Flavored Milk Market By Product (Long-Life Flavored Milk, Fresh Flavored Milk), Application (Supermarkets And Hypermarkets, Independent Retailers), & Region for 2024-2031

Flavored Milk Market Valuation – 2024-2031

Rising consumer demand for tasty and convenient dairy options is propelling the adoption of flavored milk. Growing urbanization and busy lifestyles increase the demand for ready-to-drink beverages is driving the market size to surpass USD 58.6 Billion in 2024 to reach a valuation of around USD 90.5 Billion by 2031.

In addition to this, the growth of supermarkets, hypermarkets, and online retail channels makes flavored milk more accessible to a wider audience is enabling the market grow at a CAGR of 5.6 % from 2024 to 2031.

Flavored Milk MarketDefinition/ Overview

Flavored milk is a dairy beverage made by adding flavorings, sweeteners, and sometimes additional ingredients to regular milk. It comes in various flavors such as chocolate, strawberry, vanilla, and more exotic options. This product is available in different forms, including ready-to-drink bottles, cartons, and powders that can be mixed with milk. Flavored milk retains the nutritional benefits of regular milk, including essential vitamins and minerals, while providing a more appealing taste, particularly for children and young adults.

Flavored milk is widely consumed as a refreshing beverage and is popular among children, teenagers, and adults. It is often used as a nutritious snack or meal replacement, providing a convenient source of energy and essential nutrients. Schools, cafes, and fast-food chains frequently offer flavored milk as part of their beverage options. Additionally, flavored milk is used in culinary applications, such as in smoothies, desserts, and baking, where it adds both flavor and nutritional value.

How will Growing Popularity of On-The-Go Snacking Increase Adoption of Flavored Milk?

Growing popularity of on-the-go snacking and convenience foods fuels market growth. The FDA reported a 12% increase in flavored milk sales through convenience stores from 2019-2023. The U.S. Bureau of Labor Statistics noted a 15% rise in out-of-home consumption of flavored dairy beverages between 2018-2023. This shift in consumer behavior has led to innovations in packaging and product formulations. Danone announced plans in January 2024 to expand its RTD flavored milk portfolio with innovative flavors and packaging. In February 2024, Coca-Cola’s Fairlife brand launched a new line of shelf-stable flavored milk products designed for vending machines and convenience stores.

Increasing disposable income in developing markets boosts consumption. The Indian Ministry of Statistics noted a 25% rise in flavored milk sales from 2020-2024. China’s National Bureau of Statistics reported a 30% increase in per capita spending on dairy products, including flavored milk, between 2019-2023. This growth has attracted significant investment from both local and international players. In February 2024, Amul revealed its strategy to double its flavored milk production capacity in response to surging demand in tier 2 and 3 cities. Meanwhile, Fonterra announced a joint venture with a local Chinese dairy company in May 2024 to produce and distribute flavored milk products across mainland China.

Will Growing Concern over the Health Implications of Added Sugars and Artificial Ingredients of Flavored Milk Restrain Its Application?

One of the significant restraints in the flavored milk market is the growing concern over the health implications of added sugars and artificial ingredients. Many flavored milk products contain high levels of sugar, which can contribute to obesity, diabetes, and other health issues. As consumers become more health-conscious, there is an increasing preference for natural and low-sugar alternatives. This shift in consumer perception towards healthier options poses a challenge for traditional flavored milk products that rely on sugar for taste.

The flavored milk market faces stiff competition from a variety of alternative beverages, including plant-based milks, flavored waters, and sports drinks. These alternatives are often marketed as healthier or more environmentally friendly options, appealing to a broad range of consumers, especially those with dietary restrictions or preferences for vegan and lactose-free products. The proliferation of these alternatives in the market can limit the growth potential for flavored milk, as consumers diversify their beverage choices.

Price sensitivity among consumers, particularly in emerging markets, can also act as a restraint for the flavored milk market. Flavored milk is often perceived as a premium product compared to regular milk, which can make it less accessible to price-sensitive consumers. Economic factors such as inflation, changes in disposable income, and economic downturns can further impact consumer spending on non-essential food and beverage items, including flavored milk. Additionally, fluctuations in raw material costs, such as milk and flavoring agents, can affect pricing and profitability for manufacturers, posing a challenge to market growth.

Category-Wise Acumens

Will Rise in Adoption of Fresh Flavored Milk Drive Flavored Milk Market Growth?

Fresh flavored milk is projected to hold significant market share due to perceived health benefits and superior taste. According to the USDA, sales of fresh flavored milk increased by 22% from 2019 to 2023, outpacing shelf-stable alternatives. An FDA consumer survey in 2022 revealed that 68% of respondents preferred fresh flavored milk over UHT options. This trend has prompted major players to invest heavily in cold chain infrastructure and local production facilities. In January 2024, Dean Foods announced a USD 100 Million investment to expand its fresh flavored milk production capacity across five states. Simultaneously, Organic Valley launched a new line of grass-fed fresh flavored milk in March 2024, targeting health-conscious consumers.

The rise of premium and artisanal fresh flavored milk products is driving market growth. The U.S. Bureau of Labor Statistics reported a 35% increase in consumer spending on premium dairy products, including fresh flavored milk, between 2020 and 2024. Local and regional dairies have capitalized on this trend, with the number of small-scale producers of fresh flavored milk growing by 15% from 2021 to 2023, according to the American Dairy Association. In response to this shift, Danone acquired three regional fresh milk brands in April 2024 to strengthen its position in the premium segment. Meanwhile, Kroger expanded its Simple Truth organic fresh flavored milk line with four new flavors in May 2024.

