Chatbot Market Size By Application (Customer Service, Social Media, Payment/Order Processing, Marketing), By Interface (Standalone, Web-Based, Third-Party), By End-Use (BFSI, Media and Entertainment, Healthcare, E-commerce, Retail, Travel and Tourism), By Type (Rule-Based, AI-Based), By Deployment Model (On-Premise, Cloud) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive M
Published on: 2024-07-07 | No of Pages : 240 | Industry : Media and IT
Publisher : MRA | Format : PDF&Excel
Chatbot Market Size By Application (Customer Service, Social Media, Payment/Order Processing, Marketing), By Interface (Standalone, Web-Based, Third-Party), By End-Use (BFSI, Media and Entertainment, Healthcare, E-commerce, Retail, Travel and Tourism), By Type (Rule-Based, AI-Based), By Deployment Model (On-Premise, Cloud) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive M
Chatbot Market Size By Application (Customer Service, Social Media, Payment/Order Processing, Marketing), By Interface (Standalone, Web-Based, Third-Party), By End-Use (BFSI, Media and Entertainment, Healthcare, E-commerce, Retail, Travel and Tourism), By Type (Rule-Based, AI-Based), By Deployment Model (On-Premise, Cloud) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive M
Chatbot Market Size
Chatbot Market size surpassed USD 250 million in 2017 and is anticipated to grow at a CAGR of over 31% between 2018 and 2024. The market growth is attributed to growing popularity of these platforms among enterprises as they allow users to create bots effortlessly by providing a user-friendly interface.
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The rising implementation of AI and machine learning algorithms, which employ computational methods for learning, understanding, and delivering human language content to develop user-interactive online applications will augment the market demand.
Report Attribute | Details |
---|---|
Base Year | 2017 |
Chatbot Market Size in 2017 | 250 Million (USD) |
Forecast Period | 2018 to 2024 |
Forecast Period 2018 to 2024 CAGR | 31% |
2024 Value Projection | 1.34 Billion (USD) |
Historical Data for | 2013 to 2017 |
No. of Pages | 350 |
Tables, Charts & Figures | 314 |
Segments covered | Application, Interface, End-Use, Type, Deployment Model and Region |
Growth Drivers |
|
Pitfalls & Challenges |
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Another factor accelerating the chatbot market revenue is the growing investments in technology to develop new innovative solutions. Market players, including both startups and established companies, are investing heavily in Natural Language Processing (NLP) technology to develop platforms. These investments enhance marketing & promotions through the chatbot platform, increasing customer service, transactions, and purchases.
Chatbot Market Analysis
The pament/order processing application segment is set to witness around 30% growth through 2024. The chatbots that assist users for making payments and processing orders will provide benefits to both the customers and businesses fueling the market size.
These chatbots assist in solving customer problems and speed up monotonous tasks. Moreover, they allow easy & quick payments through integrations with the platforms such as Siri, Slack, and Facebook Messenger.
The third-party interface segment is expected to hold a market share of over 25% by 2024. Third-party chatbots offer cost-effective solutions; however, there are certain security issues related to these systems. The security structures are finalized by third parties, which means that the organizations have no control over the safety features of a chatbot. As organizations collect and store large amounts of critical personal information from the users, their security must be maintained.
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The healthcare end-use sector in the chatbot market will register gains of more than 30% till 2024 as the sector is witnessing a huge usage of online interactive platforms, offering various benefits to patients and healthcare organizations.
These platforms perform the billing processes, insurance claims, provide 24/7 support & assistance to existing patients, and enable inventory management, boosting their usage in the healthcare industry. Healthcare organizations are widely implementing such platforms to deliver enhanced service to patients, save the doctors’ time, and ensure billing accuracy.
The AI-based segment is expected to witness the fastest growth rate of over 50% during the forecast timeline. The rising investments by technological players in the field of AI and machine learning will support the development of chatbot solutions. The usage of these solutions is increasing in various sectors including education, healthcare, BFSI, retail, and travel.
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The on-premise deployment model held a dominant market share in 2017 and is projected to maintain its dominant position until 2024 with a share of over 60%. The market growth is attributed to rising implementation of applications using on-premise model, which allow the enterprises to have more control over the user experience and securely manage & examine all chatbot interactions within the enterprise’s environment.
