Online Video Platform Market Size By Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Streaming, Others), By Business Model (User-generated Content (UGC), Software-as-a-Service (SaaS)), By Application (Content Creator, Brand and Enterprise), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Published on: 2024-07-07 | No of Pages : 240 | Industry : Media and IT
Publisher : MRA | Format : PDF&Excel
Online Video Platform Market Size By Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Streaming, Others), By Business Model (User-generated Content (UGC), Software-as-a-Service (SaaS)), By Application (Content Creator, Brand and Enterprise), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Online Video Platform Market Size By Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Streaming, Others), By Business Model (User-generated Content (UGC), Software-as-a-Service (SaaS)), By Application (Content Creator, Brand and Enterprise), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Online Video Platform Market Size
Online Video Platform Market size exceeded USD 1 billion in 2019 and is estimated to expand at 15% CAGR between 2020 and 2026. Rising number of smartphone users across the world is likely to boost the industry growth. According to ‘The Mobile Economy 2020’ report published by GSMA, the number of smartphone connections across the world was 65% of the total population and is expected to reach 80% by 2025.
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| Report Attribute | Details |
|---|---|
| Base Year | 2019 |
| Online Video Platform Market Size in 2019 | 1 Billion (USD) |
| Forecast Period | 2020 to 2026 |
| Forecast Period 2020 to 2026 CAGR | 15% |
| 2026 Value Projection | 3 Billion (USD) |
| Historical Data for | 2015 to 2019 |
| No. of Pages | 250 |
| Tables, Charts & Figures | 273 |
| Segments covered | Type, Business Model, Application and Region |
| Growth Drivers |
|
| Pitfalls & Challenges |
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The industry is witnessing the surging growth due to growing popularity of online video content over the traditional entertainment industry such as television and theatre. The increase in the number of online video viewing platforms, such as YouTube and Vimeo, is enabling content creators and enterprises to use online video platforms to create content to reach the maximum target audience. These platforms are helping brands and content creators to increase their sales in the market through online advertising.
COVID-19 Impact
The ongoing COVID-19 outbreak has resulted in growing demand for online video platforms led by lockdown restrictions imposed by different government authorities. The work-from-home and social distancing rules enabled the major audience to shift toward the online video platform for viewing and creating the online content.
Online Video Platform Market Analysis
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In the U.S., video hosting platform held more than 25% of the online video platform market share in 2019. The online video hosting platforms offer user-friendly and secure options to content creators and major industry sectors to host their videos more effectively. Many video hosting platforms offer innovative services for editing, monetization, and Search Engine Optimization (SEO). Individual content creators are utilizing video hosting platforms to reach their targeted audience.
The online video hosting platform is enabling enterprises to upload and send the company introduction videos, meeting recaps, and team updates. Many enterprises are using these online hosting services for direct advertising of their products and services on devices such as laptop and smartphone.
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The User-generated Content (UGC) business model in Germany is projected to grow at over 20% CAGR through 2027 owing to the rising number of mobile internet users globally. The growing number of mobile users is enabling individual users to create and upload videos on the online video platform. UGC model is enabling individual users to express their opinions and reviews about a particular brand or enterprise to support millions of users in improving their purchase decisions. Many enterprises are utilizing the UGC business model to improve their brand value using the video content published by social media influencers.
The content creator segment in India dominated the market with about 60% of the revenue share in 2019 impelled by rising social media platform using population. The increasing access to smartphones and 4G network is enabling individual content creators to create and upload videos on social media platforms. The growing demand for free video hosting portals, such as YouTube and Vimeo, is also spurring the market revenue. The individual video content creators are using these platforms to reach maximum audience in a very short time span.
North America accounted for 30% of the revenue share in 2019 due to dense internet penetration and huge number of smartphones using population. The enterprises in the U.S. are using the online video platform to create their brand identity. The market leaders are emphasizing on innovative solutions to enhance their presence.
Online Video Platform Market Share
Some of the key online video platform industry players are
- Akamai Technologies
- Brightcove Inc.
