Bluetooth Headphones Market Size By Product (Earbuds, Headphones), By Distribution Channel (Online, Offline), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Published on: 2024-07-07 | No of Pages : 240 | Industry : Media and IT
Publisher : MRA | Format : PDF&Excel
Bluetooth Headphones Market Size By Product (Earbuds, Headphones), By Distribution Channel (Online, Offline), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Bluetooth Headphones Market Size By Product (Earbuds, Headphones), By Distribution Channel (Online, Offline), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Bluetooth Headphones Market Size
Bluetooth Headphones Market size surpassed USD 60 billion in 2019 and is poised to grow at a CAGR of over 10% between 2020 and 2026. The growing penetration of smartphones and shifting consumer preferences toward high fidelity audio sound will boost the market revenue.
Consumers are increasingly embracing new features, such as noise cancellation and better connectivity range, augmenting the market demand. Bluetooth headphones are also offering better comfort to users using better materials and compact weight.
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Competitive pricing, changing technological landscape, and increasing threat of counterfeit products are the key factors hindering the market growth. Bluetooth headphone vendors are strengthening their distribution channels and devising new marketing strategies to expand their market presence.
| Report Attribute | Details |
|---|---|
| Base Year | 2019 |
| Bluetooth Headphones Market Size in 2019 | USD 60 Billion |
| Forecast Period | 2020 to 2026 |
| Forecast Period 2020 to 2026 CAGR | 10% |
| 2026 Value Projection | USD 120 Billion |
| Historical Data for | 2014 to 2018 |
| No. of Pages | 280 |
| Tables, Charts & Figures | 369 |
| Segments covered | Type, Distribution Channel and Region |
| Growth Drivers |
|
| Pitfalls & Challenges |
|
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Bluetooth Headphones Market Analysis
The earbuds product segment dominated around 75% bluetooth headphones market share. This dominance can be credited to rising uptake of earbud earphones for better comfort, high fidelity audio, and true wireless features. The earbuds also offer novel technologies, such as bone conduction, augmenting the audio quality and offering rich & immersive music experience.
The manufacturers are developing earbuds with high-quality listening experience and longer stand-by & music play time. Smart functions such as gesture recognition and voice assistance in the earbuds are gaining popularity among consumers. Additionally, secure & comfortable fit and intuitive touch control are a few of the advanced features offered by the industry players to gain hold on this competitive market.
The offline segment is projected to witness steady growth through 2026 owing to easy returns offered by brick and mortar stores along with better customer support. Customers want to touch and feel the comfort and ergonomics of headphones, which is attracting the footfall on physical stores. Furthermore, growing trend of in-store promotions and attractive loyalty discounts is expected to influence the market revenue.
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The UK market will register high gains in the coming years due to increasing demand for high-quality audio systems across the region. Moreover, growing use of wireless headphones during workouts will further fuel the market demand. Stringent regulations on the use of audio equipment while driving have encouraged automobile manufacturers to provide bluetooth-enabled infotainment systems in cars.
Germany market size is slated to observe substantial CAGR during the forecast timespan led by increasing use of multifunctional devices such as smartphones. Rapid technological advancements in connected devices and smart speakers is further set to boost the market growth.
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The North America bluetooth headphones market held over 30% revenue share in 2019 and is predicted to reach USD 34 billion valuation by 2026. The industry growth is attributed to presence of numerous established market players such as Apple, Plantronics, Bose Corporation, and Bowers & Wilkins.
In the U.S., there is a changing customer focus toward bluetooth technology with a predicted decline in wired headphones & earphones usage owing to ease of usage and convenience provided by these wireless headphones. Also, biometric sports tracking headphones have grown in prominence due to customers’ focus on sports & fitness equipment.
Bluetooth Headphones Market Share
Industry players are focusing on new product development strategies to strengthen their product portfolio and increase customer base. For instance, Plantronics, Inc. provides a range of bluetooth headphones and earbuds with advanced features such as 3D sound bar, lightness in design, and noise cancellation. Several technology partners are offering products at low prices and partnering with online retailers. Branding strategies also help vendors to enter and capture untapped markets.
Some of the key companies operating in the market include
- Aftershoktz LLC
- Apple, Inc.
- Anker Technology (UK) Ltd.
- Audio-Technica Corporation
- Bang and Olufsen A/S
- Beats Electronics LLC.
- Beyerdynamic GmbH & Co. KG
- Bose Corporation
- Bowers & Wilkins Group Ltd.
- Harman International Industries, Inc
- Jabra Corporation
- Jaybird, LLC
- JLab Audio
- LG Electronics Inc.
