Green Tea Market By Flavors (Aloe-Vera, Cinnamon, Lemon), By Form (Loose Leaf, Tea Bags, Powder), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail), And Region For 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Green Tea Market Valuation – 2024-2031

The Green Tea Market has grown popular, this expansion is fueled by a variety of sources. People are becoming more health-conscious, looking for natural items that may provide benefits. Green tea contains a high concentration of antioxidants and has been linked to enhanced heart health, weight management, and cognitive performance. The market size surpass USD 15.98 Billion valued in 2023 to reach a valuation of around USD 28.46 Billion by 2031.

The incidence of chronic disorders such as diabetes and obesity is rising. As individuals seek preventative measures, green tea’s reputation as a health booster is fueling its popularity. This trend, combined with increased awareness of green tea’s benefits, is resulting in a thriving market for this traditional beverage. The rising demand for cost-effective and efficient green tea is enabling the market grow at a CAGR of 7.48% from 2024 to 2031.

Green Tea MarketDefinition/ Overview

Green tea is manufactured from Camellia sinensis plant leaves that have been minimally oxidized during processing. It is noted for its high quantities of antioxidants, particularly catechins, which are thought to have a variety of health advantages. Green tea is popular around the world because of its refreshing taste and potential health benefits, which include increased brain function, weight loss, and a lower risk of chronic diseases. Beyond beverages, green tea extracts are increasingly being employed in dietary supplements, cosmetic products, and functional foods to capitalize on their antioxidant capabilities.

Green tea appears promising, thanks to rising consumer awareness of health and wellness trends. As the demand for natural and organic products grows, green tea’s applications in the food and beverage industry are projected to expand, including ready-to-drink beverages and new culinary uses. Research into its possible therapeutic benefits, such as anti-inflammatory and anti-cancer effects, could increase its popularity. Furthermore, advances in extraction technologies may result in more effective formulations for vitamins and cosmetics, making green tea a flexible constituent in many different types of industries.

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Will Health and Wellness Trends Drive the Green Tea Market?

Health and wellness trends are expected to fuel the green tea market. The growing awareness of green tea’s health advantages is a big reason, according to a 2021 survey from the Tea Association of the United States, which found that 87% of millennials drink tea, with green tea being especially popular. According to the survey, the value of the US tea market has increased by 20% in the last five years, owing primarily to health-conscious consumers. This pattern suggests that as more individuals emphasize their health and fitness, the demand for green tea will continue to climb, enhancing the market.

The expansion of Ready-to-Drink (RTD) green tea products is expected to significantly expand the green tea market. According to Statista, the global RTD tea market is expected to rise from around 29.7 billion USD in 2019 to 38.96 billion USD by 2027, driven by the convenience and diversity of these products. Green tea accounts for quite a bit of this market, particularly among health-conscious consumers who choose convenient, nutritious beverage options. As demand for convenient health-conscious products grows, the RTD green tea segment is projected to continue to drive the overall green tea market.

Will Price Sensitivity Impact the Growth of the Green Tea Market?

Price sensitivity will most likely affect the green tea market’s growth. While the health benefits and increasing popularity of green tea generate demand, customers’ price sensitivity can influence their purchasing decisions. Higher manufacturing costs, premium prices for organic or specialty green teas, and competition from lower-cost options may put off some customers. Furthermore, economic conditions and disposable income levels can influence how much consumers are ready to pay for green tea goods. To continue expansion and attract a diverse consumer base, market competitors must strike a balance between price and quality.

Green tea’s low shelf life may have an impact on its market growth. Green tea’s freshness and strength are critical for preserving its health benefits and flavor, which can fade over time. This short shelf life creates issues in storage, distribution, and retail, potentially resulting to higher prices and waste. Consumers may also be put off by questions about the product’s durability and effectiveness. To counteract this impact, market players must prioritize enhancing packaging solutions, streamlining supply chains, and educating customers on correct storage techniques to keep green tea products fresh and appealing.