- Cincopa
- Comcast Technology Solutions
- Dacast
- Endavo
- Ensemble Video
- Frame.io, Inc.
- Kaltura Inc.
- Limelight Networks Inc.
- MediaMelon, INC.
- MediaSilo
- Niche Video Media
- Ooyala, Inc.
- Panopto
- Pixability
- SpotXchange
- VideoBloom
- YouTube
The industry participants are emphasizing on strategic acquisition of innovative online video platform providers.
This market research report on online video platform includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments
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Market, By Type
- Video Analytics
- Video Hosting
- Video Content Management
- Mobile Video
- Live Streaming
Market, By Business Model
- User-generated Content (UGC)
- Software-as-a-Service
Market, By Application
- Content Creator
- Brand and Enterprise
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- ANZ
- Southeast Asia
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
Table of Content
Report Content
Chapter 1. Methodology & Scope
1.1. Methodology
1.1.1. Initial data exploration
1.1.2. Statistical model and forecast
1.1.3. Industry insights and validation
1.1.4. Scope
1.1.5. Definitions
1.1.6. Methodology & forecast parameters
1.2. Data Sources
1.2.1. Secondary
1.2.1.1. Paid sources
1.2.1.2. Public sources
1.2.2. Primary
Chapter 2. Executive Summary
2.1. Online video platform industry 360º synopsis, 2015 - 2026
2.1.1. Business trends
2.1.2. Regional trends
2.1.3. Component trends
2.1.3.1. Solutions trends
2.1.3.2. Service trends
2.1.4. Deployment model
2.1.5. Organization size trends
2.1.6. Application trends
Chapter 3. Online Video Platform Industry Insights
3.1. Introduction
3.2. Industry segmentation
3.3. Impact of COVID-19 outbreak
3.3.1. Impact by region
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
3.3.2. Impact by value chain
3.3.3. Impact by competitive landscape
3.4. Technological evolution
3.5. Industry ecosystem analysis
3.6. Technology & innovation landscape
3.6.1. Video on Demand (VoD)
3.6.2. Over the Top (OTT) platform
3.7. Regulatory landscape
3.7.1. North America
3.7.1.1. FCC Guidelines
3.7.1.2. Community Content Standards - Canada
3.7.2. Europe
3.7.2.1. General Data Protection Regulation
3.7.2.2. Broadcasting, media and entertainment law - Germany
3.7.3. Asia Pacific
3.7.3.1. National Administration of TV and Radio (NATR) – China
3.7.3.2. Code for Self-Regulation of Online Curated Content Providers
3.7.4. Latin America
3.7.4.1. ANCINE's Normative Instruction 95/2011 - Brazil
3.7.5. MEA
3.7.5.1. Nigeria Communications Act (2003)
3.8. Industry impact forces
3.8.1. Growth drivers
3.8.1.1. Growing internet users across the world
3.8.1.2. Rising smartphone users across the globe
3.8.1.3. Increasing demand for online video marketing tools
3.8.1.4. Growing demand for online video content
3.8.1.5. Surging demand for video analytics tools
3.8.2. Industry pitfalls & challenges
3.8.2.1. Data security concerns
3.8.2.2. Strict government regulations regarding online video content
3.9. Porter’s analysis
3.10. PESTEL analysis
3.11. Growth potential analysis
Chapter 4. Competitive Landscape, 2019
4.1. Introduction
4.2. Company market share, 2019
4.3. Competive analysis of major market players, 2019
4.3.1. YouTube
4.3.2. Akamai Technologies
4.3.3. Brightcove Inc.
4.3.4. Limelight Networks Inc.ss
4.3.5. Kaltura Inc.
4.4. Competive analysis of other prominent vendors, 2019
4.4.1. Ooyala, Inc.
4.4.2. Comcast Technology Solutions
4.4.3. Frame.io, Inc.
4.4.4. Panopto
4.4.5. Endavo
