Global Air Purifier Market Size By Technology (HEPA, Activated Carbon, UV Technology), By Application (Residential, Industrial, And Commercial), By Geographic Scope And Forecast

Air Purifier Market Size And Forecast

Air Purifier Market size was valued at USD 15.83 Billion in 2023 and is projected to reach USD 32.10 Billion by 2031, growing at a CAGR of 10.0% from 2024 to 2031.

• Air purifiers are devices that are used to remove infecting or polluting particles such as dust or pollen and filter the air for domestic or industrial uses; it is used to keep the air quality high while slowing the spread of harmful substances. Air purifiers can prevent several air-pollution-caused diseases like respiratory problems or neurological problems. Air purifiers are also beneficial for people suffering from allergies and asthmatic patients, these devices are also used to remove tobacco smoke from a room.
• Air purifiers are also used in various kinds of industries like printing, power plants, food and beverage, chemical, and fuel manufacturing. Air purifiers are required in the industry for air monitoring and cleaning because some of the volatile organic compounds (VOCs), gases, and airborne particles released from the industries are harmful to employees and can affect the environment substantially if not controlled.
• Likewise, their use in households helps improve the quality of indoor air by removing odor, smoke, and airborne dust particles and germs from the air with UV lights.
• The technological advancements such as smart air purifiers, and portability are projected to help create an ideal environment for the future of the Air Purifier Market.

Global Air Purifier Market Dynamics

The key market dynamics that are shaping the Global Air Purifier Market include

Key Drivers

• Rising Awareness About Indoor Air Quality (IAQ) IssuesPublic concern about air pollution, allergies, and respiratory illnesses is propelling demand for solutions like air purifiers. In addition to this, increasing media attention, health campaigns, and personal experiences with poor air quality are driving awareness and a desire for cleaner indoor environments.
• Urbanization and Increasing Disposable IncomesRapidly growing urban populations are exposed to higher levels of air pollution. Additionally, rising disposable incomes in many regions allow people to invest in health and comfort solutions like air purifiers. This trend is particularly prominent in emerging markets like Asia Pacific and South America.
• Technological AdvancementsAir purifiers are becoming increasingly sophisticated, offering features like quieter operation, smart connectivity, air quality monitoring, and improved efficiency. These advancements enhance user experience, address specific pollutant concerns, and make air purifiers more appealing to a wider audience.
• Rising Health ConcernsStringent air quality regulations in some regions and growing awareness of the health impacts of poor IAQ, including asthma and other respiratory problems, are creating demand for effective air filtration solutions. This driver pushes the development and adoption of high-performance air purifiers in various settings, including homes, workplaces, and healthcare facilities.

Key Challenges

• Consumer Education and AwarenessWhile the Air Purifier Market is growing, there’s still a lack of widespread understanding among consumers about the true benefits and limitations of air purifiers. This can lead to confusion regarding effectiveness, technology choices, and appropriate applications. Educating consumers about air quality concerns, different filtration technologies, and the impact of air purifiers can unlock further market growth.
• Product Efficacy Concerns and Regulations Despite technological advancements, the majority of the consumers are still unaware of the actual effectiveness of air purifiers, raising concerns over-inflated claims and the need for clearer performance standards.
• High-Cost Barrier and Filter ReplacementsHigh initial purchase costs and ongoing filter replacements is lowering its acceptance among middle-class consumers, limiting market accessibility. Developing more affordable models, exploring subscription models, and extending filter lifetimes can address cost concerns and expand the market reach.
• Sustainable and Eco-friendly ConsiderationsGrowing environmental awareness raises questions about the sustainability of air purifiers, including energy consumption, filter disposal, and the use of materials. Developing energy-efficient models, using recyclable materials, and exploring eco-friendly filtration options are crucial for addressing these concerns and aligning with sustainable practices.

Key Opportunities

• Increasing Awareness and Concerns about Indoor Air QualityAs people become more aware of the health risks associated with indoor air pollution, such as respiratory ailments, allergies, and airborne pathogens, air purifier manufacturers will have a significant opportunity to educate consumers and capitalize on the demand for indoor air quality solutions.
• Technological Advancements and Product InnovationAs air purification technologies such as HEPA filtration, activated carbon filtration, UV-C sterilization, photocatalytic oxidation, and ionization advance, manufacturers have the opportunity to create innovative, high-performance air purifiers with improved efficiency, effectiveness, and user-friendliness.
• Smart and IoT Integration Features As smart home technologies and Internet of Things (IoT) connectivity popularize, air purifier manufacturers can incorporate smart features like remote monitoring, app-based controls, and voice.
• Customization and Specialty Applications By tailoring air purifier solutions to specific customer needs and specialized applications, such as medical-grade air purification, industrial air filtration, vehicle cabin air purification, and portable air purifiers for travel and outdoor use, manufacturers can address niche markets and broaden their product portfolios.
• Expansion into Emerging MarketsRapid urbanization, industrialization, and rising disposable incomes in emerging markets provide opportunities for air purifier manufacturers to expand their presence and capitalize on the growing demand for indoor air quality solutions in Asia Pacific, Latin America, and the Middle East.
• Health and Wellness Trends The growing emphasis on health and wellness, combined with changing lifestyle patterns and the quest to form cleaner living environments, promotes demand for air purifiers as important home appliances.