The Latin America chatbot market size is predicted to expand over 5% from 2018 to 2024 impelled by heavy adoption of cloud-based solutions and the proliferation of mobile applications on account of smartphone penetration in the countries, including Mexico and Brazil.
In the LATAM region, Brazil is expected to dominate the market share in 2017 due to large-scale deployment of AI-based user-interactive applications. For example, in July 2018, Bradesco a Brazilian bank, adopted chatbots to offer customer services in digital banking technology. This will assist the bank to expedite its service offerings with agility and fluency.
Chatbot Market Share
Companies present in the market are emphasizing strategic acquisitions and investments in various complementary product companies to execute their growth strategies. For example, in July 2017, Facebook Inc. acquired Ozlo, an AI-based chatbot developer to enhance its AI capabilities.
Established companies are making rapid investments in R&D, focusing mainly on the areas of machine learning and cloud to develop new products to gain a competitive edge when compared to their customers. In July 2016, Google, Inc. introduced its New Cloud Natural Language API, assisting developers to access Google-powered sentiment analysis, syntax analysis, and entity recognition.
Some of the key players operating in the market include
- Microsoft
- ReplyYes
- Kik
- Poncho
- Babylon Health
- LivePerson
- Baidu
- Slack Technologies
- WeChat.
The market research report on chatbots includes in-depth coverage of the industry, with estimates & forecast in terms of revenue in USD million from 2013 to 2024, for the following segments
