Wi-Fi Hotspot Market Size By Component (Hardware [Gateways, Controllers, Mobile Hotspot Devices], Software [Hotspot Management Software, Security Software, Billing Software, Cloud-based Software], Services [Professional, Managed]), By Application (Commercial [Trains, Hotels, Planes, Municipalities, Retail, Airports, Cafes], Community [Residential, Business]), Regional Outlook, Growth Potential, Co
Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationWi-Fi Hotspot Market Size By Component (Hardware [Gateways, Controllers, Mobile Hotspot Devices], Software [Hotspot Management Software, Security Software, Billing Software, Cloud-based Software], Services [Professional, Managed]), By Application (Commercial [Trains, Hotels, Planes, Municipalities, Retail, Airports, Cafes], Community [Residential, Business]), Regional Outlook, Growth Potential, Co
Wi-Fi Hotspot Market Size
Wi-Fi Hotspot Market size estimated at over USD 10 billion with installed base of approx. 300 million units in 2017 and is anticipated to grow at a CAGR of 12% to 2024.
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Picture the world where intelligent devices are as ubiquitous as air, with individuals stuck to the phone, tablet, and wearables like never before. This surge of smart technology has left a massive clamor for Wi-Fi hotspots, as no one would desire being internet-less while on the move. It's akin to the era when personal computers were first gaining popularity in the 1980s. But smart device adoption is occurring much more quickly—fully ten times more quickly, no less! And it's not a passing phase; it's even surpassing the explosive rise of social media and the dot-com boom of the 1990s. Currently, more than 2 billion people in the world have smartphones, an astonishing figure which has increased over threefold since 2012. And it's not looking to slow anytime soon. This increase is being propelled by the growth of social media, through which individuals are continuously sharing and networking online. Additionally, access to cheap smartphones in nations like India and China is making it easier than ever before for individuals to access these phones.
Increasing usage of BYOD policies and enterprise mobility within organizations are also driving usage of Wi-Fi hotspots within organizations. The companies are shifting quickly towards BYOD policies in order to enhance employee satisfaction, efficiency, and performance. It also assists in minimizing initial costs involved in setting up digital infrastructure facilities with their employees. It makes the employees more responsive and compliant to work for extended periods of time using their own personal assets. Additionally, it also allows companies to close the gap between desk-bound employees & their non-desk counterparts.
| Report Attribute | Details |
|---|---|
| Base Year | 2017 |
| Wi-Fi Hotspot Market Size in 2017 | 10 Billion (USD) |
| Forecast Period | 2018 to 2024 |
| Forecast Period 2018 to 2024 CAGR | 12% |
| 2024 Value Projection | 23 Billion (USD) |
| Historical Data for | 2013 to 2017 |
| No. of Pages | 400 |
| Tables, Charts & Figures | 784 |
| Segments covered | Component, Application, and Region |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
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The security issues associated with the use of Wi-Fi hotspots are hindering their adoption. The lack of authentication requirements in public Wi-Fi hotspots makes them more vulnerable to cyber-attacks and the risk of hacking. Hackers can easily gain access to the network and misuse sensitive information. Moreover, hackers can also use Wi-Fi hotspots to distribute malware. Hence, consumers and enterprises are reluctant about adopting Wi-Fi Hotspot solutions.
Wi-Fi Hotspot Market Analysis
The hardware market accounted for over 55% of the market revenue in 2017. The market growth is attributed to the high adoption of Wi-Fi gateways among the residential and the business segment. It is used to provide authentication, authorization, and accounting for a wired or wireless network. The adoption of internet-enabled devices and the increased IP traffic are driving the deployment of gateway devices in the market. Moreover, the adoption of cloud access points among enterprises also promotes the market.
The software market is estimated to grow at a CAGR of over 15% during the projected timeline. The market is driven by the growing adoption of customized software solutions among users to manage their access to the Wi-Fi hotspot. These software applications are used to grant registered and unregistered access to the network and ensure the security of the network by encrypting the network data traffic. The software systems are also used by the organization to monitor the data consumption per user and generate bills for registered users.