Chapter 5. Online Video Platform Market, By Type
5.1. Key trends, by type
5.2. Video analytics
5.2.1. Market estimates and forecast, 2015 - 2026
5.3. Video hosting
5.3.1. Market estimates and forecast, 2015 – 2026
5.4. Video content management
5.4.1. Market estimates and forecast, 2015 - 2026
5.5. Mobile video
5.5.1. Market estimates and forecast, 2015 - 2026
5.6. Video streaming
5.6.1. Market estimates and forecast, 2015 - 2026
5.7. Others
5.7.1. Market estimates and forecast, 2015 - 2026
Chapter 6. Online Video Platform Market, By Business Model
6.1. Key trends, by business model
6.2. User-generated Content (UGC)
6.2.1. Market estimates and forecast, 2015 - 2026
6.3. Software-as-a-Service (SaaS)
6.3.1. Market estimates and forecast, 2015 – 2026
Chapter 7. Online Video Platform Market, By Application
7.1. Key trends, by application
7.2. Content creator
7.2.1. Market estimates and forecast, 2015 - 2026
7.3. Brand & enterprise
7.3.1. Market estimates and forecast, 2015 - 2026
Chapter 8. Online video platform Market, By Region
8.1. Key trends, by region
8.2. North America
8.2.1. Market estimates and forecast, 2015 - 2026
8.2.2. Market estimates and forecast, by type, 2015 - 2026
8.2.3. Market estimates and forecast, by business model, 2015 – 2026
8.2.4. Market estimates and forecast, by application, 2015 - 2026
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2015 - 2026
8.2.5.2. Market estimates and forecast, by type, 2015 - 2026
8.2.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.2.5.4. Market estimates and forecast, by application, 2015 - 2026
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2015 - 2026
8.2.6.2. Market estimates and forecast, by type, 2015 - 2026
8.2.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.2.6.4. Market estimates and forecast, by application, 2015 - 2026
8.3. Europe
8.3.1. Market estimates and forecast, 2015 - 2026
8.3.2. Market estimates and forecast, by type, 2015 - 2026
8.3.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.4. Market estimates and forecast, by application, 2015 - 2026
8.3.5. UK
8.3.5.1. Market estimates and forecast, 2015 - 2026
8.3.5.2. Market estimates and forecast, by type, 2015 - 2026
8.3.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.5.4. Market estimates and forecast, by application, 2015 - 2026
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2015 - 2026
8.3.6.2. Market estimates and forecast, by type, 2015 - 2026
8.3.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.6.4. Market estimates and forecast, by application, 2015 - 2026
8.3.7. France
8.3.7.1. Market estimates and forecast, 2015 - 2026
8.3.7.2. Market estimates and forecast, by type, 2015 - 2026
8.3.7.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.7.4. Market estimates and forecast, by application, 2015 - 2026
8.3.8. Italy
8.3.8.1. Market estimates and forecast, 2015 - 2026
8.3.8.2. Market estimates and forecast, 2015 - 2026
8.3.8.3. Market estimates and forecast, by type, 2015 - 2026
8.3.8.4. Market estimates and forecast, by business model, 2015 – 2026
8.3.8.5. Market estimates and forecast, by application, 2015 - 2026
8.3.9. Spain
8.3.9.1. Market estimates and forecast, 2015 - 2026
8.3.9.2. Market estimates and forecast, by type, 2015 - 2026
8.3.9.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.9.4. Market estimates and forecast, by application, 2015 - 2026
8.3.10. Netherlands
8.3.10.1. Market estimates and forecast, 2015 - 2026