- Microsoft Corporation
- Motorola Solutions, Inc.
- MPOW
- Koninklijke Philips N.V
- Plantronics, Inc.
- QCY
- Sennheiser Electronic
- Sentry Industries, Inc
- Skullcandy, Inc.
- Sony Corporation
- TZUMI Electronics LLC.
The market research report on bluetooth headphones includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments
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Market by Product
- Earbuds
- Headphones
Market by Distribution Channel
- Online
- Offline
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Asia Pacific
- China
- India
- Japan
- South Korea
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- GCC
- South Africa
Table of Content
Report Content
Chapter 1 Methodology and Scope
1.1 Definition and forecast parameters
1.1.1 Definitions
1.1.2 Methodology and forecast parameters
1.2 Data Sources
1.2.1 Secondary
1.2.2 Primary
Chapter 2 Executive Summary
2.1 Bluetooth headphones industry 3600 synopsis, 2014 – 2026
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Product trends
2.1.4 Distribution channel trends
Chapter 3 Bluetooth Headphones Industry Insights
3.1 Industry segmentation
3.2 Industry landscape, 2014 – 2026
3.2.1 Earphones and headphones industry landscape
3.2.2 Global IoT industry landscape
3.2.3 Smartphone industry landscape
3.2.4 Smart home industry landscape
3.2.5 Wearable industry landscape
3.2.5.1 Smart eyewear
3.2.5.2 Earwear
3.2.5.3 Smart clothing
3.2.5.4 Smartwatches & bands
3.2.5.5 Head-Mounted Displays (HMD)
3.3 Industry ecosystem analysis
3.3.1 Distribution channel analysis
3.3.1.1 Direct selling
3.3.1.2 Independent authorized distributors and resellers
3.3.1.3 Online channel
3.4 Technology & innovation landscape
3.4.1 Wireless charging
3.4.2 Noise cancellation technology
3.4.3 Bluetooth 5.0
3.4.3.1 Bluetooth 5.1
3.4.3.2 Bluetooth 5.2
3.4.4 Dolby headphone
3.5 Regulatory landscape
3.5.1 U.S.
3.5.1.1 Consumer Product Safety Act
3.5.1.2 Federal Hazardous Substances Act (FHSA)
3.5.2 EU
3.5.2.1 EMC Directive
3.5.2.2 Eco-design Directive
3.5.2.3 EU 517/2014
3.5.3 China
3.5.3.1 Electricity act of 1994
3.5.3.2 Waste Electrical and Electronic Equipment Directive (2002/96/EC)
3.5.4 Russia
3.5.4.1 The Federal Law 'On Personal Data' No. 152-FZ
3.5.4.2 Information Protection Act No. 149
3.5.4.3 Regulation No. 781
3.5.4.4 Rules of sale of goods by remote method, No. 612
3.5.4.5 Protection of rights of consumers, No. 2300-1
3.6 Industry impact forces
3.6.1 Growth drivers
3.6.1.1 Technological advancements
3.6.1.2 Growing demand for smartphones
3.6.1.3 Increase in purchasing power
3.6.1.4 Growing focus on sports and fitness
3.6.2 Industry pitfalls & challenges
3.6.2.1 Unorganized sector
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 Competitive landscape, 2019
3.9.1 Unit sales volume, by manufacturer, 2014 – 2019
3.9.1.1 Earbuds
3.9.1.1.1 U.S.
3.9.1.1.2 Canada
3.9.1.1.3 UK
3.9.1.1.4 Germany
3.9.1.1.5 France
3.9.1.1.6 Italy
3.9.1.1.7 Spain
3.9.1.1.8 China
3.9.1.1.9 India
3.9.1.1.10 Japan
3.9.1.1.11 South Korea
3.9.1.1.12 Brazil
3.9.1.1.13 Mexico
3.9.1.1.14 GCC
3.9.1.1.15 South Africa
3.9.1.2 Headphones
3.9.1.2.1 U.S.
3.9.1.2.2 Canada
3.9.1.2.3 UK
3.9.1.2.4 Germany
3.9.1.2.5 France
3.9.1.2.6 Italy
3.9.1.2.7 Spain
3.9.1.2.8 China
3.9.1.2.9 India
3.9.1.2.10 Japan
3.9.1.2.11 South Korea
3.9.1.2.12 Brazil
3.9.1.2.13 Mexico
3.9.1.2.14 GCC
3.9.1.2.15 South Africa
3.9.2 Strategy dashboard
3.10 PESTEL analysis
Chapter 4 Bluetooth Headphones Market, By Product
4.1 Key trends by product
4.2 Earbuds
4.2.1 Market estimates & forecast, 2014 – 2026
4.3 Headphones
4.3.1 Market estimates & forecast, 2014 – 2026
Chapter 5 Bluetooth Headphones Market, By Distribution Channel
5.1 Key trends by distribution channel
5.2 Online
5.2.1 Market estimates & forecast, 2014 – 2026
5.3 Offline
5.3.1 Market estimates & forecast, 2014 – 2026
Chapter 6 Bluetooth Headphones Market, By Region
6.1 Key trends by region
6.2 North America
6.2.1 Market estimates & forecast, 2014 – 2026
6.2.2 Market estimates & forecast, by product, 2014 – 2026
6.2.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.2.4 U.S.
