Realeyes) have announced the signing of a Memorandum of Understanding for a strategic partnership to develop and commercialize emotion analysis products worldwide.

• On April 2020, SomaLogic, Inc. announced that its partnership with NEC Solution Innovators has been strengthened.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansio