Behavior Analytics Market Size By Deployment Model (On Premise, Cloud), By Component (Solutions, Services), By End-Use (BFSI, IT & Telecommunication, Defense, Government Organization, Retail & E-Commerce, Healthcare, Energy & Utility), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 - 2024
Published Date: March - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationBehavior Analytics Market Size By Deployment Model (On Premise, Cloud), By Component (Solutions, Services), By End-Use (BFSI, IT & Telecommunication, Defense, Government Organization, Retail & E-Commerce, Healthcare, Energy & Utility), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 - 2024
Behavior Analytics Market Size
Behavior Analytics Market size surpassed USD 200 million in 2016 and is expected to grow at more than 40% CAGR between 2017 and 2024. Increasing number of insider attacks in the organizations across the globe is anticipated to drive the market demand.
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Lack of awareness about advanced cyber security attacks among organizations, especially SMBs, is hindering the behavior analytics industry growth. SMBs across the globe rely on cyber insurance to mitigate cyber threats due to lack of knowledge about the analytics technologies, further restricting the market demand.
| Report Attribute | Details |
|---|---|
| Base Year | 2016 |
| Behavior Analytics Market Size in 2016 | 200 Million (USD) |
| Forecast Period | 2017 to 2024 |
| Forecast Period 2017 to 2024 CAGR | 40% |
| 2024 Value Projection | 3.5 Billion (USD) |
| Historical Data for | 2013 to 2016 |
| No. of Pages | 180 |
| Tables, Charts & Figures | 160 |
| Segments covered | Deployment Model, Component, End-Use and Region |
| Growth Drivers |
|
| Pitfalls & Challenges |
|
What are the growth opportunities in this market?
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Behavior Analytics Market Analysis
On premise deployment model accounts for majority share in the behavior analytics market owing to low risk of security breaches and cyber-attacks as compared to cloud-based products. As the solution integrate data from various sources, which organizations do not want to import to cloud platforms that contain very confidential and sensitive data. The demand for cloud-based products are estimated to increase in the future on account of cost effectiveness and constant advancement to enhance security of the cloud platforms.
Insider threat detection solutions are estimated to grow substantially till 2024 due to rising incidences of the insider attacks across the globe. Threat of insider attacks among organizations is prevailing from more than a decade.
A survey organized by Hystax Technology, a security solution provider, coving more than 500 security organizations stats that more than 70% of the organizations are exposed to risk of insider attacks. As insider threat detection solutions utilize advanced analytics technique to effectively detect and alleviate impact of insider attacks.
BFSI application is set to be one of the leading end-user segments in the market impelled by high risk of cybersecurity. The banks and insurance companies are more exposed to risk of cyber-attacks as they hold very confidential data and any incidences of data breach directly leads to financial losses. Furthermore, increasing investment of financial institute towards information security is also estimated to be one of the major factors that is augmenting the demand of these solutions among BFSI sector.
Technological advancement in the security solution such as integration of advanced analytics and machine learning algorithms is also contributing to the market size. In addition, growing adoption across applications such as healthcare, BFSI, and IT & telecom due to increasing incidences of data breaches and rising demand of real time security analytics to detect threats in advance and mitigate their impact will further drive the market demand.
U.S. behavior analytics market dominates the global landscape owing to presence of major players such as Splunk Inc., IBM Corporation. Furthermore, high internet penetration rate and large number of mobile phone and application users in the country are also estimated to contribute significantly towards the market share in the region.
In addition, rising adoption in the healthcare sector in the U.S. due to increasing healthcare IT infrastructure and growing number of data breaches will contribute to the market revenue. According to IBM cyber security index, approximately 60% of the cyber-attacks occurred in U.S. are carried out by insiders, wherein the employee exploits its rights to access privileged and confidential company database or violate internal information security rules and regulations.
On-premise deployment model considers majority share in the behavior analytics market due to least risk of security breaches and cyber-attacks compared to cloud-based solutions. As the solution consolidates data from many sources, which organizations do not desire to import to cloud platforms that hold highly confidential and sensitive data. The cloud-based products are projected to grow in the future due to cost savings and ongoing development to improve security of the cloud platforms. Insider threat detection solutions are projected to develop significantly until 2024 owing to increased instances of the insider attacks worldwide. Threat of insider attacks within organizations is dominant for over a decade.
A survey conducted by Hystax Technology, an information security solution provider, covering over 500 security organizations reports that over 70% of the organizations are vulnerable to insider attack risk. Since insider threat detection solutions make use of advanced analytics technique to efficiently detect and mitigate insider attack impact.
