SVOD Market Size - By Content (General Entertainment, Niche Content, Original Programming), By Pricing Model (Premium, Affordable, Ad-supported), By Device (Mobile Devices, Smart TVs, Desktops & Laptops, Streaming Devices), Forecast 2024 - 2032

Published Date: July - 2024 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format

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SVOD Market Size - By Content (General Entertainment, Niche Content, Original Programming), By Pricing Model (Premium, Affordable, Ad-supported), By Device (Mobile Devices, Smart TVs, Desktops & Laptops, Streaming Devices), Forecast 2024 - 2032

SVOD Market Size

SVOD Market size was valued at USD 151.9 billion in 2023 and is estimated to register a CAGR of over 11% between 2024 and 2032. Video on Demand (VoD) services and solutions have revolutionized a number of sectors and geographical areas by offering unparalleled chances for audience engagement, revenue, and content distribution.

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VoD platforms have completely transformed the way that people access and use media in the entertainment industry by making it possible to watch movies, TV series, and other types of entertainment on demand. This change enables businesses to efficiently reach audiences throughout the world by distributing their material straight to viewers, eschewing traditional broadcast channels. Furthermore, VoD services give content producers insightful knowledge about the tastes and actions of their audience, allowing for customized experiences and recommendations for relevant content.

SVOD Market Report Attributes
Report Attribute Details
Base Year 2023
SVOD Market Size in 2023 USD 151.9 Billion
Forecast Period 2024 - 2032
Forecast Period 2024 - 2032 CAGR 11%
2032 Value Projection USD 408.4 Billion
Historical Data for 2021 - 2023
No. of Pages 260
Tables, Charts & Figures 300
Segments covered Content, Pricing Model, Device
Growth Drivers
  • Increasing internet penetration
  • Rising adoption of smart devices
  • Increasing consumer demand for flexibility
  • Rising innovations in streaming technology
Pitfalls & Challenges
  • High content licensing and production costs
  • Growing digital piracy and unauthorized distribution of content

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VoD technology is being used at educational institutions as it provides easy access to training materials, lectures, and instructional resources. For instance, in February 2024, Netflix announced that Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. Through this partnership, Expedia Group accelerated its international expansion while also reinforcing Netflix's multi-country advertising offerings to marketers and members.

The streaming business faces a tough challengebalancing the high costs of licensing popular shows and movies with the threat of people illegally watching them for free. Licensing popular content alone can break the bank, and creating new shows and movies requires a ton of money. Plus, when people illegally stream content, it takes away from streaming services' revenue and makes it harder for them to afford to buy more content. All this not only affects how much streaming services make, but also makes it harder for them to invest in new content. So, companies have to find ways to combat these issues. Some of the ways they're doing this include offering exclusive content you can't get anywhere else, using fancy technology to protect their content from being pirated, and even taking legal action. They're also trying to educate users about the harm piracy causes. By taking these steps, streaming services hope to protect their investment and keep their business growing strong.

SVOD Market Trends

Enhancing the SVOD experience is largely dependent on technological improvements. Advances in streaming technology, notably immersive audio formats, such as Dolby Atmos, 4K Ultra HD, and High Dynamic Range (HDR), are starting to be offered as standard features. Superior picture and sound quality is provided by these technologies, increasing the immersion and enjoyment of the viewing experience. Furthermore, advancements in streaming protocols—such as adaptive bitrate streaming—guarantee seamless playback even under fluctuating internet circumstances. Additionally, platforms' user interfaces are changing as more interactive features, voice search, and AI-powered content discovery tools are added.
 

