SVOD Market Size - By Content (General Entertainment, Niche Content, Original Programming), By Pricing Model (Premium, Affordable, Ad-supported), By Device (Mobile Devices, Smart TVs, Desktops & Laptops, Streaming Devices), Forecast 2024 - 2032
Published Date: July - 2024 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSVOD Market Size - By Content (General Entertainment, Niche Content, Original Programming), By Pricing Model (Premium, Affordable, Ad-supported), By Device (Mobile Devices, Smart TVs, Desktops & Laptops, Streaming Devices), Forecast 2024 - 2032
SVOD Market Size
SVOD Market size was valued at USD 151.9 billion in 2023 and is estimated to register a CAGR of over 11% between 2024 and 2032. Video on Demand (VoD) services and solutions have revolutionized a number of sectors and geographical areas by offering unparalleled chances for audience engagement, revenue, and content distribution.
To get key market trends
VoD platforms have completely transformed the way that people access and use media in the entertainment industry by making it possible to watch movies, TV series, and other types of entertainment on demand. This change enables businesses to efficiently reach audiences throughout the world by distributing their material straight to viewers, eschewing traditional broadcast channels. Furthermore, VoD services give content producers insightful knowledge about the tastes and actions of their audience, allowing for customized experiences and recommendations for relevant content.
| Report Attribute | Details |
|---|---|
| Base Year | 2023 |
| SVOD Market Size in 2023 | USD 151.9 Billion |
| Forecast Period | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR | 11% |
| 2032 Value Projection | USD 408.4 Billion |
| Historical Data for | 2021 - 2023 |
| No. of Pages | 260 |
| Tables, Charts & Figures | 300 |
| Segments covered | Content, Pricing Model, Device |
| Growth Drivers |
|
| Pitfalls & Challenges |
|
What are the growth opportunities in this market?
VoD technology is being used at educational institutions as it provides easy access to training materials, lectures, and instructional resources. For instance, in February 2024, Netflix announced that Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. Through this partnership, Expedia Group accelerated its international expansion while also reinforcing Netflix's multi-country advertising offerings to marketers and members.
Hey there! There's been some trouble brewing in the world of streaming, especially with the rise of Subscription Video-on-Demand (SVOD) services. Basically, it costs a lot to license popular shows and movies, and making new ones is super expensive too. This puts a big dent in the budget. On top of that, there's this nasty thing called digital piracy, where people get their hands on content illegally. This steals money from the streaming companies and makes it harder for them to make a profit. To fight back, companies are coming up with all sorts of ways to protect their stuff. They have fancy anti-piracy measures and DRM systems to make it tougher to copy and share content. They're also trying to educate users about the dangers and consequences of piracy. These issues are a headache for streaming platforms and producers. They hurt their pockets and make it harder to invest in new shows and movies. But the streaming giants are fighting back to keep their businesses afloat. They're offering exclusive content, improving their anti-piracy measures, and taking legal action when necessary. By doing all this, they're trying to protect their investments and keep the streaming party going.
SVOD Market Trends
Enhancing the SVOD experience is largely dependent on technological improvements. Advances in streaming technology, notably immersive audio formats, such as Dolby Atmos, 4K Ultra HD, and High Dynamic Range (HDR), are starting to be offered as standard features. Superior picture and sound quality is provided by these technologies, increasing the immersion and enjoyment of the viewing experience. Furthermore, advancements in streaming protocols—such as adaptive bitrate streaming—guarantee seamless playback even under fluctuating internet circumstances. Additionally, platforms' user interfaces are changing as more interactive features, voice search, and AI-powered content discovery tools are added.
As the streaming market gets more crowded, niche services are standing out by catering to very specific audiences. These platforms focus on a particular genre, like horror, anime, documentaries, or indie films, and they're building loyal followings among people who love that type of content. For example, Shudder is all about horror movies and TV shows, while Crunchyroll is a go-to for anime fans. By focusing on a specific niche, these services are creating passionate communities and offering content that might not be available on bigger streaming platforms. This trend shows that the streaming industry is becoming more diverse, with room for both generalists and specialists. Niche services can thrive by appealing to specific audiences, while broader platforms cater to a wider range of tastes.
For instance, in December 2023, Apple introduced its Apple TV app interface to enhance the viewing experience for users. The redesigned app offers a more intuitive interface, making it easier to discover and access content across various streaming services. It features personalized recommendations, curated collections, and enhanced search capabilities, allowing users to find more efficient content tailored to their preferences.