Category-Wise Acumens

Will the Refreshing Citrusy Propel the Lemon Segments for the Green Tea Market?

Get ready for a zesty twist in the world of green tea! The invigorating flavor of lemon is making waves in this bustling market, promising a burst of freshness and a whole lot of flavor. Right now, green tea reigns supreme, thanks to its health halo. But when you add the tangy kick of lemon, it becomes a match made in flavor and wellness heaven. For those of us who crave both taste and nourishment, this combo is an absolute game-changer. Especially when it comes to ready-to-drink options, the zing of lemon elevates the whole experience. Each sip is a refreshing delight, perfect for those who need a pick-me-up without skipping the health benefits. So, as we all search for ways to quench our thirst and indulge in something a bit more exciting, the lemon-infused green tea market is set to soar. Get ready for a tantalizing treat that satisfies your taste buds while boosting your well-being!

Improvement in taste is expected to promote growth in the lemon segment of the green tea market. Lemon’s crisp and fresh flavor can improve the generally delicate flavor of green tea, making it more palatable and pleasant to a wider spectrum of consumers. This pleasant flavor combination may attract health-conscious people who may otherwise dislike ordinary green tea. Taste is an important aspect in consumer preference and decision-making, therefore the better flavor profile provided by lemon-infused green tea is likely to significantly improve demand and drive growth in this market segment.

Will Easy Preparation Fuel the Tea Bags Segment for the Green Tea Market?

The tea bag segment of the green tea market is expected to rise due to its ease of preparation. Tea bags provide consumers with a helpful and quick way to enjoy green tea, eliminating the need for specialist equipment or lengthy brewing processes. This simplicity attracts to busy people and those new to green tea, making it more accessible to a larger audience. As convenience remains an important component in consumer decisions, the simple preparation provided by green tea bags is likely to significantly boost demand and drive growth in this market.

The portability of tea bags is expected to drive growth in the green tea market. Tea bags are small, lightweight, and portable, making them ideal for on-the-go consumption. This convenience appeals to busy consumers who wish to drink green tea at work, when traveling, or in other mobile settings. The ability to quickly prepare a cup of green tea anywhere with no fuss increases its appeal, especially for health-conscious people looking for handy solutions. As portability remains an important issue for consumers, demand for portable green tea bags is likely to increase, propelling growth in this market segment.

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Country/Region-wise Acumens

Will the High Production for the Asian Pacific Region Lead the Green Tea Market?

Imagine a steaming hot cup of green tea. Where do you think most of it comes from? You guessed it - the Asia-Pacific region! China, Japan, and India are like the green tea powerhouses of this part of the world. They brew up so much tea that they supply most of what we drink worldwide. China alone makes a mind-boggling 2.97 million tons a year - that's like 87% of all the green tea on the planet! This means that the green tea market is all cozy and secure in the Asia-Pacific region. The steady supply keeps the prices fair, and since the tea doesn't have to travel far, it's cheaper to get to your cup. And hey, what's not to love about that?

The cultural significance of green tea in Asia-Pacific countries, particularly China and Japan, is a major driver of the region’s green tea market. According to the China Tea Marketing Association’s 2023 study, 88% of Chinese people drink tea regularly, with green tea accounting for over 70% of total consumption. In Japan, the Ministry of Agriculture, Forestry, and Fisheries reported an average per capita consumption of 1.1 kg of green tea in 2022, emphasizing its relevance in everyday life.

Furthermore, a 2021 study published in the Journal of Ethnopharmacology discovered that more than 60% of urban Japanese families undertake traditional tea ceremonies, primarily with green tea, at least once a month. This deep cultural establishment helps the Asia-Pacific green tea market expand at a 15% faster rate than other global markets.

Will Growing Health Consciousness Expand the European Region for the Green Tea Market?