As the streaming world gets more crowded, new streaming services are popping up left and right, but with a twistthey're not trying to be everything to everyone. Instead, these "niche" streaming services are targeting specific groups of people with very particular tastes. These services know that there are lots of people who love horror movies, anime, documentaries, or indie films, but don't always find what they're looking for on the big streaming services like Netflix or Hulu. So, these niche services are diving deep into those specific genres and creating a home for fans. Take Shudder, for example. It's all about horror movies and TV shows. Or Crunchyroll, which is the go-to spot for anime lovers. By focusing on just one thing, these services can build a really passionate community of fans and offer shows and movies that the big guys might not even know exist. This trend shows us that there's room for all kinds of streaming services in the world. The big ones can offer a little bit of everything, but these niche services can really dig into what their fans love, making them a great option for people who want to explore their favorite genres in depth.

For instance, in December 2023, Apple introduced its Apple TV app interface to enhance the viewing experience for users. The redesigned app offers a more intuitive interface, making it easier to discover and access content across various streaming services. It features personalized recommendations, curated collections, and enhanced search capabilities, allowing users to find more efficient content tailored to their preferences.

SVOD Market Analysis

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Based on content, the market is divided into general entertainment, niche content, and original programming. The general entertainment segment is projected to exceed USD 200 billion by 2032. Popular films, TV series, reality TV, and family-friendly content are all examples of general entertainment content that appeals to a wide range of audiences. Streaming services, such as Netflix, Disney+, and Amazon Prime Video, serve a broad audience that spans age and cultural divides.

Imagine you're craving a night of entertainment. You're browsing through various streaming platforms, each offering a huge library of movies and TV shows. Suddenly, you stumble upon a platform that has exclusive rights to a blockbuster movie you've been dying to see. It's like striking gold! But exclusivity isn't the only trick these platforms have up their sleeves. They team up with major studios, ensuring you'll always find the latest and greatest shows and movies. It's like having an all-access pass to the world of entertainment. Not only that, but these platforms are constantly improving their technology to make streaming a breeze. No more annoying buffering or pixelated screens. It's like you're watching your favorite movies right in the comfort of a movie theater. As streaming evolves, these platforms are striking a delicate balance between popular mainstream content, hidden gems for niche audiences, and their own unique original programming. It's a constant dance, and the platforms that can keep all these elements in harmony will continue to rule the entertainment world.

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When it comes to streaming services, there are three main types based on how much they costpremium, affordable, and ad-supported. Premium streaming services like Netflix and HBO Max are like the VIP section of the streaming world. They charge more, but you get access to a huge library of high-quality, exclusive content that you can't find anywhere else. These services invest heavily in creating their own original shows and movies, and they also get exclusive rights to popular movies and TV shows. If you're a serious binge-watcher who loves having access to the best of the best, then a premium subscription might be worth the extra cost. Affordable streaming services, like Hulu and Disney+, offer a more budget-friendly option. They may have a smaller selection of content compared to premium services, but they still have plenty of popular shows and movies to keep you entertained. And if you don't mind watching a few ads here and there, then you can save even more money by opting for an ad-supported plan.

Longer watching sessions and increased customer happiness are fostered by this ad-free environment, helping retain subscribers. Ultimately, extra features, such as offline downloads, simultaneous streaming across many devices, and access to content in higher resolutions, such as 4K Ultra HD are frequently included in premium SVOD services, which helps to justify the higher subscription rates. Since customers value exclusivity, high-quality content, and a smooth watching experience, the premium pricing model is still prevalent and propels revenue growth and market leadership for SVOD providers in this space.

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North America dominated the global SVOD market with a share of over 41% in 2023. North America upheld a substantial portion of the market in 2023. Numerous important variables that shape North America's dominant position in the SVOD business are responsible for its supremacy. The area has a high rate of internet adoption and a strong infrastructure, making streaming services widely accessible. The smooth delivery of high-quality material by SVOD platforms is made possible by technological advancements, which satisfy customer demands for dependable streaming experiences.

Additionally, a number of significant SVOD providers, such as Netflix, Disney+, Hulu, and Amazon Prime Video, have their headquarters in North America and have grown and established there. These platforms are able to provide a wide selection of films, TV series, and original content that appeals to viewers in North America owing to the well-established brands, vast content libraries, and business alliances with Hollywood studios.

