Global Mobile Application Security Market Size By Solution (Anti-Virus, Anti-Theft), By Deployment Type (On-Premises, Cloud- Based), By User Type ( Large enterprises, Small and Medium Enterprises (SMEs)), By Industry Vertical Type (Banking, Financial Services, and Insurance (BFSI), IT & Telecom), By

Mobile Application Security Market Size And Forecast

Mobile Application Security Market size was valued at USD 6.5 Billion in 2024 and is projected to reach USD 38.2 Billion by 2031, growing at a CAGR of 26.58% from 2024 to 2031.

With the increasing use of mobile devices to visit various company websites, the incidence of cyber-attacks and violation of security policies, and the rise of online mobile payment to purchase are a few of the critical Mobile Application Security Market drivers and trends fueling the growth of the market. The Global Mobile report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Mobile Application Security Market Definition

Mobile application security refers to the solution designed and developed to secure applications from external threats such as malware and other digital frauds, which risks hackers’ critical personal and financial information. A breach in mobile security can allow hackers to gain access to the user’s personal information in real-time and disclose various data, including their current location, banking information, personal information, and many others. The mobile application security solutions are designed for multiple platforms like Android, iOS, and Windows Phone and can run on mobile phones and tablets. Such solutions protect mobile applications from unauthorized access and block access to sensitive data.

Global Mobile Application Security Market Overview

Mobile devices such as smartphones and tablets are becoming more popular than laptops and desktops as they are easy to carry and perform nearly similar functions as desktops do. People conveniently use mobile devices to share messages, watch movies or videos, watch the news, check emails, play games, browse the internet, purchase items online, do bank transactions, and perform many other activities. The rising mobile users have increased significantly worldwide, and it has surged the demand for Mobile Application Security Market. Mobile applications are a significant channel for security threats, and the rising reportable cases of malware threats and attacks have boosted the market. Also, the increasing number of internet applications for performing various activities has made people dependent on the internet, and it has fuelled the demand for mobile application security solutions.

Furthermore, the high cost of mobile security solutions and the complexity of designing embedded security solutions hamper the market’s growth. The adoption of Bring Your Own Device (BYOD) policies has increased employees’ personal devices to access organizational information. The organizations implementing BYOD policies are susceptible to security breaches. Therefore, they need to adopt security solutions for minimizing risk and securing mobile applications. It has also increased the risk of data theft while sending and receiving emails through various mailing apps. Thereby organizations and users demand solutions to protect data and communicate with other parties without the risk of losing information.

Government initiatives for digitization and expanding digital transaction apps have risen malware and phishing attacks on mobile devices. Due to this, individuals and businesses are increasingly implementing security solutions for their mobile devices. The usage of free mobile security solutions and interoperability between mobile operating systems are the restraining factors expected to hamper the global Mobile Application Security Market growth. Also, a lack of awareness of mobile security among customers will affect the growth of global mobile security. Growth in the usage of machine learning and artificial intelligence in a mobile security application expects to create enormous opportunities for the global Mobile Application Security Market in the future due to the increased adoption of artificial intelligence and machine learning for mobile and web applications.

Application security in artificial intelligence helps overcome challenges like recognizing security threats, security vulnerabilities, and cyber-attacks. Furthermore, the exponential increase in the adoption of artificial intelligence and machine learning has given crucial advantages such as the detection and remediation of malware, the feasibility to host security testing tools, and the detection of all possible security risks. In addition, the government and defense sectors are significant growth-accelerating factors in the Mobile Application Security Market since these sectors secure the government’s confidential data from substantial breaches. Such vital elements may further lead to lucrative market opportunities in the global Mobile Application Security Market in the upcoming years.

Global Mobile Application Security Market Segmentation Analysis

The Global Mobile Application Security Market is segmented on the basis of Solution, Deployment Type, User Type, Industry Vertical Type, and Geography.

Mobile Application Security Market, By Solution

• Anti-Virus
• Anti-Theft
• Web security
• Data backup and recovery

Based on Solution, the market is bifurcated into antivirus, anti-theft, web security, and data backup & recovery. With businesses going online, the need for web security has increased, which will drive the web security segment to proliferate during the forecast period. Web security is highly recommended due to its ability to prevent hackers break into sites. The antivirus segment is likely to hold the highest market share due to its multiple useability. Hence, it is expected to be a cost-saver for personal computing devices, networks, and IT systems users.

Mobile Application Security Market, By Deployment Type

• On-Premises
• Cloud- Based

Based on Deployment Type, The market is bifurcated into on-premises and Cloud- Based. Cloud-based deployment expects to witness a faster growth rate in the market through the forecasted period. Due to its flexible, smooth, scalable, and affordable characteristics, various organizations are rapidly adopting the solution in the corporate landscape compared to on-premises deployment.

Mobile Application Security Market, By User Type

• Large enterprises
• Small and Medium Enterprises (SMEs)
• Individuals

Based on User Type, the market is bifurcated into large enterprises, Small and Medium Enterprises (SMEs), and Individuals. The Large Enterprises market dominated the global data-centric security market by enterprise Size 2020. The Small & Medium Enterprises market expects to witness steady growth during the forecasted period. However, the individual segment intends to grow at the highest rate during the forecast period, owing to the rise in mobile security adoption for protecting crucial data stored in their devices.

Mobile Application Security Market, By Industry Vertical Type

• Banking, Financial Services, and Insurance (BFSI)
• IT & Telecom
• Retail & E-Commerce
• Healthcare & Pharmaceuticals
• Government & Defense
• Others

Based on Industry Vertical Type, the market is bifurcated into Banking, Financial Services, and Insurance (BFSI), IT & telecom, retail & eCommerce, healthcare & pharmaceuticals, government & defense, and others. The Healthcare & Pharmaceuticals market segment projects to grow at the highest rate during the forecasted period. The healthcare segment involves personal health and some crucial data about a patient, which needs high security; therefore, data security became more significant. The increasing requirement to secure the internal healthcare data of the company is also becoming more critical as many healthcare organizations emphasize customer data protection and are not concerned about safeguarding internal data. Retail & e-commerce anticipates exhibiting substantial growth during the forecast period.

Mobile Application Security Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Mobile Application Security Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America dominated the global mobile application security sales in 2019 and is projected to retain its lead over the forecast period, owing to increased spending on enterprise data protection solutions. However, Asia-Pacific expects to witness the highest growth rate during the forecast period due to the increase in adoption of mobile security applications, advancement in mobile device technologies, and advanced network connectivity in the region in the developing countries of Asia-Pacific.

Key Players

The “Global Mobile Application Security Market” study report will provide valuable insight emphasizing the global market. The major players in the market are Avast Software, AVG Technology, AirPatrol Corporation, Kaspersky, Lookout, McAfee, MobileIron, Symantec, Trend Micro, VMware. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above globally.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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