Global Augmented Reality Headsets Market Size By Product (Standalone, Tethered), By Application (Enterprise, Consumer), By Geographic Scope And Forecast

Augmented Reality Headsets Market Size and Forecast

Augmented Reality Headsets Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2020 to 2027.

The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The Global Augmented Reality Headsets Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Augmented Reality Headsets Market Definition

Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. The technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it’s multi-sensory, depending on the device. A full virtual reality headset offers a completely immersive experience, while a VR Instagram filters simply overlays objects or pictures onto the camera view. AR marketing is the most common type of virtual reality marketing. It is more feasible & less expensive for many companies to use than creating a headset experience. Since augmented reality only requires a phone or desktop app, it’s also more accessible for consumers.

Global Augmented Reality Headsets Market Overview

Increase in investments in augmented reality technology by the industries is anticipated to drive the growth. Moreover, the increasing usage of enhanced graphical objects to improve consumer experience among the enterprises further enhances the growth. Also, the increase in immersive technology for improving consumer experience favors the development of the market. A increase in the use of smart wearables and head-mounted displays is due to the rising awareness of augmented technology. According to various studies, enterprise investments increased significantly and as a result of this increased awareness, the number of AR headsets sold has grown considerably.

AR technology also offers abundant opportunities to both new and old businesses. Its application in collaboration and remote assistance is expected to drive the adoption of this product in the foreseeable future. The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The importance of augmented reality is growing with the increasing awareness about the applications of smart wearables and Head-mounted Displays in the AR technology. The enterprises are increasingly investing in the edge computing frameworks to improve their marketing and advertising and training business operations. The resulting increase in awareness regarding the advantages of AR headsets among the enterprises led to a considerable increase in the shipments of AR headsets.

The AR headset technology also presents ample opportunities to the new and existing businesses. The application in remote assistance and collaboration is anticipated to drive the product adoption in the forthcoming years. The headset enables the user to collaborate and interact with other users present in a disparate geographical location using 3D models. The spatial room would enable improved eye tracking, hand tracking, and interactive communication using the Holo Lens. Thus, presents an emerging trend towards virtual communication with the remote users and anticipates driving the Augmented Reality Headsets Market.

Global Augmented Reality Headsets Market Segmentation Analysis

The Global Augmented Reality Headsets Market Segmented On The Basis Of Type, Application, And Geography.

Augmented Reality Headsets Market, By Type

• Standalone
• Tethered

Based on Type, the market is segmented into Standalone and Tethered. The tethered headsets were the foremost or introductory devices in the industry. The product demand is primarily attributed to the enterprises that use high performance AR applications and immersive objects. For instance, Seiko Epson Corporation helped Volkswagen AG’s training department to improve its training functions with the help of Moverio BT-200 smart glasses. The glasses were used to overlay complex illustrations into real life scenarios enabling easy understanding for the employees.

Augmented Reality Headsets Market, By Application

• Enterprise
• Consumer

Based on Application, the market is bifurcated into Enterprise, Consumer. The growth is attributed to the increasing usage of these devices to improve advertisement, product assortment, catalogue management, research, and information visibility led to the adoption of AR headsets among enterprises. Moreover, application for remote monitoring and machine visioning among construction and automobile industry is contributing to the growth.

Augmented Reality Headsets Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of The World

Based on Regional Analysis, the Global Augmented Reality Headsets Market is classified into North America, Europe, Asia Pacific, and Rest of the world. Asia Pacific is anticipated to expand at the fastest CAGR over the forecasted period. The growth can be attributed to the rise in AR spending, increasing AR headset shipments, and the increase in the availability of AR apps. China is expected to lead the regional market over the forecast period. The rise in R&D efforts along with increasing investments in China is expected to drive the growth.

Key Players

The “Global Augmented Reality Headsets Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Google LLC, Magic Leap, Microsoft, VUZIX, Seiko Epson Corporation, Osterhout Design Group, Kopin Corporation, and Sony. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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