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Application
- Customer Service
- Social Media
- Payment/ Order Processing
- Marketing
Interface
- Standalone
- Web-based
- Third-party
End-Use
- BFSI
- Media and Entertainment
- Healthcare
- E-commerce
- Retail
- Travel and Tourism
By Type
- Rule-based
- AI-based
By Deployment Model
- On-Premise
- Cloud
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- APAC
- China
- Japan
- ANZ
- South Korea
- India
- Singapore
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- GCC
- South Africa
Table of Content
Report Content
Chapter 1. Methodology & Scope
1.1. Methodology
1.1.1. Initial data exploration
1.1.2. Statistical model and forecast
1.1.3. Industry insights and validation
1.1.4. Scope
1.1.5. Definition
1.1.6. Methodology and research parameters
1.2. Data Sources
1.2.1. Primary
1.2.2. Secondary
Chapter 2. Executive Summary
2.1. Chatbot industry 360º synopsis, 2013 - 2024
2.1.1. Business trends
2.1.2. Regional trends
2.1.3. Application trends
2.1.4. Interface trends
2.1.5. End-use trends
2.1.6. Type trends
2.1.7. Deployment model trends
Chapter 3. Chatbot Market Industry Insights
3.1. Introduction
3.2. Industry segmentation
3.3. Industry landscape, 2013 - 2024
3.4. Industry ecosystem analysis
3.5. Industry evolution
3.6. Industry architecture
3.7. Chatbot Vs virtual assistant
3.8. Market news
3.9. Regulatory landscape
3.9.1. General Data Protection Regulation (GDPR)
3.9.2. China Data Privacy Standard
3.9.3. California Online Privacy Protection Act (CalOPPA)
3.9.4. Personal Data Protection Act 2012
3.9.5. German Bundesdatenschutzgesetz (BDSG)
3.9.6. Federal Information Security Management Act (FISMA)
3.10. Technology & innovation landscape
3.10.1. Technological advancements in AI
3.10.2. Advancement and innovation in NLP
3.10.3. Pattern recognition and image detection
3.10.4. Predictive analytics
3.11. Industry impact forces
3.11.1. Growth drivers
3.11.1.1. Enhanced customer service
3.11.1.2. Emergence of messaging platforms
3.11.1.3. Reduction in chatbot development costs
3.11.1.4. Increasing usage of chatbots for marketing and sales
3.11.1.5. Capital investments in chatbot technology
3.11.1.6. Increasing use of chatbots in e-commerce sector
3.11.1.7. Advancements in AI, NLP and cloud computing technologies
3.11.2. Industry pitfalls & challenges
3.11.2.1. Lack of awareness among businesses
3.11.2.2. Security and privacy issues
3.11.2.3. Dialects, question formation and speech recognition
3.11.2.4. Not for every business
3.12. Growth potential analysis
3.13. Porter's analysis
3.14. PESTEL analysis
Chapter 4. Competitive Landscape
4.1. Introduction
4.2. Company market share, 2017
4.3. Major market players, 2017
4.3.1. Baidu
4.3.2. Facebook
4.3.3. Google
4.3.4. IBM Watson
4.3.5. Nuance
4.3.6. LivePerson
4.3.7. Microsoft
4.4. Innovation leaders, 2017
4.4.1. Botsify
4.4.2. Bold360
4.4.3. Chatfuel.
4.4.4. ChattyPeople
4.4.5. Helpshift
4.4.6. ManyChat.
4.5. Other prominent vendors
Chapter 5. Chatbot Market, By Application
5.1. Key trends, by application
5.2. Customer service
5.2.1. Market estimates and forecast, 2013 - 2024
5.2.2. Market estimates and forecast, by region, 2015 – 2024
5.3. Social media
5.3.1. Market estimates and forecast, 2013 - 2024
5.3.2. Market estimates and forecast, by region, 2013 - 2024
5.4. Payment/order processing
5.4.1. Market estimates and forecast, 2013 - 2024
5.4.2. Market estimates and forecast, by region, 2013 - 2024
5.5. Marketing
5.5.1. Market estimates and forecast, 2013 - 2024
5.5.2. Market estimates and forecast, by region, 2013 - 2024
5.6. Others
5.6.1. Market estimates and forecast, 2013 - 2024
5.6.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 6. Chatbot Market, By Interface
6.1. Key trends, by interface
6.2. Standalone
6.2.1. Market estimates and forecast, 2013 - 2024
6.2.2. Market estimates and forecast, by region, 2013 – 2024
6.3. Web-based
6.3.1. Market estimates and forecast, 2013 - 2024
6.3.2. Market estimates and forecast, by region, 2013 – 2024
6.4. Third-party
6.4.1. Market estimates and forecast, 2013 - 2024
6.4.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 7. Chatbot Market, By Type
7.1. Key trends, by type
7.2. Rule-based
7.2.1. Market estimates and forecast, 2013 - 2024
7.2.2. Market estimates and forecast, by region, 2013 – 2024
7.3. AI-based
7.3.1. Market estimates and forecast, 2013 - 2024
7.3.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 8. Chatbot Market, By Deployment Model
8.1. Key trends, by deployment model
8.2. On-premise
8.2.1. Market estimates and forecast, 2013 - 2024
8.2.2. Market estimates and forecast, by region, 2013 – 2024
8.3. Cloud
8.3.1. Market estimates and forecast, 2013 - 2024
8.3.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 9. Chatbot Market, By End-Use
9.1. Key trends, by end-use
9.2. BFSI
9.2.1. Market estimates and forecast, 2013 - 2024
9.2.2. Market estimates and forecast, by region, 2013 – 2024
9.3. Media and entertainment
9.3.1. Market estimates and forecast, 2013 - 2024
9.3.2. Market estimates and forecast, by region, 2013 – 2024
9.4. Healthcare
9.4.1. Market estimates and forecast, 2013 - 2024
9.4.2. Market estimates and forecast, by region, 2013 – 2024
9.5. E-commerce
9.5.1. Market estimates and forecast, 2013 - 2024
9.5.2. Market estimates and forecast, by region, 2013 – 2024
9.6. Retail
9.6.1. Market estimates and forecast, 2013 - 2024
9.6.2. Market estimates and forecast, by region, 2013 – 2024
9.7. Travel and tourism
9.7.1. Market estimates and forecast, 2013 - 2024
9.7.2. Market estimates and forecast, by region, 2013 – 2024
9.8. Others
9.8.1. Market estimates and forecast, 2013 - 2024
9.8.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 10. Chatbot Market, By Region
