Europe Beer Market Size By Types of Beer, By Packaging, By Distribution Channels, By Geographic Scope And Forecast

Europe Beer Market Size And Forecast

Europe Beer Market size was valued at USD 142.00 Billion in 2023 and is projected to reach USD 164.24 Billion by 2030, growing at a CAGR of 2.1% during the forecast period 2024-2030.

Europe Beer Market Drivers

The market drivers for the Europe Beer Market can be influenced by various factors. These may include

• Shifting Customer Tastes The European beer market is driven by innovation and product diversity due to changing customer tastes and preferences, which include a growing interest in craft beer, specialty brews, and unusual flavors.
• The Craft Beer Movement One major motivator has been the growth of the craft beer movement, as customers seek out distinctive and regionally made brews. A niche market is drawn to craft breweries because they provide variety in flavours, styles, and brewing methods.
• Trends in Health and Wellbeing The desire for lighter and lower-alcohol beer options is a result of the growing emphasis on health and wellness. In response to this trend, brewers are launching goods aimed at consumers who are health-conscious.
• Premiumization of goods and services The market has been driven by a move towards higher-end, premium beer products. The business is seeing revenue growth because consumers are ready to spend more for specialized brews, premium lagers, and craft beers.
• Increasing Net Worth Spending by consumers on premium and specialty beer products has increased in many European countries due to improved economic conditions and greater disposable incomes.
• Packaging Innovations Beer packaging innovations, like distinctively designed cans, environmentally responsible packaging, and handy formats, increase market share and appeal to consumers.
• Sales directly to consumers and e-commerce Breweries may now reach a wider audience because to the expansion of direct-to-consumer sales channels and e-commerce platforms. Home delivery services and online commerce are growing in popularity, particularly in light of the COVID-19 epidemic.
• Social and Cultural Factors Many European nations have a strong beer culture and social structure. Beverage consumption and socialising at festivals, social events, and get-togethers contribute to the consistent demand for beer goods.
• Travel and Beer Travel Many travellers who want to experience local beer culture and brews from the region are drawn to Europe. As a result, beer tourism has grown, which is good for the regional breweries and the beer industry as a whole.
• Eco-Friendly Brewing Methods Sustainable brewing techniques are becoming more and more important as environmental sustainability becomes more widely recognised. Eco-conscious customers are drawn to breweries that implement sustainable practices and prioritise environmental stewardship in their operations.
• Support from the government and regulations The beer market can be positively impacted by supportive government policies, such as laws that support the craft beer industry, foster innovation, and encourage responsible consumption.
• Events and Festivals of Beer Beer festivals and events throughout Europe help to promote various beer varieties, draw customers, and provide breweries a chance to highlight their goods.

Europe Beer Market Restraints

Several factors can act as restraints or challenges for the Europe Beer Market. These may include

• Issues with Health and Well-Being Some customers may choose to cut back on their beer consumption or switch to lower-alcohol or alcohol-free options as a result of growing awareness of health risks and the detrimental effects of excessive alcohol consumption.
• Taxes and regulations that are strict In several European countries, the beer business is subject to stringent laws and taxation. Modifications to laws pertaining to alcohol and tax increases may have an effect on brewers’ production costs and pricing policies.
• Rivalries with Other Drinks Other beverage categories like wine, spirits, and non-alcoholic beverages compete with the beer industry. Beer sales may be impacted by changes in consumer preferences for non-alcoholic beverages.
• Saturation of the Market Certain developed European markets that have a large number of breweries and well-known brands may become saturated. This saturation may exacerbate rivalry and make it more difficult for new competitors to take market share.
• Uncertainty in the economy Consumer expenditure on discretionary goods, such as premium and craft beers, can be impacted by economic uncertainty like recessions and downturns. Consumers may choose less expensive options as a result of financial difficulties.
• Shifting Populations Consumer preferences may vary as a result of changing demographics, such as an ageing population, and there may be less demand for particular beers. For example, elderly customers may choose different drinks or cut back on alcohol intake.
• Supply Chain Interruptions Breweries may face difficulties as a result of supply chain disruptions brought on by pandemics, natural catastrophes, or geopolitical concerns. These disruptions can affect the availability of raw materials, distribution, and output.
• Impact of Climate Change on Agriculture The quality and availability of important agricultural commodities used in brewing, such barley and hops, can be impacted by climate change. Unpredictable weather patterns have the potential to cause disruptions in the supply chain and raise manufacturing costs.
• Increasing Raw Material Costs Price fluctuations for essential raw materials, like as barley and hops, can affect breweries’ cost of production. Increasing costs for raw materials might put pressure on profit margins, especially for smaller breweries.
• Consumer Lifestyles Are Changing Drink preferences may be impacted by changes in consumer habits, such as the move towards healthier living. Beer consumption may decline if people give priority to healthier options.
• Alcohol-Resistant Campaigns Demand may be impacted by persistent health-related lobbying initiatives and anti-alcohol campaigns that sway public opinion against beer drinking.
• Cultural and Social Shifts Drinking habits may change as a result of changes in cultural preferences and social conventions. Beer consumption patterns may be impacted, for instance, by shifting social trends or tastes in other alcoholic beverages.

Europe Beer Market Segmentation Analysis

The Europe Beer Market is Segmented on the basis of Types of Beer, Packaging, Distribution Channels, and Geography.

Europe Beer Market, By Types of Beer

• Lager Lager is one of the most popular types of beer in Europe. It is known for its crisp and refreshing taste. Subtypes may include pale lager, amber lager, and dark lager.
• Ale Ales are fermented at warmer temperatures and encompass various styles such as pale ale, India pale ale (IPA), brown ale, and Belgian ale.
• Stout and Porter These are dark, rich beers with flavors of roasted malt, chocolate, and coffee. Subtypes may include dry stout, sweet stout, and imperial stout.
• Pilsner Pilsner is a type of pale lager that originated in the Czech Republic. It is known for its light and crisp taste.
• Wheat Beer Brewed with a significant proportion of wheat, wheat beers can include styles like hefeweizen, witbier, and dunkelweizen.
• Specialty and Craft Beers This segment includes a diverse range of beers produced by craft breweries, often with unique flavors, ingredients, and brewing techniques.

Europe Beer Market, By Packaging

• Bottled Beer Beer packaged in bottles, which may include various sizes and materials (glass or PET).
• Canned Beer Beer packaged in cans, known for its convenience and portability.
• Draft Beer Served on tap in bars and restaurants, particularly popular for lagers and ales.
• Kegs Large containers used for storing and dispensing beer, commonly used in bars, pubs, and events.

Europe Beer Market, By Distribution Channels

• On-Trade Beer sold for consumption on the premises, including bars, pubs, and restaurants.
• Off-Trade Beer sold for consumption off the premises, including retail channels such as supermarkets, convenience stores, and liquor stores.

Europe Beer Market, By Geography

• United Kingdom A significant market with a diverse range of beer styles and a strong craft beer movement.
• Germany Known for its traditional beer culture, including lagers, wheat beers, and bocks.
• France Known for its wine culture, but beer consumption is also significant, especially in certain regions.
• Italy Emerging as a key market for craft beer with a focus on innovation and unique flavors.
• Rest of Europe Includes other European countries contributing to the overall beer market.

Key Players

The major players in the Europe Beer Market are

• Asahi Group Holdings Ltd.
• Bitburger Brewery
• Carlsberg Group
• Anheuser Busch InBev
• Heineken NV
• Molson Coors Beverage Company
• Constellation Brands
• The Boston Beer Company Inc.
• Kirin Holdings Co. Ltd.
• Oettinger Brewery

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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