Global Air Purifier Market Regional Analysis

Here is a more detailed regional analysis of the Global Air Purifier Market

Asia Pacific

• Asia Pacific is the largest and fastest-growing market in the Global Air Purifier Market. The increase in urbanization is leading to the development of densely populated cities with higher pollution rates. This condition necessitates the need for air purifying technologies, such as air purifiers.
• Rapid industrialization, growing vehicle emissions, and geographical conditions are generating severe air pollution in major cities in Asia Pacific. Thereby, creating a strong demand for air purifiers to protect their health from harmful pollutants.
• Increasing disposable income in emerging countries like China, and India enables a larger consumer base to invest in technologies serving health benefits including air purifiers.
• Also, the growing tech-savvy consumer base shifting the focus from traditional technologies to smart and voice-controlled air purifiers.

North America

• North America exhibits rapid growth over the forecast period. Increasing awareness about health risks related to poor indoor air, including allergies, asthma, and respiratory issues, in this region is fueling demand for air purifiers.
• The need for indoor air management strategies and stringent regulations to tackle volatile organic compounds (VOCs) and maintain indoor air quality standards encourages the adoption of air purifiers.
• The early adoption of advanced premium air purifiers with sophisticated features, air purifiers linked with smart home systems, HEPA filters and UV-C light help improve air purification performance and attract broader consumer interest.

Global Air Purifier Market Segmentation Analysis

The Global Air Purifier Market is Segmented on basis of Technology, Application, and Geography.

Air Purifier Market, By Technology

• HEPA
• Activated Carbon
• UV Technology
• Ion and Ozone Generator
• Others

Based on Technology, the market is segmented into HEPA, Activated Carbon, UV Technology, Ion and Ozone Generator, and Others. The HEPA technology segment is the dominating segment with the highest market share. HEPA filters trap big airborne dirt particles present in the air on a filter. HEPA Technology uses extended surface filters which have a big surface area and prove very high efficiency in removing smaller and larger airborne dirt particles. HEPA filter technology has been recommended for healthcare institutions and homes for the last 10 years, owing to its effective results in removing airborne particles like viruses, bacteria, and organisms.

Air Purifier Market, By Application

• Residential
• Industrial
• Commercial

Based on Application, the market is segmented into Residential, Industrial, and Commercial. The Commercial Sector dominates the market with the highest market share. In the Commercial sector, air purifiers are used in various organizations such as hotels, education institutes, healthcare institutes, offices, malls, movie theatres, etc. In hotels and restaurants, air purifiers with HEPA and Activated Carbon Technology are used because of their efficiency in removing airborne particles, odor, and smoke, hence resulting in improved air quality.

Air Purifier Market, By Geography

• North-America
• Europe
• Asia-Pacific
• Rest of the World

On the basis of Geography, the Global Air Purifier Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Asia-Pacific market is dominating the market with the highest market share. The demand for air purifiers in this region is due to rising industrialization and urbanization coupled with a growing population and disposable income. And specifically in big countries like China and India, increasing air population and smog will result in the high use of air purifiers. Currently, many ongoing technological enhancements in particulate sensors, growing public, and private funding and investments, and the existence of some supportive government regulations are some factors fueling the air purifier market in the Asia Pacific.

Key Players

The “Global Air Purifier Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Blueair, IQAir, Aerus, Dyson, Sharp Electronics, Philips, Panasonic, Xiaomi, Coway, Daikin Industries, Europace, Coway, YADU, Electrolux, LG Electronics, Whirlpool, Midea, Blueair, Levoit, Winix, Samsung, Honeywell International, Austin, Beiangtech, and Lexy.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Air Purifiers Market Recent Developments

• In September 2020, the Make-in-India air purifier brand ‘Air OK’ was released. This company brought a new indigenous technology known as “EGAPA Comprehensive” for clean air. Air OK is the only native air purifier company that has its own R&D in India and all manufacturing is also done in India, working in sync with make in India policy.
• In January 2020, AIIMS and IIT, in India, came up with a car air purifier called Airlines Car Air Sanitizer. This car purifier is capable to purify the air inside a vehicle in under two minutes. These air purifiers meet the World Health Organization standards and use Active Molecular Technology, the developers claim this technology is a state of art that doesn’t require any external energy source and saves car batteries.
• In April 2020, ServiceTitan broadcasted its collaboration with Resideo to advance the efficiency of the company by empowering field technicians with essential tools to increase profitability and device sales. The alliance connects ServiceTitan users with Resideo’s strong catalogue of Honeywell Home indoor air quality (IAQ) and temperature control products, as well as connected water and security systems.
• In 2023, Dow Inc expanded its silicone sealant products for photovoltaic assembly, namely DOWSIL PV product line with six silicone-based sealants and adhesives solutions.
• In 2023, 3M Co launched a medical adhesive that sticks to the skin for 28 days and is intended for use with a wide range of health monitors, sensors, and long-term medical wearables.

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