Global Automation Testing Market Size By Endpoint Interface (Desktop Testing, Web Testing, Mobile Testing), By Organization Size (Small And Medium-Sized Enterprises (SMEs), Large Enterprises), By Vertical (BFSI (Banking, Financial Services, Insurance, IT & Telecom), By Geographic Scope And Forecast

Automation Testing Market Size And Forecast

Automation Testing Market size was valued at USD 33.32 Billion in 2023 and is projected to reach USD 121.47 Billion by 2031, growing at a CAGR of 19.36% from 2024 to 2031.

• Automation testing is the process of employing specialized software tools to run pre-scripted tests on a software program before releasing it into production. This sort of testing is intended to replace manual testing, resulting in faster and more efficient testing cycles. Automation testing tools imitate user interactions to determine whether the program functions as planned. The fundamental goal is to improve the efficiency, efficacy, and coverage of software testing while minimizing human mistakes and time consumption.
• At different stages of the software development lifecycle. In continuous integration and continuous deployment (CI/CD) pipelines, it ensures that new code changes do not disrupt existing functionality. Automated tests are used in regression testing to ensure that previously built and tested software continues to function properly following changes.
• Advancements in AI and ML. AI and machine learning are projected to improve the capabilities of automation testing systems by allowing for better test generation, predictive analytics, and automated test maintenance. The development of DevOps approaches will increase the demand for automation testing as firms strive for shorter release cycles and continuous delivery.

Global Automation Testing Market Dynamics

The key market dynamics that are shaping the global Automation Testing Market include

Key Market Drivers

• Increasing Adoption of DevOps and Agile MethodologiesThe transition to DevOps and Agile techniques is increasing the demand for automated testing. According to VersionOne’s poll, 97% of firms reported using Agile development approaches in 2021, up from 95% in 2020. This widespread adoption needs faster and more efficient testing methods, which benefits the Automation Testing Market.
• Growing Complexity of Software Applications As software programs become more complex, manual testing becomes more difficult and time intensive. According to the International Data Corporation (IDC), 175 zettabytes of data will be created globally by 2025, with complex applications accounting for a large portion of this. The exponential expansion of data and application complexity is driving the demand for increasingly sophisticated and automated testing solutions.
• Rising Demand for Continuous Testing in CI/CD Pipelines Continuous integration and continuous delivery (CI/CD) procedures necessitate frequent testing, which drives the automated testing industry. 63% of developers release code at least once a month, with 27% publishing numerous times each week or even every day. This rapid release cycle demands automated testing to ensure quality and speed.

Key Challenges

• High Initial Investment Implementing automation testing requires a large upfront investment in tools, technology, and qualified staff. Organizations must purchase or license automation tools, which can be expensive. Furthermore, the expense of establishing the requisite hardware and software ecosystems contributes to the financial burden. Skilled automation engineers, who earn greater wages, must also create, maintain, and update automated test scripts. This high initial cost might be a barrier, particularly for small and medium-sized businesses, posing a significant impediment to automated testing adoption.
• Tool Selection and Compatibility Due to the large range of automated testing solutions available on the market, choosing the proper one might be difficult. Each tool has advantages and disadvantages, and selecting one that is appropriate for the project’s specific needs is critical. Compatibility issues may arise if the chosen tool does not work well with current applications, development environments, or CI/CD pipelines.
• Maintenance OverheadsAutomated test scripts require constant maintenance to function well. Changes in the software application’s user interface, business logic, or other functionalities may render old scripts obsolete. Maintaining these scripts to reflect the most recent updates requires ongoing work and resources.
• Scalability IssuesScalability issues arise as software projects get more complicated and larger. Automation testing frameworks must be capable of handling greater test coverage and volume. Scalability requires not just increasing the number of automated tests but also optimizing their execution to avoid bottlenecks. Performance testing, load testing, and parallel test execution are critical in large-scale projects.

Key Trends

• AI and Machine Learning IntegrationThe incorporation of artificial intelligence (AI) and machine learning (ML) into automation testing is transforming the market. AI and machine learning offer smarter test generation, predictive analytics, and improved defect identification. These solutions use historical data to automatically update test scripts, find possible test cases, and enhance testing processes. AI-powered systems may also evaluate massive amounts of test data to reveal hidden patterns and insights, resulting in more efficient and effective testing.
• Codeless Automation TestingCodeless automation testing is becoming a popular concept, making test automation more accessible to non-technical people. These tools use visual interfaces, drag-and-drop functionality, and natural language processing to generate and manage test scripts without requiring considerable coding skills. This democratization of testing enables enterprises to attain more comprehensive test coverage and shorter test development cycles. As codeless automation technologies advance, they are projected to play an important part in the future of automation testing.
• Cloud-Based Testing SolutionsCloud-based testing solutions are gaining popularity due to their scalability, flexibility, and cost-effectiveness. These solutions enable enterprises to gain access to a variety of testing environments and tools without suffering substantial upfront infrastructure costs. Cloud-based technologies allow for parallel test execution, lowering test cycle times and enabling faster response.