Europe is frequently considered the fastest-growing green tea market. Growing health consciousness is expected to considerably impact the green tea market in Europe. According to 2023 research from the European Food Safety Authority (EFSA), 68% of European people actively seek out foods and beverages with health advantages, and green tea emerges as a top choice. The European Tea & Herbal Infusions Association (THIE) reported a 60% growth in green tea consumption over the last decade, with an estimated 60,000 tons in 2022, owing to its claimed health benefits.

Furthermore, a study published in the European Journal of Nutrition found that 72% of consumers link green tea with favorable health benefits, particularly its antioxidant characteristics. Euromonitor International’s 2023 Health and Nutrition Survey confirms this trend, with 41% of respondents increasing their green tea consumption for health reasons in the previous year.

The European green tea market’s innovation will fuel significant regional growth. With significant advancements in ready-to-drink (RTD) alternatives and functional green tea beverages, the RTD segment has grown by 32% between 2018 and 2022, reaching €1.2 billion. The approval of new functional items, as well as the preference for those with additional health benefits, highlight this trend.

Competitive Landscape

The green tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the green tea market include

Ito En, Lipton, Nestlé, PepsiCo, The Coca-Cola Company, Unilever, Twinings, Tazo, Bigelow Tea, The Republic of Tea

Latest Developments

  • In January 2024, Tata Consumer Products agreed to buy up to 100% of the equity share capital of Organic India, an organic brand supplying food, beverages, and herbal/traditional supplements.
  • In February 2023, Unilever, the consumer goods behemoth, paid an unknown sum for Pukka Herbs, a leading organic herbal tea brand based in the United Kingdom. This move boosts Unilever’s position in the booming organic tea sector and broadens its green tea selection.
  • In August 2023, Ito En, the Japanese green tea company, paid an unknown sum for Matcha.com, an online matcha store. This change reflects the increasing popularity of matcha, a form of green tea powder.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2018-2031

Growth Rate

CAGR of ~7.48%% from 2024 to 2031

Base Year for Valuation

2023

Historical Period

2018-2022

Forecast Period

2024-2031

Quantitative Units

Value in USD Billion

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • By Flavors
  • By Form
  • By Distribution Channel
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Players
  • Ito En
  • Lipton
  • Nestlé
  • PepsiCo
  • The Coca-Cola Company
  • Unilever
  • Twinings
  • Tazo
  • Bigelow Tea
  • The Republic of Tea
Customization

Report customization along with purchase available upon request

Green Tea Market, By Category

Flavors

  • Aloe-Vera
  • Cinnamon
  • Lemon
  • Vanilla
  • Basil

Form

  • Loose Leaf
  • Tea Bags
  • Powder
  • Iced Green Tea
  • Loose-Leaf

Distribution Channel

  • Supermarkets/Hypermarkets
  • Online Retail
  • Speciality Stores
  • Convenience Stores

Region

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

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Market Overview We'll break down the market based on different factors like income, lifestyle, and other important things. You'll get data on how much the market is worth (in billions of dollars) for each type of customer and even smaller groups within those types. We'll tell you which regions and customer groups are expected to grow the fastest and lead the market.Geography and Market Trends We'll look at how the product or service is being used in different parts of the world. We'll identify the factors that are shaping the market in each region.Who's Doing What in the Market We'll tell you who the top players are and how they rank. You'll learn about new products and services, partnerships, and mergers that have happened over the last five years.Know the Major Players We'll give you in-depth reviews of the key companies in the market. You'll get an overview of each company, its strengths and weaknesses, and how it compares to its competitors.What's Next for the Market We'll look at the latest developments in the industry and how they're expected to impact the market in the coming years. We'll discuss growth opportunities, challenges, and risks for both new and established markets.Understanding the Market Landscape We'll use tools like Porter's Five Forces Analysis to break down the market and understand its dynamics. We'll show you the value chain and how different players contribute to the overall market.Stay Informed with Market Updates We'll keep you updated on the latest market trends and provide insights for future growth. You'll have access to our team of analysts for support for six months after you purchase the report.

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