6.2.4.1 Market estimates & forecast, 2014 – 2026
6.2.4.2 Market estimates & forecast, by product, 2014 – 2026
6.2.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.2.5 Canada
6.2.5.1 Market estimates & forecast, 2014 – 2026
6.2.5.2 Market estimates & forecast, by product, 2014 – 2026
6.2.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3 Europe
6.3.1 Market estimates & forecast, 2014 – 2026
6.3.2 Market estimates & forecast, by product, 2014 – 2026
6.3.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3.4 UK
6.3.4.1 Market estimates & forecast, 2014 – 2026
6.3.4.2 Market estimates & forecast, by product, 2014 – 2026
6.3.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3.5 Germany
6.3.5.1 Market estimates & forecast, 2014 – 2026
6.3.5.2 Market estimates & forecast, by product, 2014 – 2026
6.3.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3.6 France
6.3.6.1 Market estimates & forecast, 2014 – 2026
6.3.6.2 Market estimates & forecast, by product, 2014 – 2026
6.3.6.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3.7 Italy
6.3.7.1 Market estimates & forecast, 2014 – 2026
6.3.7.2 Market estimates & forecast, by product, 2014 – 2026
6.3.7.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.3.8 Spain
6.3.8.1 Market estimates & forecast, 2014 – 2026
6.3.8.2 Market estimates & forecast, by product, 2014 – 2026
6.3.8.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.4 Asia Pacific
6.4.1 Market estimates & forecast, 2014 – 2026
6.4.2 Market estimates & forecast, by product, 2014 – 2026
6.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.4.4 China
6.4.4.1 Market estimates & forecast, 2014 – 2026
6.4.4.2 Market estimates & forecast, by product, 2014 – 2026
6.4.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.4.5 India
6.4.5.1 Market estimates & forecast, 2014 – 2026
6.4.5.2 Market estimates & forecast, by product, 2014 – 2026
6.4.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.4.6 Japan
6.4.6.1 Market estimates & forecast, 2014 – 2026
6.4.6.2 Market estimates & forecast, by product, 2014 – 2026
6.4.6.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.4.7 South Korea
6.4.7.1 Market estimates & forecast, 2014 – 2026
6.4.7.2 Market estimates & forecast, by product, 2014 – 2026
6.4.7.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.5 Latin America
6.5.1 Market estimates & forecast, 2014 – 2026
6.5.2 Market estimates & forecast, by product, 2014 – 2026
6.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.5.4 Brazil
6.5.4.1 Market estimates & forecast, 2014 – 2026
6.5.4.2 Market estimates & forecast, by product, 2014 – 2026
6.5.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.5.5 Mexico
6.5.5.1 Market estimates & forecast, 2014 – 2026
6.5.5.2 Market estimates & forecast, by product, 2014 – 2026
6.5.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.6 MEA
6.6.1 Market estimates & forecast, 2014 – 2026
6.6.2 Market estimates & forecast, by product, 2014 – 2026
6.6.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.6.4 GCC
6.6.4.1 Market estimates & forecast, 2014 – 2026
6.6.4.2 Market estimates & forecast, by product, 2014 – 2026
6.6.4.3 Market estimates & forecast, by distribution channel, 2014 – 2026
6.6.5 South Africa
6.6.5.1 Market estimates & forecast, 2014 – 2026
6.6.5.2 Market estimates & forecast, by product, 2014 – 2026
6.6.5.3 Market estimates & forecast, by distribution channel, 2014 – 2026
Chapter 7 Company Profiles
7.1 AfterShokz LLC