Global Automation Testing Market Regional Analysis

Here is a more detailed regional analysis of the global Automation Testing Market

North America

• North America holds the dominant position in the Automation Testing Market. The North American region supports a strong ecosystem of companies looking for cutting-edge software quality assurance solutions. As of 2023, North America controlled more than 40% of the global Automation Testing Market, owing to its dense cluster of technology enterprises and digital transformation leaders. According to a Deloitte poll, 58% of North American organizations want to increase their investment in test automation tools and processes in the coming year. This trend highlights the growing demand for effective and dependable software testing procedures across industries, reflecting the region’s robust and rising advanced testing infrastructure.
• In North America, Agile and DevOps approaches are becoming increasingly popular across a wide range of businesses, fueling demand for automated testing solutions. According to the 2023 State of Agile study, more than 71% of firms in the region have already implemented or are in the process of adopting Agile methods, with DevOps following closely at 68%. This increasing embrace of iterative development and continuous delivery approaches has boosted the demand for automation testing.
• According to a Forrester Research survey, North American organizations that have adopted Agile and DevOps principles have increased their test automation coverage by 35% on average per year. The fast integration of techniques, as well as the resulting need for effective, scalable testing processes, are key factors in the growth of North America’s Automation Testing Market.

Asia Pacific

• The Asia Pacific region is expected to witness the fastest growth in the Automation Testing Market. The Asia-Pacific area has a fast-increasing information technology (IT) sector, with nations such as India and China experiencing unprecedented growth in software production and digital services. According to the Asian Development Bank’s 2023 study, the region’s IT industry is expected to develop at a CAGR of 8.7% until 2026, greatly exceeding global statistics. This rapid expansion has created a high demand for effective and scalable software testing solutions.
• According to a NASSCOM poll, more than 65% of IT organizations in Asia-Pacific consider automation testing to be an essential component of the software development lifecycle. With the region’s expanding IT landscape and the increasing complexity of software applications, automation testing tools and methods are widely adopted, highlighting Asia-Pacific’s emergence as a key growth market in the worldwide automation testing industry.
• The Asia-Pacific area has an extremely high and fast expanding rate of mobile device penetration, resulting in the unparalleled need for automated mobile application testing. As noted in the GSMA Mobile Economy Asia Pacific 2023 report, the area has over 2.8 billion unique mobile customers, accounting for more than half of the worldwide mobile user population. This figure is estimated to grow to 3.2 billion by 2025, with smartphone use rising from 75% to 85% within the same time period. In the region’s mobile Automation Testing Market and establishing Asia-Pacific as a significant player in the worldwide mobile testing automation industry.

Global Automation Testing MarketSegmentation Analysis

The Global Automation Testing Market is Segmented on the basis of Endpoint Interface, Organization Size, Vertical, And Geography.

Automation Testing Market, By Endpoint Interface

• Desktop testing
• Web testing
• Mobile testing
• Embedded software testing

Based on Endpoint Interface, the market is fragmented into Desktop testing, Web testing, Mobile testing, and Embedded software testing. Web testing dominates the automated testing market due to the large number of web applications utilized nowadays. However, mobile testing is growing the fastest due to the increasing use of smartphones and tablets, requiring efficient automated testing solutions.

Automation Testing Market, By Organization Size

• Small And medium-Sized enterprises (SMEs)
• Large enterprises

Based on Organization Size, the market is segmented into Small and medium-sized enterprises (SMEs) and large enterprises. Large organizations now dominate the automated testing market. They have the resources to invest in strong testing frameworks, talented workers, and cutting-edge automation tools. Small and Medium-sized Enterprises (SMEs) are predicted to be the most rapidly developing segment. As cloud-based and open-source testing solutions grow more economical and user-friendly, small and medium-sized enterprises (SMEs) are increasingly turning to automation to enhance software quality and accelerate release cycles.

Automation Testing Market, By Vertical

• BFSI (Banking, Financial Services, and Insurance)
• IT & Telecom
• Manufacturing
• Retail
• Healthcare
• Government

Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT & telecom, Manufacturing, Retail, Healthcare, and, Government. The BFSI (Banking, Financial Services, and Insurance) industry dominates the Automation Testing Market due to stringent regulations and the crucial nature of their software applications. However, the healthcare industry is growing the fastest. With the growing reliance on electronic health data and medical equipment, guaranteeing their accuracy and security through automation testing is critical.

Key Players

The “Global Automation Testing Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Accenture, AFour Technologies, Applitools, Astegic, Broadcom, Capgemini, Cigniti Technologies, Codoid, Cygnet Infotech, IBM, Invensis, Keysight Technologies, Micro Focus, Microsoft, Mobisoft Infotech, Parasoft, ProdPerfect, and QA Source. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Automation Testing Market Recent Developments

• In March 2024, Sauce Labs partnered with GitHub Actions to improve continuous testing for developers. This connection enabled developers to easily trigger tests within their GitHub repositories, utilizing Sauce Labs’ cloud infrastructure for automated testing of web and mobile applications directly from their CI/CD pipelines.
• In February 2024, Micro Focus launched UFT One 17.5, the most recent version of its automation testing platform. UFT One 17.5 has advanced capabilities such as scriptless automation, Al-driven test maintenance, and expanded test reporting, allowing enterprises to optimize testing operations and increase software quality across complex IT infrastructures.
• In January 2024 Eggplant, a prominent developer of intelligent automation solutions, will launch Eggplant Al 2.0. This new edition of its Al-powered testing platform includes improved capabilities for autonomous test development, adaptive learning, and predictive analytics, allowing enterprises to obtain faster and more trustworthy test results.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, al