BFSI implementation is going to be one of the predominant end-user segments in the market driven by high level of cybersecurity risk.
The insurance firms and banks are exposed to greater risk of cyber-attacks since they possess highly confidential information and any data breach directly results in monetary losses. Also, greater investment of financial institute in information security is also approximated to be one of the key drivers that is increasing demand for these solutions among BFSI sector. Technological innovation in the security solution like incorporation of advanced analytics and machine learning algorithms is also supporting the market size. Moreover, increased adoption in applications like healthcare, BFSI, and IT & telecom as a result of rising cases of data breaches and heightened demand for real time security analytics to identify threats beforehand and reduce their effect will further drive the market demand. U.S. behavior analytics market is the largest in the world due to the presence of prominent players like Splunk Inc., IBM Corporation. In addition, the country's high penetration of internet and heavy user base of mobile phones and apps is also projected to make the highest contribution to the market size in the region.
Furthermore, increasing adoption within the health sector in America due to burgeoning healthcare IT infrastructure and rising occurrences of data breach will add revenue to the market. As indicated by IBM cyber security index, around 60% of U.S. cyber-attacks are executed by insider attacks, in which the staff utilizes its entitlement to access authorized and confidential corporate database or abuse internal information security policy and guideline.
On premise deployment model considers majority share in the behavior analytics market due to low security breach and cyber-attack risk compared to cloud-based solutions. Since the solution combine data from multiple sources, which organizations don't want to import to cloud platforms that have very confidential and sensitive data. The need for cloud products is anticipated to grow in the future on the basis of cost savings and continuous development to increase security of the cloud platforms. Insider threat detection solutions are anticipated to develop significantly until 2024 owing to increased incidents of the insider attacks worldwide. Threat of insider attacks within organizations is dominant since over a decade.
Hystax Technology, a security solutions provider, survey covering over 500 security organizations reports that over 70% of the companies are at risk of insider attack. Since, insider threat detection solutions apply next-generation analytics technique to effectively recognize and mitigate insider attack impact.
BFSI usage will be one among the dominant end-user segments within the market driven by high likelihood of cybersecurity risk.
Banks and insurance companies are further vulnerable to cyber-attacks since they have extremely sensitive information in their hands and any cases of data breach are a direct cause of economic loss. In addition to this, growing investment of financial institution towards information security is also likely to be one of the key factors that is driving the demand for these solutions among BFSI sector. Technological innovation in the security solution like embedding advanced analytics and machine learning algorithms is also helping in market growth. Further, increased adoption in applications like healthcare, BFSI, and IT & telecom owing to increased occurrences of data breaches and mounting demand for real time security analytics to identify threats ahead of time and reduce their effects will help increase the demand in the market. U.S. behavior analytics market holds the largest share in the global market due to the presence of key players like Splunk Inc., IBM Corporation. In addition, the country's high rate of internet penetration and huge number of mobile phone and application users are also anticipated to play a major role in the market share in the region.
Along with that, the increasing adoption of cyber security services in the U.S. healthcare sector because of rising healthcare IT infrastructure and high rates of data breaches will grow the market revenue. As reported by IBM cyber security index, nearly 60% of U.S. cyber-attacks are performed by insiders, where the employee takes advantages of its right to access company privileged and confidential database or breaches internal information security policies and rules.
Behavior Analytics Market Share
Companies operating in the market
- IBM Corporation
- Splunk Inc
- HP Enterprises
- Dtex Systems
- LogRhythm
- Rapid7 Balabit Corp
- Bay Dynamics
- Bottomline Technology
- Cynet Security Ltd
- E8 Securtiy
- Exabeam
- Fortscale
- Gurucul
- McAfee
- Interset
The market players adopt various marketing strategies such as mergers and acquisitions, strategic alliance, new product launch, and geographical expansion to get edge over competitors.
The market research report for behavior analytics includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2013 to 2024, for the following segments
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By Deployment Model
- On-premise deployment
- Cloud based deployment
By Components
- Solutions
- Compromised credential detection solutions
- Insider threat detection solutions
- Loss prevention solutions
- Others
- Services
- Professional services
- Managed services
By End-Users
- BFSI
- IT & Telecommunication
- Defense
- Government organizations
- Retail & E-commerce
- Healthcare
- Energy & Utility
- Others
The above information has been provided on a regional basis for the following
- North America
- U.S
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- Australia
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Middle East and Africa
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