Affective Computing Market Size By Technology (Touch-based, Touchless), By Component (Hardware, Software), By End-use Industry (Automotive, Banking, Financial Services & Insurance (BFSI), Government, IT & Telecom, Media & Entertainment, Retail & E-commerce), By Geographic Scope And Forecast

Affective Computing Market Size and Forecast

Affective Computing Market size was valued at USD 93.71 Billion in 2024 and is projected to reach USD 922.39 Billion by 2031, growing at a CAGR of 36.50% from 2024 to 2031.

• Affective computing is a field of technology that aims to help machines perceive, interpret, and imitate human emotions. This entails combining artificial intelligence (AI), machine learning, and numerous sensory technologies to develop systems that can recognize emotional indicators from facial expressions, voice tones, and physiological signals.
• Affective computing has applications in a variety of industries, including healthcare, where it aids in mental health monitoring and patient care; automotive, where it improves driver safety and experience; customer service, where it enables emotion-aware interactions; and education, where it personalizes learning experiences.
• Furthermore, it is rapidly being used in entertainment and gaming to create more immersive and dynamic experiences.

Global Affective Computing Market Dynamics

The key market dynamics that are shaping the affective computing market include

Key Market Drivers

• Increasing Demand for Emotion-aware Systems in Healthcare The affective computing market is driven by an increasing need for mental health support and emotional well-being solutions. According to the World Health Organization (WHO), depression affects roughly 280 million individuals worldwide, while anxiety disorders impact approximately 301 million people. The use of affective computing in mental health applications might aid in the early detection and management of these illnesses, hence driving market growth.
• Rising Demand for Emotion Recognition in Customer Service The demand for better customer experiences is driving the use of affective computing in customer service applications. According to Gartner, by 2026, 75% of customers who call customer service anticipate receiving a tailored engagement based on their present emotional state. The growing expectation of emotionally intelligent connections is driving growth in the affective computing market.
• Increasing Adoption of AI and Machine Learning TechnologiesThe affective computing market is being driven primarily by the rising deployment of AI and machine learning technologies. According to Market Research, the global artificial intelligence market was worth USD 229.52 billion in 2023 and is expected to increase at a CAGR of 36.4% between 2023 and 2030. This increase in AI technologies is predicted to directly contribute to the growth of the affective computing market.

Key Challenges

• High Development and Implementation Costs High development and implementation expenses present a hurdle to the affective computing market. The costs associated with developing advanced algorithms, collecting data, and undertaking research & development are significant. These costs dissuade smaller enterprises from entering the market and slow down the overall expansion of the market.
• Privacy and Data Security Privacy and data security concerns are a big limitation on the affective computing market. Users are aware of embracing affective computing systems because they rely on the collecting and analysis of sensitive emotional data, raising concerns about misuse or illegal access to their personal information. Regulatory frameworks governing data privacy are also expanding, posing extra compliance problems for businesses in this industry and potentially impeding market growth.

Key Trends

• Growing Integration with IoT Devices The affective computing market is benefiting from the growing popularity of IoT devices that enable gesture control in smart home automation, voice-controlled workstations, and navigation systems. The integration of in-car entertainment systems is likely to boost market growth in the future years, as affective computing allows for more natural and intuitive human-machine interactions.
• Advancements in AI and Machine Learning Continuous improvements in artificial intelligence (AI) and machine learning (ML) algorithms improve the accuracy and dependability of affective computing systems. Improved facial recognition, speech analysis, and sentiment detection capabilities allow for a more accurate understanding of human emotions. As AI and machine learning advance, affective computing will become more complex and extensively used.
• Rising Demand for Personalized Experiences Personalized and emotionally intelligent interactions between humans and technology are in high demand across a wide range of businesses. Affective computing enables the creation of products and services based on individual preferences and emotional states. This trend is especially apparent in industries like healthcare, education, entertainment, and customer service, where affective computing improves consumer engagement and pleasure.

Global Affective Computing Market Regional Analysis

Here is a more detailed regional analysis of the affective computing market

North America

• According to Market Research, North America is estimated to dominate in affective computing market over the forecast period. North America is the leader in technology innovation and affective computing research. According to the National Science Foundation’s 2023 report, the United States alone spent more than $667 billion on research and development across all sectors in 2021. This significant investment in R&D, combined with the presence of large technology businesses and research institutions, is propelling the region’s affective computing market forward.
• The healthcare industry in North America is quickly integrating AI and affective computing technology. According to the American Hospital Association, 85% of healthcare executives predict that artificial intelligence will significantly enhance patient care by 2026. Also, the United States Food and Drug Administration (FDA) has approved over 100 AI-based medical solutions as of 2023, many of which integrate characteristics of affective computing for patient monitoring and diagnosis.
• Furthermore, North American retailers are increasingly using emotion AI to improve their consumer experiences. According to a National Retail Federation Survey, 79% of US merchants intend to invest in AI and machine learning technology by 2025, with emotion identification a top priority. Amazon revealed that its personalized recommendation system, which combines features of affective computing, accounts for 35% of its total sales, demonstrating the importance of these technologies in the retail sector.