10.1. Key trends, by region
10.2. North America
10.2.1. Market estimates and forecast, 2013-2024
10.2.2. Market estimates and forecast, by application, 2013-2024
10.2.3. Market estimates and forecast, by interface, 2013-2024
10.2.4. Market estimates and forecast, by end-use, 2013-2024
10.2.5. Market estimates and forecast, by type, 2013-2024
10.2.6. Market estimates and forecast, by deployment model, 2013-2024
10.2.7. U.S.
10.2.7.1. Market estimates and forecast, 2013-2024
10.2.7.2. Market estimates and forecast, by application, 2013-2024
10.2.7.3. Market estimates and forecast, by interface, 2013-2024
10.2.7.4. Market estimates and forecast, by end-use, 2013-2024
10.2.7.5. Market estimates and forecast, by type, 2013-2024
10.2.7.6. Market estimates and forecast, by deployment model, 2013-2024
10.2.8. Canada
10.2.8.1. Market estimates and forecast, 2013-2024
10.2.8.2. Market estimates and forecast, by application, 2013-2024
10.2.8.3. Market estimates and forecast, by interface, 2013-2024
10.2.8.4. Market estimates and forecast, by end-use, 2013-2024
10.2.8.5. Market estimates and forecast, by type, 2013-2024
10.2.8.6. Market estimates and forecast, by deployment model, 2013-2024
10.3. Europe
10.3.1. Market estimates and forecast, 2013-2024
10.3.2. Market estimates and forecast, by application, 2013-2024
10.3.3. Market estimates and forecast, by interface, 2013-2024
10.3.4. Market estimates and forecast, by end-use, 2013-2024
10.3.5. Market estimates and forecast, by type, 2013-2024
10.3.6. Market estimates and forecast, by deployment model, 2013-2024
10.3.7. Germany
10.3.7.1. Market estimates and forecast, 2013-2024
10.3.7.2. Market estimates and forecast, by application, 2013-2024
10.3.7.3. Market estimates and forecast, by interface, 2013-2024
10.3.7.4. Market estimates and forecast, by end-use, 2013-2024
10.3.7.5. Market estimates and forecast, by type, 2013-2024
10.3.7.6. Market estimates and forecast, by deployment model, 2013-2024
10.3.8. UK
10.3.8.1. Market estimates and forecast, 2013-2024
10.3.8.2. Market estimates and forecast, by application, 2013-2024
10.3.8.3. Market estimates and forecast, by interface, 2013-2024
10.3.8.4. Market estimates and forecast, by end-use, 2013-2024
10.3.8.5. Market estimates and forecast, by type, 2013-2024
10.3.8.6. Market estimates and forecast, by deployment model, 2013-2024
10.3.9. France
10.3.9.1. Market estimates and forecast, 2013-2024
10.3.9.2. Market estimates and forecast, by application, 2013-2024
10.3.9.3. Market estimates and forecast, by interface, 2013-2024
10.3.9.4. Market estimates and forecast, by end-use, 2013-2024
10.3.9.5. Market estimates and forecast, by type, 2013-2024
10.3.9.6. Market estimates and forecast, by deployment model, 2013-2024
10.3.10. ; Spain
10.3.10.1. Market estimates and forecast, 2013-2024
10.3.10.2. Market estimates and forecast, by application, 2013-2024
10.3.10.3. Market estimates and forecast, by interface, 2013-2024
10.3.10.4. Market estimates and forecast, by end-use, 2013-2024
10.3.10.5. Market estimates and forecast, by type, 2013-2024
10.3.10.6. Market estimates and forecast, by deployment model, 2013-2024
10.3.11. ; Italy
10.3.11.1. Market estimates and forecast, 2013-2024
10.3.11.2. Market estimates and forecast, by application, 2013-2024
10.3.11.3. Market estimates and forecast, by interface, 2013-2024
10.3.11.4. Market estimates and forecast, by end-use, 2013-2024
10.3.11.5. Market estimates and forecast, by type, 2013-2024
10.3.11.6. Market estimates and forecast, by deployment model, 2013-2024
10.4. Asia Pacific
10.4.1. Market estimates and forecast, 2013-2024