The streaming world in Europe is a melting pot of cultures and regulations. This unique blend means streaming services like Netflix and Amazon Prime Video have to juggle different laws and rules in each country. But they also get to play with a vast library of local content, which they tailor to fit local tastes and languages. The intense competition pushes these platforms to come up with new shows, sign exclusive deals, and make their apps even better. They're also teaming up with traditional TV channels and phone companies to offer packages that give viewers a huge variety of entertainment options. And let's not forget about the tech side of things. Streaming technology keeps getting better, making the viewing experience even more enjoyable. This helps streaming platforms stand out in a crowded market.

The Streaming Boom in AsiaA Tale of Rapid Growth and Adapting to Local Needs Across Asia, from bustling China to vibrant India and sprawling Indonesia, a streaming revolution is sweeping the region. It's all thanks to a surge in smartphone use and a growing appetite for entertainment on the go. Streaming services are taking note and tailoring their offerings to these mobile-savvy markets. They're building apps that work seamlessly on phones and offering flexible payment options like mobile wallets. But it's not just about convenience. Streaming giants like Netflix and local players like iQiyi are investing heavily in local content, from action-packed dramas to heartwarming comedies. They're also adding multilingual support and forming alliances to reach more viewers. There are some hurdles, like regulations that restrict content and protect user privacy. But the sheer growth of internet use and rising incomes is creating a huge opportunity. Streaming services are constantly innovating and adapting to keep up with changing tastes and market conditions. And with so many people seeking entertainment on their smartphones and with disposable incomes to spend, the Asia Pacific streaming industry is poised for continued growth.

SVOD Market Share

Netflix and Amazon Prime Video a significant market share of over 45% in the SVOD industry. These companies with unique approaches and content selections that highlight their superiority. Being a trailblazer in the streaming space, companies have a large worldwide user base that is attracted to its vast collection of original material, which includes critically acclaimed shows and a wide selection of movies. The platform's dedication to creating unique, high-caliber content has enhanced its reputation and maintained subscriber loyalty across the globe.

On the other hand, these companies have quickly taken market share owing to its legendary properties, which includes animation masterpieces. The platform's strategy, supported by exclusive releases, is centered on nostalgic and family-friendly material. Through technical advancements, international expansion initiatives, and strategic alliances, companies innovating and solidifying their positions as industry leaders, influencing the global entertainment consumption landscape.

SVOD Market Companies

Major players operating in the SVOD industry are

  • Amazon Prime Video
  • Apple TV+
  • DAZN
  • Discovery+
  • Disney+
  • ESPN+
  • HBO Max
  • Hulu
  • Netflix
  • Peacock

SVOD Industry News

  • In January 2024, The Walt Disney Company's collaboration with Apple Vision Pro represented leaps forward into the future of entertainment and storytelling. By harnessing the capabilities of Apple's cutting-edge Augmented Reality (AR) technology, Disney aimed to revolutionize how audiences experience their beloved stories and characters.
     
  • In December 2023, Amazon and IPG Media brands entered into a significant three-year deal to assist brands in reaching audiences through Prime Video ads. This partnership underscored the increasing importance of streaming platforms in advertising strategies and the growing influence of Amazon in the digital advertising space. Through this partnership, they accessed a wealth of targeting and measurement capabilities to engage with viewers on Prime Video effectively. This included leveraging Amazon's rich data insights to target specific audience segments and optimize ad campaigns for maximum impact.

The SVOD market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments

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Market, By Content, 2021 – 2032

  • General entertainment
    • Premium       
    • Affordable
    • Ad-supported
  • Niche content
    • Premium       
    • Affordable
    • Ad-supported
  • Original programming
    • Premium       
    • Affordable
    • Ad-supported          

Market, By Pricing Model, 2021– 2032

  • Premium       
  • Affordable
  • Ad-supported

Market, By Device, 2021 – 2032

  • Mobile devices         
  • Smart TVs     
  • Desktop & laptops     
  • Streaming devices

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA

 

 

