Business Intelligence Market Size By Organization Size (Large Enterprises, Small And Medium-Sized Enterprises (SMEs)), Deployment Mode (Cloud, On-Premises), Business Function (Human Resource, Finance, Operations, Sales and Marketing), Vertical (Retail, Manufacturing, Government & Public Services, Me

Business Intelligence Market Valuation – 2024-2031

The growing demand for data-driven decision-making in various industries is boosting the Business Intelligence Market. According to the analyst from Market Research, the Business Intelligence Market is estimated to reach a valuation of USD 96.55 Billion over the forecast subjugating around USD 35.13 Billion in 2023.

The development of cloud-based BI solutions, as well as the incorporation of AI and machine learning algorithms, has accelerated market growth by providing scalable and sophisticated analytics capabilities. It enables the market to grow at a CAGR of 13.47% from 2024 to 2031.

Business Intelligence MarketDefinition/ Overview

Business intelligence (BI) is an innovative process that assesses data and provides managers, employees, and leaders with useful information so they can make better business decisions. As part of the business intelligence process, organizations gather data from multiple IT systems, prepare it for analysis, run queries on the data, and generate reports, BI displays, and data visualizations. They then make the analytical results available to corporate customers for operational and strategic planning decisions. The ultimate goal of business intelligence initiatives is to assist companies in making more informed decisions that will increase their ability to turn a profit, improve operational effectiveness, and outperform rivals.

Furthermore, BI integrates reporting, analytics, and data management technologies with a variety of data management and analysis methods to achieve this goal. There is more to a business intelligence architecture than just BI software. Typically, business intelligence data is kept in an enterprise data warehouse or in smaller data marts, which often have links to an enterprise data warehouse and hold subsets of business information for specific departments and business units.

Which are the Drivers Encouraging the Adoption of Business Intelligence?

The Business Intelligence Market’s growth is being propelled by technological advancements and developments. Business intelligence is useful in a variety of sectors, including corporate organizations, IT, government agencies, manufacturing companies, and the healthcare industry. It aids in the management of both financial and data processing aspects. Also, as more platforms and devices are being used in the healthcare sector, business intelligence in that sector is growing. To give patients the best care and treatment possible, business intelligence healthcare software and tools collect data and information. For example, AREU tracked infected individuals in the COVID-19 pandemic using a business intelligence application called Daily Tracker.

Furthermore, because of the rapid advancements in technology, big data, and cloud computing have had a greater influence on the Business Intelligence Market in recent years. One platform that is said to be perfect for BI operations is cloud computing. Big data, however, has made it possible for these tools to process enormous amounts of data and give businesses useful insights that help them better understand growth and sales strategies. For example, IBM announced that it would be launching the IBM Cloud Multizone Region to enable the deployment of apps across cloud infrastructure. The BI market is anticipated to be driven by these factors.

What are the Challenges in Business Intelligence Market?

The high cost of investing in IT infrastructure is anticipated to impede the growth of the Business Intelligence Market. For many businesses, the expense of setting up business intelligence infrastructure is a big concern. This growth of the BI market is also being hampered by sufficient factors like professional data science experts, skilled IT experts, and consulting analysts. High-priced software that impacts the Business Intelligence Market is difficult to install and maintain in small and medium-sized enterprises, such as cloud computing, big data, tableau, SQL Server Express, QLIK, and Power BI.

Furthermore, business intelligence applications are still relevant in the coming years because they are still in the early stages of their evolution. When businesses invest in new technologies, capital is the main factor considered. Financial and resource constraints affect businesses, particularly small and medium-sized ones. One of small- to medium-sized businesses’ main concerns is the cost of implementing BI. The high cost of purchasing the appropriate tool deters SMEs, hence limiting market growth.

Category-Wise Acumens

How do Small and Medium-sized Enterprises Driver the Growth in the Market?

According to analysis, the small and medium-sized enterprises segment is estimated to grow at the highest CAGR within the market during the forecast period due to various factors, including the need for affordable BI tools that are easy to use, especially for small and medium-sized businesses (SMEs). Traditionally, BI solutions were expensive and complex, making them accessible only to large corporations. However, the market has responded with cost-effective and user-friendly tools that SMEs can adopt quickly and incorporate into their existing workflows. SMEs are known for their adaptability and flexibility, which allows them to embrace BI solutions more efficiently and effectively. This widespread adoption has led to an increase in the BI market and has enabled SMEs to analyze competitor performance, market trends, and customer behavior. These insights help SMEs make data-driven decisions that maximize their operations, target their marketing campaigns precisely, and ultimately lead to growth.

Furthermore, the affordability and ease of use of BI solutions, combined with the adaptability of SMEs in implementing them, have contributed to the growth of the BI market. This growth has given SMEs the ability to analyze and make data-driven decisions, leading to increased competitiveness, market share, and growth.