10.4.2. Market estimates and forecast, by application, 2013-2024
10.4.3. Market estimates and forecast, by interface, 2013-2024
10.4.4. Market estimates and forecast, by end-use, 2013-2024
10.4.5. Market estimates and forecast, by type, 2013-2024
10.4.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.7. Australia
10.4.7.1. Market estimates and forecast, 2013-2024
10.4.7.2. Market estimates and forecast, by application, 2013-2024
10.4.7.3. Market estimates and forecast, by interface, 2013-2024
10.4.7.4. Market estimates and forecast, by end-use, 2013-2024
10.4.7.5. Market estimates and forecast, by type, 2013-2024
10.4.7.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.8. China
10.4.8.1. Market estimates and forecast, 2013-2024
10.4.8.2. Market estimates and forecast, by application, 2013-2024
10.4.8.3. Market estimates and forecast, by interface, 2013-2024
10.4.8.4. Market estimates and forecast, by end-use, 2013-2024
10.4.8.5. Market estimates and forecast, by type, 2013-2024
10.4.8.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.9. India
10.4.9.1. Market estimates and forecast, 2013-2024
10.4.9.2. Market estimates and forecast, by application, 2013-2024
10.4.9.3. Market estimates and forecast, by interface, 2013-2024
10.4.9.4. Market estimates and forecast, by end-use, 2013-2024
10.4.9.5. Market estimates and forecast, by type, 2013-2024
10.4.9.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.10. ; Japan
10.4.10.1. Market estimates and forecast, 2013-2024
10.4.10.2. Market estimates and forecast, by application, 2013-2024
10.4.10.3. Market estimates and forecast, by interface, 2013-2024
10.4.10.4. Market estimates and forecast, by end-use, 2013-2024
10.4.10.5. Market estimates and forecast, by type, 2013-2024
10.4.10.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.11. ; Singapore
10.4.11.1. Market estimates and forecast, 2013-2024
10.4.11.2. Market estimates and forecast, by application, 2013-2024
10.4.11.3. Market estimates and forecast, by interface, 2013-2024
10.4.11.4. Market estimates and forecast, by end-use, 2013-2024
10.4.11.5. Market estimates and forecast, by type, 2013-2024
10.4.11.6. Market estimates and forecast, by deployment model, 2013-2024
10.4.12. ; South Korea
10.4.12.1. Market estimates and forecast, 2013-2024
10.4.12.2. Market estimates and forecast, by application, 2013-2024
10.4.12.3. Market estimates and forecast, by interface, 2013-2024
10.4.12.4. Market estimates and forecast, by end-use, 2013-2024
10.4.12.5. Market estimates and forecast, by type, 2013-2024
10.4.12.6. Market estimates and forecast, by deployment model, 2013-2024
10.5. Latin America
10.5.1. Market estimates and forecast, 2013-2024
10.5.2. Market estimates and forecast, by application, 2013-2024
10.5.3. Market estimates and forecast, by interface, 2013-2024
10.5.4. Market estimates and forecast, by end-use, 2013-2024
10.5.5. Market estimates and forecast, by type, 2013-2024
10.5.6. Market estimates and forecast, by deployment model, 2013-2024
10.5.7. Brazil
10.5.7.1. Market estimates and forecast, 2013-2024
10.5.7.2. Market estimates and forecast, by application, 2013-2024
10.5.7.3. Market estimates and forecast, by interface, 2013-2024
10.5.7.4. Market estimates and forecast, by end-use, 2013-2024
10.5.7.5. Market estimates and forecast, by type, 2013-2024
10.5.7.6. Market estimates and forecast, by deployment model, 2013-2024
10.5.8. Argentina
10.5.8.1. Market estimates and forecast, 2013-2024
10.5.8.2. Market estimates and forecast, by application, 2013-2024
10.5.8.3. Market estimates and forecast, by interface, 2013-2024
10.5.8.4. Market estimates and forecast, by end-use, 2013-2024