Table of Content

Report Content

Chapter 1   Methodology & Scope

1.1    Research design

1.1.1    Research approach

1.1.2    Data collection methods

1.2    Base estimates and calculations

1.2.1    Base year calculation

1.2.2    Key trends for market estimates

1.3    Forecast model

1.4    Primary research & validation

1.4.1    Primary sources

1.4.2    Data mining sources

1.5    Market definitions

Chapter 2   Executive Summary

2.1    Industry 3600 synopsis, 2021 - 2032

Chapter 3   Industry Insights

3.1    Industry ecosystem analysis

3.2    Supplier landscape

3.2.1    Content creators

3.2.2    Platforms

3.2.3    Distribution channels

3.2.4    Viewers

3.2.5    Profit margin analysis

3.3    Technology & innovation landscape

3.4    Patent analysis

3.5    Key news & initiatives

3.6    Regulatory landscape

3.7    Impact forces

3.7.1    Growth drivers

3.7.1.1    Increasing internet penetration

3.7.1.2    Rising adoption of smart devices

3.7.1.3    Increasing consumer demand for flexibility

3.7.1.4    Rising innovations in streaming technology

3.7.2    Industry pitfalls & challenges

3.7.2.1    High content licensing and production costs

3.7.2.2    Growing digital piracy and unauthorized distribution of content

3.8    Growth potential analysis

3.9    Porter’s analysis

3.10    PESTEL analysis

Chapter 4   Competitive Landscape, 2023

4.1    Introduction

4.2    Company market share analysis

4.3    Competitive positioning matrix

4.4    Strategic outlook matrix

Chapter 5   Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)

5.1    Key trends

5.2    General entertainment

5.2.1    Premium

5.2.2    Affordable

5.2.3    Ad-supported

5.3    Niche content

5.3.1    Premium

5.3.2    Affordable

5.3.3    Ad-supported

5.4    Original programming

5.4.1    Premium

5.4.2    Affordable

5.4.3    Ad-supported

Chapter 6   Market Estimates & Forecast, By Pricing Model, 2021 - 2032 ($Bn)

6.1    Key trends

6.2    Premium

6.3    Affordable

6.4    Ad-supported

Chapter 7   Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn)

7.1    Key trends

7.2    Mobile devices

7.3    Smart TVs

7.4    Desktop & laptops

7.5    Streaming devices

7.6    Others

Chapter 8   Market Estimates & Forecast, By Region, 2021 - 2032 ($Mn)

8.1    Key trends

8.2    North America

8.2.1    U.S.

8.2.2    Canada

8.3    Europe

8.3.1    UK

8.3.2    Germany

8.3.3    France

8.3.4    Italy

8.3.5    Russia

8.3.6    Spain

8.3.7    Rest of Europe

8.4    Asia Pacific

8.4.1    China

8.4.2    Japan

8.4.3    India

8.4.4    South Korea

8.4.5    Australia

8.4.6    Southeast Asia

8.4.7    Rest of Asia Pacific

8.5    Latin America

8.5.1    Brazil

8.5.2    Mexico

8.5.3    Argentina

8.5.4    Rest of Latin America

8.6    MEA

8.6.1    UAE

8.6.2    South Africa

8.6.3    Saudi Arabia

8.6.4    Rest of MEA

Chapter 9   Company Profiles

9.1    Amazon Prime Video

9.2    Apple TV+

9.3    Britbox

9.4    Crave

9.5    Crunchyroll

9.6    DAZN

9.7    Discovery+

9.8    Disney+

9.9    ESPN+

9.10    HBO Max

9.11    Hulu

9.12    iQIYI

9.13    Netflix

9.14    Paramount+

9.15    Peacock

9.16    Shahid VIP

9.17    Stan

9.18    Tencent Video

9.19    Viu

9.20    YouTube Premium

  • Amazon Prime Video
  • Apple TV+
  • DAZN
  • Discovery+
  • Disney+
  • ESPN+
  • HBO Max
  • Hulu
  • Netflix
  • Peacock

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