SVOD Market Analysis
Learn more about the key segments shaping this market
Based on content, the market is divided into general entertainment, niche content, and original programming. The general entertainment segment is projected to exceed USD 200 billion by 2032. Popular films, TV series, reality TV, and family-friendly content are all examples of general entertainment content that appeals to a wide range of audiences. Streaming services, such as Netflix, Disney+, and Amazon Prime Video, serve a broad audience that spans age and cultural divides.
Streaming platforms are going all out to create massive libraries of shows and movies, so you can find anything you're looking for in one place. They've even made deals with big studios to make sure they've got the latest and greatest blockbusters. And with fancy new streaming technology, watching your favorite stuff has never been easier. But the real game-changer is how these platforms are balancing shows that appeal to everyone with niche stuff and even making their own shows. This keeps things interesting and helps them stay ahead of the competition.
Learn more about the key segments shaping this market
When it comes to the streaming world, different services have different ways of making money. Some charge a premium price, while others are more affordable or even free with ads. Premium streaming services, like Netflix and HBO Max, have a big chunk of the market. They offer a lot of high-quality content that you can't find on cheaper or ad-supported platforms. These services invest a lot of money in making their own shows and movies, and they also pay for the rights to popular movies and TV series. People who love watching a lot of shows and movies without interruptions tend to like these premium subscriptions. On the other hand, affordable streaming services are designed for people who want to save some money. They usually offer a smaller selection of content, and some of it might be older or less popular. Ad-supported streaming services are the cheapest option, but they show ads during your shows and movies.
Longer watching sessions and increased customer happiness are fostered by this ad-free environment, helping retain subscribers. Ultimately, extra features, such as offline downloads, simultaneous streaming across many devices, and access to content in higher resolutions, such as 4K Ultra HD are frequently included in premium SVOD services, which helps to justify the higher subscription rates. Since customers value exclusivity, high-quality content, and a smooth watching experience, the premium pricing model is still prevalent and propels revenue growth and market leadership for SVOD providers in this space.
Looking for region specific data?
North America dominated the global SVOD market with a share of over 41% in 2023. North America upheld a substantial portion of the market in 2023. Numerous important variables that shape North America's dominant position in the SVOD business are responsible for its supremacy. The area has a high rate of internet adoption and a strong infrastructure, making streaming services widely accessible. The smooth delivery of high-quality material by SVOD platforms is made possible by technological advancements, which satisfy customer demands for dependable streaming experiences.
Additionally, a number of significant SVOD providers, such as Netflix, Disney+, Hulu, and Amazon Prime Video, have their headquarters in North America and have grown and established there. These platforms are able to provide a wide selection of films, TV series, and original content that appeals to viewers in North America owing to the well-established brands, vast content libraries, and business alliances with Hollywood studios.
Europe's streaming world is a vibrant tapestry of diverse cultures and flexible regulations. This melting pot challenges platforms like Netflix and Amazon to adapt their content to each country's unique tastes and laws. The competition among these giants fuels innovation and creativity, leading to exclusive shows, partnerships, and improved user experiences. Alliances with TV channels and telecom companies widen their reach, offering bundles that cater to viewers seeking a one-stop entertainment hub. Technology continuously uplifts the streaming experience, enhancing picture quality and making it more immersive. This innovation reinforces the dominance of streaming platforms in the fierce entertainment industry.
The streaming video industry in Asia Pacific, especially in countries like China, India, and Indonesia, is growing rapidly. This growth is fueled by the increasing use of mobile devices and the growing popularity of streaming services. Streaming providers are starting to customize their content and pricing to match the needs of people in the region. They are also adding features that make it easier to watch videos on mobile devices and offering more flexible payment options. There is a lot of competition between global streaming giants and local platforms. This competition is driving investment in local content, more language options, and partnerships. However, there are also challenges to growth in the region, such as government regulations and data privacy concerns. But despite these challenges, the streaming video industry in Asia Pacific is expected to continue to grow in the coming years. This is because more and more people are getting access to the internet and have more money to spend on entertainment. Streaming services will need to keep innovating and adapting to meet the changing needs of consumers and the market.
SVOD Market Share
Netflix and Amazon Prime Video a significant market share of over 45% in the SVOD industry. These companies with unique approaches and content selections that highlight their superiority. Being a trailblazer in the streaming space, companies have a large worldwide user base that is attracted to its vast collection of original material, which includes critically acclaimed shows and a wide selection of movies. The platform's dedication to creating unique, high-caliber content has enhanced its reputation and maintained subscriber loyalty across the globe.