10.5.8.5. Market estimates and forecast, by type, 2013-2024
10.5.8.6. Market estimates and forecast, by deployment model, 2013-2024
10.5.9. Mexico
10.5.9.1. Market estimates and forecast, 2013-2024
10.5.9.2. Market estimates and forecast, by application, 2013-2024
10.5.9.3. Market estimates and forecast, by interface, 2013-2024
10.5.9.4. Market estimates and forecast, by end-use, 2013-2024
10.5.9.5. Market estimates and forecast, by type, 2013-2024
10.5.9.6. Market estimates and forecast, by deployment model, 2013-2024
10.6. MEA
10.6.1. Market estimates and forecast, 2013-2024
10.6.2. Market estimates and forecast, by application, 2013-2024
10.6.3. Market estimates and forecast, by interface, 2013-2024
10.6.4. Market estimates and forecast, by end-use, 2013-2024
10.6.5. Market estimates and forecast, by type, 2013-2024
10.6.6. Market estimates and forecast, by deployment model, 2013-2024
10.6.7. GCC
10.6.7.1. Market estimates and forecast, 2013-2024
10.6.7.2. Market estimates and forecast, by application, 2013-2024
10.6.7.3. Market estimates and forecast, by interface, 2013-2024
10.6.7.4. Market estimates and forecast, by end-use, 2013-2024
10.6.7.5. Market estimates and forecast, by type, 2013-2024
10.6.7.6. Market estimates and forecast, by deployment model, 2013-2024
10.6.8. South Africa
10.6.8.1. Market estimates and forecast, 2013-2024
10.6.8.2. Market estimates and forecast, by application, 2013-2024
10.6.8.3. Market estimates and forecast, by interface, 2013-2024
10.6.8.4. Market estimates and forecast, by end-use, 2013-2024
10.6.8.5. Market estimates and forecast, by type, 2013-2024
10.6.8.6. Market estimates and forecast, by deployment model, 2013-2024
Chapter 11. Company Profiles
11.1. Astute Solutions
11.1.1. Business Overview
11.1.2. Financial Data
11.1.3. Product Landscape
11.1.4. Collaboration and Funding
11.1.5. Mergers and Acquisitions
11.1.6. Strategic Outlook
11.1.7. SWOT Analysis
11.1.8. Analyst View
11.2. Baidu
11.2.1. Business Overview
11.2.2. Financial Data
11.2.3. Product Landscape
11.2.4. Collaboration and Funding
11.2.5. Mergers and Acquisitions
11.2.6. Strategic Outlook
11.2.7. SWOT Analysis
11.2.8. Analyst View
11.3. Botsify
11.3.1. Business Overview
11.3.2. Financial Data
11.3.3. Product Landscape
11.3.4. Collaboration and Funding
11.3.5. Mergers and Acquisitions
11.3.6. Strategic Outlook
11.3.7. SWOT Analysis
11.3.8. Analyst View
11.4. Bold360
11.4.1. Business Overview
11.4.2. Financial Data
11.4.3. Product Landscape
11.4.4. Collaboration and Funding
11.4.5. Mergers and Acquisitions
11.4.6. Strategic Outlook
11.4.7. SWOT Analysis
11.4.8. Analyst View
11.5. Chatfuel
11.5.1. Business Overview
11.5.2. Financial Data
11.5.3. Product Landscape
11.5.4. Collaboration and Funding
11.5.5. Mergers and Acquisitions
11.5.6. Strategic Outlook
11.5.7. SWOT Analysis
11.5.8. Analyst View
11.6. ChatterOn
11.6.1. Business Overview
11.6.2. Financial Data
11.6.3. Product Landscape
11.6.4. Collaboration and Funding
11.6.5. Mergers and Acquisitions
11.6.6. Strategic Outlook
11.6.7. SWOT Analysis
11.6.8. Analyst View
11.7. ChattyPeople
11.7.1. Business Overview
11.7.2. Financial Data
11.7.3. Product Landscape
11.7.4. Collaboration and Funding
11.7.5. Mergers and Acquisitions
11.7.6. Strategic Outlook
11.7.7. SWOT Analysis
11.7.8. Analyst View
11.8. Facebook
11.8.1. Business Overview
11.8.2. Financial Data
11.8.3. Product Landscape
11.8.4. Collaboration and Funding
11.8.5. Mergers and Acquisitions
11.8.6. Strategic Outlook
11.8.7. SWOT Analysis
11.8.8. Analyst View
11.9. Google Inc.
11.9.1. Business Overview
11.9.2. Financial Data