Which factors are influencing the growth of Human Resources in the Business Intelligence Market?

The human resource segment is estimated to exhibit the highest growth within the market during the forecast period. HR has historically depended on hearsay or intuition. Organizations today are looking for more unbiased information to help them make important HR decisions. Data-driven talent management is made possible by HR BI, which provides insights into topics like employee performance, recruitment effectiveness, and turnover rates. The talent wars are getting more intense. HR BI assists in locating high achievers and possible hazards (such as high-flight risk). This gives HR the ability to design focused hiring plans, maximize benefit plans, and establish productive workplaces that draw in and keep top talent.

Furthermore, HR BI is now more widely available and reasonably priced for businesses of all sizes due to the development of cloud-based HR platforms and intuitive analytics tools. These developments expedite the process of gathering, analyzing, and visualizing data, thereby providing easy access to HR insights. It can be difficult to comply with labor laws and regulations. HR BI assists businesses in data analysis to spot possible compliance issues and take proactive measures to resolve them. Engagement and retention among employees depend critically on a positive work experience. HR departments can use HR BI to measure employee satisfaction, identify problems, and launch programs that enhance the employee experience in general.

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Country/Region-wise Acumens

Which Region Has the Most Potential for Growth in the Business Intelligence Market?

Asia Pacific region is estimated to grow at the highest CAGR during the forecast period. Rapid economic growth is occurring in the Asia-Pacific region, with China, India, and Japan at the forefront. This results in an increase in business activity and a rising need for decision-making based on data, which drives up demand for business intelligence (BI) solutions. Advancements in technology and digitization are being actively promoted by numerous governments in Asia-Pacific.

The APAC region boasts a thriving Small and Medium-sized Enterprise (SME) sector, which is further accelerating market growth. This includes investments in policies and infrastructure that encourage businesses to adopt BI tools. As was previously mentioned, because of their adaptability in implementation and the growing need for reasonably priced BI solutions, SMEs are important forces behind the adoption of BI. Mobile phone usage and internet penetration are rising quickly in the APAC region.

Furthermore, the Asia Pacific region is a prime candidate for explosive growth in the Business Intelligence Market due to a combination of factors including economic growth, government support, a thriving SME landscape, technological advancements, and a largely untapped market. Cloud-based BI solutions are made more accessible to businesses of all sizes thanks to this widespread adoption of technology.

Which Region Dominates in the Business Intelligence Market?

The North American region is estimated to dominate the Business Intelligence Market during the forecast period. North America has a robust infrastructure and is a hub for technological innovation, which fosters the development and acceptance of innovative BI solutions. Major BI players such as Microsoft, Oracle, IBM, and Tableau have their main offices located in North America, which propels market expansion through persistent innovation and aggressive marketing tactics.

Furthermore, many North American businesses have data analysis and data-driven decision-making deeply ingrained in their culture, creating a solid foundation for adopting BI. North American companies are willing to make significant investments in BI solutions because they recognize the potential ROI in the form of increased productivity and profitability.

Competitive Landscape

The competitive landscape in the Business Intelligence Market is dynamic and evolving, driven by changing customer preferences, technological advancements, and market dynamics. Providers continue to innovate and differentiate their offerings to stay competitive and capture market share in this rapidly growing industry.

Some of the prominent players operating in the Business Intelligence Market include

IBM Corporation, Microsoft Corporation, Tableau Software, LLC, Oracle Corporation, Sisense Inc., Yellowfin International PVT. LTD., Qlik, SAP, Board International, MicroStaterg.

Latest Developments

• In July 2020, Rackspace Technology announced a Strategic Partnership Agreement (SCA) with Amazon Web Services (AWS), allowing customers to realize more excellent value from AWS cloud services. The companies have co-operated to enhance offerings globally as part of the Rackspace Technology service block catalog. These modular offerings allow customers to tap into Rackspace Technology’s managed services expertise to meet their specific needs, including cloud strategy, cost governance, migration, security support, and complex cloud operations.
• In June 2020, Microsoft collaborated with SAS to form an extensive technology and strategic platform that is likely to migrate SAS analytical products, pushing the sales of business intelligence systems.
• In June 2020, IBM introduced Watson Works which helps companies let employees return to their workplaces, focusing on navigating many aspects that counter the impacts of coronavirus, fueling the sales of business intelligence platforms.

Report Scope

Business Intelligence Market, By Category

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Deployment Mode

• Cloud
• On-Premises

Business Function

• Human Resource
• Finance
• Operations
• Sales and Marketing

Vertical

• Retail
• Manufacturing
• Government and Public Services
• Media and Entertainment
• Transportation and Logistics
• BFSI
• Telecom and IT
• Healthcare and Life Sciences
• Tourism and Hospitality
• Others

Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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