8.3.10.2. Market estimates and forecast, by type, 2015 - 2026
8.3.10.3. Market estimates and forecast, by business model, 2015 – 2026
8.3.10.4. Market estimates and forecast, by application, 2015 - 2026
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2015 - 2026
8.4.2. Market estimates and forecast, by type, 2015 - 2026
8.4.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.4. Market estimates and forecast, by application, 2015 - 2026
8.4.5. China
8.4.5.1. Market estimates and forecast, 2015 - 2026
8.4.5.2. Market estimates and forecast, by type, 2015 - 2026
8.4.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.5.4. Market estimates and forecast, by application, 2015 - 2026
8.4.6. Japan
8.4.6.1. Market estimates and forecast, 2015 - 2026
8.4.6.2. Market estimates and forecast, by type, 2015 - 2026
8.4.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.6.4. Market estimates and forecast, by application, 2015 - 2026
8.4.7. India
8.4.7.1. Market estimates and forecast, 2015 - 2026
8.4.7.2. Market estimates and forecast, by type, 2015 - 2026
8.4.7.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.7.4. Market estimates and forecast, by application, 2015 - 2026
8.4.8. South Korea
8.4.8.1. Market estimates and forecast, 2015 - 2026
8.4.8.2. Market estimates and forecast, by type, 2015 - 2026
8.4.8.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.8.4. Market estimates and forecast, by application, 2015 - 2026
8.4.9. Australia & New Zealand
8.4.9.1. Market estimates and forecast, 2015 - 2026
8.4.9.2. Market estimates and forecast, by type, 2015 - 2026
8.4.9.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.9.4. Market estimates and forecast, by application, 2015 – 2026
8.4.10. Southeast Asia
8.4.10.1. Market estimates and forecast, 2015 - 2026
8.4.10.2. Market estimates and forecast, by type, 2015 - 2026
8.4.10.3. Market estimates and forecast, by business model, 2015 – 2026
8.4.10.4. Market estimates and forecast, by application, 2015 - 2026
8.5. Latin America
8.5.1. Market estimates and forecast, 2015 - 2026
8.5.2. Market estimates and forecast, by type, 2015 - 2026
8.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.5.4. Market estimates and forecast, by application, 2015 - 2026
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2015 - 2026
8.5.5.2. Market estimates and forecast, by type, 2015 - 2026
8.5.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.5.5.4. Market estimates and forecast, by application, 2015 - 2026
8.5.6. Mexico
8.5.6.1. Market estimates and forecast, 2015 - 2026
8.5.6.2. Market estimates and forecast, by type, 2015 - 2026
8.5.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.5.6.4. Market estimates and forecast, by application, 2015 - 2026
8.5.7. Argentina
8.5.7.1. Market estimates and forecast, 2015 - 2026
8.5.7.2. Market estimates and forecast, by type, 2015 - 2026
8.5.7.3. Market estimates and forecast, by business model, 2015 – 2026
8.5.7.4. Market estimates and forecast, by application, 2015 - 2026
8.5.8. Colombia
8.5.8.1. Market estimates and forecast, 2015 - 2026
8.5.8.2. Market estimates and forecast, by type, 2015 - 2026
8.5.8.3. Market estimates and forecast, by business model, 2015 – 2026
8.5.8.4. Market estimates and forecast, by application, 2015 - 2026
8.6. MEA
8.6.1. Market estimates and forecast, 2015 - 2026
8.6.2. Market estimates and forecast, by type, 2015 - 2026
8.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.6.4. Market estimates and forecast, by application, 2015 - 2026