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The services market is also anticipated to attain a steady annual growth rate of more than 13% during the forecast timespan. The demand for the third-party service providers among organizations is the primary factor that will augment the market. The companies are outsourcing their IT infrastructure management services to minimize the operational costs associated with the maintenance of IT infrastructure. Moreover, the rising need among organizations to focus on core business competencies and enhance the business performance also encourages the adoption of managed service providers.
More than 15% of the Wi-Fi Hotspot market in 2017 was used by businesses. This share is growing quickly because more and more people are using the internet and smartphones and tablets are becoming more popular. Retail stores are the most common place to find Wi-Fi hotspots. They use them as a way to market their products, make customers happier, and learn more about how customers behave. They also give out free Wi-Fi to keep customers coming back and stay ahead of their competitors.
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Community applications are projected to grow at the CAGR of over 12% during the forecast timeline. The integration of Wi-Fi-enabled devices with home automation and smart home solutions is the major force accelerating the adoption among residential users. The unlimited data offered by internet service providers and telecom companies at the discounted price is also encouraging the adoption of Wi-Fi hotspots at homes.
Europe is dominating the Wi-Fi Hotspot market with over 35% of the total market share. The high adoption of Wi-Fi hotspots in public places is supporting the market growth. The presence of a well-developed network infrastructure and 4G network also promotes the adoption in this region. Moreover, supportive government initiatives in the region for the development of connected public infrastructure also act as major drivers in the region. For instance, in 2016, the UK government launched the GovWifi initiative to replace the existing network in government offices with a single secure Wi-Fi Hotspot network.
Asia Pacific Wi-Fi hotspot market is anticipated to attain an annual growth rate of more than 15% during the projected timeline due to the widespread adoption of smartphones devices and a large number of internet users. Digitalization initiatives undertaken by the government of developing countries also augment the demand for Wi-Fi hotspots in the region. For instance, the Indian government along with Google is planning to deploy more than 400 Wi-Fi hotspots at railway stations across the country.
Wi-Fi Hotspot Market Share
The strong growth potential of the Wi-Fi hotspot market has attracted new players to the market. The key players in the Wi-Fi hotspot market are
- Ipass
- Nokia Networks
- Alcatel-Lucent
- Aptilo Networks
- Motorola Solutions
- Netgear
- Ericsson
- Boingo Wireless
- Cisco Systems
- Ruckus Wireless
- Aruba Networks
- Ubiquiti Networks
The players are mainly leveraging on acquisition and merger strategies to gain the market share. For instance, in 2018, Nokia Networks acquired Unium, a Wi-Fi start-up to access its mesh Wi-Fi technology for home networking services. Similarly, in 2018, Boingo Networks, a Wi-Fi service provider signed a definitive agreement to acquire Elauwit Networks, LLC for USD 28 million. Boingo Networks expects that this will expand its addressable market by an additional 16 million customers to their customer base in the U.S.
Industry Background
Over the last ten years, there has been an unrivaled surge in wireless users, applications, and network access technologies. Currently, widely mobile laptop users surf the Internet at multiple locations & environments such as their homes, corporate headquarters, and even public locations like airports, conference centers, shopping malls, hotels, libraries, and arenas, among others. Modern Wi-Fi wireless LANs, operating on IEEE 802.11b technology, offer a fairly high level of data connectivity at 11 Mb/s in such locations, and this rate is likely to increase exponentially within the estimated time span.
The increasing use of smartphones and the growing use of rich media content are key drivers of the adoption of the Wi-Fi technology and the growing market share. Over the past few years, Wireless Internet Service Providers (WISPs) have deployed Wi-Fi hotspots in greater numbers at public places, offering local coverage to mobile users and giving them the power to access e-mails, the web, and other Internet applications.
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