U.S. Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), Consumer Behavior, Competitive Analysis, And Segment Forecasts

Published Date: April - 2025 | Publisher: MIR | No of Pages: 240 | Industry: technology | Format: Report available in PDF / Excel Format

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U.S. Online Gambling Market Size & Trends

The size of the U.S. online gambling market was USD 12.68 billion in 2024 and is projected to register a CAGR of 9.8% during the period from 2025 to 2035. The U.S. online gambling sector is rapidly moving towards live dealer games and immersive formats, spurred by increasing demand for real-time interaction and true experiences. Live casino products seek to simulate real casino settings using high-definition video streaming, live chat functionality, and professional dealers, which increase user interaction and confidence.

These types are attractive to high-value users who want premium and highly interactive gambling experiences. Operators work together with technology suppliers to maximize live dealer studio capacity and improve streaming infrastructure to enable seamless, high-quality user experiences. This blend of humanized interaction and ubiquitous broadband continues to underpin the long-term growth in this segment.

The industry is moving towards mobile platforms, driven by mass smartphone usage and high-speed internet availability. Operators increasingly focus on mobile-first approaches by adopting biometric login, AI-based personalization, and real-time betting functionality. Push messages and in-app promotions are becoming imperative for user retention, providing personalized engagement and driving loyalty. Efficient compliance in pioneering states such as New Jersey and Pennsylvania facilitates accelerated mobile deployment and operational expansion. As mobile experiences become more intuitive and seamless, the industry experiences increasing lifetime value per user and continued market revenue growth.

The wave of legalization in states like Ohio, Massachusetts, and Maryland is opening up new opportunities throughout the U.S. online gambling market. Government interest in creating taxable revenue is speeding the rate of legislative approvals. This changing regulatory environment promotes competitive activity, with operators moving into new legal markets. A varied mosaic of state-specific regulations encourages operators to create scalable models that adjust to unique compliance requirements. With more states going live, interstate systems and cross-border collaborations are increasing market access and encouraging long-term expansion.

Decentralized finance is powering significant transformation in the U.S. online gambling market, with operators increasingly turning to blockchain technologies. Cryptocurrency is finding favor among newer, technologically more capable customers as quick, secure, and anonymous payments. Smart contracts are being explored to enable automated pay-outs and clear gaming, limiting fraud opportunity and increasing confidence levels among customers. Regulatory haze concerning crypto is persisting even though adoption in jurisdictions with weaker banking infrastructure continues to increase. The emergence of Web3 technologies will revolutionize the industry's response to trust, security, and user acquisition methods.

The industry is observing a splurge in technological advancement, especially in states such as California, even without complete legalization. Consumer appetite for personalization, gamification, and fast interactions compels startups and well-established companies to spend money on AI-driven tools and sophisticated user interfaces. California is becoming a leading R&D center, impacting national innovation policy even without the legal online gambling business. Venture capital is pouring into Silicon Valley gambling technology startups as a demonstration of investor confidence in the disruptive power of the region. This Western innovation hub is shaping the industry's future across the country.

The industry is witnessing growth in social gambling, where consumers are looking for community-based experiences in addition to conventional betting. Platforms are adding multiplayer tournaments, social leaderboards, and live chat to simulate the social environment of real-world casinos. These features extend session lengths and improve user retention through peer-to-peer connection and communally shared milestones. Operators are trying influencer collaboration and live-bet streaming to create genuine engagement with younger populations. With the distinction between gaming and gambling diminishing, social features are becoming a necessity for segmenting offerings in an intensely competitive market.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand

  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics

Type Insights

Market Analysis

The sports betting segment was responsible for a major market share of more than 24% in 2024. Live dealer games revolutionize the online casino experience by providing a richer and more authentic environment. Live dealer games, in which real dealers deal the action through live video streaming, fill the gap between land casinos and internet-based offerings. Gamblers enjoy the immediacy of the interaction and feeling as if they are in a brick-and-mortar casino, which makes their experience more immersive and rewarding. Expansion of live casino products is driven by the development of video streaming technology, enabling high-definition, glitch-free broadcasts even to mobile devices. With increasing popularity of live dealer games, operators aim to offer a variety of casino table games to appeal to a broader segment of tastes.

The casino segment is likely to grow at the highest CAGR of 10.5% between 2025 and 2035. Merging artificial intelligence (AI) and machine learning revolutionizes the world of sports betting, especially in odds-making and user experience. These technologies are employed to scrutinize massive historical data and live statistics to provide predictive suggestions, enhancing odds accuracy and betting suggestion accuracy. Personalized betting options, such as tailored bets based on individual preferences or past behaviors, are becoming more common, enhancing the user experience. AI’s ability to quickly process and react to data allows sportsbooks to offer better risk management and betting options, which also helps improve customer retention. As AI continues to evolve, its ability to enhance betting strategies will only deepen, leading to more sophisticated and engaging betting experiences.