8.6.5. South Africa
8.6.5.1. Market estimates and forecast, 2015 - 2026
8.6.5.2. Market estimates and forecast, by type, 2015 - 2026
8.6.5.3. Market estimates and forecast, by business model, 2015 – 2026
8.6.5.4. Market estimates and forecast, by application, 2015 - 2026
8.6.6. Saudi Arabia
8.6.6.1. Market estimates and forecast, 2015 - 2026
8.6.6.2. Market estimates and forecast, by type, 2015 - 2026
8.6.6.3. Market estimates and forecast, by business model, 2015 – 2026
8.6.6.4. Market estimates and forecast, by application, 2015 - 2026
8.6.7. UAE
8.6.7.1. Market estimates and forecast, 2015 - 2026
8.6.7.2. Market estimates and forecast, by type, 2015 - 2026
8.6.7.3. Market estimates and forecast, by business model, 2015 – 2026
8.6.7.4. Market estimates and forecast, by application, 2015 - 2026
8.6.8. Israel
8.6.8.1. Market estimates and forecast, 2015 - 2026
8.6.8.2. Market estimates and forecast, by type, 2015 - 2026
8.6.8.3. Market estimates and forecast, by business model, 2015 – 2026
8.6.8.4. Market estimates and forecast, by application, 2015 - 2026
Chapter 9. Company Profiles
9.1. Akamai Technologies
9.1.1. Business Overview
9.1.2. Financial Data
9.1.3. Product Landscape
9.1.4. Strategic Outlook
9.1.5. SWOT Analysis
9.2. Brightcove Inc.
9.2.1. Business Overview
9.2.2. Financial Data
9.2.3. Product Landscape
9.2.4. Strategic Outlook
9.2.5. SWOT Analysis
9.3. Cincopa
9.3.1. Business Overview
9.3.2. Financial Data
9.3.3. Product Landscape
9.3.4. Strategic Outlook
9.3.5. SWOT Analysis
9.4. Comcast Technology Solutions
9.4.1. Business Overview
9.4.2. Financial Data
9.4.3. Product Landscape
9.4.4. Strategic Outlook
9.4.5. SWOT Analysis
9.5. Dacast
9.5.1. Business Overview
9.5.2. Financial Data
9.5.3. Product Landscape
9.5.4. Strategic Outlook
9.5.5. SWOT Analysis
9.6. Endavo
9.6.1. Business Overview
9.6.2. Financial Data
9.6.3. Product Landscape
9.6.4. Strategic Outlook
9.6.5. SWOT Analysis
9.7. Ensemble Video
9.7.1. Business Overview
9.7.2. Financial Data
9.7.3. Product Landscape
9.7.4. Strategic Outlook
9.7.5. SWOT Analysis
9.8. Frame.io, Inc.
9.8.1. Business Overview
9.8.2. Financial Data
9.8.3. Product Landscape
9.8.4. Strategic Outlook
9.8.5. SWOT Analysis
9.9. Kaltura Inc.
9.9.1. Business Overview
9.9.2. Financial Data
9.9.3. Product Landscape
9.9.4. Strategic Outlook
9.9.5. SWOT Analysis
9.10. Limelight Networks Inc.
9.10.1. Business Overview
9.10.2. Financial Data
9.10.3. Product Landscape
9.10.4. Strategic Outlook
9.10.5. SWOT Analysis
9.11. MediaMelon, INC.
9.11.1. Business Overview
9.11.2. Financial Data
9.11.3. Product Landscape
9.11.4. Strategic Outlook
9.11.5. SWOT Analysis
9.12. MediaSilo
9.12.1. Business Overview
9.12.2. Financial Data
9.12.3. Product Landscape
9.12.4. Strategic Outlook
9.12.5. SWOT Analysis
9.13. Niche Video Media
9.13.1. Business Overview
9.13.2. Financial Data
9.13.3. Product Landscape
9.13.4. Strategic Outlook
9.13.5. SWOT Analysis
9.14. Ooyala, Inc.
9.14.1. Business Overview
9.14.2. Financial Data
9.14.3. Product Landscape
9.14.4. Strategic Outlook
9.14.5. SWOT Analysis
9.15. Panopto
9.15.1. Business Overview
9.15.2. Financial Data
9.15.3. Product Landscape
9.15.4. Strategic Outlook
9.15.5. SWOT Analysis
9.16. Pixability
9.16.1. Business Overview
9.16.2. Financial Data
9.16.3. Product Landscape
9.16.4. Strategic Outlook
9.16.5. SWOT Analysis
9.17. SpotXchange
9.17.1. Business Overview
9.17.2. Financial Data
9.17.3. Product Landscape
9.17.4. Strategic Outlook
9.17.5. SWOT Analysis
9.18. VideoBloom
9.18.1. Business Overview
9.18.2. Financial Data
9.18.3. Product Landscape
9.18.4. Strategic Outlook
9.18.5. SWOT Analysis
9.19. YouTube (Google LLC)
9.19.1. Business Overview
9.19.2. Financial Data
9.19.3. Product Landscape
9.19.4. Strategic Outlook
9.19.5. SWOT Analysis