On the other hand, these companies have quickly taken market share owing to its legendary properties, which includes animation masterpieces. The platform's strategy, supported by exclusive releases, is centered on nostalgic and family-friendly material. Through technical advancements, international expansion initiatives, and strategic alliances, companies innovating and solidifying their positions as industry leaders, influencing the global entertainment consumption landscape.
SVOD Market Companies
Major players operating in the SVOD industry are
- Amazon Prime Video
- Apple TV+
- DAZN
- Discovery+
- Disney+
- ESPN+
- HBO Max
- Hulu
- Netflix
- Peacock
SVOD Industry News
- In January 2024, The Walt Disney Company's collaboration with Apple Vision Pro represented leaps forward into the future of entertainment and storytelling. By harnessing the capabilities of Apple's cutting-edge Augmented Reality (AR) technology, Disney aimed to revolutionize how audiences experience their beloved stories and characters.
- In December 2023, Amazon and IPG Media brands entered into a significant three-year deal to assist brands in reaching audiences through Prime Video ads. This partnership underscored the increasing importance of streaming platforms in advertising strategies and the growing influence of Amazon in the digital advertising space. Through this partnership, they accessed a wealth of targeting and measurement capabilities to engage with viewers on Prime Video effectively. This included leveraging Amazon's rich data insights to target specific audience segments and optimize ad campaigns for maximum impact.
The SVOD market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments
Click here to Buy Section of this Report
Market, By Content, 2021 – 2032
- General entertainment
- Premium
- Affordable
- Ad-supported
- Niche content
- Premium
- Affordable
- Ad-supported
- Original programming
- Premium
- Affordable
- Ad-supported
Market, By Pricing Model, 2021– 2032
- Premium
- Affordable
- Ad-supported
Market, By Device, 2021 – 2032
- Mobile devices
- Smart TVs
- Desktop & laptops
- Streaming devices
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- MEA
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
Table of Content
Report Content
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2021 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Content creators
3.2.2 Platforms
3.2.3 Distribution channels
3.2.4 Viewers
3.2.5 Profit margin analysis
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing internet penetration
3.7.1.2 Rising adoption of smart devices
3.7.1.3 Increasing consumer demand for flexibility
3.7.1.4 Rising innovations in streaming technology
3.7.2 Industry pitfalls & challenges
3.7.2.1 High content licensing and production costs
3.7.2.2 Growing digital piracy and unauthorized distribution of content
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)
5.1 Key trends
5.2 General entertainment
5.2.1 Premium
5.2.2 Affordable
5.2.3 Ad-supported
5.3 Niche content
5.3.1 Premium
5.3.2 Affordable
5.3.3 Ad-supported
5.4 Original programming
5.4.1 Premium
5.4.2 Affordable
5.4.3 Ad-supported
Chapter 6 Market Estimates & Forecast, By Pricing Model, 2021 - 2032 ($Bn)
6.1 Key trends
6.2 Premium
6.3 Affordable
6.4 Ad-supported
Chapter 7 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn)
7.1 Key trends
7.2 Mobile devices
7.3 Smart TVs
7.4 Desktop & laptops
7.5 Streaming devices
7.6 Others
Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 ($Mn)
8.1 Key trends
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Russia
8.3.6 Spain
8.3.7 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 South Korea
8.4.5 Australia
8.4.6 Southeast Asia
8.4.7 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Argentina
8.5.4 Rest of Latin America
8.6 MEA
8.6.1 UAE
8.6.2 South Africa
8.6.3 Saudi Arabia
8.6.4 Rest of MEA
Chapter 9 Company Profiles
9.1 Amazon Prime Video
9.2 Apple TV+
9.3 Britbox
9.4 Crave
9.5 Crunchyroll
9.6 DAZN
9.7 Discovery+
9.8 Disney+
9.9 ESPN+
9.10 HBO Max
9.11 Hulu
9.12 iQIYI
9.13 Netflix
9.14 Paramount+
9.15 Peacock
9.16 Shahid VIP
9.17 Stan
9.18 Tencent Video
9.19 Viu
9.20 YouTube Premium
- Amazon Prime Video
- Apple TV+
- DAZN
- Discovery+
- Disney+
- ESPN+
- HBO Max
- Hulu
- Netflix
- Peacock
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