7.1.1 Business Overview
7.1.2 Financial Data
7.1.3 Product Landscape
7.1.4 Strategic Outlook
7.1.5 SWOT Analysis
7.2 Apple Inc.
7.2.1 Business Overview
7.2.2 Financial Data
7.2.3 Product Landscape
7.2.4 Strategic Outlook
7.2.5 SWOT Analysis
7.3 Anker Technology (UK) Ltd.
7.3.1 Business Overview
7.3.2 Financial Data
7.3.3 Product Landscape
7.3.4 Strategic Outlook
7.3.5 SWOT Analysis
7.4 Audio-Technica Corporation
7.4.1 Business Overview
7.4.2 Financial Data
7.4.3 Product Landscape
7.4.4 Strategic Outlook
7.4.5 SWOT Analysis
7.5 Bang & Olufsen A/S
7.5.1 Business Overview
7.5.2 Financial Data
7.5.3 Product Landscape
7.5.4 Strategic Outlook
7.5.5 SWOT Analysis
7.6 Beats Electronics LLC
7.6.1 Business Overview
7.6.2 Financial Data
7.6.3 Product Landscape
7.6.4 Strategic Outlook
7.6.5 SWOT Analysis
7.7 Beyerdynamic GmbH & Co. KG
7.7.1 Business Overview
7.7.2 Financial Data
7.7.3 Product Landscape
7.7.4 Strategic Outlook
7.7.5 SWOT Analysis
7.8 Bose Corporation
7.8.1 Business Overview
7.8.2 Financial Data
7.8.3 Product Landscape
7.8.4 Strategic Outlook
7.8.5 SWOT Analysis
7.9 Bowers & Wilkins Group Ltd.
7.9.1 Business Overview
7.9.2 Financial Data
7.9.3 Product Landscape
7.9.4 Strategic Outlook
7.9.5 SWOT Analysis
7.10 Harman International Industries, Inc.
7.10.1 Business Overview
7.10.2 Financial Data
7.10.3 Product Landscape
7.10.4 Strategic Outlook
7.10.5 SWOT Analysis
7.11 Jabra Corporation
7.11.1 Business Overview
7.11.2 Financial Data
7.11.3 Product Landscape
7.11.4 Strategic Outlook
7.11.5 SWOT Analysis
7.12 Jaybird, LLC
7.12.1 Business Overview
7.12.2 Financial Data
7.12.3 Product Landscape
7.12.4 Strategic Outlook
7.12.5 SWOT Analysis
7.13 JLab Audio
7.13.1 Business Overview
7.13.2 Financial Data
7.13.3 Product Landscape
7.13.4 Strategic Outlook
7.13.5 SWOT Analysis
7.14 LG Electronics Inc.
7.14.1 Business Overview
7.14.2 Financial Data
7.14.3 Product Landscape
7.14.4 Strategic Outlook
7.14.5 SWOT Analysis
7.15 Microsoft Corporation
7.15.1 Business Overview
7.15.2 Financial Data
7.15.3 Product Landscape
7.15.4 Strategic Outlook
7.15.5 SWOT Analysis
7.16 Motorola Solutions, Inc.
7.16.1 Business Overview
7.16.2 Financial Data
7.16.3 Product Landscape
7.16.4 Strategic Outlook
7.16.5 SWOT Analysis
7.17 MPOW
7.17.1 Business Overview
7.17.2 Financial Data
7.17.3 Product Landscape
7.17.4 Strategic Outlook
7.17.5 SWOT Analysis
7.18 Koninklijke Philips N.V.
7.18.1 Business Overview
7.18.2 Financial Data
7.18.3 Product Landscape
7.18.4 Strategic Outlook
7.18.5 SWOT Analysis
7.19 Plantronics, Inc.
7.19.1 Business Overview
7.19.2 Financial Data
7.19.3 Product Landscape
7.19.4 Strategic Outlook
7.19.5 SWOT Analysis
7.20 QCY
7.20.1 Business Overview
7.20.2 Financial Data
7.20.3 Product Landscape
7.20.4 Strategic Outlook
7.20.5 SWOT Analysis
7.21 Sennheiser Electronic
7.21.1 Business Overview
7.21.2 Financial Data
7.21.3 Product Landscape
7.21.4 Strategic Outlook
7.21.5 SWOT Analysis
7.22 Sentry Industries, Inc.
7.22.1 Business Overview
7.22.2 Financial Data
7.22.3 Product Landscape
7.22.4 SWOT Analysis
7.23 Skullcandy, Inc.
7.23.1 Business Overview
7.23.2 Financial Data
7.23.3 Product Landscape
7.23.4 Strategic Outlook
7.23.5 SWOT Analysis
7.24 Sony Corporation
7.24.1 Business Overview
7.24.2 Financial Data
7.24.3 Product Landscape
7.24.4 Strategic Outlook
7.24.5 SWOT Analysis
7.25 TZUMI Electronics LLC
7.25.1 Business Overview
7.25.2 Financial Data
7.25.3 Product Landscape
7.25.4 SWOT Analysis