Device Insights

The desktop market had the highest market share in 2024. With the increase in desktop gambling websites, providing solid security and anti-fraud features has been the top concern for operators. Users on desktop platforms are becoming increasingly sensitive to their data privacy and financial transaction safety, and security options like SSL encryption, multi-factor authentication, and biometrics are essential for acquiring user confidence. Operators spend big on sophisticated security technologies to protect user accounts and identify suspicious activity in real-time. Moreover, the increasing levels of sophistication in cyberattacks have compelled gambling sites to update their security measures regularly to keep pace with prospective threats. As the field of online gambling continues to increase in competitiveness, safe and reliable sites will be the most important factor for retaining and acquiring desktop players.

The mobile segment will experience the highest CAGR between 2025 and 2035. Mobile-only bonuses and promotions are becoming a major marketing tactic for acquiring and keeping players in the mobile gaming market. Operators increasingly reward mobile app users with exclusive bonuses, such as free spins, no-wagering bonuses, or dedicated promotions associated with mobile-only events. Such rewards instill exclusivity and induce players to download and play on mobile apps instead of desktop versions. As the mobile-first strategy continues to sweep the market, mobile-exclusive bonuses are turning out to be an effective means to drive new sign-ups and build customer engagement. With mobile gambling on the upswing, these targeted promotions will become a cornerstone of operators' mobile acquisition strategy.

Key U.S. Online Gambling Company Insights

Some key players operating in the market include 888 Holdings Plc and 888 Holdings PLC.

  • Flutter Entertainment, the parent company of FanDuel, has become a dominant force in the U.S. sports betting market. Specializing in sports betting, iGaming, and daily fantasy sports, their FanDuel brand is one of the most recognized in the U.S. The company leverages its extensive global expertise in gaming to deliver innovative, customer-centric experiences. With ongoing investments in mobile-first platforms and technology, Flutter Entertainment is solidifying its position as a market leader.

  • 888 Holdings has a longstanding presence in the online gambling sector and continues to expand its reach across various online gaming platforms such as poker, casino games, and sports betting. Specializing in regulated markets, 888’s success is rooted in its commitment to compliance, responsible gaming, and high-quality mobile-first gaming experiences. They have built a strong brand emphasizing innovation and player engagement. Their partnerships with other major gambling entities bolster their market presence and user base in the U.S.

DraftKings and Churchill Downs are some of the emerging market participants in the Military Wearables Market.

  • DraftKings has emerged as a leading player in the U.S. online gambling market. Initially focusing on daily fantasy sports, it expanded into online sports betting and casino games. It specializes in user engagement through innovative features like in-app betting, live streaming, and AI-driven personalization. Its aggressive expansion into new states, as they legalize online sports betting, has rapidly expanded its customer base. As a tech-driven operator, DraftKings continues to dominate by leveraging data-driven insights to enhance user experiences.

  • Churchill Downs, a well-known name in horse racing, has increasingly made inroads into the online gambling space with its BetAmerica platform, which focuses on online sports betting and casino games. Specializing in horse racing, they bring a niche offering to the U.S. online gambling market. Their growing focus on mobile-first platforms and sportsbook expansion positions them as an emerging competitor. The company's strong brand association with racing provides a unique advantage as it expands into other betting segments.

Key U.S. Online Gambling Companies

Recent Developments

  • In April 2025, Caesars Entertainment partnered with AGS, making its online casino platforms the exclusive first home for the popular Triple Coin Treasures slot series. The expansion debuted with the launch of Shamrock Fortunes across Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino, with more titles set to follow. This collaboration focuses on bringing fan-favorite slot games and brand-new releases to online players, enriching the digital casino experience.

  • In February 2025, GR8 partnered with Betting Software (BSW) to incorporate its Sportsbook iFrame Solution into BSW’s platform. This partnership seeks to expand GR8 Tech’s footprint in Asia and Latin America while allowing more operators to utilize its cutting-edge, user-friendly sportsbook technology.

  • In November 2024, Evolution extended its U.S. partnership with FanDuel Casino for three more years, continuing as the exclusive provider of live dealer games. The agreement ensures FanDuel players access to Evolution and Ezugi's live casino offerings, along with slots from Red Tiger, Big Time Gaming, NetEnt, and Nolimit City. This marks the second renewal since their collaboration began in 2020, reinforcing their commitment to delivering premium online casino experiences across North America.

U.S. Online Gambling Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 13.88 billion

Revenue forecast in 2030

USD 22.19 billion

Growth rate

CAGR of 9.8% from 2025 to 2035

Base year for estimation

2024

Historical data

2018 - 2035

Forecast period

2025 - 2035

Quantitative units

Revenue in USD million/billion and CAGR from 2025 to 2035

Report Coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, device

Key companies profiled

Rivers Casino; Cherry Gold Casino; MGM Resorts International; 888 Holdings PLC; Flutter Entertainment; Eldorado Resorts Inc.; DraftKings; Churchill Downs; Golden Nugget; FanDuel; PokerStars

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U.S. Online Gambling Market Report Segmentation

The report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online gambling market report based on type, and device

  • Type Outlook (Revenue, USD Billion, 2018 - 2035)

    • Sports Betting

    • Casinos

      • iSlots

      • iTable

      • iDealer

      • Other iCasino Games

    • Poker

    • Bingo

    • Others

  • Device Outlook (Revenue, USD Billion, 2018 - 2035)

    • Desktop

    • Mobile

    • Others

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