Which Factors Enhance the Sale of Flavored Milk in Supermarkets and Hypermarkets?

Supermarkets and hypermarkets are  the primary distribution channels for flavored milk products holding major share in the market. According to the U.S. Census Bureau’s Annual Retail Trade Survey, these retail formats accounted for 62% of flavored milk sales in 2023, up from 54% in 2019. The USDA reported that the average shelf space allocated to flavored milk in supermarkets increased by 15% between 2020 and 2024. This dominance is driven by factors such as wide product variety, competitive pricing, and convenient shopping experiences. In response to this trend, Walmart announced in February 2024 a partnership with major dairy producers to expand its flavored milk offerings by 30% across all stores. Similarly, Kroger launched an exclusive line of premium flavored milk products in April 2024, available only in their supermarkets and hypermarkets.

The rise of private label flavored milk products in supermarkets and hypermarkets is fueling market growth. Nielsen data showed that private label flavored milk sales in these retail formats grew by 28% from 2021 to 2023, outpacing branded products. The Food Marketing Institute reported that 72% of consumers purchased private label dairy products, including flavored milk, from supermarkets in 2023, up from 63% in 2020. This shift has prompted retailers to invest heavily in product development and marketing of their own brands. In March 2024, Target expanded its Good & Gather flavored milk line with six new flavors and improved formulations. Costco’s Kirkland Signature brand introduced a range of organic flavored milk options in May 2024, available exclusively in their warehouse stores.

Gain Access into Flavored Milk Market Report Methodology

Country/Region-wise Acumens

Will Rising Disposable Incomes and Urbanization Enhance Adoption of Flavored Milk in Asia Pacific?

The Asia Pacific region dominating the market for flavored milk. According to the Food and Agriculture Organization (FAO), the region accounted for 45% of global flavored milk consumption in 2023, up from 38% in 2019. China’s National Bureau of Statistics reported a 32% increase in flavored milk sales between 2020 and 2024. This growth is driven by rising disposable incomes, urbanization, and changing dietary habits. In response to this trend, Nestlé announced in March 2024 a USD 500 Million investment to expand its flavored milk production capacity across five countries in the Asia Pacific region. Similarly, Fonterra launched a new range of premium flavored milk products tailored for Asian consumers in April 2024.

India has become a key player in the Asia Pacific flavored milk market. The Indian Ministry of Food Processing Industries reported that the country’s flavored milk market grew at a CAGR of 24% from 2019 to 2023. According to the National Dairy Development Board, flavored milk consumption in India increased by 38% between 2020 and 2024. This growth is attributed to increasing health awareness and the popularity of value-added dairy products. In February 2024, Amul announced plans to double its flavored milk production capacity in India by 2026. Meanwhile, Mother Dairy introduced a new line of functional flavored milk products enriched with ayurvedic ingredients in May 2024, targeting health-conscious consumers.

Will Innovation in Flavors And Formulations of Flavored Milk in North America Drive the Market Growth?

North America’s flavored milk market has shown significant growth in recent years. According to the USDA, flavored milk consumption in the U.S. increased by 15% between 2020 and 2024. Statistics Canada reported a 12% rise in flavored milk sales across Canada from 2021 to 2023. This growth is driven by increasing health consciousness and demand for convenient, nutritious beverages. In response to this trend, Dean Foods launched a new line of protein-enriched flavored milk in February 2024, targeting fitness enthusiasts. Similarly, Dairy Farmers of America introduced a range of lactose-free flavored milk options in April 2024, catering to the growing lactose-intolerant consumer base.

Innovation in flavors and formulations is fueling market expansion in North America. The FDA reported a 25% increase in new flavored milk product registrations from 2022 to 2024. A survey by the National Dairy Council found that 58% of American consumers were interested in trying unique flavored milk varieties in 2023. This consumer demand has led to the introduction of novel flavors and functional additives. In March 2024, Fairlife announced the launch of a limited-edition series of dessert-inspired flavored milk, including tiramisu and banoffee pie variants. Organic Valley rolled out a line of adaptogen-infused flavored milk in May 2024, targeting the wellness-focused consumer segment.

Competitive Landscape

The flavored milk market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored milk market include

• Nestlé S.A.
• Danone S.A.
• Arla Foods
• Dean Foods
• Fonterra Co-operative Group
• Gujarat Cooperative Milk Marketing Federation (Amul)
• The Hershey Company
• Dairy Farmers of America, Inc.
• Saputo, Inc.
• Almarai Company
• Inner Mongolia Yili Industrial Group Co., Ltd.
• Mengniu Dairy Company Limited
• Meiji Holdings Co., Ltd.
• Parmalat S.p.A.
• Royal FrieslandCampina N.V.
• China Modern Dairy Holdings Ltd.
• Brownes Dairy
• Morinaga Milk Industry Co., Ltd.
• Fairlife, LLC
• Shamrock Farms

Latest Developments

• In January 2024, Coca-Cola introduced a collaboration with a renowned chef to create artisanal flavors for its flavored milk range, focusing on premium offerings in the market.
• In November 2023, Dairy Farmers of America partnered with a sustainability firm to enhance eco-friendly packaging solutions for its flavored milk products, aiming for reduced environmental impact.
• In September 2023, Yili Group expanded its flavored milk portfolio with innovative packaging designs that improve shelf life and convenience for consumers in urban markets.

Report Scope

Flavored Milk Market, By Category

Product

• Long-Life Flavored Milk
• Fresh Flavored Milk

Application

• Supermarkets and Hypermarkets
• Independent Retailers
• Convenience Stores

 Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Research Methodology of Market Research

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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