Asia Pacific

• The Asia Pacific region is estimated to exhibit the highest growth within the affective computing market during the forecast period. The increasing recognition of mental health issues in the Asia Pacific is boosting the demand for affective computing solutions. According to the World Health Organization, by 2021, around 20% of adults in the Western Pacific Region will have a mental health issue. The growing understanding of mental health challenges is driving the development of emotional AI technologies for early identification and management of mental health issues, resulting in market growth.
• Furthermore, the Asia Pacific region is experiencing a spike in AI usage, which is driving growth in the affective computing market. According to the International Data Corporation (IDC), investment in AI systems in the Asia-Pacific region (excluding Japan) is predicted to reach USD 32 Billion by 2025, with a compound annual growth rate (CAGR) of 30.8% between 2020 and 2025. This increasing acceptance of AI technology is driving the growth of affective computing applications in a variety of industries throughout the region.

Europe

• Europe region is estimated to exhibit substantial growth during the forecast period. Europe has made significant investments in AI and robotics research, which directly affects the affective computing market. According to the European Commission, the EU plans to invest €20 billion per year in artificial intelligence over the next decade. This large investment is likely to increase research and development in affective computing technologies, resulting in market growth for the region.
• The European automobile sector is increasingly using emotion AI to improve driver safety and experience. According to European Automobile Manufacturers Association (ACEA) research, by 2023, approximately 10% of new cars sold in the EU would have advanced driver monitoring systems, many of which contain emotion recognition technology. This trend is projected to accelerate, boosting the affective computing market in Europe.
• Furthermore, the mental health crisis in Europe is driving the use of affective computing technology to provide mental health support. According to the World Health Organization’s European Regional Office, around 84 million people in the European Region had mental health issues in 2021. This high prevalence is driving the development and implementation of emotion-aware digital health solutions, which is considerably contributing to the growth of the affective computing market in Europe.

Global Affective Computing MarketSegmentation Analysis

The Affective Computing Market is segmented based on Technology, Component, End-User Industry, and Geography.

Affective Computing Market, By Technology

• Touch-based
• Touchless

Based on Technology, the market is segmented into Touch-based and Touchless. The touch-based segment is estimated to dominate the affective computing market. Touch-based technologies are critical in the deployment of affective computing solutions since they often involve hardware components such as sensors, cameras, and controllers to detect facial emotions and physical gestures. The touch-based segment is projected to continue to grow significantly as the market advances.

Affective Computing Market, By Component

• Hardware
• Cameras
• Sensors
• Storage Devices & Processors
• Others
• Software
• Analytics Software
• Enterprise Software
• Facial Recognition
• Gesture Recognition
• Speech Recognition

Based on Component, the market is divided into Hardware and Software. The hardware segment, particularly the camera is estimated to dominate the market over the forecast period. This dominance is being driven by an increase in demand for advanced video surveillance systems, as well as the integration of cameras into a variety of applications such as smart devices and security systems. Cameras play an important part in affective computing because they enable real-time emotion recognition and analysis, which improves user interaction and engagement in a variety of industries, including healthcare and retail.

Affective Computing Market, By End-User Industry

• Automotive
• Banking, Financial Services and Insurance (BFSI)
• Government
• Healthcare
• IT & Telecom
• Media & Entertainment
• Retail & E-commerce
• Others

Based on the End-User Industry, the affective computing market is divided into Automotive, BFSI, Government, Healthcare, IT& Telecom, Media & Entertainment, Retail & E-commerce, and Others. The healthcare segment is estimated to dominate the market over the forecast period due to the rising use of affective computing technologies in mental health applications, patient monitoring, and treatments. The ability to evaluate emotional states and responses enables healthcare providers to give more individualized care, resulting in better patient outcomes. Furthermore, the growing need for telehealth solutions and remote patient monitoring accelerates the adoption of affective computing in the healthcare industry.

Affective Computing Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Affective Computing Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is expected to dominate the affective computing market during the forecasted period owing to its superior technological infrastructure and high concentration of important players in the sector. The region benefits from strong R&D investments, particularly in artificial intelligence and machine learning, both of which are critical for affective computing applications. Furthermore, rising demand for emotion detection technology in a variety of industries, including healthcare and automotive, strengthens North America’s market leadership.

Key Players

The “Affective Computing Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Affectiva, Beyond Verbal, Emotient, Galvanic, iMotions, OpenFace, OpenAI, Parrot Analytics, Realeyes, Sensory, and Synapse.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Affective Computing Market Recent Developments

• In February 2021, IBM Corporation partnered with Shree Cement Limited to host its database and key software products on IBM POWER9-based Power Systems running Red Hat and AIX. Shree Cement uses Oracle Enterprise Command Center on Red Hat Enterprise Linux to automate supply chain processes. This change will enhance the organization’s operational decisions, procedures, supply chain efficiency, and cost and revenue management.

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